university of southern california school of engineering technology transfer center 1 smarter...

1 University of Southern California School of EngineeringTechnology Transfer Center

Smarter Buildings

Ken Dozier

Far West RTTC

03/15/02

Presentation


“When the Rate of Change Outside is Greater Than the Rate of Change Inside, The End Is In Sight”

Jack Welch, Chairmen General Electric

The Future


“ According to Silicon Valley CEO’s, 60 % of the high-tech items they manufacture today did not exist 10 months ago”

Lon Hatamiya, Secretary - California Trade and Commerce Agency

Velocity

“Startups are now expected to go public within 6-18 months after venture investment”

Donna Jensen, Founder and CEO of startups.com


What is Knowledge ?

Truth Knowledge Belief

Universal

No Debate

Effect

Social

Converge on debate

Cause

Personal

Diverge on debate

Cause

10 Philosophical Mistakes (Adler 85)


“where ... The ENIAC is equipped with 18,000 vacuum tubes and weighs 30 tons,computer in the the future may have only 1,000 vacuum tubes and weigh only 1.5 tons”

- Popular Mechanics, 1949

“I predict the internet... Will go spectacularly supernova and in 1996 catastrophically collapse ”

- Bob Metcalfe, 3COM founder and inventor, 1995

“This ‘Telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us”

- Western Union, Internal memo, 1876

“The problem with television is that the peoplemust sit and keep their eyes glued on a screen; The average American family hasn’t time for it”

- New York Times, 1949

“There is no reason anyone would want a computer in their home”

- Ken Olson, president andfounder, Digital Equipment Corp., 1977

“Man will never reach the moon, regardless of all future scientific advances”Lee De Forest, Radio Pioneer, 1957

The Future

Source: “The Future is Ours”Communication of the ACM, March 2001


6-D Dimensions of Global Commerce

Demassification

Denationalization

Despacialization

Disintermediation

Disaggregation

Decentralization

Source: The Social Life of information, Brown & Duguild


Global Competition

Source: The world Competitiveness Yearbook IMD International

• 3 Finland

• 4 Luxembourg

•5 Netherlands

•6 Hong Kong

•7 Ireland

•8 Sweden

•9 Canada

•10 Switzerland


Make & Sell vs Sense & Respond

Incubators and Science Parks created to bridge gap between development and commercialization

Chart Source: Corporate Information Systems, Applegate

Venture: Niche markets,

public trading (pull)

Federal Agencies, SBIR: Mission Based, Linear (push) Universities: Curiosity Based, emerging, (push)

Chabol (large companies) hierarchy, products based, (push)


Industry Clusters

– “Industry Cluster”: collections of competing and collaborating industries in a region networked into horizontal and vertical relationships, involving strong common buyer-supplier linkages, and relying on a shared foundation of specialized economic institutions. Because they are built around export-oriented firms, industry clusters bring new wealth into a region an help drive the regions economic growth.

Industry Cluster Electronic

Key Export Oriented Firms

Key Supplier Oriented Firms

Key Economic Infrastructure Providers

Consumer Electronic Assembly

Computer Hardware Assembly

Tool, Die & Machinery

Office & Production Supply

Specialized Component Supply

Education & Training Institutions

Physical Infrastructure Providers

Financial and Regulatory Institutions

(ERI/McGraw Hill,”America’s Clusters”,1995)


Automotive

Aerospace/Defense

IndustrialMachinery

Transportation andDistribution

Financial Services

Tourism andRecreation

EducationalServices

Info/Media and Entertainment

Business Services

Health Services

Fashion, Apparel andTextiles

Home and LifestyleProducts

Agriculture andFood Processing

Bio-MedicalProducts

Electronics Machineryand Systems

Forest Products

Metals

ConstructionProducts

Energy andProcessMaterials

Industry Clusters (ERI/McGraw Hill,”America’s Clusters”,1995)

University of Southern California School of EngineeringTechnology Transfer Center

11


University of Southern California School of EngineeringTechnology Transfer Center

13

1940

-196

5

1965

-199

0

1990

-201

5Motion Pictures

AviationElectronics

Defense Aviation

AutomobileManufacturing

FoodProcessing

Agriculture

Theme Parks

Motion Pictures

Television

ComputerPeripherals

Defense Instruments

Commercial Aviation

MetalProducts

GeneralManufacturing

InformationProcessing

DefenseAerospace

Theme Parks/Tourism

Visual Media Production

Professional Services

Multimedia Technology

Engineering Services

Technology-Based

Manufacturing

General Manufacturing

Information Processing

Business Services

The Evolution of Industry (“America’s Clusters”,1995)


