OCR –

Level 3 Cambridge Introductory

Diploma in Media

Unit 01:

Analyzing Media Products and

Audiences

Evidence

Name: Lauren Dowley

Candidate Number: 2044

Center Name: St. Andrew’s Catholic School

Center Number: 64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

4. Focus publisher and product

5. Top of the Pops magazine info

6. LO1

7. Ownership structure

8. Operating model

9. Brand ideology/ ethos

10. Technological convergence

11. Associated products

12. Market position

13. Market position

14. Competitors

15. Magazine competitors

16. Top of the Pops front cover annotations

17. Top of the Pops DPS

18. Top of the Pops contents page annotations

19. Purpose

20. Genre

21. Form and style

22. Production process

23. Production process for Top of the Pops

24. Content

25. LO2

26. Target audience

27. Target audience

28. Spending power

29. Target audience

30. Target audience

31. Psychographics

32. Primary research- survey analysis

33. Primary research- survey analysis

34. Primary research- survey analysis

35. Primary research- survey analysis

36. Primary research- survey analysis

37. Review analysis- secondary research

38. Review analysis- secondary research

39. Review analysis- secondary research

40. LO3

41. Product advertising and marketing

42. Product advertising and marketing

43. Retail outlets

44. Online

45. LO4

46. Legal and ethical issues

47. Legal and ethical issues

48. Legal and ethical issues

49. Accuracy- IPSO

50. Discrimination- IPSO

51. Watermark

52. IP- trademark costs

53. IP- trademark processIP- trademark process

54. IP- trademark process

55. IP- trademark process

56. IP- trademark process

57. IP- trademark process

58. IP- trademark process

59. IP- trademark process

60. IP- trademark process

61. IP- trademark process

62. IP- trademark process

63. IP- trademark process

64. IP- trademark process

65. IP- trademark process

66. IP- trademark process

67. IP- trademark process

68. IP- trademark process

69. IP- trademark process

70. IP- trademark process

71. IP- trademark process

72. IP- trademark process

73. IP- trademark process

74. IPSO

75. Stereotypes

76. Impact on the target audience

77. TOTP’s front cover

78. TOTP’s contents page

79. My complaint

80. My complaint

81. My complaint

82. My complaint

Publisher Product

It is published by Immediate Media Company but the predecessor for the Top Of The Pops

magazine is the BBC.

The number of copies sold are ‘47 million copies over the last 249 issues’

(http://www.licensing.biz/news/read/bbc-top-of-the-pops-magazine-celebrates-250th-

issue/040132)

Its sister magazine was ‘It’s Hot’ sold its last issue on 19 July 2007.

The magazine launched in March 1995.

the company was founded 1 November 2011.

Immediate media is a local company in London and Bristol.

Their sister company was called ‘It’s Hot’ but was cancelled and sold their last issue on 19 July 2007.

The company plan to acquire future publishing's of sport and crafts.

Stephen Alexander

Chairman

Executive

teamSenior

Management

http://www.immediate.co.uk/ourpeople/

The slogan for ‘Immediate Media .Co’ is ‘CONTENT. PASSION. ENGAGEMENT.’. This connotes that

the company want their customers to be content with their magazines, passionate about their writing

and company and be engaged with their magazines and company .

The banner for the website is mainly grey with a white font. The grey represents sadness but also

compromise, as it is neither black or white. Grey also represents elegance and formality. The word

‘immediate’ connotes speed which suggests that the company’s media is instant and fast and

therefore reliable.

They are a local Publishing company in London and Bristol.

Listed below are only a couple of the magazines that the company have published. As you can see all

of the magazines have a special interest in magazines, but they are all very different.

It was formed on 1 November 2011 and is owned by Exponent Private Equity.

(http://en.wikipedia.org/wiki/Immediate_Media_Company)

http://www.youtube.com/channel/UC5q7oJeRhgUn0DPJYY_MVsQ - Immediate’s

you tube account.

https://twitter.com/Immediate_Media - their twitter page.

https://www.facebook.com/immediatemedia - their Facebook page.

https://www.linkedin.com/company/immediate-media-co- - their linkedin account.

