university of arizona race track industry program

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University of ArizonaRace Track Industry Program

Promotions of 1999

Researched and Compiled By: Heather Haviland Jon Shonk Pat Bove

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Table ofContents

Beulah… … … … … … … … … … … … … … … ...4

Calder Race Course… … … … … … … … … … ..6

Del Mar… … … … … … … … … … … … … … ...12

Delta Downs… … … … … … … … … … … … … 16

Ellis Park… … … … … … … … … … … … … … .18

Emerald Downs… … … … … … … … … … … ...29

Fair Meadows at Tulsa… … … … … … … … … 32

Fonner Park… … … … … … … … … … … … … .34

Gulfstream Park … … … … … … … … … … … .39

Hollywood Park … … … … … … … … … … … .40

Hoosier Park… … … … … … … … … … … … ...43

Louisiana Downs… … … … … … … … … … … 51

Monmouth Park … … … … … … … … … … … .53

Remington Park … … … … … … … … … … … .57

River Downs… … … … … … … … … … … … ...59

Sam Houston Race Park… … … … … … … … .60

Santa Anita… … … … … … … … … … … … … ..64

Wyoming Downs… … … … … … … … … … … 65

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Appendix… … … … … … … … … … … … … … 68

Track A… … … … … … … … … … … … .69

Track B… … … … … … … … … … … … .70

Track C… … … … … … … … … … … … .72

Track D… … … … … … … … … … … … .74

Track E… … … … … … … … … … … … . 77

Track F… … … … … … … … … … … … ..78

Track G… … … … … … … … … … … … .80

Track H… … … … … … … … … … … … .81

Track I… … … … … … … … … … … … ...82

Cover Art… … … … … … … … … … … ...83

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Beulah Park

Most Effective Promotion: The Beulah Twins

As a small track, Beulah needed to come up with something very different to makepeople take notice. Knowing that the Beulah signal could not compete with major tracks,management came up with a TV formatted signal that featured “Twin Picks.”

As an alternative to the traditional “talking heads” concept, they pulled two attractivetwin girls off the mutuel line and had them trained to do handicapping shows between theraces. Since incorporating the twins into Beulah’s TV program, off track numbers haveincreased over $20+ million. Additionally, the Beulah Twins have been covered by theTV show Extra, featured in a New York Daily News article, highlighted in an eight pagefeature on the Playboy website, and featured on the WWF.

Cost of this Promotion: N/A

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Schedule of PromotionsSummer Events:

June 3 Country Jam Concert-Jo Dee Messina-The Wilkersons-Ty Herndon-Rascal Flats

June 23-35 Big Bear Hot Air Balloon Festival-Mass Balloon Ascensions (twice daily)-Village People in Concert-Beach Boys in Concert-Clint Black in Concert-Richard Scarys Busytown Express-Arts and Crafts

July 1 Grove City Fireworks Display-Fireworks and local music

Additional Promotions:

Newcomer ClubMystery VoucherHandicapping Contest60 Second Betting SpreeHat GiveawayOld Times WeekendKentucky Derby PartyBudweiser Clydesdale

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Calder Race

CourseMost Effective Promotion: Family Days and Irish Fest

The Festival of the Sun is Calder’s premier event. It features $1.5 million in stakesraces including the finals of the Florida Stallion Stakes. The day showcases equinerelated acts between each race, a live anthem singer, a Sports Village, a Horse FairVillage, Chuckwagon Mack (who tells tales of the old west), a retired thoroughbredceremony, and a parade of breeds featuring over 30 different types of horses. The eventis successful because it combines great racing, entertainment, and events for those wholove horses. In order to ensure media support, a media party is given 3 days before theevent. A number of stations (including TVG) chose to broadcast live from the track.

The Junior Jockey Club started recently and has proven to be a tremendous success. Bythe end of the meet, they were able to boast over 350 members. Members received (free)monthly newsletters and participated in on-track events and Internet contests.

Family Days have expanded from 11 to 20 days a year. They include a petting zoo, ponyrides, a rock climbing wall, and other kids-themed activities. The event is free andCalder offers a hot dog special for kids so parents spend little money on the event.

Irish Fest was held for the first time last year at Calder. The track teamed up with TheIrish Cultural Institute to put on a day filled with Irish performers, vendors, dancers, andbeer. Many people of Irish heritage attended which contributed to the festiveatmosphere. (There was no cost, but a charity donation was made to the institute forcoordinating the event.)

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Cost of Promotions:

The Marketing Department feels this is difficult to access. While dollar amounts wereavailable, they felt they would not be useful. An example would be the fact that themarket in Miami is high when it comes to advertising costs (when compared the rest ofthe country). Also, promotions are usually funded from different accounts. The trackalso utilizes the NTRA rebate program to recoup some of their costs advertising costs. Inaddition, Florida tracks have a special fund set aside through the HBPA. This group iscalled the South Florida Thoroughbred Marketing Corporation and it works with eachFlorida track to determine promotions and events. Those specific events are funded at nocost to the track.

Other considerations include the fact that some of the best promotions cost little ornothing for the track. For example, the Irish Fest is set up through the Irish CulturalInstitute, which is a 501C charity. Funds are set up for the Irish Fest from a communityrelations budget and not from the marketing budget. In addition, sponsors can helprecoup costs of an event. An example would be the Festival of the Sun Day which has aHorse Fair Village featuring live demonstrations such as a blacksmithing and varioushorse breeds. Coca-Cola sponsors this event every year.

Least Effective Promotion:

No promotions were deemed poor. However, there was one promotion the MarketingDepartment felt needed some improvement. They are making efforts to enhance thisyear’s Women’s Day. The promotion gives women free admission, $500 shoppingsprees, and allows for group parties of ten or more at discounted prices.

Schedule of Promotions

Junior Jockey Club Events:

June Junior Jockey Club sign-ups during Family Days

July 4 Sunday Calder Jockeys Meet Junior Jockeys withautographs, Free photos of jockeys

Junior Jockey Club Goggles Giveaway to eachchild

Aug 1 Sunday Silks Photo Day where the kids dress up in silkswith photos taken

Derby Anniversary Matchbook Car Giveawaythe kids their own matchbook car featuringthe Kentucky Derby logo with a horse's head

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Sept 5 Sunday Farrier Demonstration/Horseshoe Giveaway thekids can watch a demonstration on how toshoe a horse, why horses wear shoes andthey receive a free horseshoe

Derby Horse Beanie Baby Giveaway where thekids receive a Derby beanie baby

Sept 6 Monday America's Day at the Races with various eventsand activities sponsored on Labor Day

Oct 3 Sunday Discovery Paddock is a hands on exhibit tointroduce children to racing with activitiesincluding riding training pony, wearingjockey silks, pretending to shoe a horse,weighing in on the scale, matching a horse'sname with parents' names, matching thespeed of athlete's to the proper sport,identifying racetrack jobs, coloring in theirown racing silks, matching foal pictureswith champion racehorses, and puttingtogether a horse puzzle

Pokemon Trading Cards Giveaway to the first500 kids Entering the park

Nov 13 Saturday Internet Trivia Contest where kids get to see whatthey have learned from the Club by trying toanswer trivia questions about horse racing

Calder Games Room Tokens Giveaways wherekids receive free game tokens to use in thegame room

Dec 5 Sunday Horses Wear Things Too where kids can learnabout the gear that is necessary for ridingand training by handling the equipmentclose up and personal

Florida's Thoroughbred Coloring BookGiveaway

where the kids receive a coloring bookfilled with horses and facts about them andthe thoroughbred industry in Florida

Monthly Newsletter - mailed to all Junior Jockey Club members, features upcomingevents, questions/answers section and coloring

Internet JJC - includes a schedule of events and a link to fun sites with horses as wellkids get

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to watch the site for trivia contest and e-mail their answers to Calder

Certificate of Participation - at the end of the meet all JJC members will get a certifiedmailed home noting their membership for the meet

Family Day - featured the first Sunday of the month with rotating themes whichincludes games, rides, a petting zoo, pony rides, a rock climbing wall and it is free

Family Fun Days:

Each Family Day - regardless of theme - will have pony rides, the petting zoo and a rockclimbing wall.

May 23 Sunday Ocean World with Titanic Adventure slide, Willythe Whale, dunk tank titled "Man EatingShark," Lobster Launch (flipping a lobsterinto a pot) and a Spinning Fish Ride

June 6 Sunday The Land Before Time Dino Bounce, T-RexInteractive walk-through dinosaur mascotand a Hoola Hoop game

July 4 Sunday Carnival Day Spinning Tops ride, Circus Bounce,Mini Midway Games, tattoo booth, balloonmaking clown, giant slide and cotton candy

Aug 1 Sunday Jungleland Giant caterpillar crawl through, FlyingBug Ride, Frog bog (flip a frog onto a lilypad and Win a prize)

Sept 5 Sunday Wild Wild West Western Bounce House, LaserAce Western Shootout, Kiddy train, Rodeoroper (sit on a horse and try to rope a calfthat runs)

Oct 3 Sunday Extreme Games Obstacle course, Gladiator polejoust, inflatable hoops basketball and moonbounce

Nov 13 Sunday Island Family Day Pirate ship, Make your ownnecklace, Hermit crab racing, CaribbeanWheel of Fortune and a tropical balloonmaking clown

Dec5 Sunday Super Sports First Down interactive football game,

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Speed Pitch, Hole-in-one Putting Challengeand Sports Wheel of Fortune

Jan 2 Sunday Best of Family Days Titanic Adventure Slide, DinoBounce, Speed Pitch and Spin Art

Woman's Day 1999July 10:

§ All women attend the races FREE!

§ Here the accomplishments of women in racing who compete equally with menat the "Women in Racing" program.

§ Enter to win $500 shopping sprees!

§ Enjoy all filly and mare races.

§ Learn how to Handicap with the track's own race analyst.

§ Visit the Gift Shop which features the newly published book Great Women inthe Sport of Kings where America's top women jockeys tell their stories.

§ Bring a few friends or host a group of ten or more on this special daywhich include a deluxe lunch, a race named in your honor, color photo takenwith a jockey, reserved seating near the finish line in the clubhouse, racingprograms, wagering guides, valet parking, garden paddock tours and a specialgift for each guest for only $12.95 per person.

Festival of the Sun Events:

Kids' Super Sports Village 11:00-5:00 P.M. Picnic Grove

- Pony rides - Papa John's Pizza Pop a Shot Basketball - Petting Zoo - Rodeo Roper - Bouncehouse - Speed Pitch Baseball - Discovery Paddock - Surge Entertainment Van

Horse Village 11:00-5:00 P.M. West End

- Horses on Display- Gypsy Vanner- American Quarter Horse- Andalusian/Tennessee Walking Horse

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- Mini Horses- Pet a cuddly miniature horse

- Equine Resource Fair- Herbs of the World- Veterinary Alternatives- Therapeutic Riding- The Healing Touch- Florida Racing- University of Miami Equestrian Team- Horse Protection Association of Florida- F.R.I.E.N.D.S.

