Department of Business AdministrationUniversity of North Carolina at Greensboro

MARKETING 320PRINCIPLES OF MARKETING

Section 04, Fall Semester 2009T-R, 3:30 P.M. - 4:45 P.M., Room 111

PROFESSOR: Dr. Lew G. BrownOFFICE: 353 Bryan, 334-4539. Because of the budget situation, the School no longer has voicemail. The best way to contact me is via email.OFFICE HOURS: Anytime I am in my office you may call or stop by to ask questions, etc. I ask that you make appointments for longer discussions. Office Hours are 11 A.M.- Noon Tuesdays and Thursdays. I try to be in my office during office hours; but because of committee meetings and other university business, I can’t always be there. You may leave messages on my door or in my mailbox in the Department Office, Room 366. My e-mail address is LGBrown@uncg.edu. My home phone number is 919-942-7574, and you can call me at home, if you have trouble reaching me elsewhere or if you have an emergency.

Course Prerequisites: ISM 110, MAT 115, ECO 201, ACC 201, and CST 105 (You must have previously completed each of these courses); or admission to Bryan School approved program.

Learning Objectives: At the end of this course you should be able to:

1. Identify and explain the basic concepts of marketing and marketing strategy.2. Identify and explain the basic concepts of marketing research, consumer behavior, and business-to-business marketing.3. Employ the concepts of market segmentation, targeting, and positioning to develop and analyze marketing strategies.4. Develop a marketing mix, product, price, place, and promotion, based on targeting and positioning decisions, which will deliver the intended value proposition.5. Understand how the basic concepts apply or must be adjusted in international markets.6. Communicate orally and in writing about marketing strategy.7. Work with a group to design and implement a marketing strategy. .

Course Philosophy: Whether the firm operates for profit, is a nonprofit, or is a government or government agency, marketing plays a central role because it serves as a link between the organization and its customers and the external business environment. Thus, no matter what your specific role in a firm may be, your understanding of marketing will be important in developing and implementing successful business strategies.

2

Course Design: I have designed this course around the Seven Principles for Good Practice in Undergraduate Education. These Principles are:

1. Good practice encourages student-faculty contact.2. Good practice encourages cooperation among individual students.3. Good practice encourages active learning.4. Good practice provides for prompt feedback.5. Good practice emphasizes time on task.6. Good practice communicates high expectations.

"I'd push people back to their typewriters and drawing tables, telling them: You can do better. And they'd do better. Good people respond to high

standards."Shepard Kurnit

7. Good practice respects diverse talents and ways of learning.

Course Coverage of Common Themes and Skill Set Areas: I have selected material for the course so as to provide the specified levels of coverage in the following common themes and skill set areas:

Common Themes –1. International (global) issues – Extensive coverage.2. Ethical issues – Some coverage.3. Legal and regulatory issues – Some coverage.4. Political issues – Some coverage.5. Environmental issues – Significant coverage.6. Technological issues – Significant coverage.7. Demographic Diversity (in the workplace) issues – Some coverage.

Skill Sets –1. Written communication skills – Some coverage.2. Oral communication skills – Some coverage.3. Computer usage skills – Some coverage.4. Research skills (library and other sources) – Some coverage.5. Team/interpersonal skills – Extensive coverage.

Education: "The great end of education is to discipline rather than to furnish the mind; to train it to the use of its own powers, rather than fill it with the accumulation of others."

Tryon Edwards

"The one real object of education is to have a [person] in the condition of continually asking questions." Bishop M. Creighton

Role of the Instructor: No one can teach you anything! The instructor should create an

3

environment in which the student can learn. The instructor should be committed to working harder than the students work and to always being prepared for class.

"The art of teaching is the art of assisting discovery." Mark Van Doren

I would like you to think of me as a “coach.” I am here to guide you in the learning process. I ask you to be committed to being “coachable.”

Role of the Student: You should be committed to learning. Webster's defines "to learn" as, "to come to be able to." To learn, then, one must both acquire and apply knowledge in order to be "able." Thus, I will expect you to be an active participant in the learning process we are about to enter. This is not a lecture-only, memorize-and-regurgitate course.

I expect you to be committed to:

1. Being prepared for every class. You should complete all reading assignments and be prepared to discuss those assignments, especially the cases and articles. I may give brief quizzes at the beginning of or during any class period.