Immediate media company don’t publish their magazines online but they do allow

you to look inside at a few of the pages of the magazine.

Immediate media don’t publish just pop magazines, they

publish many other different types of magazines of all

different types of genres. They genres include cooking,

gardening, science and technology, music, history,

children’s TV shows magazines and many more.

The net worth of immediate media company is £4,265, 444.

http://www.hypebot.com/hypebot/2015/01/n

ielson-study-reveals-rock-prevails-as-most-

popular-genre-in-the-us-.html

•Rock - 29%

•R&B/ Hip Hop - 17.2%

•Pop - 14.9%

•Country - 11.2%

•Dance/EDM - 3.4%

•Christian/Gospel - 3.1%

•Holiday/Seasonal - 2.6%

•Latin - 2.6%

•Jazz - 1.4%

•Classical - 1.4%

•Children - 1%

As you can see, Pop is the third most

popular genre that people listen to,

which connotes that even though it

isn't the most popular, the genre is still

popular.

• Leading publications within the genre (Pop)

• Circulation Figures – HOW do the 2 leading

Pop magazines compare? WHO publishes

them?

NRS website and see links Mr. Crafts sent –

RESEARCH!!!

Leading Publishers in the UK:

(Circulation figure; percentage change year on

year)

Bauer Consumer Media : 2,409,804 ; -10.7%

Conde Nast Publications Ltd : 1,448,477 ; -

3.7%

D C Thomson & Co Ltd : 493,388 ; 9.1%

Dennis Publishing Limited : 473,471 ; -3.8%

Egmont Magazines UK : 520,005 ; 20.8%

H Bauer Publishing : 2,854,452 ; -4.0%

Haymarket Consumer Media : 368,617 ; -0.5%

Hearst Magazines UK : 3,513,131 ; -9.0%

Immediate Media Company : 3,041,105 ; -

2.4%

IPC Media Ltd : 5,427,741 ; -6.1%Circulation:

115,000

There are five major publishers: Immediate media, Dennis Publishing, Hearst Media, Bauer and Vice Media.

Dennis Publishing was founded in 1975 and is owned by Felix Dennis who passed away 22nd June 2014. His net worth was over £750 million. (Wikipedia)

Hearst Media was founded in 1887 by William Randolph Heart. The company's net worth is £9.8 billion. (http://www.forbes.com/sites/kerryadolan/2011/09/21/richest-families-on-the-forbes-400/ )

Bauer media was founded in 1875, by Yvonne Bauer. I couldn't find the net worth for the company.(Wikipedia)

Vice media was founded in 1994 by Suroosh Alvi, Shane Smaithand Gavin Mclnnes. Their net worth is £1.4 billion. (http://www.forbes.com/sites/jeffbercovici/2013/09/18/shane-smith-vices-400-million-man-is-new-yorks-newest-media-mogul/)

The main competitor with ‘Top of the Pops’

magazine is ‘We Love Pop’. This is also a

monthly magazine, first published in July

2011 by ‘Egmont’.

https://www.egmont.co.uk

http://www.mediaweek.co.uk/article/108049

3/egmont-launches-new-teen-magazine-

we-love-pop http://www.welovepopmag

.co.uk/about

Masthead = simple font, which won’t be too complicated for young children

as it won’t make a difference to them, hot pink, which is quit a girly and

happy color for girls and definitely not suitable for boys, it has stars around

the edge which makes it more pretty and again more girly. The white font

connotes purity which makes the magazine more clean for young females

to read.

Date, Price and Barcode = ‘9

September 2014, £3.99’ –

monthly subscription.

Main headline = uses bright colors to

appeal to young females and make

the circle stand out more and the info

inside the circle. The circle shape

also stands out as most other things

are square.

Colloquial or slang

language has been used

by the word ‘lot’ to appeal

to the younger target

audience, as they would

most likely use more

slang than adults.