- Horse Tattoo Booth- Temporary Horse Tattoos

- Chuckwagon Mack- Tells tales of Old West from a chuckwagon

- Demonstrations- Blacksmith- Equine Therapist- Acupuncturist- Horse Dentistry

On-Track Demonstrations Noon- 2:30 P.M. Track

- The National Anthem in the Winner's Circle- Andalusion Show featuring a troupe of Spanish dancing horses- Retired Thoroughbred Ceremony being recognized in the winner's circle- Parade of Breeds Attendance and Handle Charts

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Del Mar

Most Effective Promotion: 4 O’ Clock Fridays

This promotion set on Fridays featured a later post time (4pm instead of 2pm) and a liveconcert directly following the live racing. The later post time enabled them to offer theirproduct at a time when a younger audience could access it following work on Fridays.The concerts created an atmosphere of higher energy due to the younger demographicand significantly boosted attendance for the seven Fridays during the 1999 meet.

Cost of Promotion: $40,000


While the Marketing Department improved many of the least effective promotions of1998, they feel that all of their 1999 season promotions were effective and will berepeating them in their upcoming 2000 season.

Schedule of PromotionsJuly 23 Friday Four O'Clock Fridays

Concert after racesCamp Del Mar for kids 5-12

July 24 Saturday Family Fun Day/InfieldFree Handicapping Seminar/Seaside Terrace"Celebrate the Champions at Del Mar"-Gala

fundraiser for UC Davis Center for EquineHealth/After the races

Camp Del Mar for kids 5-12

July 25 Sunday 8:00am Turf to Surf 5K run

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Sports & Fitness Festival/Infield during racesFamily Fun Day/InfieldFree Handicapping Seminar-12:30-1:15pm/Seaside

TerraceCamp Del Mar for kids 5-12

July 30 Friday Four O'Clock FridayConcert after racesCamp Del Mar for kids 5-12

July 31 Saturday Family Fun Day/InfieldFree Handicapping Seminar -12:30-1:15pm/Seaside


Aug 1 Sunday Hat Giveaway sponsored by Vinery.net RacingClub (free DMTC Logo cap with paidadmission---while supplies last)

Family Fun Day/InfieldFree Handicapping Seminar -12:30-1:15pm/Seaside


Aug 6 Friday Four O'Clock FridayConcert after racesCamp Del Mar for kids 5-12

Aug 7 Saturday Family Fun Day/InfieldFree Handicapping Seminar -12:30-1:15pm/Seaside


Aug 8 Sunday Family Fun Day/InfieldFiesta Del Mar, Latino entertainment all day/InfieldFree Handicapping Seminar -12:30-1:15pm/Seaside

TerraceHandicapping ContestCamp Del Mar for kids 5-12


Aug 14 Saturday Donuts Day-8:00-10:00am/Seaside Terrace,sponsored in part by Vinery.net Racing Club

Family Fun Day/Infield

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Western Regional Chili Cookoff/Infield 12:00-5:00pm; Live music, free chili

Free Handicapping Seminar -12:30-1:15pm/SeasideTerrace

Camp Del Mar for kids 5-12

Aug 15 Sunday Family Fun Day/InfieldFree Handicapping Seminar -12:30-1:15pm/Seaside



Aug 21 Saturday Tribute to Longden and ShoemakerLeon Rasmussen Booksigning "Inbreedingto Superior Female Families"-Approximately 12:00-2:00pm in front of theRacing Office (Clubhouse Entrance)

Family Fun Day/InfieldHorseplay’s Holiday Trip GiveawayFree Handicapping Seminar -12:30-1:15pm/Seaside


Aug 22 Sunday Family Fun Day/InfieldHorseplay’s Holiday Trip GiveawayHandicapping ContestFree Handicapping Seminar -12:30-1:15pm/Seaside


Aug 27 Friday Four O'Clock FridayConcert after racesHorseplay’s Holiday Trip GiveawayCamp Del Mar for kids 5-12

Aug 28 Saturday Boxing at the Beach-The card for the evening willfeature five bouts, each of which isscheduled for four rounds

Donuts Day-8:00-10:00am/Seaside Terrace,sponsored in part by Vinery.net Racing Club

Family Fun Day/InfieldHorseplayers Holiday Trip GiveawayFree Handicapping Seminar -12:30-1:15pm/Seaside

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Aug 29 Sunday Pacific Classic T-shirt Giveaway-with paidadmission

Linda McCoy Murray Booksigning, of the late JimMurray's book, The Last of the Best-Approximately 12:00-2:00pm adjacent tothe Best Pal Pub in paddock.

Family Fun Day/InfieldFree Handicapping Seminar -12:30-1:15pm/Seaside


Sept 3 Friday Four O'Clock FridayConcert after racesCamp Del Mar for kids 5-12

Sept 4 Saturday Jockey Photo Day-12:00-1:00pm/Grandstand PlazaFamily Fun Day/InfieldFree Handicapping Seminar -12:30-1:15pm/Seaside


Sept 5 Sunday Jockey Photo Day-12:00-1:00pm/Grandstand PlazaFamily Fun Day/InfieldFree Handicapping Seminar -12:30-1:15pm/Seaside


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Delta Downs

Most Effect Promotion: Breeder's Cup Fanfest and "It's Going to be a Great Summer"

This year was the Breeder's Cup Fanfest inaugural year and it featured a live concert, agumbo cook-off, and simulcasting of the Breeder's Cup. While the event occurred duringdown time at Delta Downs, it drew the largest crowd of the meet. The MarketingDepartment plans to make this an annual event.

During the Quarter Horse meet, the track also featured an ad campaign saying "It's Goingto be a Great Summer." The theme had a Hawaiian/beach theme and the advertising ranall summer long.



The Marketing Department does not recall any of their promotions not working at least tosome extent.

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Promotions -- 2000Apr 22 Saturday John Alleman Memorial Stakes. Featuring Louisiana-breds

three and older, $12,000 purse.

Apr 23 Sunday The Easter Bunny was everywhere at Delta Downs.Approximately a hundred kids turned out for the track’ssecond annual Easter Egg Hunt Saturday, April 23rd. Therewere lots of colored eggs hidden in the spacious DeltaDowns grounds for the kids to uncover, plus a photo oppwith the Easter Bunny, himself or herself in this case asDelta Down’s own Brenda Guidry of Transportationdonned the rabbit get-up. Keeping a hundred kidsentertained-and under control-was public relatoions’Debbie Bishop.

Apr 24 Monday

Kori Rae Edison Golf Scramble Big Success! After a two week postponement ofthe annual Delta Downs golf tournament-due to inclement weather-needless to sayeveryone was itching to hit the ball! Forty-two players teed it up Monday, April 24 atPine Shadows Golf Course in Lake Charles, including jockeys Randy Edison and TimTown, trainers Connie Begnaud, Mike Lyles, and Mark Castille. Also in the field waslocal police juror Sandy Treme of Dequincy who led off in the opening foursome. Thetournament was dedicated to help the medical fund for 4-month old Kori Rae Edison,daughter of the aforementioned Randy, the jockey, and his wife Hope. Almost $1,000was raised by event sponsors and participants.

Taking top honors with a blazing 7-under par 65 was the team captained byDelta’s Chief of Security, Chad Bonneau. The long-hitting Bonneau’s teammatesincluded trainer Mark Castille, Michael Van Dyke, and Leonard Chellette. Bonneau wasedged on the long-drive hole by Jack Starkey of the track’s TV department. Winningclosest-to-the-hole honors on the pat threes were: Joey Rentz, a valet at the track, SteveTerpovich, chartcaller for Equibase, plus David Smith and Tony Romero.

An additional golf tournament staged by Delta Downs will likely take placetoward the end of May to raise money for the Don MacBeth memorial Fund, one of themajor sponsors of the Edison tournament.

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Ellis Park

Most Effective Promotion: Toys For Tots

Every child (12 years old or younger) was given a free toy upon entering at the gate. TheMarketing Department feels this ‘pulls’ kids and their parents to the track just asMcDonalds ‘pulls’ children to their fast food stores with the use of Happy Meals.Drawing children to the track lets their parents choose Ellis as their entertainment choiceof the day. It was apparent this promotion worked due to the increased attendance ofpeople between the parental ages of 23 through 38.

The second most popular promotion of the meet was the Internet area. Ellis Parkprovided free Internet service with free hardware set up for anyone's use. The area wasused by children for entertainment and distraction, while adults used it as aninformational gathering facility. Ellis Park was able to get all the hardware and ISP at nocost to the track.

Cost of Promotion: 1.5% of marketing budget (toys for tots) / 0% (Internet area)

Least Effective Promotion: Festival of the Bands

The track had local bands perform for race fans between races. A local radio stationsponsored the event. The Marketing Department felt like this was a good idea because ithad been successful in the past. However, the horseman, track personnel, and dedicatedhorse racing fans fought the Marketing Department the whole time. While it did bringnew people to the track for a day of total entertainment, the Marketing Department feltthe effort exceeded any benefit.

Cost of Promotion: 0%

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Schedule of PromotionsDaily Promotions:

Wednesday-Monday

Kids Toys

Each day kids 12 and under will be admitted free of charge and be given a free toy whenthey enter. Everyday the toy distributed is different.

Treasure Chest

Each day, all Jr. Jockey Club members can enter to win a treasure chest full of prizes.We will announce near the end of the day the winner. We put their member number on agolden coin and submerge it in a treasure chest full of sand. We draw the winningnumber from the sand. If a child is not a Jr. Jockey club member, they may become oneby signing up at the Marketing Information Table in front of the Winners Circle.

Internet Area

Three computer stations will be set up for Internet service. Any race fan wanting to usethe Internet area will be allowed. This is not for employee use. It will be located in theSky Theater entrance just off the grandstand.

Jockey Trading Cards

In the Winner’s Circle will be a container full of jockey trading cards. When the fourriders that have to weigh in following a race leave the Winner’s Circle they will take ahandful of cards with them. We will hand them out along the rail as they walk back tothe dressing room. We will autograph them if asked. The cards are a mix of differentjockeys.

Final Furlong Simulator

Located inside the same area as the Internet Area will be two Final FurlongSimulators. Ellis Park will make them available to anyone wanting to ride. We will

receive the profit from the games. We could donate the funds to the Foundation.

NTRA Go Baby Go Display

This display is informational with an interactive screen about racing and Ellis Park. Theinformation located on the display is about Jockeys, Ellis Park, and racing. It standsabout 8 foot tall and spans about 15 feet. We will be able to put our brochure and otherpieces of information in the display. It is sharp in looks and will probably need to belocated inside the clubhouse.