2. Attending class. I will take roll each class. I expect you to be in class on time. If you come into class late, be sure to check with me after class to make sure I have not recorded you as being absent. If you are significantly late, I will mark you as being absent. If you have to leave a class session early, I ask that you tell me before the beginning of that class.

I will take class attendance into account in determining your class participation grade. For every absence beyond 2, I will reduce your class participation grade.

I often hand out additional reading assignments in one class that you are to prepare for the next class, or I may make changes to the assignments listed in the syllabus for the next class. Thus, if you miss a class, it is your responsibility to check with another student to find out if I made any changes and to be prepared for such items when you return to class. Having missed the previous class is not an excuse for being unprepared.

Conduct in the classroom: I would like for you to think of our classroom as being a large conference room in a business facility. We are a professional school, and we should thus conduct ourselves as professionals—as you would conduct yourself in a business situation. Therefore, I ask that you not wear hats or other head coverings in class unless they are a part of your religious practice. If you must leave class early for some reason, I ask that you inform me of this prior to class beginning.

You are welcome to use laptops/netbooks in class to take notes or do other work related to what we are doing in class that day. It is inconsiderate to me and to other students for you use your computer or cell phone to check your email, surf the Web, play games, etc, during class. If I become aware of your doing this, I will ask you to leave the class and will note this in your class participation grading.

4

Inclement Weather Policy: If we experience snow, sleet, etc., I will follow the University’s decision as to holding class. I will also do my best to communicate with you via email and BlackBoard. Use your good judgment. If you do not feel you can safely make it to class, do not come. Your safety is more important than a particular class.

3. Participating in class discussions . Quality, not quantity, is important. It is important that you participate in class discussions because each of you has valuable information and insights to contribute. It is also important to continue to develop your group discussion skills. If you miss two or fewer classes in a semester but do not participate in class discussions, you will receive a "C-" (a 7.0 in my grading scheme) in class participation.

4. Being a contributing member of a small group that will work together on The Marketing Game. If you are a "commuting" student, group meetings may require more commuting. If you work, you need to be able to have enough flexibility to be able to meet with your group outside of normal class hours.

Because of students’ complaints about group members who do not do their share of the group’s work, 10% of a student’s grade in this course is based on a peer review completed by each member of a Marketing Game team. In addition, we have established a procedure whereby a team can dismiss a member who fails to contribute. A dismissed team member will lose all of the 10% of his/her grade based on the peer review and, in addition, will receive no credit for group work not yet submitted. I will present details of this process later in the semester.

The decision to enroll in Marketing 320 represents a commitment to me and to the other students that you will be responsible for the work assigned to you, especially the group work. Participating in the group project is not voluntary. By signing up for the course, you are making a commitment to be a contributing team member.

6. Taking two tests and a final exam. I provide study guides for each of the tests and the exam.

7. Turning in assignments on time. I do not accept late work unless you have made a prior arrangement with me.

This class requires a lot of work. If you are taking a full load and trying to work 30-40 hours per week, perhaps this is not the time for you to take this course. The course also requires many group meetings in connection with The Marketing Game. If you will have difficulty meeting with your group outside class hours, you also should consider other course options.

Grading Policy: I hope that you are here to learn, but I know that you are concerned about grades. I have designed this course to provide you with many opportunities to demonstrate what you are learning. Your grade will not, therefore, be determined by one or two "big events." I have structured the semester so that you earn a majority of your grade towards the end of the course. By then, you should have had a chance to become familiar with the concepts and have

5

an adequate background if you have kept up and done the assigned work. I am interested in seeing progress (learning). Therefore, you should not be overly concerned if you do not do as well as you would like on early assignments.

The following information indicates the weighting of the various aspects of your work:

Class Participation 10%Daily Quizzes 20%First Hour Test 10%Second Hour Test 10%Marketing Game (30%):

Team Performance 20%5% Initial Marketing Strategy5% Performance -- Order of Finish

10% Written Report to Board of DirectorsPeer Evaluation 10%

Final Exam (cumulative) 20%

Grading Scale:9-10 A8-8.9 B7-7.9 C6-6.9 D <6 F

I award “plus” or “minus” indicators in the upper and lower two-tenths (.2) of each range. Thus, an overall average grade of 9.1 for the course is an A-. A grade of 8.9, is a B+.