The magazine cover overall uses a lot

of bright, stereotypically girly colors to

appeal to the target audience of

younger pre-teen or early teen female

girls. It also makes the page look more

fun and attractive, therefore more

enjoyable to read. The colors include:

hot pink; yellow; blue and white. These

colors connote a very happy, exciting

and safe feel to the magazine,

therefore making it appeal more to the

target audience.

Main image = popular

people from girls’ favorite

boy bands to make the

magazine look more fun,

interesting and enjoyable.

Each of the boys in the main

image is star appeals from

popular bands. The reader

can then see that the

magazine knows who is

most popular and that they

know what they’re talking

about so therefore it would

be a good magazine.

‘Pops’ the sub-genre is pop

music.

Anchorage text= understand the

headline in the main image.

Buzz word= ‘Bonus’ it is also

outlined by a puff.

The title has used a pun in the title to

appeal to the target audience as puns

are never serious, portraying that the

magazine and the interview isn’t very

serious. This makes it more light hearted

for the audience, which makes them

want to read the article more.

This bold heading of the interview

takes up almost half of the page,

making it seem like the title is just as

important as the actual interview. This

suggests that the interview isn’t

important. The reader denotes that the

interview will be fun, entertaining and

casual, which is just what a teen

magazine should be.

On this page there is a

big picture which

almost fills up the

whole page. The

reader sees this and

instantly knows what

the interview is about

and knows that there

isn't much reading

because the space is

filled up with a picture.

This attracts the

reader to read the

article because not all

teenagers like reading

heavy paragraphs a

two or more pages of

an interview.

This magazine also has images in line

with the text as well. This makes the more

interesting, there is less to read and more

to look at. The font used is pink, which

connotes a ‘girly’ outlook, something which

could be considered fun and

uncomplicated making the reader more

interested as apposed to bored.

Image of front cover with specific section

of the page labelled with page number

for easy access to everything that is on

the page.

Personal message for all the readers

as an introduction to the magazine.

Pictures of celebs dotted

around to fill up blank

spaces.

Have spilt up contents into sections for

easier location of article or to pinpoint the

specific articles.

Pages in order of number.

Specific words in bold which the reader could

find interesting or important e.g. ‘OMG!’,

‘Your Problems’ ‘Fashion and Make-up’,

‘Gossip’, ‘The Latest’ and stars like: ‘Ella

Henderson’, ‘5SOS’, ‘1D’

The purpose is to entertain young teenage girls by giving them tips, help, advice and many other thing including quizzes, interviews and posters of popular bands.

The logo for the magazine ‘Top of the Pops’ connotes that the magazine is about Pop music and that they're at the top, hence the word ‘Top’.

The strapline on the cover of the magazine is ‘GOSSIP CRINGES SHOPPING BOYS’. This connotes to the readers what the main subjects in the magazine are. This makes it clear for the reader to see and shows them that because they layout is so clear, its easier to understand as well.

The denotation of the genre is pop music.

The readers can tell this from the verbal code of the

masthead ’Top of the ‘Pops’’, which obviously connotes

pop music.

On the main cover there is always a famous pop star or

band, which ‘signifies’ (De Saussure) straight away

that it is a pop magazine that helps sell it’s issues based

on capturing the attention of a young, passive reader

with the use of ‘star appeal’ (Richard Dyer).

Through out the magazine utopian colours have been used on every page to make the magazine more happy, light hearted and fun which appeals more to younger female teenagers.

Also throughout, the magazine uses different fonts for almost everything, as it makes the page seem more fun, interesting and exciting, therefore making it appeal to the target audience more.

The height and width of my magazine will be the same as all publications, height= 28.4cm and width= 21cm.

Bright yellow & pink

Blue & yellow

White, blue & pink against the

blackWhite & yellow against

blue

The word ‘Solved’ shows reassurance for the

readers who will by the magazine, suggesting they

will learn something and get help with stresses so

that they will never have to worry about those

specific stresses again.

http://www.missiecindz.

com/2013/01/12/the-

process-of-creating-a-

magazine/

I have tried to contact the

magazine editors to find out more

about the magazine and its

process etc… but this is the only

response that I have received:

First of all the chief editor will have to create a schedule for producing the magazine. This includes: deadlines for when the stories for the magazine have to be submitted by, making sure there is enough time left over for proofreading, the printing deadline and of course distribution deadline also has to be concluded.