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Rally’s Race for Free Fries

Everyday radio station WKDQ will be asking for a specific caller to name the numberhorse they think will win the 7th race. The caller will tell WKDQ and will win prizesfrom Ellis Park, WKDQ and Rally’s. WKDQ will call us with the pick. Marketing willselect someone from the entry forms entered in our drawing drum to go to the Winner’sCircle following the 5th race. We will take our wheel of fortune wheel to the Winner’sCircle and the person will spin. The wheel has special slots on it such as, the number ofeach horses in the race, a “no win” slot, the even numbered horses in the race, and a slotfor the odd numbered horses. If the horse that was selected wins, Ellis Park will giveeveryone at Ellis Park a coupon for free fries from Rally’s. The coupons are distributedfollowing the last race by the admissions department personnel at all entrances.

Weekly Promotions:

MondayLadies Day

With the only exception of opening and closing days, each Monday, Ellis Park will thankall ladies for attending by offering free admission. They will be offered daiquiris at adiscounted price and we have contacted ladies fashion stores to perform Still FashionShows. Craft shows with Golden Harvest Arts & Crafts will be available on certainladies days.

WednesdayFor Men Only

Men like to be pampered also, so we’ve created a day for men only. Each Wednesday,men can buy beer for a buck. Plus, with a paid $2.00 general admission ticket, he willreceive a $2.00 daily double ticket.

ThursdaySenior Citizens Day

Seniors fifty-five or above will be admitted free of charge and given a 10% discounttowards all purchases in the Ellis Park gift shop, and food and concession stands.Everyday at Ellis Park seniors receive a 50% reduction in general admission.

Luke’s Likes

Two racing fans for seven of the days races will have the chance to agree or disagree withtrack announcer Luke Kruytbosch. Luke will pick his choice to win the race. He will bechallenged by an Ellis Park director or group of employees from a department. Theracing fan can either agree with Luke or his challenger and Ellis Park will place a $25.00bet on that horse. Or the racing fan can disagree with both and take $5.00 in cash for his

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or herself. If the racing fan agrees with either Luke or his challenger, Ellis Park willplace a $25.00 win ticket on the horse Luke Likes or the choice of his challenger, theracing fan will receive all moneys from the winning ticket.

Los Toribio Gift Certificate

Los Toribio restaurants in Henderson will honor a lunch or dinner gift certificate for four.We will select the winner from entry forms placed in the program and dropped off in ourdrawing drum.

Friday$20,000 hole-in-one

Five racing fans will be able to tee it up in front of the Winner’s Circle and make a hole-in-one for all that cash. This is the fourth year for the popular event. The golfer maybring his/her own club and tee to the green just to the south of the tote board. The onecloses to the pin wins a golden putter with Ellis Park engraved in the putter. It ismounted on a display board so the winner may hang it up in his/her office or house. Eachparticipate wins certificates.

SaturdayBand

Each Saturday, local musicians play music as racing fans enter the gates for live racing at11:30. Between races, the band will perform in front of the main grandstand. Theyperform for three hours.

Radio Giveaways

Emerson Manufacturing has pledged five radios for us to give away each Saturday. Thisis a no cost item. Emerson will also be handing out sample certificates for everyone thatenters Ellis Park.

Mascot

The Ellis Park mascot will perform for race fans.

Saturday Morning Trackside

Track announcer, public relations person and guest will handicap the races for thatSaturday, interview the guest and discuss issues concerning racing, Ellis Park and manyother topics. Breakfast is served free of charge. A tour of the barn area aboard ourantique firetruck is made available following the presentations and interviews.

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Carriage Rides

Race fans will be able to sign up to take a carriage ride around the race track. After everyother race a group of four will be able to ride in a carriage around the levee of the trackand be told historical information about Ellis Park

SundayFree Admission with $.50 Hot Dogs and $.50 Soft Drinks

Each Sunday, all racing fans can enter Ellis Park at no charge for general admission. Inaddition and even more popular, racing fans can purchase Hot Dogs and Soft Drinks forfifty cents apiece.

Dixieland Band

Dixieland music returns each Sunday with the popular Doc Stocker Dixieland Band. Theband will perform just like the band on Sunday.

Mascot and Carriage Rides

Same as Saturday.

Additional Promotions:

Monday, June 28Miss Ellis Park

Scholarship pageant sponsored by National City Bank. Winner represents Ellis Park foran entire year.

T-Shirt Giveaway

Ellis Park will be giving away t-shirts to the first 2,500 race fans. The shirts will allowfans to gain free admission any weekday of the live meet while wearing the t-shirt.

Saturday, July 3Jockey’s Across America

Don McBeth Memorial Fund event where jockeys sign autographs and promote in theirrespective communities.

1999 Festival of Bands

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WKDQ & WKTG radio stations will be putting on a festival of music and giveaways.Some country and some rock bands will be performing in the Grassy Knoll area of EllisPark.

Wilkerson Survey

Wilkerson & Associates from Louisville will survey race fans here at Ellis Park.

Sunday, July 41999 Festival of Bands

Monday, July 51999 Festival of Bands

Saturday, July 10Vertical Wall

Ellis Park race fans will have an opportunity to climb a vertical rock wall. It will not costthe climber anything.

NASCAR Promotional Giveaway

The first 250 children 12 and under with an adult paid admission to Ellis Park willreceive a replica NASCAR Mini car. One race fan will win tickets to the August 7th

Brickyard 400 in Indianapolis.

Sunday, July 11Vertical Wall

Friday, July 16Hopskinsville Tour

The Hopskinsville Recreation Class will be touring our facilities at 10:30 AM.

Wilkerson Survey

Saturday, July 17Vertical Wall

First Annual Summer Cookout

The first annual summer cookout will feature The Tri-State Food Bank bringing anassortment of entertainment to Ellis Park. Admission will be free with a donation of two

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non-perishable food items or a minimum of a $2.00 donation to the Tri-State Food Bank.Roaming Magicians, clowns, and a restaurant or two for tasting will make our dayspecial. A cookie stacking and pie eating contests and so much more will be involved.Meecham County Hams will bring out a 20 foot grill and sell pork chops, sandwiches,pork burger sandwiches, and grilled country hams. A Palm tree pool full of sand with afew golden trinkets in the sand for prizes, with sun tan and hot tub prizes, will be givenaway.

Sunday, July 18Vertical Wall

Mascot Race

The new Ellis Park mascot, other mascots from the area, and Churchill mascots, will beinvited to participate in a race. They will take off from the starting gate and dash 100yards to the finish line. Marketing will provide a trophy to the winner.

Saturday, July 24Town & Country Ford/WKDQ Day

Town & Country Ford and WKDQ will be given a Ford Truck Giveaway/Sponsor’s Day.They will give a blanket away, present a trophy, and name a race after Town & Country.We will put them up in the Sky Theater.

Wednesday, July 28Jasper Engines NASCAR

NASCAR sponsored team Jasper Engines will bring their replica car here to be displayed.An assistant of the team will be here answering questions, giving out memorabilia, andpromoting the team via our simulcasting system.

Saturday, July 31End of the Millenium Golf

The first 250 race fans will receive a vinyl golf ball holder sleeve and have the chance towin golf packages. A swing analyzer will be here for our golfing, horse racing fans.WGBF will bring out their golf chippong game; provide prizes and more.

Sunday, August 1Wilkerson Survey

End of the Millenium Golf Weekend Getaway

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Saturday, August 7Vertical Wall

River City Rumble IV

Kickboxing matches in the evening under the Terrace Grandstand. Professional matchessponsored by local businesses and promoted by a local promoter.

Junior Jockey Club Giveaway

The first 500 Junior Club members with the paid admission by the adult accompanyingthem will receive an “insulated lunch sack.” WIKY’s new mascot “WIKY-ROO” willmake an appearance.

Sunday, August 8Vertical Wall

Saturday, August 14White County Day

Race fans from White County, Illinois have been invited to Ellis Park and given freeadmission and parking. Vendors from White County will set up in the tunnel of ourgrandstand. They will sell their products at no charge to them. White County businesseswill be solicited for prizes to be given away between races. White County communityleaders will be introduced between races and given a forum to present their community tothe simulcast sites and local fans at Ellis. A White County high school band will beasked to perform the National Anthem and perform between races. The band will bepresented with a $500 donation between one of the races.

Wilkerson Survey

Hot Air Balloon Ride Giveaway

We will be giving everyone a chance to win a hot air balloon ride package. It willinclude a weekend package in Louisville or Lexington and a ride in a hot air balloon.

Name the Mascot Winner Presentation

We will be giving the Bambino League Baseball Team that suggests the name of ourmascot, which has been selected by Ellis Park employees, a day at the races. Freeadmission and parking to all players and coaches. We will name a race after the team.We will give each player, their parents and the teams’ coaches a coupon for two free hot

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dogs and two free soft drinks. We will have the team make a blanket presentation withour mascot. We will take the team backside for a tour.

Saturday, August 211999 Organ Donorama/Mike Pegram Day

Racing fans visiting Ellis will be encouraged to sign the back of their drivers license as anorgan donor. Some local media celebrities will set at our designated tables to witness thesignings and sign their licenses. This will include Mike Pegram. Mike will also signautographs.

Saturday, August 28Vertical Wall

Gardenia Stakes Balloon Race

15 hot air balloons to take off with passengers from the race crowd on an hour long race.The winners receive prize money and amenities. Take off time will be during our liveraces between races and will let down between races.

Gardenia Parachute Landing

Five parachutes will land at 12:15 on our track.

Gardenia Flowers

The first 100 ladies entering will receive a Gardenia to wear. We will mark two of theGardenias so both people will win a Gardenia bush each.

The Princeton High School Band

The band will march down our track playing their fight song before the first race. Theywill then play the National Anthem. Following Bretts playing of My Old KentuckyHome, the band will play Back Home in Indiana. They will perform between three orfour races. We will present them with a $500 donation.

Queen of Racing

WKTG will give one lucky winner of their on air promotion a complete new wardrobefor the day, health and beauty treatment, limo service to Ellis, a dozen roses, box ofchocolates, $93 for spending, star treatment, and be accompanied be a guest to Ellis. Wewill give her free general and Sky theater admission, a table for four in our Sky Theaterand give her party our lunch buffet, (drinks not included). We will name a race after herand let her present a blanket, our treat.

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Truck Qualifying

45 people at Ellis will qualify to win our Town & Country Ford Truck which will begiven away September 6th.

Steeplechase Races

Two additional races have been added to Gardenia Day. The two are steeplechase races.They will take place on the turf course.

Sunday, August 29Vertical Wall

Friday, September 3Triple Crown Ticket Giveaway

Listeners of WKTG will register at several Tri-State businesses, including Ellis Park, towin a Triple Crown package. The package will include two tickets to each race includingair fare and hotel accommodations for two nights. Air fare to Baltimore and New Yorkonly. The winning name will be drawn here at Ellis.

