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// Urban Farm Ac,on Plan for the Atlanta BeltLine Alysa Moore, Department of Environmental Health, Rollins School of Public Health, Emory University Field Advisor: Beth McMillan, Director of Planning and Community Engagement for Atlanta BeltLine, Inc. Project objec,ves This work seeks to develop and understand the u3lity of an integrated and holis3c urban farm ac3on plan for the Atlanta BeltLine. Combining a review of case studies and best prac3ces with interviews with major stakeholders, recommenda3ons are made for capitalizing on Atlanta’s unique landscape and opportuni3es. Urban agriculture in Atlanta • Urban agriculture is experiencing a significant increase in support in recent years. § Mid-2014: New zoning ordinances are approved to allow urban gardens and market gardens § Late 2015: The first Director of Urban Agriculture is appointed within the Mayor’s Office of Sustainability • Addi3onally, the Atlanta BeltLine’s first pilot farm began in early 2015. Frameworks • Alterna3ve food network (AFN) § Focuses on bringing local and sustainably food directly to consumers • Community supported agriculture (CSA) § Allows consumers to purchase shares in a farm that en3tle them to a por3on of the farmer’s product • Community gardens • Farm-to-school programming § Lunchrooms get fresh produce from local farms or gardens at the school. This model usually has a strong nutri3on educa3on component • Farmers Markets Food access in Atlanta • Atlanta is home to the worst income inequality in the United States, further exacerba3ng poor access. • Many popula3ons in Atlanta are dispropor3onately affected, including: § Low-income popula3ons § The elderly § Those using an3-retroviral therapy Case studies • Farmland conserva3on and building an AFN in Barcelona, Spain § Using state-mediated planning measures, a farmland zone was created. AFNs developed as a consequence are ac3ve in metro Barcelona, with products being eligible for special FRESC labeling, a marke3ng campaign designed to highlight fresh, local products. • Awareness of urban agriculture in Savannah, GA § Limited ability to adver3se and lack of strong local leadership lead to a lack of public awareness of urban agriculture programs in Savannah. • Urban agriculture in Cuba § By providing land, educa3on and training, and resources, urban farmers are capable of true subsistence farming. • The emergence and future of urban agriculture in Sydney, Australia § Grassroots groups, with the support of the government and other funders, developed a powerful group to represent the interests of local food. Addi3onal long-term outreach and planning investments from the government have lead to increased a[en3on to urban agriculture. Interviews Informal interviews were conducted in order to gain a more nuanced understanding of the current state of urban agriculture in Atlanta. • Interviewees include: § Rashid Nuri, CEO of Truly Living Well § Mary Ye[er, manager of the Green Market at Piedmont Park § Mario Cambardella, Director of Urban Agriculture for the City of Atlanta § Alice Rolls, Execu3ve Director of Georgia Organics § Mindy Goldstein, Director of the Turner Environmental Law Clinic § Andrea Ness and Andy Friedberg, Farmers at Aluma Farm § Meghan Injachock, Landscape Architect at Atlanta BeltLine, Inc. Recommenda,ons • Stand behind and coordinate efforts with Food Well Alliance § Pursue mee3ngs with poten3al partners iden3fied • Create a BeltLine branding scheme • Establish a land trust in conjunc3on with the City of Atlanta § Focus on undevelopable floodplain parcels • Frame future agriculture efforts as civic agriculture • Analyze poten3al incen3ve programs for ac3ve gardens inside the BeltLine overlay § Encourage developers to use gardens as an amenity Acknowledgements: Special thanks Beth McMillan, Nathan Soldat, Lynne[e Reid and all the staff at Atlanta BeltLine, Inc. This project also could not have occurred without the willing par3cipa3on of the interviewees who shared their 3me and exper3se. Photos from Atlanta BeltLine, Inc. and the Arthur Blank Founda3on

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Page 1: Urban Farm Ac,on Plan for the Atlanta ... - sph.emory.edu€¦ · Alysa Moore, Department of Environmental Health, Rollins School of Public Health, Emory University Field Advisor:

//UrbanFarmAc,onPlanfortheAtlantaBeltLine AlysaMoore,DepartmentofEnvironmentalHealth,RollinsSchoolofPublicHealth,EmoryUniversity

FieldAdvisor:BethMcMillan,DirectorofPlanningandCommunityEngagementforAtlantaBeltLine,Inc.