A content plan then needs to be produced for the editors of the magazine to know what will be going into the magazine, as well as front and back covers. After this is completed the editors can create a detailed plan about each story in the magazine and what will be included.

Once the stories have been written they must be proofread and edited if needed.

The editors and graphic designers work together to design the entire magazine.

A final check is needed to make sure there aren’t any mistakes if they haven’t already been resolved, so that they can be printed and distributed to the shops.

http://contentmarketinginstitute.com/2011/08/6-steps-for-producing-a-custom-magazine/

The content of the magazine has things such as interviews, posters and details of bands in the charts and other stars. It also includes fashion trends and tips, beauty tips and lifestyle tips. The magazine will normally come with a free gift and poster of a band or pop start. There are also articles about the pop stars, quizzes, horoscopes and song lyrics.

On the front cover the magazine specifies that the magazine will cover: ‘Gossip, Cringes, Shopping, Boys’. Clearly without having to look inside the mag or read anything else we know what the magazine will be about.

The magazine has a quite happy, cheery, innocent and commercialized identity therefore making it a dominant ideology.

On this part of the contents page it

shows the front cover of the

magazine and which shows what

page number all of the things on the

front cover are on. For example if I

wanted to look at what Ariana said

and her interview, I could see that

its on page 12. This makes it easier

for the readers to access what parts

of the magazine they want to look at

first, which makes the make that

magazine easy to read as the

layout is clear and understandable.

This section shows

different parts of the

magazine but in

categories. For example,

if people wanted to read

gossip about One

Direction as Niall’s face

is by the number 11 and

under the title of Celeb

and Gossip, so they

would then know to go to

page 11. Again, this

makes finding what you

want to read easier, so it

doesn’t feel like a

challenge of having to

flick through all the

pages until you find what

you want to read.

As the contents page numbers miss out some numbers

(because they have already been showed from another part

of the page), it makes it more fun to read and is more

exciting because its all mixed up but you can still find what

you want easily.

http://www.nrs.co.uk/downloads/feb-top-liners/general_magazines_201312.pdf

Only 3% of the

group read the

magazine because

someone in this

group (for example a

Doctor) wouldn’t

want to read about

Justin Beiber and

look at pages which

are full of pink

hearts and yellow

stars.

1% of men read

this magazine,

not surprisingly

because it’s

aimed at girls.

The magazine is

most popular

with this group,

because the

minimum age is

15, which is the

target audience

for Top of the

Pops.

The magazine is

slightly more popular

with this group

(compared to ‘ABC1’,

as this group is of a

lower class, so are

more likely to read it,

but still not as much

as the next group (to

the right).

Of course, only

1% of this group

read the

magazine

because they

aged 35 and over

and the

magazine is

aimed at 11-15

year olds.

Uses and gratifications (Katz)

› Either inform and educate or personal relations ship.

Inform and educate as the reader may learn

something new about pop star or band that they

didn’t before by reading the magazine. ‘Personal

relationship’ because by reading the magazine, you

can build an admiration for a certain star or band.

http://www.totpmag.com

https://apps.facebook.com/totp_mag/

Spending power= how much you have left to

spend.

Young teens will usually receive pocket

money that they can spend on magazine and

other girly items like makeup and hair

accessories.

This means that the price of the magazine

will have to be affordable for girls to buy. http://www.newsstand.co.uk/193-Pop-Music-

Magazines/2018-Subscribe-to-TOP-OF-THE-POPS-

Magazine-Subscription.aspx

£3.99http://www.totpmag.com

Maslow’s hierarchy of needs

› If you were to be a ‘social climber’ or a ‘caregiver’, you would buy magazines for social and esteem needs, not for safety or physiological needs. For example, if someone didn’t have easy access to food, water or even struggled to breath, then if they had money they wouldn’t be buying a magazine. Also if someone was homeless, or was at risk or accidents or injury or health then again they wouldn’t spend their money buying a magazine. However if someone felt like they wanted to feel as if they belonged somewhere and be accepted by others like in friendships, family and social or community groups to avoid things like being lonely or unloved, then they would buy a magazine that could maybe help them to avoid those feelings.

