urban mobility blueprint · 2015. 5. 21. · integrated mobility ecosystem — sustainable,...

Urban mobility blueprint

Business strategies in an emerging ecosystem

Global Automotive Center

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The future urban mobility context

Reinventing urban mobility

Growth in urban travel needs is fast outpacing the development of transport infrastructure. As stakeholders ranging from city administrations and transport companies to telecomm operators and shared mobility companies consider a variety of alternatives to current transportation, the need of the hour is to identify business strategies that enable sustainable integrated urban mobility.

“We see these evolving trends creating signifi cant opportunities for stakeholders to create sustainable integrated solutions to address the future urban mobility market. To succeed in this emerging ecosystem, companies need to evolve their value propositions and also identify collaborative initiatives that can enhance their competitive positions.”Mike HanleyGlobal Automotive LeaderErnst & Young

► Passenger travel distance to double by 2050 — over 70 trillion kms per year*

► Per capita commuting delay to double by 2050 to over 100 hours per year*

► Over 37 cities – majority in Asia and Latin America – to have over 10 million inhabitants by 2025*

► Over 70% of global population to live in urban areas by 2050, up from 51% in 2010*

“Don’t assume we’re always going to be in the car business...The notion is you don’t have to have ownership of a vehicle, you just want to get from point A to point B.”Chairman, global volume vehicle manufacturer

“...is no longer just an auto company.”Sales & Marketing Chief, premium global vehicle manufacturer

*Source: UN World Urbanization Prospects, World Business Council for Sustainable Development

Ernst & Young’s Global Automotive Center has developed this urban mobility blueprint with the aim of:

► Defi ning the urban mobility ecosystem and its components including market needs, services, infrastructure and stakeholders

► Identifying the evolving commercially viable business strategies and the associated risks and rewards

► Understanding trends in owning urban mobility customer relationships and their transport spend

► Evaluating the position and future role of the auto industry in this emerging ecosystem

► Identifying potential collaborative opportunities for stakeholders


Integrated mobility ecosystem — sustainable, convenient and affordable end-to-end urban tripsWe defi ne the ecosystem in terms of three components, namely, the mobility services for end-users, the infrastructure that enables integration and the stakeholders that deliver these services. The infrastructure and technologies are available today in certain markets and early entrants have begun to illustrate the benefi ts of integrating mobility. Our view is that the real value lies in integrating these three components of the mobility ecosystem.

3Stakeholders Infrastructure

providers ► Telematics, telecomm companies

► IT and payment systems

► Parking operators

City administrators ► Civil transport authorities

► Urban development boards

Transport modes operators

► Car sharing companies

► Public transport providers

► Automotive OEMs

2Mobility integration infrastructure

Connectivity — interaction with external environment

�Data, information, insight and analytics

Technology and interface — system integration

��E-commerce — online payment and account management

Rapid transit stations and parking lots

Personal and public transport modes

1Consumers’ mobility needs

Shift in focus from vehicle ownership to mobility access – fl exibility, affordability, convenience and minimal delay

Real-time mobility information and planning

Single payment interface

Connected transport modes


Mobility business strategy variants

We identifi ed fi ve mobility business strategy variants based on the services they deliver to the customer. These strategies are at varied levels of complexity within the value chain and consequently, bring different risks and rewards to the participants. Stakeholders can use this framework to evaluate their current position and consider strategic options to either enhance their competitive position or expand their value proposition.

Transport navigator

A provider of real-time transport information on mobile and other devices

A developer of mobility management interface and applications

Mobility platform manager

A provider of personalized, shared transport solutions

On-demand personal mobility provider

A catalyst for end-to-end travel solutions combining public and private transport modes

Mobility integrator

Business strategy variants

Real-time information

One-stop payment system

Private transport modes

Public transport modes Risk Reward

Low Medium High

A facilitator for integration of the multi-modal passenger transport network

Multi-modal public transporter


Key considerations for stakeholders

Automotive OEMsPublic transport operators

Civil authorities/ Urban planners

Car/bike sharing companies

IT and telecomm companies

Do you have an urban mobility strategy?

