Unit 6

The Business World

Objectives • Talk about business activities • Talk about business prospects. • Describe sales results. • Describe and draw charts. • Discuss key factors in the success o

f a business.

Warm-up What is business? • Business is an umbrella term which

covers a great variety of activities concerning business, production and trade, such as telephone communication meeting arrangement, etc.

Warm-up business activities • 1.     write a sales report • 2.    confirm goods delivery • 3.     improve after-sales service • 4.    run an advertising campaign • 5.     place an order

Warm-up • 6.     import & export goods • 7.     complete an invoice • 8.     deal with foreign currency exchan

ge • 9.     compensate clients • 10.     receive visitors •     

Warm-up 11. promote a new product 12. arrange commercial meetings 13. conduct market research 14. negotiate a new contract 15. collate files

Warm-up Pay special attention to the

“verb+object” collocations in this task.

Terms of trade Public recreation Car rental Education Information &

computers

Tourist and hotel undertakings

Medical care Souvenir

marketing Legal services

Text 1.1 1. Sustain: keep up, maintain 2. Consultative: for the purpose of consulting 3. Data processing 4. Boom: sudden increase in trade activity A booming business: a fast developing

business

Text 1.1 5. Counsel: advice 6. Press for: demand urgently 7. Devote to: give up to

ACTIVITY ONE PAIR WORK: READ TEXT 1.1 QUICKLY

AND TRY TO NOTE DOWN THE SENTENCES THAT EXPRESS GOOD PROSPECTS.

Sentences express good prospects

•     Profits in this field will show sustained increases.

•     Companies engaged in consultative services all foresee good prospects.

•     …will be highly desired. •     Increase in…will greatly promote e

xpansion in this field.

Sentences express good prospects

•     This will bring about a new boom for the country’s tourist trade.

•     Lawyers will soon enter ranks of the highly-paid.

•     Associated facilities will maintain high profits.

•    Commodities that can provide emotional substitutes and stir memories will occupy a good marketplace.

DEGREES OF CERTAINTY

Certain 100%

Likely 75% Possible 50% Unlikely 25% Impossible 0%

频度副词 Always Frequently Often Seldom // rarely never

Notice You may get slightly confused in telling

the difference between 75% and 50 or 50% and 25%. Try to remember the key structures to express these degrees of probability and by using them more often, you may understand them better.

Activity 1 Task 5 •    Group discussion: •    Use your common knowledge to su

ggest the probability of whether the listed trades on P.253 can become prosperous or not in the future. (p.252

•    Each group take one trade.

Activity 2 Text 2.1 1. Turnover 2. Make: method or style of manuf

acture 3. Slump: fall suddenly 4. Consistent: in agreement

Activity 2 Text 2.1 5. Tail off: become smaller in num

ber, size 6. Respectively: separately 7. Upturn: change for the better 8. Crash: fall suddenly or violently

Pair work •    Read through the text and list out

the expressions that express the falling of the business.

•        (p.257)

Activity 2 Task 4 The word “market” has

appeared frequently in Text 2.1 either by itself or with other words to make up a noun phrase.

Activity 2 Task 4 List Verb+ market ( or noun phrases

containing the word “market”) Expand…market (1) Market share…drop (2) Dominance of the market…lose

(2)

Activity 2 Task 4 Negotiate…marketing deal (3) Find…marketing strategy (4) Capture…market (4) Market… perform (5)

Activity 2 Task 5 To be successful in business,

occupancy of the market is a key factor. If you were to start a business, what procedure would you follow in order to occupy the market?

research the market

find the propermarketing strategies

negotiate a marketing deal

dominatethe market

expand the market

capture part of the market

chase the market

The flowchart流程图

Activity 2 Task 6 •    The two pie charts on the next page

give information on the market share of several computer brands. One shows the figures in 1994 and the other shows the figures in 1996. Study the pie charts carefully to see if you can find out the changes in the market share of each brand over the two years.

Activity 2 Task 7 Expressions used to compare

and contrast P262

Activity 3 Text 3.1 1. Variable: changeable 2. Easter: anniversary of the

Resurrection of Christ, observed on the first Sunday after 21 March

Activity three Read the Text3.1 carefully and

complete the chart on P.264. Use the information in Text 3.1

to complete orally the chart on the screen.