Building self-esteem by

following the latest trends like

the friendship groups will do.

The magazine app s from their

page on Facebook.

http://www.totpmag.com

https://apps.facebook.com/totp_mag/

Demographics

The audience will be most likely in group

E because they will be too young even

top get a Saturday job yet as they're still

in school. Either ‘social climbers’ or

‘caregivers’. Social climbers because girls

will feel that if they know more about

certain stars or bands they are more

privileged than others who may not know

as much. Care givers because girls may

feel engaged with and/or sympathetic

towards a star or band.

The stereotypical language which is used

represents the age group of the readers

(11-15) as only girls in this age group

would say they have a ‘crush’ or say

‘loads of LOLZ’. The ‘We <3 Shopping’ is

a button from Top of the Pops’ Facebook

page, again connoting what young girls

care about.

http://www.totpmag.com

https://apps.facebook.com/totp_mag/

The audience for my magazine will be aspirers because young girls are

interested in who’s most interested in who’s most popular and who isn’t, image

appearance and fashion. This is why I will focus more on utopian colours and

puffs to make my magazine appeal more to the target audience and make them

want to buy the magazine.

To the right are

screenshots from the

front page of the

magazine which I think

clearly represents the

content young girls

would expect to find in

pop magazines, for

example the fun utopian

colours attract the

reader, sparking an

interest to read the

article.

http://www.totpmag.com

https://apps.facebook.com/totp_mag/

I asked what gender the audience of my

questionnaire were because since my

magazine will be for girls, the appropriate

audience for my questionnaire will be

girls so I would like to know what gender

is answering my questions.

I wanted to know the age of my

audience as the age of my magazine is

young teen so if there were certain

answers to my questions that I thought

would be different it could be because

the audience for my questionnaire is

older then the intended audience for my

magazine.

The answers of my question are mainly bright bold colours like pink, red, white and blue. This tells me that the audience prefer brighter colours maybe because they stand out more, so it has helped me to choose what colours to use on my front cover and double page spread. This will match the format of my magazine as it is printed in bold and bright colours etc… this will prompt the readers to buy my magazine.

This question has helped me to decide what are the most important features that the audience will be interested in and what parts I should focus on most, which will be pictures and colours. I would have focused on pictures and colours most anyway because my audience are aspirers, who’re most interested in appearance and image (psychographics).

If I were to re-do this question, then I would change the options to certain time periods e.g. weekly or monthly. Most of the audience chose the option ‘Slightly often’ which could be the possibility of a monthly subscription and my magazine is also a monthly subscription, so this answer is relevant and helpful for me.

This question will help me because if the audience chooses rock, then when I asked them about appearance of my magazine they might prefer different colours which may not be as suitable or relevant for a pop magazine. This question doesn't help me as much with my magazine because most of the audience prefer rock, so I will have different or again irrelevant answers which wouldn’t be as helpful.

The reader’s review states that their favourite part of the

magazine is the gossip. This has helped as now I know

that the gossip in my magazine will be very important to

the readers

(http://www.reviewcentre.com/reviews146904.html)

This review of the magazine helps me because this reader has said that their

favourite part is all of the celebrity interviews, so I now know to focus on my

double page spread of a popular artist with interesting and useful questions for the

reader. The only bad thing that the reader has said about the magazine is that the

price is quite high, so I will make sure that my magazine is affordable and a

relatively low price (http://www.reviewcentre.com/reviews146904.html).

(http://www.reviewcentre.com/reviews146904.html) this reader’s review of the magazine tells me that the best parts of the magazine in all of the information on celebrities. This has helped me to again focus on my double page spread to make sure that it will be fun and entertaining for the reader.