Saturday, September 4Vertical Wall

Concert Tickets Giveaway

WABX radio station will place registration boxes throughout Ellis Park for 3-10 dayperiods in July or August. Racing fans will register to win three pairs of tickets to threedifferent concerts, including the Summer Blues Jam featuring B. B. King, Kenny WayneShepherd, and Tower of Power on September 4.

Sunday, September 5Vertical Wall

Monday, September 6Vertical Wall

America’s Day at the Races

Multitude of promotions on all at once. From Horseshoe coloring contests, to parading ofdifferent breeds of horses and t-shirt throws. This is presented by the TRA andsanctioned by the NTRA. Ellis Park will be one of the feature race tracks that day.

Ford Truck Giveaway

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Town & Country Ford has provided Ellis with a two year lease on a Ford Truck. Radiostation WKDQ will have qualified 54 listeners and Ellis Park will qualify 45 race fans onGardenia Day. Qualifiers will be given a chance to select an ignition key. If that key fitsthe truck is the winning key. Only one key will start the truck. Obviously not everyonewill get the chance to try and start the truck. If someone does not get the opportunity,they simply don’t win. Six Town & Country Ford representatives will be allowed accessto our Sky Theater for this day. Lunch will be provided to them by Ellis Park (drinks notincluded).

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Emerald Downs

Most Effective Promotion: Father's Day

Every year at Father's Day, the track hosts a special day for dads. They attribute theirhigh attendance to three main factors. The first being they give away free caps to all racefans entering the park. The second factor is the beginning of their Family Days, whichhas special activities for all ages. The Marketing Department is also convinced that dadslike the track and it is where they want to spend their day. The promotion will be backfor the year 2000.

Cost of Promotion: $23,000 or 7.4% of budget

Least Effective Promotion: Hot Air Balloon Glow

The Marketing Department liked the idea to have the balloons glowing over the track atnight. Unfortunately, it was poorly executed by the track on all sides (for example someof the balloons did not work, etc).

Cost of Promotions: $5,000

Schedule of PromotionsApril 15 Saturday Opening Day

April 16 Sunday Direct Mail Promotion (Lucky Numbers)

April 30 Sunday Umbrella Giveaway

May 6 Saturday Kentucky Derby Broadcast

May 14 Sunday Mother's Day

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May 20 Saturday Preakness Stakes

June 3 Saturday Belmont Stakes

June 18 Sunday Father's Day and Budweiser Cap Giveaway

June 25 Sunday Irish Day and Mike Pegram Autograph Day

July 3 Monday Fireworks Spectacular

July 4 Tuesday Independence Day

July 16 Sunday Boeing Day

July 21 Friday BFN #1

July 30 Sunday Mt Rainier Breeder's Cup

Aug 4 Friday BFN #2

Aug 6 Sunday America's Day at the Races

Aug 11 Friday BFN #3

Aug 12 Saturday Hot Air Balloon Glow

Aug 13 Sunday Mascot Day


Aug 19 Saturday Lga Fan FestivalUNCF Walkathon

Aug 20 Sunday Lga MileSweepstakesFan Festival


Aug 27 Sunday Weyerbaeuser Day

Sept 2 Saturday US Bank Day

Sept 3 Sunday Derby Day

Sept 4 Monday Labor Day

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Sept 10 Sunday Golfstein Futurity Fan Appreciation Day

Sept 11 Monday Closing Day

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Fair Meadowsat Tulsa

Most Effective Promotion: Coke Bottle Bonanza Night

The local television station, KJRH Channel 2, and Coca-Cola sponsored an event whereten names were randomly drawn (names corresponded to a horse's number) in thefeatured race. If their horse won, then that person had to select one Coca-Cola bottle outof a hundred placed in the winner's circle. One bottle was worth $222,222. The personselected to pick the bottle was guaranteed to win at least $2,222 and the other ninecontestants won $222.

Cost of Promotion: $7,400 (Insurance)

Least Effective Promotion: Mystery Mutuel Voucher

The Marketing Department mailed over 30,000 cards to Tulsans, which could beexchanged for a voucher at the track valued between $2 and $5,000. The promotioncreated little return, which they felt was due to the vouchers being mailed too early.



July 9 Friday Ostrich Races

July 17 Saturday Coke Bottle Bonanza Night in conjunction withCoca Cola and Channel 2 television

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July 29- Weekend Dachshund Derby Day with trial held and then the finalsJuly 31

Every Thursday Ladies Night with Special Prizes and Contests Held

Every Sunday Family Nights with horse rides, games, food anddrink specials

Direct Mail Voucher with 30,000 vouchers mailed out toTulsans ranging from $2 to $5,000

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Fonner Park

Most Effective Promotion: "Racing With the Rumbles"

The afternoon starts out with a great, classic car show courtesy of the Island AreaCruisers and Vintage Classic Wheels. Then after the races the Rumbles (a popularMidwestern band) play all the favorites from the 60s and 70s along with some of today'stop hits. For the 11th year in a row (and it continues to grow every year) this event hastaken place in conjunction with the local radio station, Power 99 Radio. It will be backnext year!


Least Effective Promotion: Pick Five and Win Contest

Patrons get the chance to pick the winners in the last five races of the day for the chanceto win $1,000. The Marketing Department felt that the promotion did not attract any newpatrons to the track. They also believe that it just does not appeal to the casual race goerand they probably need to give away more money to make it a successful promotion.


Schedule of PromotionsFeb 12 Friday Opening Day admission specials.

Feb 13 Saturday Chili Cook-Off where you can sample some of thebest tasting chili around cooked up manyof the Grand Islands finest celebrity chefs.

Lend a helping hand to one of America's greatorganizations the Red Cross will be on site.

Feb 14 Sunday Valentine's Day. Register to win a diamond heart

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pendent valued at over $1,000 that will begiven away compliments of Diamond 1stJewelers.

Feb 20 Saturday The Blackberry Winter band is back playingFonner Park on this night of the BoldAccent Handicap for fillies and mares.If you come to the races then your admissionis free for the concert. They're quicklybecoming one of tri-city areas finest musicalattractions playing your favorite"brasskickin" sounds from great groups as Blood Sweat & Tears, Chicago and The Grassroots and others.

Feb 26-28 Fri-Sun Ag Days '99. Fonner Park salutes centralNebraska's heritage this week. Farm andranch families receive free admission andthere will be booths and displays allweekend long. Register to win great prizesall weekend long too!

Mar 13-14 Sat-Sun Pick 5 and Win Contest. For the second straightyear, Fonner Park is giving you what youwant, CASH! There is a separate contesteach day and you have the chance to win$1000 on either Saturday and Sunday andall the cash goes! Be there for FonnerPark's final five races each day and enterthe opportunity to win.

Mar 20-21 Sat-Sun React Crafts Show. The regions best arts and craftsshow returns to the racecourse. You won'tfind a better display anywhere as the entireground floor becomes a show place forhand crafted items for show and sale.Also watch the tracks top three yearold's compete in the 29th running of theBaxter Stakes.

Mar 27 Saturday The Rumbles are Coming! Sponsored by Power99 Radio the Rumbles are back at FonnerPark for their 11th year to play yourFavorite Rock & Roll sounds from the60's and 70's along with all of today'stop hits. The afternoon begins with

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a great classic car show courtesy ofthe Island Area Cruisers and VintageClassic Wheels. Then get ready for the9th running of the Coca-Cola SprintHandicap brought to you by Coca-ColaBottling and Mid America Coca-ColaEnterprises.

Apr 1-2 Thu-Fri KSYZ Putt For Gold Contest. All you have to dois make the qualifying putt (you receivethree ) on Thursday or Friday and youcome back on Saturday for your chanceto win $1000 in Gold.

Apr 3 Saturday Runza Family Day. It's a Fonner favorite andone for the entire family. Sponsored byRunza Restaurants, come early andenjoy a free mini-Runza, pop, an indoor

kid's carnival and the ever-popular KSYZEaster Egg Hunt that takes place in theinfield at Fonner Park.

Meet the Fonner Park jockeys and get theirautographs and if you stop at any of thelocal Runza restaurants for admissionspecials.

Apr 10-11 Sat-Sun Corral West Country Days. To celebrate the wild,wild west so put on that cowboy hat (it'sgood for free admission pardner) so raceonover Fonner Park for fun brought to you byCorral West of grand Island and Wrangler.Also, while supplies last, pick up free mensor ladies 5 Star Fragrance from Rocky Mountain and register to win comfortable cowboy boots from Ariat. There will bedelicious barbecue followed by somegreat music and dancing after thefeaturing Karen Breiner and theMidnight Express on Saturday.

Apr 17-18 Sat-Sun KSYZ Spring Recreation Show. Come toFonner Park and find out what's newboats, campers, jet skis, vans, spas,motorcycles, 3-wheelers and manymore.

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Apr 24 Saturday $100,000 Bosselman/Gus Fonner Handicap. TheBosselman Corporation and Fonner Parkproudly presents the 10th running of thisclassic contest. You can pick up yourfree pass to the Handicap at any areaPump and Pantry. You can also winCash and prizes in the 9th annual KRGILadies Spring Hat Contest.

May 1 Saturday The Kentucky Derby. It's the 125th running of theKentucky Derby "live" from ChurchillDowns in Louisville. Watch and wageron the greatest two minutes in sports andget an official Kentucky Derby Souvenirglass while supplies last.

May 2 Sunday The Chevy Cavalier Sweepstakes. SomeoneWill drive home in a new 1999 ChevyCavalier compliments of HamiltonChevrolet, KLRB Radio and FonnerPark. This is your final chance toRegister to win.

The Tondi/Budweiser Handicap. Budweiserand H & H Distributing once again areset to showcase the top sprinters as theycompete for six furlongs for $25,000.

May 8 Saturday Nebraska Derby. Catch the excitement of Nebraska's own Derby Day with "live" Dixieland Music and the $25,000 Nebraska Derby, great food and a festive atmosphere unmatched.

Featured for the first time at Fonner Park and hostedby the Combined Health Agencies Drive ofGrand Island, this event provides a greatopportunity to increase your awarnessconcernig numerous health issues. TheHealth Fair will feature over twenty-fiveagencies in attendance and provide bloodpressure, body fat, cholesterol screening,diet, and recipe anaylisis. Many healthrelated service organizations will beavailable throughout the afternoon to answerquestions and provide testing.

May 9 Sunday Mothers Day & Free Umbrella Giveaway. Bring

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mom to the ponies and get somethingspecial. Free umbrella while supplies last.

May 15 Saturday The Preakness. Watch and wager on the Preaknessand the Islander Handicap. Free admissionto veterans.

May 16 Sunday Coors Starter Handicap. Longest race of the season.Fan Appreciation Day. Free admission.

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Gulfstream

ParkMost Effective Promotion: Musical Concert Series

The concert series brought a different, nationally known act into town every Saturday andSunday afternoon during the meet. These concerts were on from 2:00 to 3:15 while liveracing was being conducted at the track. The Marketing Department feels this “new fan”promotion introduced approximately 100,000 new fans to racing. A professionallyproduced and scripted music video show takes place before each concert, teaching thesenew players how to wager.

