Kate Chase RyanAndrew KresgePatrick Beebe-SweetGreg Lotakis

United We

What’s Wrong With U.S. Recycling?

Recycling• U.S. Rates Flat• Lacking Innovation• Reach New Demographic

Municipalities & States• 45 States - 2012 Shortfalls• Cutting Services & Increasing Taxes• Lacking Infrastructure

Why Recycle the Aluminum Can?

What do you know?• High Value• 100% Recyclable• In 500 Years – It’s Still a Can

What if a Can Could Do Something We Haven’t Thought of Yet? ?

Creating Shared Value

Increase Recycling & Nutrition• Healthy, Hungry Free, Kids, Act 2010

• $0.06 Added to Each Meal

Recycle at Schools

A Kiosk in Every School• Innovative & Fun• Rewarding• Access & Awareness• 99,000 Schools

Impact on States & Municipalities• Reduces Landfill Costs• Game Changer

How Do We Make It Viral?

High School

Elementary and Middle Schools

1 year$

Clustering for Local Wins• Start - 100 High Schools

• Each Fed by 4 Schools

How do People Benefit?

A Kiosk in Every School Providing• Rewards That Matter• Feeding Their Peers• $400m in Revenues• Improved Nutrition

How does the Planet Benefit?

A Kiosk in Every School Enabling• Lower Landfill Costs• 20% improved US Recycling Rates• 7 Billion Containers Recycled• 17 million Tons CO2e Offset• Footprint of Kiosks Offset - 2 years

How do we Profit?

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Nutritious meals for every kid

A Kiosk in Every School Providing• Nutritious Meal Costs in 7 Years

City Portland Broomfield School District

Detroit

Student Population

46,000 30,000 138,000

Recycling Deposit

$0.05 per container

$0.02 per container

$0.10 per container

Potential Revenue*

$402,000 $111,000 $2,415,000

Number of Schools

100 62 172

Revenue Per School

$4,025 $1,796 $14,041

Case Study on Cities

Step 1 Step 2

Step 3 Step 4

Step 5 Step 6

StakeholderNetwork

Reward Structure

Reach Recyclers

Sustain Recyclers

CollectionNetwork

StakeholdersBenefits

United We Can! – Rollout Guide

Features

• Revenue for School Nutrition

• Stakeholder Connections

• Greater Financial Resources

• Turnkey System

• Recycling Education & Accessibility

Benefits

• Healthier & Smarter Students

• Stronger Partnerships

• Increased Community Impact

• Replicable & Self Perpetuating

• Increased Recycling Rates

United We Can! – Guide Features & Benefits

Case Study on Kiosks

2011 National School Competition• 120 Schools• $100,000 Prize & Rewards• Avg. 4 Containers / Student /

Week

A Vision Forward

Ball Corp – Providing Roadmap• Guide & Value Chain• Developed Kiosk Feed Model

Starting Line• 100 Schools • Revenue to CVP for Distribution• Campaigns

• Empty Can Drives• Reward Partnerships

Our Team

Kate Chase Ryan

Andrew Kresge

Patrick Beebe-Sweet

Greg Lotakis

Thank You

• Strong Value Chain• Success of Kiosks• Recycling Impact• Education• Health

United We

RecyclablesCollection

Kiosks

Collection & Management Partnership

Reward Program

Stakeholder Revenues

M u n i c i p a l i t i e s & S c h o o l s

R e w a r d s P a r t n e r s

M a n a g e m e n t P a r t n e r s

Appendix 1 – The Value Chain

Appendix 2 - Kiosks

Impact• Thousands of Kiosks• 7.9 Million Recovered• Public Locations• Beautiful• Advertising

Appendix 3 - Recycling Statistics & Impact

• Over 132,000 tons of

recovered aluminum

• Representing a 20%

increase in US aluminum

recycling rates

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Kiosk Waste Recovery

Improvement

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Appendix 4 – U.S. Health Epidemic

• 27% Americans Aged 17 to 24 – Too Overweight for Military Service

• 16 Million Children – Homes w/o Access to Nutritious Food

• Lifetime Risk born in U.S.

• 633,000 of Chicago’s 3 Million live in neighborhoods lacking conventional supermarkets

Appendix 5 – School Lunch Program

Healthy, Hunger Free Kids Act, 2010• Increased provision of fruits, vegetables, whole grains and

lower-fat dairy foods• Adds $.06 to every school lunch• $2.72 federal reimbursement for every free lunch

School Lunch Programs• 78.3% of school nutrition programs have experienced increased

costs as a result of implementing their district’s nutrition standards

School Food• 5.5 Billion School Lunches Served / Year• 31.5 Million Children Served / Day• 2/3 of Students Qualify for National School Lunch Program

Appendix 6 – Advertising

Trucks & Trash Cans Could Provide Revenue• Pays for new Equipment• Pays for O&M • Pays for Program

Appendix 7 – Marketing

Example slogans at the machines:• Your deposit just funded a school lunch!• Your empty can just filled a child’s plate!

Thank you!

Appendix 8 – Competition

Coca-Cola• ReImagine Machine• Full Service Sorting• Rewards Schools

Pepsi Dream Machine• Rewards (Social Causes)

Appendix 9 – Partners