Daily Quizzes: Most of the daily assignments listed at the end of this syllabus contain a list of study questions for that class. I may begin any class by asking you to write answers to these questions, or I may ask them directly as a part of the lecture for that day. I may also ask questions that are not on the daily question list.

Reading the chapters and preparing answers to the daily questions will help keep you caught up with the material and will prevent you from trying to read all the chapters the night before a test. Further, you should use the material from each chapter in analyzing and discussing the cases/articles assigned for most of the classes. Thus, you need to be familiar with the material from the chapter assigned for a class in order to discuss the readings assigned with that chapter.I will drop your lowest daily quiz grade. If you are absent on a day when we have a quiz, you will receive a zero for that daily quiz. Tests: You will take two multiple choice and short answer tests during scheduled class periods. I do not give "make-up" tests.

Marketing Game: The Marketing Game is a computer-based simulation designed to pull

6

together all of the concepts we will learn and allow you to practice applying those concepts in a competitive environment. I will divide the class into teams of 4-5 students. Each team will compete with other teams to develop and implement a marketing strategy for a firm that sells voice recognition software. 20% of each person's grade for the course will be based on the team's performance and 10% will be based on peer evaluations. Each team will begin the game by turning in a written marketing strategy for the team. The team will then make seven decisions, each set representing a "year" in the life of the firm. At the end of the seven decisions, each team will submit a written report on how the team did.

In addition, the Marketing 320 instructors will hold the BB&T Marketing Game Challenge on Saturday, December 5. We will invite the winning teams from each Marketing 320 section plus some “wild-card” teams to participate. Members of the two winning teams in this competition will earn cash prizes of $100 and $50 each. We will announce details later in the semester.

Final Exam: The final exam will be similar in format to the tests. It will cover all the material from the course.

BlackBoard: I will post materials under “course documents” at the BlackBoard site for our course.

Honor Code: I expect students to know and abide by the Honor Code in all matters pertaining to this course. I will pursue Honor Code violations in accordance with the Code’s requirements. All written work you submit should include the word "Pledged" followed by your signature indicating that the work has been prepared in accordance with the Honor Code and in accordance with any other specific instructions relevant to that assignment.

This pledge will also indicate that the student has not used information (oral or written), materials (including Marketing Game materials), or other work prepared by or given by current or former students in my classes or students in other classes. Please do not get into trouble by violating the Honor Code. If you find yourself behind or in a difficult situation, please come to see me. Do not be tempted to cheat. When in doubt about whether or not something violates the code, ask me.

You can find the University’s Academic Integrity Policy at:

http://academicintegrity.uncg.edu/

Faculty – Student Guidelines:

The Bryan School has adopted a set of faculty and student guidelines. I hope you will read and consider these. They are available at:

www.uncg.edu/bae/faculty_student_guidelines.pdf

7

Disability Services:

UNCG seeks to comply fully with the Americans with Disabilities Act and Section 504 of the Rehabilitation Act of 1973. Students requesting accommodations based on a disability must register with the Office of Disability Services in 215 Elliott University Center, 334-5440, www.uncg.edu/ods.

Texts:

Grewal and Levy, Marketing. 2nd Edition, McGraw-Hill. ISBN: 0078080746 or 978007808746.

Mason and Perreault, The Marketing Game. 3rd Edition. McGraw-Hill Irwin. ISBN: 0-256-13988-1 as part 0-07-251380-2. The book you buy should include a CD.

8

CLASS ASSIGNMENTS Marketing 320

Instructor: Dr. BrownFall Semester 2009

SessionNumber:

August:1. Tues., 25th. Introduction and course overview.

2. Thurs., 27th. Marketing's Role in American and International Societies. Read Ch. 1 in Grewal and Levy (text). Read the article I will have assigned for this class and be prepared to answer questions on it as a part of the daily quiz.

Daily Quiz Questions:1. What is the American Marketing Association’s definition of marketing?2. Marketing is about an ________________, according to the text. (one word)3. What are the four “eras” discussed in the text?4. What is the text’s definition of value?5. What is a relational orientation?6. What is customer relationship management?

September:3. Tues., 1st. Developing Marketing Strategies and Plans. Read Chapter 2 in the text, stopping

at page 48. Read and prepare to discuss “Trap-Ease: The Big Cheese of Mousetraps.” (By prepare, I mean that you should be able to answer the questions at the end of the case. You do not have to write the answers to the questions.). I will have posted the case on BlackBoard, and I may have sent it to you as an email attachment.