How is the product (Music Magazine) advertised?

› In supermarkets or shops which sell magazines (e.g. WHSmiths), train stations,

What platforms (E-Media, Print, Broadcast) are utilized to help promote the product?

› Magazines sell advertising space and are a good source of promoting a music magazine;

Flyers can be placed in shops and adverts can be placed on TV or Radio and on the

internet as adverts flash up on PCS and also selling subscriptions for magazines offering

better deals financially to induce the buyer to buy the yearly subscription.

broadcast

Marketing –The magazine pays what they can afford in order to get the best

position for selling their magazine i.e. next to the CD’s in larger supermarkets.

› Viral marketing= marketing through the internet.

› Guerrilla marketing= the use of unconventional and low cost marketing strategies to raise

awareness of a product. (e.g. viral)

Poster= mainly used in shop windows but Top of the Pops doesn’t use this.

TV adverts= Top of the Pops doesn’t advertise on TV

Radio advert= Top of the Pops are in partnership with BBC Radio1

Leaflets= a small cheaper way to advertise to hand out to people or put on car

windows. Top of the Pops does not do this.

poster leaflet

TV advert

Viral

marketingGuerrilla

marketing

Top of the Pops magazine can be found in

almost every local corner shop, as well as

more well-known shops like WH Smiths, the

Co-op, Sainsbury’s, Tesco's and many others.

To the right is an image of the top of the pops

magazine on Sainsbury’s website:

www.sainsbury’s.co.uk

You can also buy the

magazine online (left):

uniquemagazines.co.uk/T

Monthly frequency

The top of the pops website doesn’t actually allow anyone to buy a subscription of the magazine or buy the magazine online, however there are a couple of pages which allow girls to ‘look inside’ at the most popular pages, for example double page spread (although half the content is blurred, so you have to buy the magazine to read it all), you can see the free gift that’s included and an exclusive video.

Copyright= so no-one can copy or re-make your work.

All of the photos and content in Top of the Pops magazine is copyrighted.

If Top of the Pops magazine were to be sued, this is the process that the complaint would go through:

1. The complaint will go through initial assessment. This means that they will look at if the complaint is actually assessable and that the article (etc…)

goes against the code and if not it is sent back to you with reasons why.

2. Referral to the publication- if the article you’re complaining about does go against the code, the complaint will be sent to the editor of the article

who will try to fix the problem with you straight away. If it has been over 28 days and nothing has happened to fix it, the IPSO (International Press

Standards Organization) will take over.

3. The investigation- if the complaint isn't fixed at all, your complaint will go to the magazine company its self, who will try to ask questions to justify

your complaint. You will then get a copy of the reply from the company based on your complaint, and you will be able to be given the chance to

comment on their reply.

4. Adjudication by the complaints committee- if it still isn't fixed, then the complaints committee will look to see if the magazine went against the

editors’ code, but will only look at the information which has been seen by both sides of the argument. They will then post up their decision on the

website.

5. Remedies- if the magazine company had gone against the editors’ code, then they're required to make corrections which will be decided by the

complaints committee.

6. Review of the process- this stage allows you to ask to review the committees decision regarding your complaint. Then the committee will decide

whether to refer the complaint to the Complaints Reviewer. If the referral is made, the Reviewer will review the process by which the decision was

made, and inform the Complaints Committee within 14 days whether it considers that the process was substantially flawed. If the Reviewer does

not consider that the process was substantially flawed, the decision will then be issued. If the Reviewer does consider that the process was

substantially flawed, the decision will be will be reviewed by the Complaints Committee, taking into account the Complaints Reviewer’s findings.

The Committee will then issue its final findings.

Complaints which are not pursued- IPSO expects both publications and complainants to cooperate with it in the prompt consideration of complaints.

