unparalleled reach of jefferson county, wisconsin · a 15% discount is available to approved...

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January 2019

FORT ATKINSON, [email protected]

920-563-5553www.dailyunion.com

JEFFERSON COUNTY DEMOGRAPHICS Households .............................................23,637Age 18+ ..................................................48,21918-64 ...........................................................63%65+ ..............................................................15%Male .............................................................50%Female .........................................................50%White ............................................................90%Hispanic .........................................................7%Black ..............................................................1%All other ..........................................................2%Median HH income ............................. $54,522 Retail sales ................................$667,000,000 Source: US Census data, July 1, 2015

READERSHIP Newspaper readership ...............................77%Women .........................................................79%Men ..............................................................76%18-34 ...........................................................68%35-54 ...........................................................78%55+ ..............................................................85%Source: Wisconsin Consumer Media Usage Research Study 2013 Scarborough Research

OUR COVERAGE

OUR MARKET

Koshkonong

90

12

39

89

89

59

89

18

26

59

106 106

18

12

10 MilesTo Janesville

20 MilesTo Madison

30 MilesTo Milwaukee

26

26

59



Rates effective Jan. 1, 2019LOCAL ADVERTISING RATE – $12.50 per column inch

NATIONAL RATE – $14.70 Applies to national brand and product advertising and to advertisers without a permanent place of business in Wisconsin. 15% commissionable rate to recognized advertising agencies.

ANNUAL DOLLAR VOLUME CONTRACTS Discounted rates for display, color, preprint and website advertising are available for advertisers investing at least $10,000 annually. Contact your account representative for details.

REPEAT DISCOUNTS (same ad within 7 days) Run the same ad multiple times within a seven-day period and earn the following discounts: 2 times – 15% off 3 times – 20% off 4 times – 25% off 5 times – 30% off Color charges are not discounted

UNION EXTRA PICK-UP 1. Run your ad once in the Daily Union and repeat it in the Union Extra within 7 days: $6.25 per column inch

(color charges additional)2. Run your ad at least twice in the Daily Union within 7 days (use the repeat discounts above), add the Union

Extra for just $3.50 per column inch. If your ad in the Daily Union was in color, color is free in the Union Ex-tra/Good Morning Advertiser.

CIVIC/CHURCH/CHARITY RATE -- $10.63 A 15% discount is available to approved non-profit civic organizations and churches to promote their organizations and events that are non-commercial in nature.

COLOR RATES $2.50 per column inch. $25 minimum

PAGE 1 BANNER AD 6 column X 1.5” banner ad on the bottom of the front page, in full color, or 6 column x 2” banner ad on the bottom of the sports section front page, in full color. May reserve one day a week for 13, 26 or 52 consecutive weeks. Rate is per publication. Open rate $175 13x $125 26x $115 52x $85

RETAIL ADVERTISING RATES AND INFORMATION



RETAIL ADVERTISING RATES AND INFORMATION

Rates effective Jan. 1, 2019* SPECIFICATIONS–NEW! Column Sizes 1 col. ............................1.563” 2 col. .............................. 3.25” 3 col. ............................4.938” 4 col. ............................6.625” 5 col. ............................ 8.313” 6 col. ..................................10” Full page depth. ............. 19.5” Maximum ad height less than full page: 16.5” Ads taller than 16.5” will be billed full depth of 19.5”

DEADLINES Space reservations and ad material deadline is noon, two business days prior to publication

PUBLICATION DATE DEADLINE Monday Thursday noon Tuesday Friday noon Wednesday Monday noon Thursday Tuesday noon Friday Wednesday noon



Rates effective Jan. 1, 2019CLASSIFIED DISPLAY ADVERTISING LOCAL RATE – $12.50

CLASSIFIED DISPLAY NATIONAL RATE - $14.70

COLOR RATES $2.50 per column inch. $25 minimum

REPEAT DISCOUNTS (same ad, consecutive days) Run the same ad consecutive days and earn the following discounts: 2 times – 15% off 3 times – 20% off 4 times – 25% off 5 times – 30% off Color charges not discounted

UNION EXTRA PICK-UP - $6.25 per column inch Repeat your ad from the Daily Union in the Union Extra.