Cost of this Promotion: $400,000

Least Effective Promotion: N/A

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Hollywood

ParkMost Effect Promotion: Backpack Giveaway

The most successful promotion for Hollywood Park was a backpack giveaway onMemorial Day. This particular giveaway created a 46.2% increase in on-track attendance.This promotion replaced the previous years sports cap giveaway and bested thatpromotion by 20.6% handle. Since Hollywood Park was down overall in both on-trackattendance and handle for the entire 1999 Spring/Summer meet compared to 1998, thesewere significant gains.

While backpacks do not seem exciting, they were a new giveaway in the SouthernCalifornia market with shirts, caps, clocks and umbrellas being the usual fare. Thepromotion also featured high quality backpacks that looked attractive on TVcommercials, graphics and print ads. Since this promotion did well in May at the end ofthe school year, the Marketing Director believes it will excel in August or September.


Least Effective Promotion: Beer and Wine Festival

They featured a sports cap giveaway and the Beer and Wine Festival on the same day.The Beer and Wine Festival was held in a fenced off area near the paddock. For a ticketprice of $25 (with the proceeds going to charity), patrons could sample all of the wine,beer and finger foods that they wanted from 15-20 small vendors.

The Marketing Director believes that it was the execution of the Beer and Wine Festival,not the event itself that was ineffective. The advertising focused on the big race that dayas well as the cap giveaway, leaving little time to promote the Festival. The ticket priceof $25 may have also contributed tot he low turnout. If it was properly promoted andbuilt up as a special event, the Director believes it would be a nice promotion.

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Cost of Promotion: <$2,000 (the event was inexpensive because many of the set upitems were donated, since the proceeds went to charity.

Schedule of PromotionsApril 21- Wednesday- Special Simulcasting Racing fromApril 22 Thursday Golden Gate, Aqueduct and

Others

April 23 Friday Opening Night

May 1 Saturday Kentucky Derby DayHandicapping Challenge

May 15 Saturday Preakness Stakes Day

May 31 Monday Memorial DayBack Pack GiveawayCharles Whittingham Handicap honoring

One of racing's legendary trainers

June 5 Saturday Belmont Stakes Day

June 13 Sunday Guaranteed Pick Six

June 25 Friday $1 Friday Night

June 27 Sunday Hollywood Gold CupHollywood Gold Cup Cap Giveaway

July2 Friday $1 Friday Night

July 18 Sunday Fan Appreciation Day with four stakes racesFeatured

July 19 Monday Closing Day

Nov 10 Wednesday Opening Day

Nov 12 Friday Opening Night featuring a Turf Club Partyfor members and guests with livemusic

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Nov 19 Friday Night Racing Returns!

Nov 25 Thursday Thanksgiving Food Drive

Nov 26 Friday Mystery Mutuel Voucher Promotion which wasmailed out to each person on the mailinglist from $2 to $10,000

Nov 27 Saturday Hollywood Park/Daily Racing From HandicappingContest

$1 Million Guaranteed Pick 6

Nov 28 Sunday Autumn Turf Festival

Dec 4 Saturday Umbrella Giveaway featuring Hollywood Parkand NTRA's "Go Baby Go"

Dec 11 Saturday Snow Day with 100 tons of snow dumped in theNorth Park with free candy, coloring booksand an appearance by Santa Claus

Inglewood Day with free general admission forInglewood residence

Dec 12 Sunday Thanksgiving Food Drive with Marine CorpsToys for Tots

Dec 18 Saturday Fan Appreciation Day with free general admission Drawings for year 2000 Spring/Summer Clubhouse

Season passes and $100 wagering Spree

Dec 20 Monday Closing Day

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HoosierPark

Most Effective Promotion: Dan Patch Invitational Pace

Although Hoosier Park had record attendance for the Indiana Derby, their second mosthighly attended date was for the Dan Patch Invitational Pace. Attendance exceeded8,000. Success is attributed to marketing and Public Relations efforts prior to the event,promotion of the giveaways, kid activities, and celebrity guest Kelly Packard.

Cost of Promotion: 15% of marketing budget (this does not include advertising costs)

Least Effective Promotion: Closing Weekend

Closing weekend was significantly down in both attendance and handle. Decreases are aproduct of a cut back in advertising and a loss of fan awareness that they were still racing.They had giveaways and charity events but they had a low turnout due to the lack ofadvertising and awareness. This shows how important advertising is to a track.

Cost of Promotion: >1% of marketing budget

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Schedule of PromotionsHarness Meet:

April 9-10 Opening Weekend Harness:-T-shirt giveaway to the first 1,500 on the 9th-Register to win on the 10th;SeaDoo courtesy of Lakeview Marina-Pass giveaway to all patrons both nights (good for harness season)-Musical entertainment both nights-Kids entertainment (magician)-50/50 raffle both nights-Mike Kase on Saturday-National Anthem singers-Breakfast with Champions (Saturday morning)-"Meet the Hoosier Park Horsemen"

April 16-18 Hoosier Horse Fair (external)-Booth (shared with ITOB and ISA)-Pass out brochures, admission passes-Show videos and display pictures-Announcements and banners (through sponsorship)

April 17 50/50 Raffle

Feb 20-May1 Road to the Kentucky Derby (handicapping contest)-Five week contest prior to and including the Kentucky Derby-Implement at HP and OTB's (grand prize winner and runner up at

each site)-Contestants pick a horse in a specified race (points for win, place,

and show).

May 1 Kentucky Derby (simulcast)-Register to win Kentucky Derby merchandise-50/50 raffle (cash prize at 5pm, grand prize of 1/2 the pot at 9pm)

May 8 Breakfast with Champions-"Investigate the Insides of Hoosier Park"-50/50 Raffle

May 9 Mother's Day-Carnations to the first 200 moms-25% coupon to all ladies from Glitz Boutique-Register to win $50 gift certificates to Glitz Boutique

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May 15 Preakness (simulcast)-Kentucky Derby poster giveaway-Register to win Preakness merchandise-50/50 raffle

May 17 Shania Twain Concert

May 21 Little 500 Night-Anderson Speedway cars on display-Giveaways (courtesy of Anderson Speedway and HP)-50/50 raffle to benefit Alternatives Inc. & Bridges for Madison

County-Scott Harrington: show car and autograph session-Pep boys-Little 500 Queens-Miniature car giveaway-WHBU Remote-National Anthem singers

May 21 WNDE Remote in Indy

May 22 Wilkerson and Associates

May 29 50/50 Raffle

June 2 Fan Appreciation Night-HoP, FW, MV-$1 soda, popcorn. hot dogs

-free admission

June 4 Friday $1.50 Well Drinks-Through Harness Meet-Friday 2 for 1 entrees

June 5 Belmont (simulcast)Family Night

-Register to win Belmont merchandise-50/50 Raffle-Unveil playground and mascot-Giveaway goodie bags to all kids-Register to win kid's prizes-Kids games-Kids activities-Musical entertainment-Trottingbred Pony races-National Anthem singers

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June 6 $5 Sunday Buffet$0.25 Wings and Poppers

June 11 Vince Gill Concert

June 12 Breakfast with Champions-"Investigate the backside of Hoosier Park"

June 18 2 for 1 Prime Rib Buffet

June 19 50/50 Raffle

June 20 Father's Day-Register to win giveaways-Guitarist-WHBU Remote-Wilkerson & Associates-Indy, FW, HoP

June 24 Doo Dah Derby-Celebrity races-Guitarist-Restaurant reserved for Wellness Community-Mike Kase

June 27 Hollywood Gold Cup-$0.25 wings and poppers-Hat Giveaway (MV)

July 3 John Mellencamp ConcertTrottingbred Pony RacesBBQ Tent Opens50/50 Raffle

July 4 Fourth of July Celebration-Pass out Dan Patch passes-Kids giveaway-Face painting-National Anthem singers-Fireworks after races-Build Your Own Nacho Bar

July 5 Van at Ft. Wayne Wizards

July 6 Van at Indians

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July 7 Dan Patch Post Draw-12 noon-Lunch for press and horsemen-Mike Kase-Fan Appreciation Night-$1 soda, popcorn, hot dogs-Free Admission

July 10 Dan Patch Invitational Pace-Breakfast with Champions "A Visit With the Dan Patch Horses"-Tented areas with kids activities, entertainment stage and booths-Hat giveaway/voucher/poster to first 4,000-Celebrity appearance-Kelly Packard-Dan Patch display-Front entrance musical entertainment-Additional food and beverage-50/50 Raffle

July 13 Jimmy Buffet Concert

July 18 Breeder's Filly-Ladies Night (free admission and giveaways to ladies)

July 23 2 for 1 Prime Rib Buffet

July 31 Hootie & the Blowfish Concert

Aug 9-14 Little League Harness Camp

Aug 14 Breakfast with Champions"It's Gotta Be The Shoes"50/50 Raffle

Aug 14-15 KY Standardbred Sales Company Races-Passes to Hoosier Cup night given out

Aug 11-22 Indiana State Fair (external event)-Booth with ISA-Hoosier Park Day on 21st-T-shirts, flyers, announcement, and banners on 21st-Giveaways and announcements during harness racing at the ISF

Grandstand-Pass out brochures and passes to Hoosier Cup and TB meet

Aug 21 Hoosier Cup

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-Cup giveaway to first 2,000-Fan appreciation night ($1 food specials)-Face painters-Musical entertainment-Driver autograph session-Passes for Thoroughbred season given out-50/50 raffle-National anthem singers

Sept 3 Willie Nelson/Dwight Yoakum Concert

Thoroughbred Meet

Sept 10-11 Opening Weekend Thoroughbred-Handicapping contest (Saturday)-Handicapping seminars (Saturday)-Inside track book giveaway (Saturday)-Register to win giveaways-Newsletter (prior)-Jockey trading card giveaways to kids on playground (Friday)-Jockey autograph session (Friday)-Hoosier park trivia-Churchill Downs mini-Nascar giveaway (Saturday)-Jockey T-shirt toss-Mike Kase (Friday)-National anthem singers-Face Painters (Saturday)-50/50 Raffle-Breakfast with Champions (Saturday morning)

Sept 18… Countdown to the Cup-Seven week contest prior to Breeder's Cup-Implement at HP and OTB's (grand prize winner and runners-up

at each site)-Contestants pick a horse in a specified race (points for win, place,

and show)-Indy

Sept 12-13 Quarter Horse Races-Fast Cash Sunday-$500 cash cube promotion

Sept 14 Moody Blues Concert

Sept 21 Two for Tuesday Promotion-$2 cash voucher to first 200

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Sept 22-23 Jockey JamsSept 25 50/50 Raffle

Sept 26 Quarter Horse Races-Fast cash Sunday-:60 second betting spree

Sept 29 Indiana Derby Post Draw-12 noon-Lunch for press and horsemen-Mike Kase

Oct 1 Breeder's Cup Oaks/Derby Eve-Jockey autograph session-Passes to Indiana Derby given out-Derby Eve gala in tent-Mike Kase-National Anthem singers

Oct 2 Indiana Derby-Mystery voucher mailing-Big Giveaway-Strolling kids activities-Celebrity appearances-Musical Entertainment-Additional food and beverage-Jockey/trainer appearances-Jockey/trainer/owner question and answer panel-Mike Kase-50/50 Raffle

Oct 8 Lee National Denim Day

Oct 10 Quarter Horse Races-Fast Cash Sunday-$500 cash cube promotion

Oct 19 Two for Tuesday Promotion-200 $2 vouchers

Oct 24 Quarter Horse Races-Fast Cash Sunday-Show for Dough

Oct 28 Trick or Treat at the Track

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-Decorations-Candy giveaways-Games/prizes-Entertainment-Door prizes-Mike Case

Oct 30 Halloween-50/50 Raffle

Nov 6 Breeder's Cup (simulcast)-Register to win Breeder's Cup merchandise-Banners/posters-50/50 raffle

Nov 7 Quarter Horse Races-Fast Cash Sunday-$500 cash cube promotion

Nov 12 College Night

Nov 13 Breakfast with Champions

Nov 21 Quarter Horse Races-Fast Cash Sunday-:60 second betting spree

Nov 25 Thanksgiving-11am post-Buffet

Nov 27 50/50 Raffle

Nov 28 Quarter Horse Races-Fast Cash Sunday-$500 cash cube promotion

Dec 3-5 Closing Weekend-Food specials-Santa Claus, carolers-Ornament giveaway to everyone-Free admission with non-perishable food item-Register to win giveaways-50/50 raffles-Mike Kase on Sunday

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LouisianaDowns

Most Effective Promotion: "Fridays in the Sky"

Marketed as an after work party, this promotion was held each Friday from 3-7 P.M. inthe Penthouse level Sky Room. For $5 admission, fans enjoy hot/cold hors d'ouvers,drink specials, a DJ, and contest drawings. In addition to the non-racing festivities, thetrack handicapper handicapped the days races and free mutuel tickets were provided.This promotion seems to have caught on with people of all ages. The event is sponsoredby two radio stations who also provide live remotes. The Marketing Department feelsword of mouth has elevated this promotion due to the churn of satisfied patrons.

Cost of Promotion: $6,500 (newspaper ads) $20,000 (radio ads) $35,000 (food and giveaways)

Lease Effective Promotion: "Family Day Saturdays"

Each Saturday families can purchase a discounted admission package. Included in thepackage are 2-for-1 food coupons, programs, tip sheets, a clubhouse box that seats six,and an entry to win a trophy presentation that day. The Marketing Department felt theresponse was limited due to the comprehensiveness of the offer. They feel that futurefamily promotions need to be kept simple.

Costs of Promotion: $8,700 (newspaper ads)

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Schedule of PromotionsJune 25 Friday Coupon booklet giveaway

July 5 Monday Beach towel giveaway/activities for kids

July 17 Saturday East Texas Day t-shirt giveaway

Aug. 14 Saturday Pick the winning horses contest (handicappingcontest)

Sept. 6 Monday Tote bag giveaway/activities for kids

Sept. 18- Saturday Louisiana Breeders’ Festival of Racing-Sept. 19 Sunday Stakes races for state breds, Cajun food and music

Sept. 25 Saturday Wiener Dog Races/kids activites

Sept. 26 Sunday Super Derby t-shirt giveaway

Oct. 2 Saturday Super Derby day, cap giveaway, activities for kids

Oct. 3 Sunday Mystery mutuel ticket redemption (mutuel ticketswere sent to people on our mailing list)

Oct. 23 Saturday Chihuahua races/activities for kids

Nov. 6 Sunday Breeder’s Cup Day/insulated mug giveaway

Nov. 14 Sunday Closing Day

Thursdays Dollar Days $1 admission, tip sheet, program, seat

Fridays Senior Citizens Day Seniors 62+ and military with I.D. pay $.25admission. Also Friday in the Sky after workpromotion on Fridays through September 3.

Saturday Family Day Special discount package for families.

Sunday Ladies Day Ladies enter through special gate for $1 admissionand coupon booklet.

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Monmouth Park

Most Effective Promotion: Father's Day "Take Me out to the Game Ticket Giveaway"

For this promotion, all parents accompanied by a child were admitted into the Grandstandfree. Entry blanks were filled out upon entering the track and dropped into a box by thefourth race. After the seventh race, sixty names were drawn for sixty pairs of tickets tosporting events such as the Jets, Giants, Yankees, Mets, Devils, Nets, Phillies andTrenton Thunder.

The Marketing Department felt this promotion worked well because it drew families outto win something worthwhile. The event is five years old, but in 1999 attendanceincreased tremendously. This could be due to the increasing costs of sporting eventtickets.

Cost of Promotion: N/A

Least Effective Promotion: Baseball and Sports Memorabilia Show

Monmouth Park had Gloria Rothstein Company present over 100 dealers displayingbaseball cards, souvenirs, and sports collectable items. The Marketing Department feltthere were several reasons for the low turnout. First, they picked a weekend that was oneof their lowest in attendance. This was not the right weekend to debut a new event.Second, there was poor execution of the event by the organizers responsible. The trackadvertised the show in all types of media and publications, but the organizers did notsupply the proper number of card dealers advertised. The Marketing Department also feltthat the organizers underestimated the venue and the profit possibility.


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May 29 Saturday Opening Day: Free grandstand admission; halfprice clubhouse admission; McDonald’s FamilyFun Day activities; The Mike Dalton Band.

May 30 Sunday McDonald’s Family Fun Days: Every Sunday, 12-4.Free pony rides, clowns, face painters, music,petting zoo and more. Courtesy of McDonald’s.Cats on a Smooth Surface band.

May 31 Monday Free Miller Lite Month of June Grandstand Pass,the Great Minolta Binoculars Drawing: A $50value. Drawings every five minutes from 1:05 to5:00 PM. Tim McLoone and the Atlantic CoastBand.

June 6 Sunday Golfer’s Appreciation Day: Bring a tee, grandstandadmission is free. Win a pair of VIP tickets to theBuick Classic at Westchester Country Club. Golfequipment demonstrations from Mizuno, TaylorMade, Odyssey, Callaway, MacGregor, Cobra,Wilson, Maxfli, Adams, Yonex, Florsheim, Square2 and professional instruction from the teachingpros at Legends Golf Center.

June 12 Saturday 2nd Great Minolta Binoculars Drawing.

June 20 Sunday Father’s Day-‘Take Dad to the Game’ Ticket. Wintickets to see the Yankees, Mets, Devils, Jets,Giants, and more… All dads and momsaccompanied by a child admitted free to thegrandstand. Free pony rides, clowns, face painters,music, petting zoo and more.

June 26- Saturday Baseball Card and Sports Memorabilia Show.June 27 Saturday and Sunday, the Gloria Rothstein Co.

presents over 100 dealers displaying baseballcards, souvenirs, and sports collectible items plusautograph session on Sunday from 12-3:00 PM.

June 27 Sunday Ladies’ Day at the Races. Luncheon and harve’benard Fashion Show in the Turf Club with door

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prizes. Call 732-571-5547 for ticket info. And it’sLadies’ Hat Day. All women wearing a hatadmitted free. Tim McLoone and the AtlanticCoast Band.

July 3 Saturday Miller Lite/Monmouth Park Beach Party. Chill outwith the Monmouth Park Cooler Bag Giveaway!Free ‘Miller Lite Month of July’ Grandstand Pass,volleyball serve contest, games and The MikeDalton Band.

July 4 Sunday Iselin Day. Watch the top older horses compete in the Phillip H. Iselin Handicap televised on theNTRA Champions on Fox Series. Music by theHoliday Express Americana Review.

July 5 Monday 3rd Great Minolta Binoculars Drawing. Cats on aSmooth Surface Band.

July 11 Sunday Summer X-Games Demonstration. Presented byWJLK ‘The Point.’ Professional Inline Skaters andFreestyle Bicyclists demonstrate their high-flying,energetic skills on a 40-foot inverted skating ramp!Shows from 12-3:30 PM. Drawings for inlineskates.

July 18 Sunday 10th Annual St. Patrick’s Day in July. Win a trip fortwo to Ireland, courtesy of Murphy’s Irish Stout.“Wearin’ O’ The Green” for free grandstandadmission; the Friendly sons of the Shillelagh Pipe& Drum Band, the Greg Ryan Trio performing ‘Onthe Green’ and the Jersey Shore’s own Joe Finn.

July 25 Sunday Classic Car Show. Over 100 cars from days goneby. Meet Big Joe Henry at the live remotebroadcast of his NJ 101.5’s Oldies Show.

July 26 Monday The Haskell/Holiday Inn Golf Outing. Shore OaksCountry Club, Farmington, NJ.

July 30 Friday 13th Annual Haskell Road Race. Four mile race,one mile race & kiddie sprints; Grand Prizedrawing-roundtrip Continental Airlines tickets fortwo.

July 31 Saturday ‘Around The World’ Wine Tasting & Luncheon.Plus the Grade I United Nations Handicap. Held in

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the Turf Club-Door prizes, gift bag: $50 per ticket.

Aug. 1 Sunday Free ‘Miller Lite Month of August’ GrandstandPass.

Aug. 7 Saturday 5th Annual Murphy’s Irish Stout Cigar Luncheon.Clubhouse Pavilion-Door prizes and gift bag; $100per ticket.

Aug. 8 Sunday The $1,000,000 Haskell Invitational. Thecenterpiece of the summer schedule, top 3-year-oldscompete for the richest invitational prize in thenation; Haskell cap giveaway and the Mike DaltonBand. Gates open 10:30 AM; First Race 12:30 PM.

Aug. 15 Sunday Meet the Metrostars. Soccer skills demonstrationby team members, autographs, drawings for game

tickets and more.

Sept. 5 Sunday Fan Appreciation Day-Closing Day. FreeGrandstand admission, half price clubhouseadmission. McDonald’s Family Fun DayActivities.

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Remington

ParkMost Effective Promotion: Derby Clock Giveaway

The most successful promotion for this track was a Derby Clock Giveaway onRemington Park Derby Day. This promotion was a huge success due to the fact thatthere was a huge stakes race that contained quality horses. The mixture between good,quality horses and the Derby Clock boosted the track attendance beyond theirexpectations.


Least Effective Promotion: Jockey Play and Win Card

For this promotion during the Quarter Horse meet, the patrons were given a cardfeaturing jockeys. The patrons had to keep track of the jockeys, their mounts, and theirwinnings on these cards from week to week. The contest then graduated to levels withweekly prizes. It was a good concept but required too much information for the patronsto comprehend.