If they don’t get an initial response to correspondence, they will contact you with another request for a reply within a certain time. If you require more

time to respond, you have to write to them as soon as possible explaining why you are unable to reply substantively and when you expect to be in a

position to reply. They will seek to accommodate reasonable requests. If we do not receive a substantive reply within the specified period, we may

close your complaint as not pursued. Alternatively, the Committee may proceed to consideration of the complaint without the benefit of your

comments. IPSO will not generally reopen a complaint which has been closed as a consequence of a failure by the complainant to provide a timely

response. Complainants who seek to revive complaints that have previously been closed as not pursued will be asked to explain the reasons for the

delay in their response. IPSO will only reopen a complaint where, in the view of its Executive (having considered the reasons given and the full

circumstances of the complaint), to refuse the request would be unreasonable.

https://www.ipso.co.uk/ipso/procedure.html

Unacceptable behaviour by complaints and vexatious complaints- The staff of IPSO’s Executive

will be accessible and courteous to everyone who comes into contact with them. They

understand that in some cases complainants will contact them in highly distressing

circumstances, and may need significant support and assistance; they will not normally limit the

contact which complainants have with the Executive. However, in a small minority of cases,

complainants seek to interact with the Executive in an unacceptable way. IPSO’s Regulations

make clear that it may reject without further consideration complaints which are vexatious or

disproportionate. IPSO interprets this provision to apply both to the nature of the complaint, and

to the manner in which it is pursued. IPSO does not expect their staff to tolerate unacceptable

behaviour by complainants. Unacceptable behaviour may involve vexatious or disproportionate

pursuit of a complaint. It also extends to any other behaviour that, because of its frequency or

nature, hinders IPSO’s ability to handle complaints effectively, including:• Using abusive, offensive, aggressive, racist or foul language in conversation or correspondence with staff;

• Harassing, verbally abusing or seeking to intimidate staff;

• Engaging in unreasonably protracted or repetitive communications with staff;

• Attending IPSO’s offices and seeking to speak with a member of staff without an appointment;

• Repeatedly refusing requests by staff to follow IPSO’s procedures, despite having been provided with appropriate information about these

procedures;

• Making persistent and/or unreasonable demands of staff and/or the complaints process.

IPSO reserves the right to take appropriate action in cases where complainants are exhibiting

unacceptable behaviour, including by restricting the manner in which complainants may communicate

with IPSO’s staff or declining to further consider a complaint.

https://www.ipso.co.uk/ipso/procedure.html

Editor’s code of practice:

1. Accuracy

2. Opportunity to reply

3. Privacy

4. Harassment

5. Intrusion into grief or shock

6. Children

7. Children in sex cases

8. Hospitals

9. Reporting of crime

10. Clandestine devices and subterfuge

11. Victims of sexual assault

12. Discrimination

13. Financial journalism

14. Confidential sources

15. Witness payments in criminal trials

16. Payment to criminals

17. https://www.ipso.co.uk/IPSO/cop.html

Ethical- not to offend anyone’s race or culture e.g. calling a black rapper ‘n*gga’ or any other similar language which could also offend the readers as well.

These legal and ethical issues could impact the magazine, for example if the magazine went against the Legal and Ethical guidelines and the media found out, then the product would gain a bad reputation and not sell as many magazines.

The information in

this magazine

would have to be

accurate because

if your dates or

album release

dates were being

discussed it

would need to be

the correct date

otherwise the

fans will

complain.

The information would also have to be accurate when talking about personal issues, for

example if Ariana Grande was talking about her view on something, it could be manipulated to

sound different (and the opposite of what she meant) or worded a different way when

constructing the double page spread.

Top of the Pops magazine tend to use the same group of

stars who everyone knows are really famous and also appear

on the front cover more than once as you can see from my

selected images, so could be discriminating against people

who are still very famous (and get millions of views) but not

as much as Taylor Swift or Justin Beiber (the most famous

pop stars!), so don’t get as good an opportunity. Top of the

Pops could also be discriminating on the people chosen on

the front cover due to their ethnicity or chosen religion,

because there tend to be more of a certain type of religion in

the pop genre, compared with the rap or R&B genre for

example.