Activity three

8000

7000600050004000300020001000

Activity 3 Task 3 Read Chart B and write a

passage describing the information in this chart in your assignment notebook, using the heading ‘Unit 6, Activity 3, Task 3’.

Activity three 800

700600500400300200100

Activity 4 Tapescripts 1. Cater for: provide what is neede

d 2. Grow out of: become too old fo

r sth. and stop doing it 3. Prompt: cause sb. to do sth 4. Take off: (of sales of a product)

rise very quickly

Activity 4 Tapescripts 5. Vitally: extremely 6. Co-ordinate: cause (different

parts) to function together efficiently

7. Blouse: garment like a shirt, worn by women

She was wearing a skirt and blouse.

Activity 4 Tapescripts 8. Tights (also pantihose, pantyho

se) 9. Pride oneself on doing sth: be p

roud fo sth. He prides himself on remaining ca

lm in an emergency.

Activity 4 Tapescripts 10. Last: endure 11. Lay emphasis on: place specia

l value or importance on 13. Rigorous: severe; strict 14. Get away with : (infml) not be

punished for sth.

Activity 4 Tapescripts 15. Jeopardise: to put in danger 16. Accessory: small article of dres

s, eg a belt, handbag, etc 17. Bits and pieces: small items of

various kinds

Activity 4 Tapescripts 18. Undertaking: task or

enterprise 19. Launch: process of putting

into motion of new product 20. Theme: topic

Activity 4 Task 2 Review the questions in the

conversation and classify them into three groups.

P268

Activity 4 Task 4 The secrets of Charlott’s success 1. High quality 2. Close contact between manage

r and staff 3. Good service 4. Pleasant shops

Activity 4 Task 4 5. Unique design 6. Incentives for staff who

provide good service 7. Good training for staff

Activity 4 Task 6 In the conversation, Charlotte

Ascot has made the statements in Task 5 and has also explained why she says so. Find out her explanations to these statements.

Pie-description

Pie-description The pie chart reveals what the average Briton

throws away. From the information shown, we can see that ...........of the rubbish is paper waste, while plastic accounts for ............ Food waste is the next biggest category, accounting for ......... Glass makes up ............of the contents of the average British dustbin, and metal and cloth make up the remaining percentage - 7% and 5% respectively.

Pie-description(key)

The pie chart reveals what the average Briton throws away. From the information shown, we can see that exactly a third of the rubbish is paper waste, while plastic accounts for slightly more than a quarter. Food waste is the next biggest category, accounting for slightly less than a fifth. Glass makes up a tenth of the contents of the average British dustbin, and metal and cloth make up the remaining percentage - 7% and 5% respectively.

Pie-writing You need to learn different ways to

express amounts.  If you cannot express information in a variety of ways, your writing will become repetitive (the same words repeated too often). This is bad style in English. You should try to use a few different styles and not simply copy the expressions.

Pie-writing

Notice that you need "a" with fractions except with "half", "three quarters", "two thirds"....

Pie-writing

10% a tenth 20% a fifth 25% a quarter 33% a third 50% half

75% three quarters

95% the vast majority /almost all

100% all

Vocabulary to describe amounts:

Pie-writing The amounts are not usually as clear as

this. Have a look at how to express other percentages:

22%slightly more than a fifth These expressions are also a lot more words,

which brings you closer to your word target. 31% slightly less than a third 60% more than half

Pie-writing

Pie-writing The pie chart reveals typical spending

patterns for foreign students taking English language courses in schools in London. The average spend can be divided very roughly into thirds - the first third being spent on rent and food, the second on school fees and the last divided between entertainment, travel, clothes and study materials. The total weekly spend for international students is shown to be £300 per week.

Pie-writing From the information shown, it

can be seen that rent and food accounts for exactly a third of the total amount spent by students, amounting to £100 per week. This is the biggest single expense for students in London.

Pie-writing The second greatest expense is school

fees, the average being £90 per week. Entertainment accounts for a fifth of

the total spend for students in London, and the remaining money (£50) is used to travel on the underground and buy clothes and study materials.

"Underground" is British English. In American English, this is "subway".