Extended Book

制作者：李响 制作者单位：广东警官学院 高等教育出版社 高等教育电子音像出版社

Unit 3 Promoting Products and Services

Contents

11 Language Skill Description

22 Section 1 More Things to Do

33 Section 2 Window on Pronunciation

5

4

3

2

1 read more about promoting products and services

practise reading aloud: Sound Linking

practise new reading skills: Identifying Passage Organization

develop career awareness: Some Hints for Promoting a Product

Career Skills Description

In this unit, you will

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Section 1 More Things to Do

Activity 2Activity 1 Activity 3

More Things to Do

Read More about promoting

products and services

Fulfill the Following Fulfill the Following TasksTasks

Make a Make a SurveySurvey

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Activity 5

Translate a Translate a ParagraphParagraph

Section 1 Activity 1

Read More about Promoting Products and Services. 1. What has the author decided to do in order to sell the last two

power tables?

2. Why are the power tables sold at such a low price?

3. What’s the deadline for this promotion?

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Section 1 Activity 1

Can You Get a New $ 7 200 Power Table for $ 532? Yes, it’s absolutely true. You can really replace your old, worn-out exam table and only pay $532 out of your pocket. Let me explain more specifically. Last May, our little company took a big gamble and signed up for a power table promotion. In order to go on the promotion we had to agree to take 5 power tables, only three of those five tables were sold — so there are still 2 left. And my problem is your opportunity. In order to move these last two tables I’ve decided to do something somewhat bold and a little daring.

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Section 1 Activity 1

First, you should know that the manufacturer’s promotion of these power tables ends July 20th. And any unsold I have could be sold to another dealer at wholesale. But instead of doing that, I would rather sell you the table at a wholesale price to gain your goodwill. The regular price for a power table is $ 7 200, but I promised you could get a power table for only $ 532 and here’s how… By buying a power table, you can qualify for a 50% tax credit under section 44 of the Americans with Disabilities Act. That’s right, fifty percent! All because a power table will glide up and down to accommodate disabled and handicapped patients.

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Section 1 Activity 1

That’s not all. Here are a few more incentives for you: we will give you a $ 350 trade-in for your old table, or you can donate it to charity for another tax break. And add an extra 2-year warranty ($2 000 value), plus, we’ll pick up your old table and deliver the new one all for free! Pretty good, right? Wait, I have even better news for you… You can pay in 3 installments with zero interest. We’ll break up your payments into 3 easy installments, spread thirty days apart. Why you must act before August 5th (I’ve extended the offer for two weeks)? I doubt if these tables will still be around until August 5th because the first 2 doctors that put their deposits down will take them. And then they’re gone when this offer expires.

Section 1 Activity 1

What you should do now is to pick up your phone and dial 609-7231 and reserve one of these last 2 tables with your credit card. Otherwise, you’ll be giving up the ease and convenience of having a power table at this bargain price. I really hope you’re one of the 2 lucky doctors who decide to take advantage of this golden opportunity. (430 words)

translation

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Can you get a new $ 7 200 power table for $ 532?Why will the author promote the power tables?The author’s company agreed to take 5 power tables for promotion, only three were sold. The dealer decided to sell the other two at a wholesale price to 1) __________.How to get a power table for $ 532?1. You can qualify for a 50% tax credit because the tables are designed for the 2) ________________.2. The company will give you a $ 350 trade-in for your old table, or you can donate it to charity for 3) _____________.3. You can get 4) ________________.4. The company will pick up the old table and deliver the new one all for free.5. You can pay 5) ________________, spread thirty days apart.When will the offer expire?6) ________________.How to contact and make an order?You can 7) ________________ and reserve one with 8) ________________.

Section 1 Activity 2 Fulfill the Following Tasks

gain goodwill

disabled and handicapped

an extra 2-year warranty another tax break

Task 1 Complete the outline with the information from the passage.

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in 3 installments

dial 609-7231

August 5th

your credit card

Section 1 Activity 2 Fulfill the Following Tasks

Task 2 Match A with B.

1-d 2-j 3-f 4-h 5-c 6-g 7-a 8-i 9-e 10-bnext

Task 3 Fill in the blanks with the right words or phrases. Change the form where necessary. There are more words or phrases than you need.

1. I think I’ll ______________ the swimming pool while I’m here.

2. When will you pay the last _________of the loan?3. You must pay a _______if you want to reserve the room.

Section 1 Activity 2 Fulfill the Following Tasks

glide donate… to installment qualify incentive gamble break up goodwill deposit take advantage of

take advantage of

installment

deposit

Section 1 Activity 2 Fulfill the Following Tasks

4. After three years here you’ll _________ for a pay rise.5. The figure skater _________ gracefully over the ice.6. They don’t try very hard if there is no _________.7. The businessman __________ a lot of money __________ the

hospital before his death.8. He spent all his time __________ in the casino on his tour in

Macau.

qualifyglided

incentivesdonated to

gambling

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Section 1 Activity 3 Make a Survey Interview a company and try to find out how they promote their products or services.