ADD YOUR CLASSIFIED DISPLAY AD TO OUR WEBSITE CLASSIFIEDS Daily Union www.dailyunion.com: $50 per week

* SPECIFICATIONS–NEW! Column Sizes 1 col. ................................1.563” 2 col. ..................................3.25” 3 col. ................................4.938” 4 col. ................................6.625” 5 col. ................................8.313” 6 col. ..................................... 10” Full page depth.. ................19.5” Maximum ad height less than full page: 16.5”. Ads taller than 16.5” will be billed full depth of 19.5”

PUBLICATION DATE DEADLINE Monday Thursday noon Tuesday Friday noon Wednesday Monday noon Thursday Tuesday noon Friday Wednesday noon Union Extra/GMA Wednesday 4 PM

CLASSIFIED ADVERTISING



Rates effective Jan. 1, 2019CLASSIFIED LINE AD (TEXT ONLY, 1 COLUMN WIDE) For up to 20 words, consecutive publication days: 1 time -- $17.00 2 times -- $19.00 3 times -- $21.00 4 times -- $23.00 5 times -- $25.00 More than five days, add $2.00 per day for the first 20 words. Additional words 10¢ per word, per day. Union Extra only - $17.00 for first 20 words, $0.60 per additional word, $0.60 per additional word; or add the Union Extra to your classified word ad for the cost of adding one additional day to your ad.

BLIND BOX ADS $15.00 fee in addition to cost of ad.

DEADLINE Space reservations and ad material deadline is noon, two business days prior to publication:

CLASSIFIED ADVERTISING



Rates effective Jan. 1, 2019Combine your display ad or preprinted insert in the Daily Union with the Union Extra for maximum market penetration of Jefferson County, Wisconsin.

The Union Extra is a weekly total market coverage shopper delivered each Wednesday to most non-subscriber households, reaching 28,000+ homes.

DISPLAY ADVERTISING - UNION EXTRA ONLY Use Daily Union rates

PICK-UP RATESRepeat your retail or classified ad from the Daily Union in the Union Extra at a discounted rate. See details under RETAIL and CLASSIFIED ADVERTISING sections of this media kit.

FRONT PAGE POSITIONS Quarter-, half- and full-page positions are available on the front page. Contact your sales rep for details.

SPECIFICATIONS Front quarter page ........3 columns X 8.25” Front half page ..............6 columns X 8.25” Front full page ................6 columns X 16.5”

PREPRINTED INSERTS Open rate: $55 per thousand Advertisers with volume discount preprint rates with the Daily Union, use the same rate per thousand for the Union Extra. See ‘PREPRINTED INSERTS’ for rates, specifications and delivery instructions.

UNION EXTRA: TOTAL MARKET COVERAGE



Rates effective Jan. 1, 2019RATES (all rates are per thousand) Any size up to 16-page broadsheet (32-page tab). For sizes more than 16-page broadsheet/32-page tab, call for rates. These rates apply to the Daily Union and the Union Extra.

Minimum annual dollar volume commitment earns a lower rate:

Open $55 $5000-$9999 $45 $10-$19,999 $40 $20-$49,999 $35 $50,000+ $30

Minimum preprint insert charge of $100.00. Zip code specific zoning of an insert may entail an additional fee or minimum charge. Call for details.

PREPRINT DELIVERY INSTRUCTIONS Preprinted inserts must be received 7 days in advance of desired insertion date. Ship inserts to: Daily Jefferson County Union c/o Bliss Communications, Inc. 333 S. Wuthering Hills Drive Janesville, WI 53546 Shipping/receiving accepted 7am – 3pm Monday-Friday

SPECIFICATIONS Maximum size is 10.5”x12”. Inserts larger than 10.5”x12” will need to be folded. Minimum size 4.5”x8” Inserts may be strapped on skids or in cartons.