Clusters

Gus Koehler, USC


DevelopersDrivers

Gates “Microsoft” XeroxJobs “Apple” XeroxClark “SGI” E&S, StanfordClark “Netscape” University of

Illinois

The Non-Linear


EZ and Incubator Spatial Distribution


Beneficiaries from the ETTC

• New Economics for Women• First AME Church/BreakAway• Economic Resource Corporation• Merced County Project• Orange County Project• Seattle Project• Hawaii Project

As part of the ETTC’s work, the ETTC has won support from EDA for its help on these other EDA projects.

}FutureProjects


Media Bandwidth Source: 1999 Fall Meeting, Community Development Council, Chuck MatthewsINFOWORLD, Sept. 2000

DSL/ Cable

IEEE 1394 / Firewire

Gigabit Ethernet

LASER / Fast Ethernet

10BaseT / CAT 5

Microwave / Ethernet

G2 Wireless

G3 / Wireless LAN

ATM

G1 Wireless


High Speed Services

Source: Broadband Communication Systems, Conrad

HighBurst

Low Burst

64 K 1.5M 45M 150M 600M

bps

X.25

ISDN

FrameRelay

SwitchedT-Carriers

Dedicated Private lineand Ethernet

SMDS

1.6G

ATM/BISDN

Myrinet

DSL

Dialup


The “six-pack”

• The connection point in each cubicle / office

• ATM to the desktop.

• A coaxial and fiber optic connection for next generation high-speed bandwidth requirements like streaming video and distributive computing

• Additional Ethernet ports for multiple connection

1 - 75 ohm coax

1 - Fiber optic4 - Category 5 or 7 Twisted Pair


Network Cost

NEW New Economics for Women

Existing System

22 dial-up lines

• Only 56K access through telephone.

• No file sharing capabilities.

• No backup services• No high-speed

video capabilities.• No upgradeability

path.

ETTC designed System for NEW

To connect 184 users to high-speed network access

DirectPC / DSL network connection

• 46 “6-pack” connections.• Matrix E7 Ethernet switch capable of

handling 184 users ($37,779).• Upgradeability to ATM. • ATM test system including 4 OC-3

ports ($17,753).


Traditional Entrepreneurship

• Typical Waterfall model

• Six Stages

– basic research, development research, product and process ideas, prototype, production, diffusion

Sung 2001

• Criticisms– Too much focus on the solution “push”– basic research not the only initiator stage– relationship between research and commercialization

is too complex to be linear– Users are the key “pull” to the problems and markets


ETTC Existing Infrastructure

Powerbook 88 Mhz20 MB 0.5 HD MacOs

Colin-132Mhz32 MB/1.2 HD

MacOs

Powermac 66 Mhz24 MB/0.5 HDMacOs

Marty-386

Marty-PPro180Mhz96 MB/3.2 HDNT4W

Brian-P120Mhz40 MB/1.0 HD

P.T.- 66Mhz24 MB 0.5 HD

MacOS

Powermac4 MB/0.5 HD

MacOs

PT-P75Mhz16 MB .5 HD

Win95

PT-486 75Mhz24 MB/0.81 HD

Win95

Brother HL-1060RAN200

Apple Color Laser12/600C RAN217

HPLJ 4M PlusRAN217

MacLCIII 25 Mhz12 MB/0.16 HDMacOs

Ethernet=10Base/T

HP LJ II

Scanner

HP LJ Series IINeeds Repair

ATLAS File Server(OFFSITE)

