Split test for maximum performance

©2016 Thunder Industries | Rise Above The Noise. | makethunder.com

UNLOCKING THE CO-OP

SALES OPPORTUNITY

MANUFACTURER SUBSIDY. MORE IMPRESSIONS. MORE REVENUE.

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Who is eligible for co-op reimbursement?

Co-op advertising is everywhere. There are

4500+ co-op programs in the U.S.

Manufacturers who fall into the Auto, HVAC

(Heating, Ventilation, and Air Conditioning),

and Home Improvement categories invest

the heaviest in fueling co-op advertising.

Examples: Chrysler, Trane, Frigidaire, Subaru

Why is co-op worth your time?

Digital co-op advertising is a largely untapped

$1.7 BN opportunity, and brands’ investment in

digital co-op advertising programs is increasing.

Taking advantage of co-op makes more

advertisers with large campaign budgets

available to you.

What is Co-op?

A partnership between a manufacturer and

a local retailer whereby the manufacturer

will reimburse the retailer in part or in full

for advertising expenditures on the

condition that the ads meet the

manufacturer’s brand requirements.

Where does Co-op Advantage™ come in?

Thunder Co-op Advantage™ is making it easier

than ever to pitch and sell co-op to advertisers

with co-op friendly ad designs.

Create personalized, dealer-specific ads that

meet requirements for co-op reimbursement

quickly and easily, without having to rely on

creative teams.

Split test for maximum performance

©2016 Thunder Industries | Rise Above The Noise. | makethunder.com

Building Co-op Ads With

Co-op Advantage™

To get started building a new co-op campaign, click and select

“Build a Co-op Ad”

When adding in local branding, you will notice that

many of the assets within the ad are locked. Locked

assets are important to keep in place in order to

maintain Co-op compliance

Assets that aren’t locked however, are perfectly fine to

make changes to without compromising compliance.

Simply type in desired text to the textbox, click DONE

and your text will update across all ad sizes

Selecting an Ad Design!When you search for your advertiser, our

content aggregator will pre-select an ad

design based on the advertiser you searched

Co-op Advantage™ ad designs already have

manufacturer requirements built in, and at the

same time, the ad can be localized to match

the branding of your advertiser

Looking for a different brand? Utilize the

search bar to filter down the ad gallery

Once you have selected an ad design, next

you’ll want to localize the ad. There are

several areas within the ad that allow for

localization, such as, advertiser headline,

logo, website and contact information

Add Local Branding! Click to begin

Editing

Edit Text

Directly in the

Textbox

Ad Designs Tab

Search Ad

Gallery

Ad Design Gallery