If I were to watermark my images through the official website, there are four different packages that I could choose from. These being: Basic package which is free, Plus package which is £5 per month, Premium package which is £10 per month and the Ultimate package which is £25 per month. The higher the price, the more storage you get, you are allowed to watermark more images at once, have a different variety of templates and fonts and also phone and email support. When choosing the package for my company, I think I would chose the Plus package because there wont be more than 100 images that I would need to edit especially all at once. Then again, you only get 250 MB of data. However, this can be resolved by buying an external hard drive which can be found cheap on website like eBay and Amazon.

Here is an example of an

image that has been

watermarked. You can look

at the text on the image and

see who has copyrighted it

and when, as well as

protecting the IP of it online.

https://www.watermark.ws/plans

This is an example of the front cover of my

magazine which has been watermarked. This

image is now protected as no one who finds

this image of my front cover will be able to use

it as their own or change it in any way.

Top of the

Pops front

cover

watermark-

ed

• After filling in details of being a new owner, a summary of your details are shown.

IPSO stands for The Independent Press Standards Organisation.

They deal with all complaints about magazines or newspapers, including issues which are online.

The IPSO also help soon to be publishers with any concerns they may have, or prevent any contact or hassle with journalists and can be contacted 24 hrs a day.

Stereotypes= “Stereotype is defined as to attach an idea or image to a

person who belong to a particular group.” http://www.yourdictionary.com/stereotype

This group of pictures are stereotypical language which are used in pop magazines and also by

young female teens.

These are all typical images that would be included in a pop magazine; the girls

all have a lot of make up on, one of the girls have rainbow hair, and also include

stereotypical ‘selfies’ which would attract to my target audience.

(“men act, woman appear” – John Berger; “Male Gaze”- Laura Mulvey) Top of

the Pops magazine includes utopian colours to attract typically more girls than boys,

due to the pinks, purples, yellows and blues displayed in the images below taken

from the magazine.

I researched into reviews on ‘Top of the Pops’ magazine to see if there was

any bad feedback and how it impacted the audience:

The review above is the only one I could find, but it is clearly positive. However, Since I

couldn’t find any other reviews, I look on the comments of their facebook page:

Masthead = simple font, which won’t be too complicated for young children as it won’t make a difference to them, hot pink,

which is quit a girly and happy color for girls and definitely not suitable for boys, it has stars around the edge which makes

it more pretty and again more girly. The white font connotes purity which makes the magazine more clean for young

females to read.

Main headline = uses bright colors to

appeal to young females and make the

circle stand out more and the info inside

the circle. The circle shape also stands

out as most other things are square.

Colloquial or slang

language has been used

by the word ‘lot’ to appeal

to the younger target

audience, as they would

most likely use more

slang than adults.

The magazine cover overall uses a lot

of bright, stereotypically girly colors to

appeal to the target audience of

younger pre-teen or early teen female

girls. It also makes the page look more

fun and attractive, therefore more

enjoyable to read. The colors include:

hot pink; yellow; blue and white. These

colors connote a very happy, exciting

and safe feel to the magazine,

therefore making it appeal more to the

target audience.

Main image = popular

people from girls’ favorite

boy bands to make the

magazine look more fun,

interesting and enjoyable.

Each of the boys in the main

image is star appeals from

popular bands. The reader

can then see that the

magazine knows who is

most popular and that they

know what they’re talking

about so therefore it would

be a good magazine.

£3.99

Image of front cover with specific section

of the page labelled with page number

for easy access to everything that is on

the page.

Personal message for all the readers

as an introduction to the magazine.

Pictures of celebs dotted

around to fill up blank

spaces.

Have spilt up contents into sections for

easier location of article or to pinpoint the

specific articles.

Specific words in bold which the reader could

find interesting or important e.g. ‘OMG!’,

‘Your Problems’ ‘Fashion and Make-up’,

‘Gossip’, ‘The Latest’ and stars like: ‘Ella

Henderson’, ‘5SOS’, ‘1D’

I did get a

quick reply

to my

complaint

and this is

the e-mail

that I

received: