University of Southern California

Master of Management Studies (M.M.S.) forSJTU Institute of Cultural and Creative Industry Students The CurriculumSJTU Master of Journalism and Communication students complete a curriculum of foundational media, technology, business and management courses at SJTU. The total number of units of core business classes that are taught at SJTU is 16 units. Ten units are delivered by SJTU faculty. Three 2-unit classes are taught by USC faculty (Marshall School of Business and Annenberg School for Communication and Journalism). Students who complete the USC MMS before completing the SJTU MJC transfer 4 of the USC-taught units to the USC MMS degree and complete 22 units at USC. Students who complete the USC MMS after graduating from SJTU ICCI must complete 26 units at USC.

Keeping in mind the goals of ICCI and the interdisciplinary nature of the program, the core business classes are adapted to illustrate business concepts using examples from creative industries.

Business Communication (3 semester units) (SJTU faculty) Oral reporting; management briefings; building expertise in persuasive business presentations, both in-person and via new mediachannels; emotional intelligence. Advanced skill development in the application of business communication theory to presentationsand visual and verbal persuasion.

Management Essentials (3 semester units) (SJTU faculty) Marketing, strategy, management issues with examples from cultural and creative industries; basic marketing analyses, consumer behaviors, organizational structural of and strategic issues facing cultural industries

Business Statistics (2 semester units) (SJTU faculty) Basic statistics concepts and tools: mean, variance, probability, inference, regressions. Applying these statistical concepts and tools to cultural and creative industries.

Introduction of Corporate Finance and Accounting (2 semester units) (SJTU faculty) Introduction to the concepts of financial and managerial accounting. The course provides coverage of key concepts needed by managers of businesses in order to communicate information important in decision-making. The course will also cover basics of corporate finance, including return and risk analyses, and NPV.

The following courses are taught by USC faculty at SJTU. 4 units will be transferred to the MMS degree.

Business Model of Entertainment Industry (2 units) (USC Marshall School of Business faculty) Using economic and financial tools to analyze various sectors of entertainment industries: film, television, music, broadcasting,publishing, sports, performing arts, toys & games, casino gaming, theme parks, and the internet. The class will also develop a framework to understand the business model of these companies and assessing their value. Relevant economic, IS and strategy concepts will be utilized.

Digital Go-to-Market Strategies in The Entertainment Industry (2 units) (USC Marshall faculty) Companies in the culture and creative industries (e.g., film, TV, music, online entertainment, video games, print and publishing) are increasingly relying on digital media/platforms to deliver their products and services. These companies are also trying to monetizethese offerings by using revenue models that are different than what they have relied in the past. The course will look at the go to market strategies for these companies. The course will use lectures, case studies, articles, industry reports, and industry guestspeakers to offer key insights on the go to market strategies.

Global Hollywood: (2 units) (USC Annenberg School for Communication and Journalism faculty) How do we define Global Hollywood? Do we mean film, TV, new media? What about radio, music, online entertainment, video games, print and publishing? Are these exclusively U.S. media industries? If so, now that 70% of the U.S. box office is derived from outside the U.S, what’s American about the movies? What about the emerging global competition, including Chollywood (China Hollywood), Bollywood and Nollywood? Conversely, how do global media industries inform, constrain, and liberate regional, national, and local players. The course will consider the relationship between global and national media industries. The course will start by examining the core concepts, theories and practices of U.S. media industries (with some discussion of the emerging globalinfluence of Chollywood). The course will also examine global and transnational media ownership, regulation and policy of U.S. film and contrast this with the forces and flow of content in global TV. Finally, we will discuss how new media industries and onlineentertainment are disrupting both global and national media industries, transcending boundaries and challenging national identities.

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Interested students who take these classes and meet USC admissions criteria will be eligible for admission to the USC Marshall Master of Management Studies Program. Completion of the M.M.S. degree requires a minimum of 26 graduate units, including 4 units transferred from SJTU.

To fulfill the coursework requirements, students select courses appropriate to their individual goals, subject to the approval of a faculty advisor, as long as (1) the courses focus on the business of cultural and creative industries, (2) the courses are not MBA “core” courses, (3) the courses are numbered above 500, and (4) the total number of units of non-Marshall coursework to be applied to the program does not exceed 12. (Marshall courses begin with the prefixes ACCT, BAEP, BUCO, DSO, GSBA, FBE, MKT, and MOR.)

USC Course Suggestions� CMGT-542: Business Strategies of Communication and Entertainment � CMGT-545: Communication and Global Competition � CMGT-547: Distribution of Recordings: Media, Retail and Online Channels � CMGT-549: Case Studies in Digital Entertainment � CMGT-558: The International Entertainment Marketplace � CNTV-521: The World of the Producer � CNTV-522: The Television Industry: Networks, Cable and the Internet � CNTV-523: Feature Film Financing and the Studio System � CNTV-524: Digital Technologies and the Entertainment Industry � CNTV-525: Entertainment Marketing in Today's Environment � CNTV-589: Graduate Film Seminar

o Anatomy of a Studio o The Role of the Producer in Motion Pictures and Television o The World of Television ... How Does it Work? o Revolution or Evolution: How New Technologies are Changing Television Programming o TV in Revolution: What will the future bring? o Global Cable and Syndication - Where the Big Dollars Are in TV o Television Programming o The Role of the Producer in Motion Pictures and Television o New Technologies in the Entertainment Industry o The Internet and the Entertainment Industry

� CTPR-561: Publicity for Cinema and Television � CTPR-562: Seminar in Motion Picture Business

o Making Money with Movies o Entertainment Industry Finance and Economics o A Motion Picture Studio and How it Operates

� CTPR-563: The Business of Representation � GSBA-555: Management and Organization of the Creative Industries (available Spring semester only) � GSBA-556: Business Models for Interactive Digital Media & Services � ISE-544: Management of Engineering Teams � ISE-585: Strategic Management of Technology � LAW-660: Advanced Trademark Law � LAW-653: Legal Issues in the Music Industry � LAW-657: International Protection of Intellectual Property � LAW-772: Intellectual Property � LAW-773: Internet Law � MKT-512: Marketing and Consumer Research � MKT-525: Consumer Behavior � MKT-526: Advertising and Promotion Strategy � MKT-530: New Product Development � MKT-533: Branding Strategy � MKT-536: Pricing Strategies � MKT-543: Market Demand and Sales Forecasting � MKT-560: Marketing Strategy and Policy � MOR-557: Strategy and Organization Consulting� MOR-569: Negotiation and Deal-Making � MOR-579: The Business of Sports Entertainment � MUIN-570: The Music Industry

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Appropriate courses may be available in other schools at USC. Access the USC Schedule of Classes at http://www.usc.edu/soc for recent and current class schedules.

Application and Admission Procedures for M.M.S. applicants from SJTU ICCI

Current students in the SJTU Institute of Cultural and Creative Industry master’s program who wish to apply for admission to the Master of Management Studies degree program at USC should do so early in their second term at SJTU (immediately after grades for the first semester become available). Alumni may apply at any time for admission in the fall, spring or summer terms. Applicants are provided with a number of exceptions within the application process as outlined below.

Applicants will provide the following documents consistent with requirements established by USC: � A completed application via the USC online graduate admission application system

(http://gradadm.usc.edu/apply/international-students/ ). � Nonrefundable application fee (for fall 2017 = $155 US). � Proof of a graduate GPA for business-related courses completed at SJTU of at least 3.3 on a 4.0 scale via an

official transcript from SJTU. � Proof that the applicant has earned an undergraduate degree equivalent to a 4-year U.S. bachelor’s degree.

o Send to the address below one official (in the original envelope sealed by the issuing institution) transcript, graduation certificate (if applicable), and degree certificate (if applicable) from the registrar of each college or university attended (undergraduate and post-baccalaureate if applicable) whether the degree was completed or not. Official English translations of all transcript(s) and certificate(s), issued by the institution of study or by a professional translation service, must accompany all documents not normally issued in English.

o Applicants who completed degrees at institutions in countries where English is NOT the primary official language must also complete degree verification through the International Education Research Foundation (www.ierf.org/usc). Please visit the IERF web site for details about required documents and fees. Use the USC link above to receive a USC discount.

� Proof of English proficiency. All non-US citizens who did not complete a 4-year bachelor’s degree at an

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American, British, Canadian or Australian college or university must submit a recent Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS) or Pearson Test of English – Academic (PTE) score. International applicants must have achieved a TOEFL score of at least 100 on the Internet-based examination with no less than 20 on each of the four test components or an IELTS score of 7.0 with no less than 6.0 in each band or a PTE score of at least 70. (Note: All 4 undergraduate years must have been completed at the Anglophile institution to receive a waiver.) Test scores are considered valid only if earned within 2 years of the applicant's intended first day of classes at USC.

� Brief responses to the Essay/Additional Information questions attached to the M.M.S. application. � A letter of recommendation from the ICCI screening committee. ICCI Alumni who graduated more than three

years ago and are not able to obtain a recommendation from the SJTU screening committee may provide either a professional reference or GMAT scores.

The following standard application requirements will be waived for applicants from the SJTU ICCI program. � Work experience (minimum 5 years). � GMAT test scores. � Commitment Deposit payment.

For expedited processing, we strongly recommend that official transcripts and translations be sent to MMS Admissions c/o Susan Hunt STO 301, USC 837 Downey Way Los Angeles, CA 90089-1145

For more information . . . Please visit http://www.marshall.usc.edu/MMSwrite Management.Studies@marshall.usc.educall (213) 740-0671