unity - the business of me by mark s. luckie
DESCRIPTION
Mark S. Luckie presents "The Business of Me," a pre-UNITY Convention session held in Las Vegas on Aug. 1. For more information on free training for journalists, please visit businessjournalism.org.TRANSCRIPT
THE BUSINESS OF
presented by
Mark S. Luckie
WHAT YOU’LL LEARN TODAY
• How to turn your idea into a business
• Determining your expertise
• Branding yourself
• How to connect with VIPs
• How to use analytics
• Making the perfect pitch
• Financing your business
WHO IS MARK LUCKIE?
OM MALIK
BURT HERMAN
CHARLI PENN-WATKINS
STEP 1:
WHAT IS YOUR IDEA?
IS THIS A BUSINESS?
BRANDING YOURSELF:
WHAT IS MY EXPERTISE?
BRANDING YOURSELF: LOGO
BRANDING YOURSELF: WEBSITE
www.10000words.net
BRANDING YOURSELF: WEBSITE
www.carrieching.com
BRANDING YOURSELF: WEBSITE
wjchat.webjournalist.org
BRANDING YOURSELF: COLORS
manwifeanddog.com
BRANDING YOURSELF: COLORS
www.getluckie.net
BRANDING YOURSELF: SOCIAL MEDIA
manwifeanddog.com
CONNECT WITH PEOPLE ONLINE
• TWITTER LISTS
• SOCIALMENTION
• TECHNORATI
• FORUMS
• FACEBOOK SUBSCRIBE
CONNECT WITH PEOPLE OFFLINE
• MEETUPS
• TWEETUPS
• CONFERENCES
• HAPPY HOURS
• CHURCH
ANALYTICS ARE YOUR
BEST FRIEND
GOOGLE ANALYTICS
analytics.google.com
ANALYTICS: WHAT TO LOOK FOR
• SOCIAL MEDIA FOLLOWERS
• LISTS
• MENTIONS
• RETWEETS/SHARES
• KLOUT
ANALYTICS: WHAT ELSE TO LOOK FOR
• PAGE VIEWS
• UNIQUE VISITORS
• REFERRALS
• TIME ON SITE
• BOUNCE RATE
SPREADSHEETS ARE
IMPORTANT
WHAT MAKES THE PERFECT PITCH?
• Know what your product is
• Know who your audience is
• Have a determined end-goal
TIPS FOR THE PERFECT PITCH
• Make eye contact
• Keep it short
• Make it interesting
• Share your contact info
• Have business cards
• Follow up!
BUILDING AN ONLINE COMMUNITY
• Start with the people you know
• Create community interactions
• Contribute to other sites
• Maintain visibility
• Keep them on your site
• Be consistent
FINANCING YOUR BUSINESS
• Advertising
• Sell a product
• Crowdsourced funding
• Grants
QuickTime™ and a decompressor
are needed to see this picture.
BALANCING YOUR JOB
WITH YOUR NEW JOB
5 THINGS TO DO
WHEN YOU GET HOME
• Write out your idea
• Identify your audience and how you
will reach them
• Identify potential networking contacts
• Determine potential financial
resources
• Create a rollout plan
YOU CAN DO IT!!
THE BUSINESS OF
presented by
Mark S. Luckie