Ethernet=10Base/T

Tape Backup

Modem

HP LJ II

HP LJ IIPMinor Repair

CD-ROM ChangerPioneer DRM-600

Carmen-PPro200MHz

128 MB/3.2 HDNT4W

P.T.-486 75Mhz24 MB/0.81 HD

Win95

Ken-PII300Mhz128 MB/6.4 HD

NT4W

PT-P200Mhz128 MB/3.2 HD

NT4W

Charles-P200Mhz64 MB/3.2 HDNT4W

P200Mhz128 MB/3.2 HD

NT4W

ETTC-PII 2x300Mhz256 MB/9+4 HDNT4S

Scanner-Strobe

Jon-PII333Mhz128 MB/9.1 HD

NT4S


NT4W

HP LJ6L

PT-AMD 300MHz128MB/3.2 HD

NT4WS

PII350Mhz128MB/6.4GB

NT4W

HPLJ 4M PlusRAN200

Brian-PII400Mhz128 MB/6.4 HDNT4W

Caroline-PII350Mhz128MB/6.4GBNT4W

PPro200Mhz128 MB 3.2 HD

NT4W

AMD 300 MHz128 MB/8.4 HD

NT4W

PERRY (20)

BERTHA (3)

MARENGI (9)

MONICA (10)

DRAGUN (5)

SCHUMACHER (14)

LUCY (17)

BRABHAM (4)

SANDY (13)

LAUDA (8)

CHRISTINE (18)

PT-P100Mhz64 MB1.1 HD

Win95API-3

HAHO (6)

PROST (11)

GRANDIZER

SOLO (15)

IRAJ (7)

John-PII400MHz256MB/9.1HDNTW4COLIN (19)

Hardware in storage

RAN218

ROBO (12)

MARCI (16)

Scanner


NT4WPINKY (21)

AMD 400 MHz (NEW)128 MB/10.8 HD NT4W

NEWCOMP1(22)

PT-P100Mhz64 MB/ 425MB HD

Win95API-6 (2)


Smart Switch 6500with dual redundant

power supplies

Smart Switch 2040LAN / WAN / ATM

Uplink Switch

Uplink to Existing LAN(Ethernet)

Uplink to T1

Uplink to Linkway 2000(Satellite ATM connection)

High Performance OC12 connections for 4 servers

OC3 connections for 32 workstations

ATM High PerformanceSwitch Module

ATM Switch Module supportingdata, video, and voice traffic

High-speed ATM Network base

Powerbook 88 Mhz20 MB 0.5 HD MacOs

Colin-132Mhz32 MB/1.2 HD

MacOs

Powermac 66 Mhz24 MB/0.5 HDMacOs

Marty-386

Marty-PPro180Mhz96 MB/3.2 HDNT4W

Brian-P120Mhz40 MB/1.0 HD

P.T.- 66Mhz24 MB 0.5 HD

MacOS

Powermac4 MB/0.5 HD

MacOs

PT-P75Mhz16 MB .5 HD

Win95

PT-486 75Mhz24 MB/0.81 HD

Win95

Brother HL-1060RAN200

Apple Color Laser12/600C RAN217

HPLJ 4M PlusRAN217

MacLCIII 25 Mhz12 MB/0.16 HDMacOs

Ethernet=10Base/T

HP LJ II

Scanner

HP LJ Series IINeeds Repair

ATLAS File Server(OFFSITE)

Ethernet=10Base/T

Tape Backup

Modem

HP LJ II

HP LJ IIPMinor Repair

CD-ROM ChangerPioneer DRM-600

Carmen-PPro200MHz

128 MB/3.2 HDNT4W

P.T.-486 75Mhz24 MB/0.81 HD

Win95

Ken-PII300Mhz128 MB/6.4 HD

NT4W


NT4W

Charles-P200Mhz64 MB/3.2 HDNT4W

P200Mhz128 MB/3.2 HD

NT4W

ETTC-PII 2x300Mhz256 MB/9+4 HDNT4S

Scanner-Strobe

Jon-PII333Mhz128 MB/9.1 HD

NT4S


NT4W

HP LJ6L

PT-AMD 300MHz128MB/3.2 HD

NT4WS

PII350Mhz128MB/6.4GB

NT4W

HPLJ 4M PlusRAN200

Brian-PII400Mhz128 MB/6.4 HDNT4W

Caroline-PII350Mhz128MB/6.4GBNT4W

PPro200Mhz128 MB 3.2 HD

NT4W


NT4W

PERRY (20)

BERTHA (3)

MARENGI (9)

MONICA (10)

DRAGUN (5)

SCHUMACHER (14)

LUCY (17)

BRABHAM (4)

SANDY (13)

LAUDA (8)

CHRISTINE (18)

PT-P100Mhz64 MB1.1 HD

Win95API-3

HAHO (6)

PROST (11)

GRANDIZER

SOLO (15)

IRAJ (7)

John-PII400MHz256MB/9.1HDNTW4COLIN (19)

Hardware in storageRAN218

ROBO (12)

MARCI (16)

Scanner


NT4WPINKY (21)

AMD 400 MHz (NEW)128 MB/10.8 HD NT4W

NEWCOMP1(22)

PT-P100Mhz64 MB/ 425MB HD

Win95API-6 (2)

This will connect to existing IT infrastructure and give us high speed connectivity to each and every desktop


Planting the seed

If you are going to smarter build the of the future, you need to have smarter people. You can’t just build a buildings and they will come .