► Personal mobility service-centric strategy

► Cities as customers for smart personal mobility

► Enabling multi-modal public transport

► Enable real-time travel planning and booking

► Incentives and taxes to encourage use of shared mobility solutions

► User-created routes and one-way services

► Customer feedback and user assessment mechanisms

► Customer usage data to offer value-added services

► Targeting cities as customers

How are you adapting your product and services?

► Car sharing and pooling networks

► Electric mobility ► Connectivity to substitute in-vehicle features

► Improve connectivity, fl exibility

► Personal rapid transport systems

► Smart and integrated megacities

► Connecting public and shared transport networks

► Alternate fuel (electric, hydrogen) infrastructure

► Cross-selling of products and services

► Vehicle access technologies (near-fi eld communication)

► Single brokerage systems (information plus ticketing)

► Payment, cloud computing and connectivity technologies

Are you collaborating with the right partners?

► Car/bike sharing companies

► Travel operators

► Car/bike sharing companies

► IT and telecomm systems integrators

► All mobility stakeholders

► Parking lot services

► Public transport operators

► Corporate car/sharing

► Civil authorities ► Urban transport planners

► Automotive OEMs

This is the executive summary of a detailed analysis conducted by the Advanced Mobility Team at Ernst & Young’s Global Automotive Center. The Advanced Mobility initiative brings together players across industries that are currently transforming the automotive value proposition. Please contact our automotive professionals listed at the end of this document for more in-depth information.


Ernst & Young

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About Ernst & YoungErnst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 152,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential.

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How Ernst & Young’s Global Automotive Center can help your businessThe global recession reset the automotive sector landscape. As the sector recovers, automotive companies across the value chain must focus on profitable and sustainable growth, financial and operational stability, investments in new technologies and seizing opportunities in high-growth markets. If you lead an automotive business, you need to anticipate trends, identify implications and make informed decisions that support your business goals. Our Global Automotive Center enables our worldwide network of more than 7,000 sector-focused assurance, tax, transaction and advisory professionals to share powerful insights and deep sector knowledge with businesses like yours. These insights, combined with our technical experience in every major global automotive market, will help you to accelerate strategies and improve performance. Whichever segment of the automotive sector you are in — from component suppliers to commercial or light vehicle manufacturers or retailers — we can provide the insights you need to realize your potential today and tomorrow.

© 2012 EYGM Limited.All Rights Reserved.

EYG no. ED0057

In line with Ernst & Young’s commitment to minimize its impact on the environment, this document has been printed on paper with a high recycled content.

This publication contains information in summary form and is therefore intended for general guidance only. It is not intended to be a substitute for detailed research or the exercise of professional judgment. Neither EYGM Limited nor any other member of the global Ernst & Young organization can accept any responsibility for loss occasioned to any person acting or refraining from action as a result of any material in this publication. On any specific matter, reference should be made to the appropriate advisor.

ED 0113

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Global Automotive Center contacts

Michael HanleyGlobal Automotive LeaderTel: +1 313 628 8260Email: [email protected]

Jeff HenningGlobal Automotive Markets LeaderTel: +1 313 628 8270Email: [email protected]

Anil ValsanLead Automotive AnalystTel: +44 20 7951 6879Email: [email protected]

Jean-François TremblayAdvanced Mobility LeaderTel: +1 514 874 4453Email: [email protected]

Dr. Rainer ScholzInfrastructure & Mobility – Advisory ServicesTel: +49 40 36132 17056Email: [email protected]

Regan ByronGlobal Automotive Marketing ManagerTel: +1 313 628 8974Email: [email protected]


urban mobility blueprint · 2015. 5. 21. · integrated mobility ecosystem — sustainable,...

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