Cost of Promotion: There is no exact numbers due to printing the cards in-house.

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June 10 Wednesday Gym Bags Giveaway

Aug. 5 Thursday T-Shirt Giveaway

Aug. 27 Friday Ball Cap Giveaway

Nov. 26 Friday Christmas Ornament Giveaway

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River Downs

Most Effective Promotion: Motorcycle Giveaway

There was a huge turn-out of new fans for the Harley Davidson motorcycle giveaway.The Director of Marketing felt this promotion was unique due to the turn-out of newfaces.

Another big day for them was America's Day at the Races, which resulted in a turn-out ofyounger fans. The Marketing Department felt that this event not only brings in a youngercrowd, but educates them on the sport, as well as entertains them.

The Classic Car Show was deemed successful and cost nothing!

Cost of Promotion: $15,000 (for Harley Davidson) $6,000 (America's Day at the Races)

Least Effective Promotion: Celebrity Hole-In-One Contest

The promotion featured celebrities putting for $1 million (we assume for charity). TheMarketing Department felt the celebrities were not big enough to draw people to the trackspecifically for the event. They did feel this would be a great promotion if the fans wereable to putt themselves.

Cost of Promotion: $6000-$8000

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Sam HoustonRace Park

Most Effective Promotions: Fireworks Show, Good Neighbor, and Concerts

For the Fourth of July there was a fireworks show which brought in over 22,000 people.The Good Neighbor idea was a direct mail promotion focusing on the area directlysurrounding Sam Houston. It was intended to bring new patrons to the track. Theconcerts bring in a much younger demographic. Concerts are also useful in marketingthe venue as an entertainment place.

Costs of Promotions: $40,000 (fireworks) $20,000 (Good Neighbor) $10,000 - 30,000 (Concerts)


Sam Houston did quite a bit of experimenting and cannot identify one event as“unsuccessful.” They have tried different types of events and have a good understandingof what does and does not work in their particular market. One main strategy is to test apromotion before it is introduced.


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Jan 1 Friday KILT Night

Jan 2 Saturday Calendar Giveaway


Jan 9 Saturday Sunrise at Sam Houston


Jan 16 Saturday Lucky Sevens Handicapping ContestTomball Good Neighbor Night

Jan 22 Friday KILT Night-HLS&R Ticket Giveaway

Jan 23 Saturday Lucky Sevens Handicapping ContestDollar Night

Jan 29 Friday KILT Night-HLS&R Ticket Giveaway

Jan 30 Saturday Lucky Sevens Handicapping Contest

Feb 5 Friday KILT Night-HLS&R Ticket Giveaway

Feb 6 Saturday Lucky Sevens Handicapping ContestPepsi Long Sleeve T-shirt Giveaway Night


Feb 13 Saturday Sunrise at Sam HoustonLucky Sevens Handicapping ContestJersey Village Good Neighbor Night


Feb 20 Saturday Lucky Sevens Handicapping Contest


Feb 27 Saturday Lucky Sevens Handicapping Contest

Mar 5 Friday KILT Night

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Mar 6 Saturday Connally Breeders Cup Turf Races/IKON Picnic


Mar 13 Saturday Sunrise at Sam Houston


Mar 20 Saturday HLS&R Rodeo Round-up Night (Bounce-backfrom HLS&R)

Mar 26 Friday KILT NightVIP Club ReceptionDollar Night

Mar 27 Saturday Gallery Furniture.com Stakes-Turfway ParkSecretariat Poster Giveaway-Owner's Seminar

Apr 2 Friday KILT Night

Apr 9 Friday KILT Night

Apr 10 Saturday Sunrise at Sam HoustonJimmy G's Crawfish CelebrationFan Appreciation Weekend

Apr 11 Sunday Fan Appreciation Weekend

Oct 28 Friday KILT Concert-Joe Diffie

Oct 29 Saturday Breakfast with BobJiffy Lube Opening Night CelebrationArnold Palmer Commemorative Golf Tractor (first3,000)Good Neighbor Celebration-Golfers List

Nov 5 Friday KILT Concert-The WilkinsonsBreeder's Cup Handicapping Preview

Nov 6 Saturday Breeder's Cup from Gulfstream ParkCy-Fair Chamber of Commerce TriFesta(Heart Walk, Health Fair & Taste Fest)-PaddockDaily Racing Form National HandicappingChampionship-NTRA Handicapper of the Year

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Nov 12 Friday KILT Concert-Pat Green

Nov 13 Saturday Sunrise at Sam HoustonGood Neighbor Night

Nov 14 Sunday Hurray for Hollywood Dog Show

Nov 19 Friday KILT Concert-Ricochet

Nov 20 Saturday Good Neighbor Night

Nov 26 Friday KILT Concert-TBDEmployee Friends and Family Night

Dec 3 Friday KILT Concert-Dan Seals

Dec 4 Saturday Good Neighbor Night

Dec 10 Friday Texas Champions WeekendGalleryfurniture.com Texas Champions DayKILT Night at the Races (NO CONCERT)

Dec 11 Saturday Texas Champions WeekendSunrise at Sam HoustonLouisiana Champions Day-Cross Promote at SHRPKILT Concert-TBD

Dec 17 Friday KILT Concert-Earl Thomas Conley

Dec 18 Saturday Fred Stone Calendar Giveaway-first 4,000 fans

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Santa Anita

Most Effective Promotion: Opening Day/Calendar Giveaway

Santa Anita drew over 44,000 fans on this day. They inherited a great tradition with thisevent, which also draws a large amount of awareness to their winter meet. TheMarketing Department feels that in their competitive market, getting early momentum isvital. Unfortunately, with the amount of bad weather they have experienced during themeet, they have not been able to sustain their early success.

Cost of Promotion: 10% of total marketing budget.

Most Successful Promotion 2000:

On April 8th Santa Anita hosted the annual Santa Anita Derby which is one of the biggestprep races for this year's Kentucky Derby. It also turned out to be one of the biggest daysin the history of Santa Anita. The total handle for the day ($25,782,789.40) establishedan all-time total handle record. Also up was attendance (41,222). Included in thepromotional highlights for the day was a collector's T-shirt giveaway and a $1 millionGuaranteed Pick Six Pool.

Least Effective Promotion: N/A

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Wyoming Downs

Most Effective Promotion: Sponsorship of Rodeo Events

Wyoming Downs sponsored several different rodeos in the Salt Lake City area. Includedin the sponsorship was an information booth where employees could pass out trackinformation. Attendees of the rodeos could use their ticket stubs for free admission to theDowns.

Cost of Promotion: $2000 (rodeo sponsorships)

Least Effective Promotions: $1000 Cash / Horse Giveaway for Closing Day

Wyoming Downs offered a $1000 cash giveaway as well as a horse to boost their ClosingDay attendance. The patrons had to fill out a questionnaire and be present to win onClosing Day. The questionnaire could be filled out on several promotional days whichwere previously advertised. Neither the money nor the horse were given away becausethe names drawn were not present. The Marketing Department felt that the chance to windid not effect Closing Day attendance.

Cost of Promotion: Would have cost $2000 plus the cost of printing surveys.

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June 12 Saturday Sweepstakes Kick-offDirect Mail Premium OfferConsumer Survey:(Bounce-back coupon incentive).

June 13 Sunday Sweepstakes RegistrationConsumer Survey(Bounce-back coupon incentive).

June 19 Saturday Father's Day Pre-promo.

June 20 Sunday Father's Day Free Admission.

June 26 Saturday Promotional Premium Giveaway.

June 27 Sunday Sweepstakes RegistrationConsumer Survey:(Bounce-back coupon incentive).

July 3 Saturday Promotional Premium Giveaway.

July 4 Sunday Salute to Armed Forces-free admission to allmilitary personnel with I.D.

July 10 Saturday Promotional Premium Giveaway,"Picnic in the Park at the Downs",Sweepstake RegistrationConsumer Survey(Bounce-back coupon incentives).

July 17 Saturday Free admission with rodeo ticket stub.

July 18 Sunday Sweepstake RegistrationConsumer Survey(Bounce-back coupon incentives).

July 24 Saturday Promotional Premium Giveaway.

July 31 Saturday Fan Appreciation Kick-off, Free admission forEvanston Locals.

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Aug 1 Sunday Promotional Premium Giveaway SweepstakesRegistration (bounce back coupon incentive).

Aug 7 Saturday 2 for 1 admission with coupon.

Aug 8 Sunday 2 for 1 admission with coupon.

Aug 14 Saturday Promotional Premium Giveaway, Law EnforcementDay-free admission to law enforcement with I.D.

Aug 15 Sunday Bounce-back Coupon Offer.

Aug 21 Saturday 2 for 1 admission with coupon.

Aug 22 Sunday 2 for 1 admission with coupon.

Aug 28 Saturday Bounce-back coupon offer.

Aug 29 Sunday Promotional Premium Giveaway.

Sept 4 Saturday Promotional Premium Giveaway SweepstakesRegistration. Discount offer on 2000 Season PassConsumer Survey: (Bounce-back couponincentive).

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Appendix

The following appendix contains thepromotional schedules of tracks that

chose to remain anonymous.

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Track A


Jan 20 Thursday Opening Day

Jan 20- Weekend Handicapper's ChallengeJan 23

Jan 29 Saturday Russell Baze Poster Giveaway

Jan 30 Sunday Super Bowl Sunday with special foodand drink specials

Feb 12 Saturday Briefcase Giveaway

Feb 13 Sunday Chinese New Year Celebration

Feb 20 Sunday Handicapper's Challenge Round 2

Feb 26 Saturday Radio Headphones Giveaway

March 11 Saturday Major Stakes RaceT-shirt Giveaway

March 12 Sunday Comedy Day

March 19 Sunday Handicapper's Challenge Final Round

March 29 Saturday Pokemon Family Day

March 26 Sunday Closing DayGrab Bag Giveaway

Every Thursday Senior Thursday's

Every Friday Live Bands with free admission

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Track B

Schedule of PromotionsMay 15 Saturday "Track" Cap Giveaway

Preakness Simulcasting

May 28- Weekend "Track" Festival Mini Fair in the backyardMay 31

May 29 Saturday World of Horses

May 30 Sunday Floral Park 5k runMascot Derby

May 31 Monday T-shirt GiveawayCountry Day (live music and remote)

June 1- Week Budweiser ClydesdalesJune 5

June 1 Tuesday Golf Tournament at Piping Rock CCJockeys Vs. Broadway Stars in Central Park

June 2 Wednesday Major Stakes Post Position Draw

June 3 Thursday Jockeys visit Ronald McDonald House

June 4 Friday Breakfast at "Track" (field trip for over 400 area elementary school kids)

Woody Stephens Poster GiveawaySpecial Olympics Luncheon and Demonstration"Track" Participant Party

