Google

Presented by:

Matthew Cheetham

Nguyet Bui

Shena-Kaye Butler

Tamara Fabiana Fernandes Tavares

Nazhen Xxx

Honors BLE-215 BE – Business Ethics and Law

Fall 2014

Professor: Mark S. Blodgett, MBA/JD

-Born: Larry Page and Sergey Brin met at Stanford

University in 1995. By 1996, they had built a search engine

(initially called BackRub) that used links to determine the

importance of individual web pages.

-Greater than 40,000 Googlers behind the tools that you use

every day—from search to Chrome.

-Locations: Today Google has more than 70 offices in more

than 40 countries around the globe.

Company Overview

CEO’s Letter

1. Search on Google: Information is Google’s core

2. Living in a multi-screen world: Simplicity of product

3. Access is an unsolved problem: provides connectivity in rural and remote area – Project Loon

4. Invention and reinvention: hire independent thinkers, and set big goals

Culture

“It’s really the people that make

Google the kind of company it is.

We hire people who are smart

and determined, and we favor

ability over experience.”

We strive to maintain the open culture often associated with

startups, in which everyone is a hands-on contributor and feels

comfortable sharing ideas and opinions.

“Google’s mission is to organize the world’s

information and make it universally accessible

and useful”

Its Beliefs:

1) Focus on the user and all else will follow

2) It’s best to do one thing really, really well

3) Fast is better than slow

4) Democracy on the web works

5) You don’t need to be at your desk to need an answer

6) You can make money without doing evil

7) There’s always more information out there

8) The need for information crosses all borders

9) You can be serious without a suit

10) Great just isn’t good enough

UN Global Compact

Under the “Responsible Manufacturing” sector of Google’s Code of Conduct the company has clearly

represented how their business guidelines correspond with 10 Principles within UN Global Compact.

Example #1

UN Global Compact (Principle 1):

"Businesses should support and respect the

protection of internationally proclaimed human

rights."

Google’s Correspondence: “Google is

committed to upholding the human rights of

workers and to treating them with dignity and

respect as understood by the international

community. This applies to all workers...”

Example #1

UN Global Compact (Principle 5):

“...the effective abolition of child labour…”

Google’s Correspondence: “Supplier will not use

child labor in any stage of its manufacturing. The

term “child” refers to any person under the age of

15 (or 14 where the law of the country permits), or

under the age for completing compulsory

education, or under the minimum age for

employment in the country, whichever is greatest.”

Sustainability: Economic/ Environment

“Google recognizes that environmental responsibility is integral to producing world-class products. In

manufacturing operations, Supplier will minimize adverse effects on the community, environment and natural

resources while safeguarding the health and safety of the public.”

Google outlines its process of sustainability in a series of the following 8 steps:

1. Environmental Management System

2. Environmental Permits and Reporting

3. Hazardous Substances

4. Wastewater and Solid Waste

5. Air Emissions

6. Product Content Restrictions

7. Resource Efficiency

8. Materials Disposal

● Google also brings about economic

sustainability through the high ethical

standards of its supply chains.

● Google has contributed to the positive

economic development of various nations

worldwide.

● “Today Google has more than 70 offices

in more than 40 countries around the

globe.”

Doing Good & Making a ProfitMaking a profit:

● Google Inc. revenues for the quarter

ended June 30, 2014 were $15.96 billion,

representing a 22% increase over second

quarter of 2013 revenues of $13.11 billion.

Doing Good:

● “EACH YEAR, WE DONATE $100,000,000 IN

GRANTS, 60,000 HOURS, and $1 BILLION IN

PRODUCTS”

● “Tech entrepreneurs are using innovation to tackle some

of the world’s biggest challenges. We invest in teams

with bold ideas that create lasting global impact.”

Ethics and Compliance

•Motto: “Don’t be evil”

•Google’s commitment:

. Hire great people

. Build great Product

. Attract loyal users

. Trust and Respect

•How Google serves its users: Privacy, and data protection

•Work Environment: How fairly and beneficially Google treat its

employees.

•Intellectual Property: “Treat other the way you want to be treated”

•Financial Report: Honest and Accurate

•Obey the Law

Privacy -Google Earth 2006 ➡ Militants exploded 4 car bombs in Yemen.

2007 ➡ Terrorist hit the UK troops

2008 ➡ Terrorist attacked sites in Mumbai killed more than 150 people.

-Gmail no deletion policy

-Google glass

-Cookies sending

Copyright2005 ➡AFP sued Google for USP 17.5 million

Tax Evasion 2011 ➡ paid less than 0.1 percent of it’s billions in UK revenue back to

the government.

Controversies

Conclusion

Rating based on group’s opinion: 8

● They do a lot of good things;

● Not too many ethical controversies;

● They practice “doing good and making a profit”;

● Personally, we would all love to work there and be

a part of what they do. Questions

Work CitedCenter, Open Source. The Google Controversy -- Two Years Later (n.d.): n. pag. 30 July 2008. Web. 30 Sept. 2014.

"Code of Conduct€“ Investor Relations Google." Code of Conduct Investor Relations€“ Google. N.p., n.d. Web. 30 Sept. 2014.

Hahn, Markus. "Google's Mission and Competitive Advantage." YouTube. YouTube, 16 Feb. 2013. Web. 29 Sept. 2014.

"Human Rights." Human Rights. Unite Nations- Global Compact, n.d. Web. 30 Sept. 2014.

Kang, Martha. "Why Google Glass Makes Some People Uneasy in This Digital Age." KPLU News for Seattle and the Northwest. NPR Digital Network, 2 Dec. 2013. Web. 30 Sept. 2014.

Kashyap, Praveen. "Google Maps Tracking Your Every Move, Check for Your FootPrints." Google Maps Tracking Your Every Move, Check for Your FootPrints. Hackers News Bulletin, 20 Aug. 2014. Web. 30

Sept. 2014.

Kimery, Anthony L. "The Kimery Report." Homeland Security Today: Mumbai Terrorists' Use of Google Earth Re-ignites Concerns. Homeland Security Today, 5 Dec. 2008. Web. 30 Sept. 2014.

"Google Creates Controversy with Cesar Chavez Doodle." Fox News. FOX News Network, 01 Apr. 2013. Web. 30 Sept. 2014.

"Google Locations – Company – Google." Google Locations – Company – Google. Google, n.d. Web. 30 Sept. 2014.

Page, Larry. "2013 Founders' Letter €“Investor Relations €“Google." 2013 Founders' Letter€“ Investor Relations€“ Google. Google Investor Relations, n.d. Web. 30 Sept. 2014.

Ranka, Mohit. "OSNews." OSNewscom. OS News, 17 May 2007. Web. 30 Sept. 2014.

"Responsible Manufacturing – Company – Google." Responsible Manufacturing – Company – Google. Google, n.d. Web. 30 Sept. 2014.

"Our Culture – Company – Google." Our Culture – Company – Google. Google, n.d. Web. 30 Sept. 2014.

Thank you for your attention!