Daily Quiz Questions:1. What is the text’s definition of a marketing strategy?2. What is a sustainable competitive advantage?3. What are the three major phases of a marketing plan?4. What is a mission statement?5. What is a SWOT analysis?6. What is market segmentation?7. What is market positioning?

4. Thurs., 3rd. Marketing Ethics and Environmental Analysis. Skim Chapters 3 and 4 in the text. Pay attention to Exhibit 3-3. Read scenario 10 on page 107.

Daily Quiz Questions:Chapter 3: (See next page)1. How does the text define marketing ethics?2. What is the text’s definition of corporate social responsibility?

9

3. What are the texts four steps in the ethical decision-making framework?Chapter 4:4. What are the macroenvironmental factors listed in the text (see exhibit 4-3)?5. What is the text’s definition of demographics?6. What is a generational cohort? What are the definitions of a baby boomer, generation

X, generation Y, and Tweens?7. What is green marketing?

5. Tues., 8th. Marketing Research and Information Systems. Read text Chapter 9.

In The Marketing Game textbook, read pages 1-4, the Introduction paragraph on page 7, and pages 12-28. You can read these pages quickly. I just want you to get a good overview of the game. You do not have to remember every point.

Daily Quiz Questions:1. What is the text’s definition of marketing research?2. What is the text’s definition of a marketing information system?3. What are the five steps in the marketing research process?4. What is secondary data, syndicated data, primary data?5. What are the categories of exploratory research?6. What are the categories of conclusive research?7. What is experimental research?8. Questions about The Marketing Game. How many firms are in an industry? How

long has the firm you a will take over been in business? How much time does each decision represent? What product are you selling in level one of the game? What types of market research reports are free and what types can you purchase in The Marketing Game? What is the most expensive marketing research report? Why?

6. Thurs., 10th. Consumer Behavior. Read Chapter 5 in the text.

Daily Quiz Questions:1. What are the five steps in the consumer decision process?2. What are functional needs, psychological needs?3. What are universal sets, retrieval sets, and evoked sets?4. What are consumer decision rules?5. What is a decision heuristic? 6. What is post-purchase dissonance? 7. What are Maslow’s five groups of needs? See Exhibit 5-5.8. What is a reference group?

7. Tues., 15th. Business-to-Business Marketing. Read Chapter 6.

Daily Quiz Questions:

10

1. What is the text’s definition of business-to-business marketing?2. What is derived demand?.3. What is a reseller?4. What is does NAICS stand for? 5. What is an RFP?6. What is the buying center?7. What are the three buying situations?8. Are there any market segments in The Marketing Game that involve business-to-

business marketing? If so, which ones?

8. Thurs., 17th. Market Segmentation, Targeting, and Positioning (STP). Read Chapter 8 carefully. This is the most important chapter in the text.

Daily Quiz Questions:1. What are the steps in the STP process? See exhibit 8.1.2. What are the four basic segmentation strategies? See Exhibit 8.2. Understand each one.3. What are the categories of segmentation methods listed in Exhibit 8.3?4. What is the VALS typology? PRIZM? Tapestry?5. What is positioning? See first paragraph under Step 5 on page 263.6. What are the four positioning strategies?7. Read the descriptions of each of the six customer segments in The Marketing Game

text. Know the six market segments.

9. Tues., 22nd. Market Segmentation, Targeting, and Positioning (continued).

Read the case/article I will assign for this class and be prepared to discuss it in detail.

10. Thurs., 24thth. Global Marketing. Read Chapter 7.

Daily Quiz Questions:1. What is offshoring?2. What is the human development index?3. What is infrastructure?4. What are a tariff, a quota, a boycott, an exchange rate? 5. What are Hofstede’s five socio-cultural dimensions? See page 223.6. What are the five global entry strategies?7. What factors must companies consider in making international segmentation,

targeting, positioning, and marketing mix decisions? Read pages 227-234 carefully. I don’t expect you to remember every point. Be generally familiar with the differences

11. Tues., 29th. 1st Test.

October:

11

12. Thurs., 1st. Product, Branding, and Packaging. Read Chapter 10. Read pages 31-middle of 34 in The Marketing Game text.