PRE-PRINTED INSERTS



DAILYUNION.COM

Rates effective Jan. 1, 2019Our website, www.dailyunion.com, receives more than 60,000 unique visitors per month and is the most-read news site in our market. Web advertising is a great way to expand and enhance your newspaper advertising.

Ask about our print+web packages for the best of both worlds.

All prices per month, based on a 12-month commitment. Contact us for shorter-term rates.

Leaderboard Top.................................. 728x90 ...................$329 Run of site. Ad position limited to a maximum of five advertisers.

Rail Top ................................................ 300x250 ................$329 Run of site. Each position limited to a maximum of five advertisers.

Content Banner ................................... 468x60 ...................$219 Appears on all index pages (news, sports, community, etc.). Your ad will rotate among three positions with a maximum of six advertisers.

In-Story ................................................. 300x250 ................$139 Appears on all story pages, with a maximum of four advertisers in rotation.

Secondary Leaderboards .................... 728x90 ...................$219 Available on targeted community news pages such as weddings, engagements, births and obituaries. Maximum of four advertisers in rotation.

FOR MAXIMUM IMPACT Expanding Pencil Ads $249 for Three Days



DAILYUNION.COM

Leaderboard Top$329

Rail Top 1 $329

Rail Top 2 $329

In Story $139

Content Banner $219

Expanding Pencil $249

(for 3 days)

Rates effective Jan. 1, 2019

Leaderboard Top$329

Rail Top 1 $329

Rail Top 2 $329



Koshkonong

90

12

39

89

89

59

89

18

26

59

106 106

18

12

10 MilesTo Janesville

20 MilesTo Madison

30 MilesTo Milwaukee

26

26

59

Daily Jefferson County Union Circulation 7,325Union Extra Circulation 28,000

COVERAGE AREA

Daily Jefferson County Union A Monday-Friday afternoon daily newspaper with

unparalleled reach of Jefferson County, Wisconsin, read by more than 17,500 adults each weekday.

Union Extra Delivered each Wednesday to more than 28,000 households throughout Jefferson County, delivering your preprints to non-subscribers and additional communities, expanding your reach and coverage.

dailyunion.com With more than 60,000 unique visitors and 300,000 pageviews per month, no other website comes close to reaching

this market. Enhanced for mobile.

Discover Discover the Four Lakes Area is the premier tourism magazine for the beautiful south central Wisconsin region. Published twice a year for more than 25 years – Spring/ Summer and Fall/Winter – this glossy magazine showcases the area’s year-round recreational, shopping, dining and tourism destinations.

Healthy Living Published monthly, with an audience of more than

80,000 readers, Healthy Living focuses health, finances, recreation and travel, family, retirement and the many other issues that pertain to readers and families of all ages. This

vibrant feature section is distributed through ten newspapers through southeast Wisconsin.

Whatever audience and market your business needs to reach, we have the readers, the market share, and the product to provide unparalleled results.

28 Milwaukee Ave. West, Fort Atkinson, WI, 53538 920-563-5553 • Toll Free: 800-236-1013 • Fax: (920) 563-2329

www.dailyunion.comEmail: [email protected] • Classifieds: [email protected]

HANNAH RAJNICEK | DEFOREST TIMES-TRIBUNEJENNIFER EISENBART | DAILY JEFFERSON COUNTY UNIONT hose looking for a running group in the Sun

Prairie area should check out the free weekly fun runs hosted by Fleet Feet, which has a loca-

tion in Prairie Lakes. The Fleet Feet groups convene on Wednesday and Thursday evenings weekly. The Wednesday night events begin at 6 p.m.

and are open to those wanting to participate in a three-to-five-mile run or walk. All paces are welcome; the routes begin at Fleet Feet, 2828 Prairie Lakes Drive #106, Sun Prairie. The group gets a little more social during Fleet Feet’s weekly pub runs on Thursday nights. Participants begin at 6 p.m. at

or near a local pub and run for up to five miles. They circle back to the chosen establishment and end the evening socializing with food and drinks.