June 5 Saturday Major Stakes Race DayRadio Station Remote

June 11- Fridays Sunset RacingJuly 23

June 20 Sunday Father's DayMystery Voucher

July 5 Monday Travel Mug Giveaway

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July 25 Sunday Closing DayFan Appreciation

Sept 10 Friday Opening DayTravel Mug Giveaway

Sept 11 Saturday Mystery Mutual Voucher

Sept 18 Saturday T-shirt Giveaway

Oct 2- Saturday- OktoberfestOct 3 Sunday

Oct 10 Sunday Stein Giveaway

Oct 23 Saturday Sports Bag Giveaway

Every Sunday Family Fun Days in the Backyard

Holidays Breakfast at "Track"Ambient Performers and International Artists in the

backyard

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Track C


April 24- Weekend/ Dawn at the Downs with a breakfastApril 29 Week buffet at trackside while morning

workouts are going on

April 25 Sunday Glass Giveaway

April 29 Thursday Jockey Autograph Session with local andnational jockeys

Triple Crown Steeplechase RaceFestival in the Field with a special concert,

interactive game show and activities

May 1 Saturday Major Stakes RaceCollectors pins given away, historical tours,

"track" photo spots and special ceremonies

May 9 Sunday T-shirt giveaway with the t-shirts good for freeadmission the rest of the meet

May 15 Saturday Free poster giveawayRaffle for Porsche as a fund raiser

May 20 Thursday Partner with Elderserve to host Seniors healthfair on-track

May 21- Weekend Classic Car Show in the infield with some selectMay 22 cars in clubhouse to attract attention to the

EventWagering seminar

May 23 Sunday Junior Jockey Club Giveaway for all childrenunder 12

May 29 Saturday Backstretch breakfast and tour with trainers andjockeys

will be on hand to interact with the public

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May 29- Weekend Organ "Donorama" where track fans areMay 31 encouraged to become an organ donors

May 31 Monday Fiji Camera Giveaway

June 5 Saturday Belmont Stakes with direct mail promotion offeringA coupon for Triple Crown Merchandise

June 5- Weekend Arts and Crafts Exhibitors, foods,June 6 regional music and equine

Exhibits

June 12 Saturday Alumni Day

June 19 Saturday Backstretch Breakfast and Tour

June 20 Sunday "Clubs For Kids" Day with free gulf clubs for the first 1,000 kids

June 27 Sunday Customer Appreciation Day

Every Wednesday Handicapping Contests

Every Sunday Sunday Brunch for Families

Month of April Handicapping 101 Lectures to teachhandicapping

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Track D


Harness Meet:

Surf and Turf Promotion-Free T-Shirts to the first 2000.Paid admission, Skydiving Exhibition, Free Hot Dogs to all kids twelve and under. Wina trip to the Bahamas for 2 including airfare and a chance to win a 1999 ChevroletSilverado from Chevy dealer. All patrons receive a free entry form to win a trip to theBahamas, one winner drawn. Also 10 names drawn for a chance to win the truck, thosefinalists returning on closing day (Aug. 4) get a chance to select one of 48 keys to thetruck, only one of which starts it.

Special July 4th, Miller Lite 3-D Fireworks Show-Gates open at 12:00pm, post time6:00. Fireworks immediately following the races at 9:30pm, the first 1,000 patronsreceive 3-D fireworks glasses and a free General Admission Pass for July 5th.

Every Monday-Win a trip for two to the Princess Resort and Casino at the Grand Bahama Island including airfare and a chance to win a 1999 Chevrolet Silverado Pickup from local Chevy dealer. One finalist drawn to win the truck, that person goes to the Bahamas.

Every Tuesday-All Press Pass Holders receive a $5 dollar value pack, Admission, HotDog, Soft Drink, Program, and Tip Sheet. All patrons receive an entryform to win the truck, one finalist drawn.

Every Wednesday-Over 55 and fabulous, 1/2 price general admission with ID. All patrons receive entry form to win the truck, one finalist drawn.

Closing Day-All finalists for the truck giveaway invited back to the races, 10 more names will be drawn, winner is finalist whose key starts the truck.

Thoroughbred Meet:

Opening Day-Free Track T-shirts to the first 5,000 paid admissions, Pony Rides, FacePainting, and a Moonwalk for the Kids. See the York River Concert Bandperform on the apron between races and a Skydiving Exhibition prior tothe first race.

Fridays, Cheap Date Friday-All patrons may purchase a $8 value pack for $5 which

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included Admission, Program, Tip Sheet, Hot Dog andPepsi. All patrons may enter to win $1,000 cash to begiven away every Saturday 9/11-9/25 as part of a seasonlong Winners Circle Promotion (Must be present onSaturday to win).

Saturdays, Winners Circle Day-All patrons with paid admission enter to win $1,000cash through September. Two names will be drawn after the sixth race fromentries received that week. The first person drawn will be given the choice oftaking $1,000 or advancing to the Derby Day $20,000 drawing, the second personwill have the alternate choice (must be present to win).

Saturday Sept. 18-Andy Guest Open Paddock Dedication.

Saturday Sept. 25-Be the first to see the return of Grammy Award winningCountry Music Sensations "Shenadoah" live on The Green immediatelyfollowing the races.

Saturday Oct. 2, "State" Derby Day-See the Mid Atlantic's top Thoroughbredscompete for $200,000 in the second running of the "State" Derby. Alsomake it to the Winner's Circle yourself, three winners from 9/11, 9/18, and9/25 along with 20 additional patrons selected from Derby Day entrieswill draw keys to open a briefcase stuffed with $20,000 Cash. A seconddrawing will then be held from the 23 finalists and a $5,000 Donation willbe made to the Charity of their choice.

Saturday Oct. 9, Mystery Voucher Saturday-All patrons on our mailing listreceive a "Guaranteed Winning Ticket"; Grand Prize Winning Ticket isworth $10,000 in Free Wagering (deadline to get on mailing list isOpening Day).

Sundays, Pepsi Family Day-Free hot Dog and Pepsi to all kids twelve and under, PonyRides, Face Painting, Moonwalk and more. Enjoy the York River Concert Bandperforming on the apron between the races. Kids twelve and under alwaysreceive Free Admission. Also, all patrons may enter to win $1,000 cash to begiven away every Saturday 9/11-9/25 as part of a season long Winners CirclePromotion (must be present on Saturday to win).

Mondays, High Roller Monday-One lucky patron (and their guest) becomes a HighRoller at the track. Win Free Admission to the Jockey Club, complimentarybuffet, and a free $100 betting voucher (Winner drawn after race 2). Also allpatrons may enter to win $1,000 cash to be given away every Saturday 9/11-9/25as part of a season long Winners Circle Promotion (must be present Saturday towin).

Tuesday, Senior Day-All patrons 55 and older receive half priced general admission and

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the first 200 will receive a free Totebag. Also patrons may enter to win $1,000cash to be given away every Saturday 9/11-9/25 as part of a meet long WinnersCircle Promotion (must be present Saturday to win).

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Track E


1999 Spring Promotions:

Opening Weekend T-shirt Giveaway

Major Stakes Races

Memorial Day Cooler Jug Giveaway

1999 Fall/Winter Promotions:

Opening Weekend Sports Bag Giveaway

Day After Thanksgiving Bucket Hat

New Year's Day 2000 Fred Stone Calendar Giveaway

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Track F


1999 Promotions:

Win Ben Stein's Tickets to the Big Game Super Bowl

Jazz Concert ~ Chuck Mangione

Winter Festival

St. Patrick's Day Party

Sunday Family Fun Days (4)

Kentucky Derby Simulcast / Happy Hour

McDonald's Memorial Day Country Festival

Open House (2)

June Friday Night Happy Hour

$500,000 Feature Race

Hall of Fame Night

Budweiser Concert Series (Rock & Roll, Oldies, R&B, Latin & Light Rock)

$1,000,000 Feature Races Night (T-Shirt Giveaway)

$1,000,000 Feature Breeders Day ($25,000 Tote Ticket Giveaway and Concert)

$1,000,000 Feature Race (Baseball Hat Giveaway)

America's Day at the Races ~ Labor Day

$500,000 Feature Handicap

Fiesta Italiana

Oktoberfest

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$500,000 Feature Cup (Latte Mug Giveaway)

Halloween Bash

Breeders' Cup Simulcast

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Track G


April 17 Saturday Meet us at the Starting Gate-Live Racing Kickoff

April 21 Wednesday Secretaries Day

May 1 Saturday Kentucky Derby

May 9 Sunday Mother’s Day


May 21 Friday 50’s Friday

May 25 Tuesday Riding Cup/Jockey Challenge

May 31 Monday Memorial Day


June 20 Sunday Father’s Day

June 25 Friday 50’s Friday

July2- Friday 4th of July WeekendJuly5

July 29 Thursday Fan Appreciation Day

Aug. 21 Saturday Major Stakes Race

Sept. 6 Monday America’s Day at the Races

Oct. 2 Saturday Major Stakes Race, Rodeo

Nov. 6 Saturday Breeder’s Cup

Aug. Every Thursday Thursday Thunder

Sept. Every Thursday Thursday Thunder

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Track H


July 25 Sunday Open House

July 28 Wednesday Opening Day

July 31- Saturday- Hats Off Weekend, Special Olympics 5K Run andHatAug. 1 Sunday Contest, Baseball Cap Giveaway & Satin Silk andStars

Luncheon

Aug. 8 Sunday T-Shirt Giveaway, NFL Legends Day

Aug. 9 Monday Hall of Fame Day

Aug. 14 Saturday Chili Cook-Off

Aug. 15 Sunday Stein Giveaway

Aug. 22 Sunday Sport Bag Giveaway

Aug. 22- Sunday Travers FestivalAug. 29

Aug. 26 Thursday Jockey Foot-Race

Aug. 28 Saturday Travers Day

Sept. 4- Saturday Final Stretch WeekendSept. 6 Monday

Sept. 5 Sunday Classic Collection T-Shirt giveaway, Okterberfest,Family

Fun Fest

Sept. 6 Monday America's Day at the Races, Oktoberfest, FamilyFun Fest

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Track I


March 19 Friday Opening Day

May 1 Saturday Kentucky Derby



June 12 Saturday Country Jam Berea Fairgrounds

June 13 Sunday Country Jam Berea Fairgrounds

July 3 Saturday Beach Party

July 4 Sunday Premier Race Day

July 17 Saturday 5K Fun Run leading up to Graded StakesRace.

July 23 Friday After Work Party leading up to GradedSates Race.

July 24 Saturday Graded Staked Day

July 25 Sunday Beach Towel Giveaway

Sept 4 Saturday Kid's Day

Sept 19 Sunday Concert Series

Oct 2 Saturday October Beer Stein Giveaway

Nov 6 Saturday National Breeder's Cup

Dec 4 Saturday Fan Appreciation Day

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Cover Art

*Cover Art by Sharon Crute. Acquired from website: http:handarc.simplenet.com/.

university of arizona race track industry program

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