Daily Quiz Questions: 1. What are a product, a product assortment (mix), a product line, and a product category?2. What is an SKU?3. What is brand equity? 4. Know the categories of brand ownership, and strategies for naming brands and product lines discussed in the text.5. What is a brand extension, cobranding, brand licensing, and brand repositioning?6. What is the product you are selling in The Marketing Game? How can you determine what product features members of a market segment prefer?7. When you select a production level in The Marketing Game (number of units to produce), how much above or below that level will the program automatically go in terms of production volume?8. How do you determine how much it costs you to make a particular product, for example a product with feature levels of 10-5-3? (See page 33 in TMG for discussion of unit production cost.)

13. Tues., 6th. Services Marketing. Read Chapter 12.

Daily Quiz Questions:1. What is a service? What is customer service?2. What are the core differences between services and goods (products)?3. What are the four “gaps” in the GAPS model?4. What are the building blocks of service quality?5. What is the “voice of the customer” and the “zone of tolerance”? 5. What is the definition of “empowerment” in the context of services?6. What is service recovery?7. In The Marketing Game, how much did your firm spend last year on customer service? Are there differing levels of customer service requirements in the different market segments?

14. Thurs., 8th. New Product Development. Read Chapter 11 and the “Growth Strategies” section, bottom of page 52 to top of page 56.

Daily Quiz Questions: (See next page)1. What is “diffusion of innovation”?2. What are the five categories of adopters in the diffusion of innovations curve?3. What are the four product characteristics that affect the speed of diffusion?4. Be familiar with the steps in the product development process. What is test marketing?5. What are the four phases of the product life cycle? According to the text’s graph,

12

which peaks first, sales or profits?6. In what stage of the PLC is the software you are going to sell in The Marketing Game? What are the implications for your marketing strategy? What will happen to the stage of the product life cycle over the 7-year period in which you will be operating your firm? How will this affect your firm's strategy?

Fall Break. Travel Carefully.

15. Thurs., 15th. Pricing Concepts. Read Chapters 13 and 14. Read the Price section in The Marketing Game text, pages 37-38.

Daily Quiz Questions:1. What are the five Cs of pricing?2. What are the text’s four company pricing objectives? 3. What is the formula for price elasticity of demand?4. What are fixed costs, variable costs?5. What is the text’s formula for calculating the break-even point? What is the break-even point? What is the formula for calculating contribution per unit?6. What are the three pricing strategies? See exhibit 14.17. What is a reference price?8. What are price skimming and market penetration pricing strategies?9. What is price bundling?10. In The Marketing Game, how does your firm determine its product's cost and its wholesale price? Given that price, how do the two types of dealers determine the price to the final customer (what are the markup percentages in the two channels)? Which of your costs are fixed and which are variable? Do different market segments have different price sensitivities?

16. Tues., 20th. Distribution. Skim Chapter 15, but read pages 476-478, the section on vertical marketing systems. Skim Chapter 16, read the section on distribution intensity starting on page 492.

Daily Quiz Questions:1. Understand what we mean by the term “supply-chain management.” I will not ask to write the definition, but understand what the term means in your own words.2. What are wholesalers? What is a distribution center?3. Understand the different types of retailers listed in Exhibit 16.3.4. What are intensive, selective, and exclusive distribution?5. What is multichannel marketing?6. In The Marketing Game, how do you set the level of distribution intensity? What was the level of distribution intensity last year, the year before you take over? What are the differences between Channel One and Channel Two?

17. Thurs., 22nd. Promotion. Integrated Marketing Communications, Advertising. Read Ch. 17. Read Chapter 18, pages 551-569.

13

Daily Quiz Questions:1. Understand the communication process, Exhibit 17.2.2. What is the AIDA model? 3. What are the elements of Integrated Marketing Communications? See Exhibit 17.5.4. What is the objective-and-task method of setting the marketing budget and what are the three types of “rule-of-thumb” methods?5. What are reach, frequency, and gross rating points? 6. What is search-engine marketing, click-through rate, and the ROI formula for evaluating the effectiveness of online marketing (see page 543).7. Understand the steps in planning and executing an advertising campaign, Exhibit 18.1. What is the first step?8. What are push and pull strategies?9. What are informative, persuasive, and reminder advertising?10. Pay attention to the advantages and disadvantages of the different media, see

Exhibit 18.3.11. How is the advertising budget determined in The Marketing Game? 12. In the marketing game, how many salespeople will your firm have at the beginning

of the game? How much are they paid and how is that pay level determined? How much does it cost to add or delete a salesperson? If you want to use the "workload approach" to set sales force size, what information is available to you to allow you to do this?