On average, the weekly groups tend to include anywhere from 20 to 50 people, according to Erin Hoey, the store manager at Sun Prairie’s Fleet Feet. Usually runners or

walkers find out about the groups through word of mouth or from one of Fleet Feet’s staff. “Typically one person comes and then

they bring their friend the next time,” Hoey said. “Then they have friends here… The group has grown really organically, which is fun.” The Wednesday runs at Fleet Feet began at the store’s original location on the

“I think we create an environment that makes running fun, as we tie it into games and friendly team activities and competitions, versus

focusing on running times and outcomes– Kurt Chapman

west side of Madison in 2005, according to Fleet Feet co-owner Jessica Anderson. The pub runs started in 2010. Fleet Feet’s other location, 8440 Old Sauk Road, Middleton, also hosts the weekly runs.

There are multiple benefits to joining the group, according to Hoey and Anderson. One of the positives of running with others is a motivation factor, Hoey said. “Running can be monotonous if you don’t

have someone next to you, pushing you forward,” Hoey said. “… It’s a great stress reliever on its own, but if you have someone to chat with and enjoy the community, I think it’s just a huge motivator for people.“It’s an outlet at the end of a long day,” Hoey

added.Anderson said another advantage of running

or walking in a group comes from a safety perspective. It’s someone knowing where you’re at other than your cell phone, Anderson said. Both Hoey and Anderson also spoke about

the comradery a group can provide.

6 col x 2”$309

HEALTHY livingC1 January 2019 • Hometown News & Daily Jefferson County Union

Walking and running clubs give people options at improving at their own pace

Step byStep

See STEP, Page C2

DiscoverThe Four Lakes Area

www.dailyunion.com

Fall & Winter Fun in:

• Cambridge • Deerfi eld

• Fort Atkinson • Jefferson

• Johnson Creek • Lake Mills

• Milton • Palmyra

• Watertown • Whitewater

• & Surrounding Communities

Fall/Winter 2013/2014

FREE!

The “Weekend Edition” is available each Friday!Movie reviews, food column, Savvy Seniors, puzzles,DNR outdoor news, weekend event listings and much more!

Read the Daily Union Weekend Edition!

November 24-26, 2017 Weekend Edition Our 147th Year — No. 177 — 75 cents

LIFESTYLESLong-lost Bible takes circuitous journey home to two area families. • A4

VILLAGE IDIOT‘Tis the season for your new Medicare brochure to show up in the mail. • A2

SPORTSUW-W senior Schauer starts business as football career closes. • B1

Deep rootsBonnie Noonan alerted the

Daily Union that the giant ma-ple tree in front of her house at 223 S. Braun Ave., Je� erson, is slated to come down this win-ter. While not unusual for ter-race trees, its “roots” are. � e silver maple was planted 50 years ago by Noonan’s daugh-ter, Gwen Puerner King, from a “helicopter seed” she brought home from school when she was a kindergartner. � e seed, initially nurtured inside, grew into a real tree. Meanwhile, the City of Je� erson was going to plant a tree in the tree lawn in front of the home. City repre-sentatives came by with a red maple, and Noonan asked if she could plant the silver ma-ple tree that her daughter had started from a seed instead. City o� cials authorized the switch, and the tree began to grow in its new outside loca-tion. Fifty years passed and it grew into a large and healthy specimen, now the biggest tree on the block. But ... read on.

Knock on woodCity o� cials recently alert-

ed Bonnie Noonan that the sil-ver maple would be cut down in December. Accepting this inevitability, the family asked that the wood from the tree be saved for a house Gwen is planning to build. A family cousin, Lee Moldenhauer, is a cabinetmaker and will be able to help with that project. “When we initially planted the tree, I didn’t expect to be here 50 years later,” Noonan told us. “But we thought Gwen would always be able to see the tree growing at the house where she grew up.”

Out on a limbCyndi Keller, director of

parks, recreation and forestry for the City of Je� erson, tells us that the city determined the tree was in decline and should be cut down as a precautionary measure. Due to its large size and proximity to the street, house and parking areas, of-� cials felt it was a potential hazard and should be removed before weakening further. “We mark all the trees that have to be removed now so when we have time, we can start work-ing on them,” Keller said.