ATM

Fiber optics

Smart Lighting Systems

Modular System

Smart HVAC Systems

Telementoring


Smart Building Project

• The 6 packs• 4 Category 7 cable• 1 Fiber Optic• 1 Coax Cable

• Energy and Efficiency

Image courtesy of Johnson Controls

The connection point in each cubicle / office

• ATM to the desktop.• A coaxial and fiber optic connection for next

generation high-speed bandwidth requirements like streaming video and distributive computing.

• Additional Ethernet ports for multiple connection.


(SB) HVAC Achievements• Johnson Controls Personal

Environments® systems.

• Able to control environment in every workarea.

• Building ventilation improved 66%

• 30 % reduction in standard construction cost with conventional HVAC system

Source: Johnson Controls - PE


Alternative Power Scheme

• Over 50% of electrical energy is lost in the transfer from power plant to home.

• Consumers are getting serious about generating their own electrical energy

• In 2000, $7.1 Million dollars worth of generators sold to businesses in CA

• Improved ability to generate power locally with fuel cells, turbines, and conventional gas generators.

Source: Wired Magazine April 2001


Four New Organizational Office Types

From “The New Office” by Francis Duffy

Trends are towards smaller core organizations.

It is no longer necessary to design a whole office building around the idea of getting everyone there at one time.



• Modular systems• Open / Closed workspace

The Cell The Den

from “The New Office” by Francis Duffy



• Collaboration areas• Centralized Control Center

The Club / KitchenThe Hive

from “The New Office” by Francis Duffy


The Smart Building of the future

Collaborating Areaa centralized area for staff meeting, brain storming and formal conferences

Central eating & break areaallows people from different groups and projects to meet each other and feel like teammates. Promotes staying in for lunch

Modular Systemopen model that allows space to be divided when needed. Better than rigid cubicle wallsand allows collaboration when needed.

Source: CIO Magazine May 1999


The Smart Building of the futureTraining Stationwhere both IT pros and end-users stay up-to-date on the latest computing support & techniques

Study Zoneinteractive learning, technicalmanuals & internet accessavailable to everyone.

Quiet Zonewhere you can retreat to concentrate

Source: CIO Magazine May 1999


(SB) Energy Achievements

• Penn Center West office park

• 64,000 sq.ft. gross • 2 floors• ~$66/sq.ft.

Source: DOE Energy 2000


(SB) Energy Achievements

Source: EREC - Dept of Energy

• Thoreau Center for Sustainabilityrenovation at $55/ft2, Able to achieve a 1.06 W/ft2 lighting usage

(a 48% reduction)

• Ridgehaven Green Office buildingrenovation at ~$37/ft2,Building that achieved a 60% reduction in energy consumption


The right Network for you

The overall picture

ServiceProvider Today <5-years 10-years Beyond

Broadcasters DigitalAnalog SDHD

MMDSLEC’s

MSO’s

Wireless

POTSLMDS

ATMCDMA

Cable HFC FTTCFTTH

ADSL VDSL


Security Solutions for Data Broadcasting

Network operation CenterContent Aggregator Rural Infrastructure


Solutions for Content Distribution

SatelliteCable

TerrestrialInternet

DSLWireless

IP Gateway

Encrypted IP

Content

Encryptor


Solutions for Digital Cinema

Picture Studios

IP Gateway

Encrypted IP

Encryptor

File ServersDigital Projector


Broad-Banding Streaming Services


http://www.usc.edu/go/TTC

For more information, please visit our website at:

university of southern california school of engineering technology transfer center 1 smarter...

Documents

future slide

presentation slide

switzerland slide

future source

secretary california

brown duguild slide

global competition source

commercialization chart