UNLEASH THE VALUE OF YOUR CRM DATA WITH DATA ONBOARDING

Jayne Babine VP, Media & Advertising Sales Neustar Marketing Services

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DATA ONBOARDING ENABLES BETTER CROSS-CHANNEL MARKETING & MEASUREMENT

32x-107x

increase in performance for retail & entertainment

clients

Source: Neustar Media Intelligence Report Q1 2015

THE NEED FOR AN AUTHORITATIVE IDENTITY SOURCE Consumer data is

constantly changing

consumers housholds relocate annually

78% 30%

2000 2013

consumers change their phone carriers annually

75M consumers change their phone numbers annually

Publicly available information has declined

Consumer information noted on an annualized basis.

Sources: Neustar internal data U.S. Census Bureau

45M

16M people legally change their name annually

2.1M

Massive increase in quantity of data

126M

5.8

1.4M

85%

500M

Americans shop online

touchpoints per purchase

smart devices in North America

of smartphone time spent in apps

tweets per day

Sources: The Marketer’s Identity Crisis Whitepaper, 2015

ONE PERSON HAS MULTIPLE IDENTIFIERS

3.6 # of connected devices

3.5 # of shopping accounts

3.1 # of financial accounts

2.7 # of entertainment accounts

average US online accounts >23

2.8

Source: TeleSign 2015

Email addresses

NEUSTAR RESOLVES MULTIPLE IDENTIFIERS TO A CONSUMER

Partial information…

A Comprehensive Portrait of the Consumer: Cross-Channel & Cross-Device

Digital

Offline

Unknown

…turned into an identity…

Demographics

Purchase Behaviors

Consumer Attitudes

Lifestyle Patterns

Offline

Digital

… AND CONTINUES TO RESOLVES MULTIPLE CONSUMERS TO A VERIFIED HOUSEHOLD ADDRESS

Largest offline data repository in the industry

120mm+ US Household Addresses

220mm+ US Adults Names

500mm+ Email Addresses

500mm+ Phone Numbers

260mm+ Mobile Advertising IDs 225mm+ IP Addresses

2 Offline-to-Digital Data Match

Greatest possible match scale, with over 260M mobile devices

and 1.5BN cookies

3 Data Distribution with Neutrality

Always fresh and relevant data, with 5BN sync hits daily with

75+ partners across the digital ecosystem

1 Offline-to-Offline Data Match

Largest network of offline data in the industry.

120M+ US Households

220M+ US Adults

500M+ Email Addresses

500M+ Phone Numbers

90%-95% match rate

30%-55% match rate

85% match rate

AUTHORITATIVE IDENTITY PROVIDES BETTER ACCURACY

USE CASE: DATA ONBOARDING FOR WEBSITE PERSONALIZATION

College Student

Business Professional with Family

USE CASE: DATA ONBOARDING FOR MEDIA OPTIMIZATION

Global Adventurer Domestic Beach Traveler Generic Travel Ad

USE CASE: DATA ONBOARDING FOR CLOSED LOOP MEASUREMENT

Retargeted users who didn’t complete

their purchase

Measure consumer journey of exposed media and/or content tied to

offline purchase data

PANELISTS

Chris Taylor SVP Marketing 1800Flowers

Fergus Mellon Head of Strategic Initiatives & Creative Services Criteo

Carl Spaulding EVP Product & Strategy Nielsen Catalina Solutions

Jayne Babine VP, Media & Advertising Neustar