unit 6 assignment 1
TRANSCRIPT
Unit 6 Audiences
Defining Audiences Target Audience = Who its aimed atHow do we identify the target audience?Schedule/channelCertificateDemographics: Age, Gender, Location, Psychographics (interests):
Mainstreamers
Seek security, tend to be domestic, conformist, favour family brands. Nearly always the largest group
Aspirers Seek status, they are materialistic, typical younger people
Suceeders Seek Control. Strong opinions, and ideas. Likes stability. Typically older
Explorers Seek discovery. Likes to explore new ideas, values difference and adventure. Typically younger
Reformers Seeks enlightenment. Likes to be challenged, can form own opinion, very aware of social issues
Audience Targeting
Producers need to know who their target audience is so they can create their product in the correct way.
This means the audience will get the PREFERRED READING
Which means they will agree with the product and understand it the way the producer wanted them to.
Getting it wrong?OPPOSTIONAL READINGS
0ppositional ReadingsThese come from people who are not the target
audience, or who disagree with the productYour age group may in fact have the
PREFERRED READING for GRAND THEFT AUTO. What do you think might be the preferred
reading of this game, the way the maker wants you to feel about it?
What do you think could be the oppositional reading? Who do you think would have this reading?
Mode of addressMode of address means the way the
product speaks to you
Does it have:A comical toneA serious toneA dramatic tone
It is supposed to make the audience feel a certain way
Mode of address
What is the mode of address (tone)?
How can you prove this?
How does it make you feel?
Mode of Addresshttp://www.youtube.com/watch?
v=YKYL_zcSfzc
Watch the opening sequence of ‘Friends’
What is the mode of address?How does it make you feel?
Technical CodesStuff we learnt in film studies unitCinematography ( shot, angle, Movement)Sound (Diagetic/Non Diagetic)Mise en scene (Costume & Makeup, Props,
Setting, Lighting, Facial Expressions and Movement)
Editing (Shot length and transition)Genre Narrative
You still have all the audio clips for this on Steph’s blog
GenreGenre means ‘kind’ or class’ and refers to a
‘type’ of media textTask:Note down the GENERIC CONVENTIONS
(what you would expect to see and hear ) in a science fiction film
http://www.youtube.com/watch?v=fdneFmLn0Sg&feature=related
Defining Audience Taskhttp://www.youtube.com/watch?
v=fdneFmLn0Sg&feature=relatedWatch the trailer againWho is the target audience, prove it by
looking at:CertificateWhat is in the film (narrative/ genre)Tell me their age and gender and their
psychographics
Who might have an oppositional reading?
Narrative Structures Narrative is storyline and structure Single strand (one plot line) multi stranded (lots of characters with lots
of different storylines, think Love Actually) Enigma Codes (puzzles we need the
character to solve and that keep us interested)
Character Types (Hero, victim villain) Flashbacks
Good Cop
Watch the clipIdentify Single/multi strandedThemesEnigma CodesCharacter Types
RepresentationsPeople or places in media products are re-
presentations of realityThey are easy for audiences to understand
and relate to
They way people are represented can be described as…PositiveNegativeStereotypical
StereotypesEasily spotted characteristics of a group or
place that then becomes a branding for everyone.
GeekWomenLads
For the three labels above, write down how they would stereotypically look and act.
FormulaTechnical code (the costume or dialogue)
that creates a representationIs it positive or negative?Is it stereotypical?How does it make the audience feel?
TaskLook at this advertwhat is being representedHow (positive/negative/stereotype)And what reaction the audience would
have?http://www.youtube.com/watch?
v=w9J_q2OUzis
The InbetweenersPairs or threes, create an A3 mind map
AudienceWhat is their age, gender,
psychographics?Who could have the
oppositional reading?Mode of addressWhat is the tone, how does it
make you feel?Genrewhat genre is it, what generic
conventions are in it ?how do you know?
Cinematography, sound (dialogue) mise en scene etc
narrativelinear or non linear?enigma (puzzles?)Representation of men, young peoplestereotype? nerd/geek/
typicl bloke?what bits show that
(cinematography, costume, sound etc)
http://www.youtube.com/watch?v=MXHtKdNelCQ
Assignment 1Follow the tasksPlan your prezi first and make sure your
notes cover each of the bullet point, use the inbetweeners slide to make sure you have covered everything.
Then write it up in your blogGive your blog the title Unit 6 Assignment 1