Promotion StrategiesCompany name: _____________________________________Products/ Service offered: _____________________________

Ways of promoting products or services:1. _________________________________________________2. _________________________________________________3. _________________________________________________4. _________________________________________________5. _________________________________________________

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Section 1 Activity 5 Translate a Paragraph

Activity 5 Translate a Paragraph.Translate the following into Chinese.

The Internet has become the information superhighway for the buying public. Most persons prefer the hassle-free transactions that Internet shopping can offer. As a matter of fact, the Internet has become the most powerful selling tool. Internet Promotion offers cost-effective ways for businesses to enhance their product or service. In comparison to other forms of marketing, Internet promotion has presented the advantage of reduced budget and storage costs.

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key

Section 1 Activity 5 Translate a Paragraph

Key: 互联网已经成为大众购物的信息高速公路。多数人喜欢网上购物，轻松自由地进行交易。事实上，互联网已经成为最强大的销售工具。网络销售为企业提供了降低成本的方法，从而增强其产品、服务的竞争力。与其他的营销模式相比，网络销售已经呈现出了减少预算和库存费用的优势。

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连读 (Sound Linking)

Section 2 Window on Pronunciation

在连贯的口语表达中，如果相邻的两个单词同属一个意群，而且词之间的音节可以产生一定关联，可以将这两个单词连起来读，听起来好像拼在一起一样，这种现象叫做连读。连读所构成的音节一般不重读 , 只需自然地一 带而过 , 不可以加音。连读有四种类型：1. “ 辅音 + 元音”型连读：相邻的两个单词前者以辅音结尾，后者以元音开头，可将辅音和元音连读。2. “r/re+ 元音”型连读：相邻的两个单词前者以 r 或 re 结尾 , 后者以元音开头 , 则 r 或 re 要发 /r/ 音 , 并与其后的元音相拼。3. “ 辅音 + 半元音”型连读：相邻的两个单词前者以辅音结尾，后者以半元音 /j/ 或 /w/ 开头，此时也要连读。4. “ 元音 + 元音”型连读。相邻的两个单词前者以元音结尾，后者以元音开头，这两个音也要自然地连读到一起。next

Section 2 Window on Pronunciation

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Section 2 Window on Pronunciation

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Section 1 Chinese Translation

你可以只花 532 美元就能买到一台价值 7 200 元的崭新动力检查台吗？

是的，这绝对是可能的。你确实可以换掉已经磨损的旧检查台，而这只需你从口袋里拿出 532 美元。让我为你详细解释一下。 五月，我们这个小公司冒险参加了动力检查台的优惠活动。参加此优惠活动要求我们进货 5 台，现只卖掉了 3 台，目前还剩 2台。 我的问题就是你的机会！为了把这两台推销出去，我决定大胆果断地行动。 首先，你要知道生产商的优惠活动在 7 月 20 日结束，我的存货可以按批发价格转给其他经销商。但我不这么做，我情愿按批发价格卖给你们从而赢得你们的赞誉口碑。

Section 1 Chinese Translation

动力检查台的常规价格是 7 200 美元，但我承诺你只用花 532 美元就能拿到，你可以通过下列方法做到： 通过购买动力检查台，你可以符合美国残疾人法案第 44条款而获得 50% 的税收抵免。是的，确实是 50% ！因为动力检查台可以滑上滑下为残疾人或瘫痪病人提供方便。 还没有说完，这里还有几项对你的奖励：我们会按 350 美元的价值收购你的旧检查台，或者你可以捐赠给慈善机构从而获得慈善机构捐款税务抵扣；而且你将免费获得两年的额外产品保修（价值 2 000 美元）；此外，我们还免费运送新的检查台和免费收取旧检查台。

Section 1 Chinese Translation

棒极了，对吗？等一下，我还有更好的消息。 你可以按三次分期付款，无息。我们可以让你按 30天一期共分三次付款。 为什么你必须在 8 月 5 日之前行动（我已经将优惠活动延期了两周）？首先我拿不准到 8 月 5 日时检查台还在不在我们这，因为最先支付订金的两位医生将得到这两台检查台。卖掉以后，这些优惠就没有了。 现在你要做的就是拿起电话，拨打 609-7231 ，用信用卡预订一台。不然，你就会失去这台超级优惠、方便使用的动力检查台。我真诚希望你就是两个决定把握这个绝佳良机的医生之一。

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