Projectobjec,vesThisworkseekstodevelopandunderstandtheu3lityofan

integratedandholis3curbanfarmac3onplanfortheAtlantaBeltLine.Combiningareviewofcasestudiesandbestprac3ceswithinterviews

withmajorstakeholders,recommenda3onsaremadeforcapitalizingonAtlanta’suniquelandscapeandopportuni3es.

UrbanagricultureinAtlanta

•  Urbanagricultureisexperiencingasignificantincreaseinsupportinrecentyears.§  Mid-2014:Newzoningordinances

areapprovedtoallowurbangardensandmarketgardens

§  Late2015:ThefirstDirectorofUrbanAgricultureisappointedwithintheMayor’sOfficeofSustainability

•  Addi3onally,theAtlantaBeltLine’sfirstpilotfarmbeganinearly2015.

Frameworks•  Alterna3vefoodnetwork(AFN)

§  Focusesonbringinglocalandsustainablyfooddirectlytoconsumers

•  Communitysupportedagriculture(CSA)§  Allowsconsumerstopurchaseshares

inafarmthaten3tlethemtoapor3onofthefarmer’sproduct

•  Communitygardens•  Farm-to-schoolprogramming

§  Lunchroomsgetfreshproducefromlocalfarmsorgardensattheschool.Thismodelusuallyhasastrongnutri3oneduca3oncomponent

•  FarmersMarkets

FoodaccessinAtlanta•  AtlantaishometotheworstincomeinequalityintheUnitedStates,furtherexacerba3ngpooraccess.

•  Manypopula3onsinAtlantaaredispropor3onatelyaffected,including:§  Low-incomepopula3ons§  Theelderly§  Thoseusingan3-retroviraltherapy

Casestudies•  Farmlandconserva3onandbuildinganAFNinBarcelona,Spain

§  Usingstate-mediatedplanningmeasures,afarmlandzonewascreated.AFNsdevelopedasaconsequenceareac3veinmetroBarcelona,withproductsbeingeligibleforspecialFRESClabeling,amarke3ngcampaigndesignedtohighlightfresh,localproducts.

•  AwarenessofurbanagricultureinSavannah,GA§  Limitedabilitytoadver3seandlackofstronglocalleadershipleadtoa

lackofpublicawarenessofurbanagricultureprogramsinSavannah.•  UrbanagricultureinCuba

§  Byprovidingland,educa3onandtraining,andresources,urbanfarmersarecapableoftruesubsistencefarming.

•  TheemergenceandfutureofurbanagricultureinSydney,Australia§  Grassrootsgroups,withthesupportofthegovernmentandother

funders,developedapowerfulgrouptorepresenttheinterestsoflocalfood.Addi3onallong-termoutreachandplanninginvestmentsfromthegovernmenthaveleadtoincreaseda[en3ontourbanagriculture.

InterviewsInformalinterviewswereconductedinordertogainamorenuancedunderstandingofthecurrentstateofurbanagricultureinAtlanta.•  Intervieweesinclude:

§  RashidNuri,CEOofTrulyLivingWell§  MaryYe[er,manageroftheGreen

MarketatPiedmontPark§  MarioCambardella,DirectorofUrban

AgriculturefortheCityofAtlanta§  AliceRolls,Execu3veDirectorofGeorgia

Organics§  MindyGoldstein,DirectoroftheTurner

EnvironmentalLawClinic§  AndreaNessandAndyFriedberg,

FarmersatAlumaFarm§  MeghanInjachock,LandscapeArchitect

atAtlantaBeltLine,Inc.

Recommenda,ons•  Standbehindandcoordinate

effortswithFoodWellAlliance§  Pursuemee3ngswithpoten3al

partnersiden3fied•  CreateaBeltLinebrandingscheme•  Establishalandtrustin

conjunc3onwiththeCityofAtlanta§  Focusonundevelopable

floodplainparcels•  Framefutureagricultureeffortsas

civicagriculture•  Analyzepoten3alincen3ve

programsforac3vegardensinsidetheBeltLineoverlay§  Encouragedeveloperstouse

gardensasanamenity

Acknowledgements:SpecialthanksBethMcMillan,NathanSoldat,Lynne[eReidandallthestaffatAtlantaBeltLine,Inc.Thisprojectalsocouldnothaveoccurredwithoutthewillingpar3cipa3onoftheintervieweeswhosharedtheir3meandexper3se.

PhotosfromAtlantaBeltLine,Inc.andtheArthurBlankFounda3on

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Rollins 2008 ar

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Rollins 2009 ar

Community Assessment - web1.sph.emory.edu

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James Rollins' Presentation

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