18. Tues., 27th. Public Relations, Sales Promotion, and Personal Selling. Read Chapter 18, pages 571-578. Read Chapter 19. Read the Promotion section in The Marketing Game text, pages 35-37.

Daily Quiz Questions:1. What is public relations?2. What is sales promotion? Understand the different types, see Exhibit 18.7.3. What are point-of-purchase displays? What is product placement?4. What is relationship selling? What are trade shows, cold calls, telemarketing?5. What is the preapproach stage in the personal selling process?6. In the marketing game, how many salespeople will your firm have at the beginning of the game? How much are they paid and how is that pay level determined? How much does it cost to add or delete a salesperson? If you want to use the "workload approach" to set sales force size, what information is available to you to allow you to do this?

19. Thurs., 29th. 2nd Test.

November:

20. Tues., 3rd. Putting it all together – The Marketing Game. Re-read the sections of the Marketing Game book previously assigned and read Chapter 6 carefully. Discussion of Level 1 of The Marketing Game. Time for some group work during class.

21. Thurs., 5th. The Marketing Game Decision 1, Level 1, and written marketing strategy due at

14

the end of class.

22. Tues., 10th. Decision 2 due, still Level 1

23. Thurs., 12. Decision 3 due, still Level 1. Discussion of Level 2.

24. Tues., 17th. Decision 4 due, Level 2.

25. Thurs., 19th. Decision 5 due, Level 2.

26. Tues., 24th. Decision 6 due at 3:00 P.M. (Note this is 30 minutes before class starts.) Decision 7 due at end of class, both Level 2.

Thanksgiving Break.

December:

27. Tues., 1st. Group work in class to prepare final presentations and final report to the board of directors.

28. Thurs., 3rd. Group Presentations.

Final Exam: Thursday, December 10, 3:30-6:30 P.M. Room 111. Exam is cumulative.

15

MARKETING 320-04 PEER EVALUATION – Spring Semester 2009

The purpose of this analysis is to give credit to those students who went the "extra mile" or who did their fair share of the work in developing the marketing plan. Conversely, if any team member did not do his/her fair share (for whatever reason) then that student should not get full credit for the group’s work. Be assured that I will hold all data on this form in confidence.

PERFORMANCE EVALUATION IS AN IMPORTANT PART OF EVERY MANAGER'S JOB; I EXPECT YOU TO MAKE A FAIR, HONEST, AND ACCURATE EVALUATION.

Attendance/ Academic Comparative Total Your name on the Cooperation Contribution Ranking * Pointsfirst line : (5,4,3,2,1) (5,4,3,2,1) (5,4,3,2,1)

(Do not grade yourself________________________ But do rank yourself) _____________________________ _____ _____ _____ _____________________________ _____ _____ _____ _____________________________ _____ _____ _____ _____________________________ _____ _____ _____ _____________________________ _____ _____ _____ _____

Add the points from the three columns and place in TOTAL POINTS column.

KEY TO NUMERICAL RANKING

ATTENDANCE & COOPERATION:5 = Was a team leader both in and outside class; cooperation superior4 = Attended meetings regularly; good cooperation; a team player3 = Attended meetings fairly regularly; did what was asked but no more2 = Missed some meetings and did the minimum amount of work1 = Poor attendance at meetings &/or poor cooperation/work load

ACADEMIC CONTRIBUTION:5 = A team leader in ideas; enthusiastic; a lot of good ideas4 = Contributed greatly to the team; did more than his/her fair share3 = Had good ideas from time to time; an average performance2 = Probably was either too quiet or slightly disinterested to be an effective academic contributor to the team1 = Contributed little to the team

OVERALL COMPARATIVE RANKING: *(You can assign a number more than one time.)5 = THE TEAM LEADER (or A team leader, if more than one)4 = A team player, second to the leader(s) only slightly; Excellent work3 = An average member of the team; good work2 = Slightly below average member of the team1 = Contributed the least to the team

16

This page left blank

17

MARKETING 320 COURSE COMMENT FORM

Lew,

MARKETING 320COURSE COMMENT FORM

Lew,