On a rollFolks who were listening

to the morning show on Wis-consin Public Radio Monday might have heard Je� erson

Holiday merchants open house, winter market Dec. 2

FORT ATKINSON

By Ryan [email protected]

Area residents seeking Christmas and Hanukkah gifts will � nd their shopping made easy during next weekend’s Fort Atkinson Merchants’ Holiday Open House and Holiday Red Box Drawings.� e Saturday, Dec. 2, event o� ers shoppers a chance to win Fort Atkin-

son Area Chamber of Commerce gift certi� cates just for stopping at area businesses that day.Shoppers will enjoy refreshments, in-store specials, strolling carolers, trolley rides, hayrides with Santa and more while � nding gifts for everyone on their holiday list.

One of the highlights of the day is

the Holiday Red Box drawings at par-ticipating merchants, where shoppers can enter for a chance to win one of � ve prizes as a reward for supporting local businesses that day.

One grand prize winner will win the Merchants Giant Gift Box, valued at more than $1,500, � lled with nu-merous gifts and gift certi� cates do-nated by chamber retail merchants. Two other winners will receive $100 in chamber gift certi� cates and two more will wub $50 in chamber gift certi� cates.

� e Giant Gift Box will be on dis-play at the Fort Atkinson Area Cham-ber of Commerce o� ce leading up to the Holiday Open House, and on Dec. 2 from 9 a.m. to 3 p.m.

‘Starry Night Christmas’ theme of Helenville parade

HELENVILLE — Helenville’s eighth annual Christmas parade will draw spectators from across the area on Friday evening, Dec. 1, featuring the theme “Starry Night Christmas.”Coordinator Vicki Milbrath said that the lighted parade is beautiful, as it takes place in a fairly rural area with less ambient light than in larger cities. � e event has become a new tradition in the small rural community, with local folks lighting � res in their front-

yard � re pits and everyone bundled up in warm coats and festive hats.Preceded by carols sung by mem-

bers of the Je� erson High School choir

in front of the community Christmas tree, the parade will begin at 6:30 p.m. It will be followed by games, prizes, re-freshments and a take-your-own pho-to session with Santa and Mrs. Claus at the Helenville Firemen’s Hall.

Attendees are advised to get there early, as the roads will be blocked while the parade is set up and during the procession.Milbrath said that 40 units had signed up for the parade as of Nov. 21, and more were expected to register before the event.� e parade, led by the Je� erson


A moratorium preventing devel-oping community-based residential facilities and adult family homes in Fort Atkinson will remain in place for at least another three months.

Reviewing the work of the Fort At-kinson Adult Care Professionals Con-sortium, the Fort Atkinson City Coun-

cil on Tuesday unanimously extended the moratorium so it can be reviewed again in three months. At the same time, the council advanced ideas of an exemption.

Based on a review of the calls in the third quarter of 2017, the num-bers are equal to or more than they have been in the past few years across police, ambulance and � re calls.

“No matter what we do to reduce

calls, there is going to be a large per-centage of calls that we have to re-spond to because of the needs of those citizens and the unique needs they have,” Police Chief Adrian Bump said. “� e unique situation about when it is a group home or state-regulated fa-cility is that you have paid employees you hope will be the middle person in between and (who) are paid to help service and care for people.”

� e moratorium originally was put into place in September 2015 to allow city sta� to review the possible burden CBRFs are having on emer-gency services such as the police and � re departments, and emergency medical services.

Federal law requires municipal-ities to accommodate requests to waive the 2,500-foot separation and

Moratorium on adult family care facilities in Fort continues

JEFFERSON

Up the street... and back

See STREET, Page A3

ContributedFort Atkinson Area Chamber of Commerce retailers are sponsoring their Mer-chants Holiday Open House and Holiday Red Box Drawings on Saturday, Dec. 2. Shown above with the items for the Giant Gift Box are Retail Chairperson Nova Jiongco of Crimson Salon & Spa and chamber Executive Director Carrie Chisholm.

WIN THE RED BOX!

