PowerPoint Presentation

Changingthe landscapeFindings from theUnruly Mobile Video Survey

Who: 6,000 respondents When: May 2016Where:UK, US, France, Germany, Sweden, Australia, JapanIndonesia, MalaysiaThailand, Philippines Why: To understand what mobile viewers want About the study@unrulyco

Mobile video consumption is rocketing 190m155m120m50m

Huge growth predicted across Both US

Mobile phone video viewers US@unrulyco

201220132014201520162017201885m

140m

Source: eMarketer March 2016

US mobile video viewers:

2015 - 140m (54% of US internet users)2018 - 170m (66%)

3

Mobile video consumption is rocketing 38m31m24m10m

@unrulyco

17m

And UK territories

2012201320142015201620172018

Mobile phone video viewers UK32m

Source: eMarketer March 2016

UK mobile video viewers:

2015 - 26m (57% of UK internet users)2018 - 32m (70%)4

Mobile video consumption is rocketing 85%65%45%25%5%

Almost of Americans watch at least 3 videos on their mobile a week65.9%

72.2%

56.6%

worldwide

United States

United Kingdom

What percentage of people watch more than 3 videos a week?@unrulyco

53% of consumers find it annoying to turn their phone horizontally60%55%50%45%40%

Americans and Brits over-index against global average53.4%

worldwide

59.0%

United States

58.0%

United Kingdom

If youre watching video ads on your phone do you find being forced to turn your phone horizontally to watch in full-screen annoying? @unrulyco

% of respondents who agree or strongly agree.6

Over 1/3 of people use rotation lock to keep their phone in vertical mode 38%34%30%26%22%

Viewers naturallyconsume contentvertically34.1%

worldwide

35.3%

United States

30.8%

United Kingdom

How often do you use the rotation lock on your phone to lock it to vertical mode?@unrulyco

% of respondents who use rotation lock always or often7

49.5%

52.8%

59.2%

worldwide

United States

United Kingdom

Viewers feel enraged when forced to watch video ads on mobile

% of people who are annoyed with/put off the brand60%40%20%0%How does it make you feel about a brand when youre forced to watch their ad on your mobile?@unrulyco

Ads that play with the sound on also frustrate viewers

In fact, 3/4 of people stop watching when sound plays automatically

In fact, 3/4 of people stop watching when sound plays automatically

Brits most frustrated by sound-on ads80%75%70%65%73.9%

worldwide

79.0%

United Kingdom

72.7%

United States

When a video ad plays on your mobile with the sound on automatically how often do you: discontinue watching the video?@unrulyco

% of respondents who always/often discontinue watching video when the sound plays automatically.11

Thinking whats next

@unrulyco

Be where your consumers are think mobile

Engage them with a natural viewing experience think vertical

Use mobile-first video makers think Vertical Video Collective

Give them control think sound-off

Test and build on mobile think like a consumer

Made for MobileIntuitive for UsersImpact for Advertisers