By Alexa [email protected]

JEFFERSON — Even before the doors of Tyson Foods’ 140-year-old Je� erson plant closed, the City of Je� erson had begun taking steps to address the severe eco-nomic impact it would have.

One such action was to apply for an Economic Development Administration (EDA) grant to undertake an Economic Recovery Plan. � e $130,000 grant, to be used to retain a consultant, was a dollar-for-dollar match, making

the city’s share $65,000.Vanderwalle & Associates Inc.

of Madison, the City of Je� erson’s longtime planning consultant, was selected and has been work-ing on the study since January.


JEFFERSON — A legal argument over use of a psychological report during a sentencing hearing for a 23-year-old Fort Atkinson man convicted of molesting a 14-year-old girl led to an adjournment Tuesday.

See MERCHANTS, Page A3

See PARADE, Page A5

Sentencingadjourned in Fort

molestation

See ADJOURNED, Page A3

Economic Recovery Plan sparkedby Tyson Foods’ closing reviewed

Public meeting slated Nov. 28

See ECONOMIC, Page A5

See MORATORIUM, Page A6

28 Milwaukee Ave. W, Fort Atkinson

[email protected]

WEDNESDAY, NOVEMBER 22, 2017

ADVERTISERGOOD MORNINGUNION E TRA

DAILY JEFFERSON COUNTY UNION

PRSRT STD US POSTAGE

PAID DAILY UNION

1

KRUEGER JEWELER Downtown Fort Atkinson

(920) 563-3863

Shop for Christmas (or for yourself)

during our annual

Deer Hunters SaleNovember 22nd - December 3rd

25-75% Storewide(Some Exclusions Apply)

November 21st - December 2nd

PRODUCE

GROCERY/DELIBAKERY

MEAT

2/$300

Wisconsin Red

Pearl Cranberries

GROCERY/DELIBAKERY

MEAT

River’s Edge Market & Catering

MEAT

$599/lb.

Oven Roasted

Turkey Breast

$499/lb.

PitHam

$699/lb.

Choice

Top Sirloin

$349/lb.

Boneless Skinless

Chicken Breast

$399/lb.

Scott’s Double

Smoked Ham

$329

12 ct

Butter and Egg

Rolls

Mon-Fri 10am-2pm

$299

Loaf

RyeBread

Homemade Beef Barley Soup ...................................$300/Cup

521 S. Main Street, Jefferson, WI 53549 • (920) 674-6466 • www.riversedgemarket.com

Monday-Saturday 8-6, Sunday 8-noon • While Supplies Last • Prices in effect Monday, November 20 - Sunday, November 26, 2017.

$199

5 lb.

Idaho Russet Potatoes

99¢

1 lb.

Bolthouse Baby Carrots

69¢/lb.

SweetPotatoes

2/$400

3 lb.

McIntoshApples

FLOWERS

EVERY TUESDAY

IN NOVEMBER

10% OFFYOUR TOTAL PURCHASE

FROM 8:00 AM - 2:00 PM

EXCLUDES RESTAURANT

Wed., Thurs., & Fri.10am ‘til 2pm

Special

$399

10 ct

Decorated Fall

Cut-Out Cookies

Shredded BBQ Pork topped with

Coleslaw on a large Kaiser Roll and a Side ..................$600

$549/lb.

Checkerboard

Cheese

$499/lb.

Choice

Beef Stew Meat

$219/lb.

Fresh Turkeys

Call and Order Your Fresh

Turkey and Ham Today!

$249/lb.

PorkButt Roast

$499

8"

PumpkinPie

$369/lb.

Grandma’s

Seafood Salad

An“Attitude of Gratitude”

Brings Joy toany season

Ham and Cheddar Cheese

on a Pretzel Roll ..........................................................................$369

Lovely Fresh Flowersmake the Table

from $7.99Green Plant Sale!

$2.00 off any plant $10.99 and up.

Nice Full LiveRosemary Plants

Just $1.99~ and ~

The smell of Pine is just

around the corner!

Check out ourMEAT

BUNDLESon our

website!

unparalleled reach of jefferson county, wisconsin · a 15% discount is available to approved...

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