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PRODUCTION  PROPOSAL  This   proposal   has   been   formulated   to   present   a   potential   project   proposal   for  production.   Please   be   aware   that   any   stipulations   that   are   presented   within   this  proposal  are  liable  to  change  throughout  the  duration  of  this  production  period.  

Initial  Information  NAME:  Tom  Marland  DATE  OF  COMPLETION:  Wednesday  27th  April  2016  

Details  Matrix    UNIT   PRODUCTION/WORKING  

TITLE  PRODUCTION  START   PRODUCTION  FINISH  

§ Unit  4  –  Creative  Media  Production  Management  Project  

§ Unit  35  –  Producing  Video  Installation  Work  

Air  with  subtitle  “Falling”   Wednesday  20th  April  2016   Friday  17th  June  2016  

Production  &  Brief  -­‐  Background  Create  an  experimental  video  piece,  which  is  suitable  for  being  displayed  as  a  wider  video  art  installation  as  part  of  an  exhibit.  This  can  be  of  any  genre  (animation,  music  video,  documentary  etc.)  and  I  withhold  full  creative  control  for  the  video,  however  the  video  must  have  an  experimental  edge.  

Initial  Content  Ideas  –  Background  My  proposed  experimental  video  will  be  based  around  the  use  of  a  small  unmanned  aircraft  system  (SUAV)/Remotely  Piloted  Aircraft  System  (RPAS)  or  more  commonly  known  as   a  drone.   The  piece  will   be   a   thought  provoking   and   somewhat   shocking  video,  which  will  recreate  the  experience  of  freefalling  from  an  aircraft  without  the  use   of   a   parachute   and   the   consequences   of   landing   in   a   body   of   water   after  freefalling.  The   idea  of   the  piece   is   to  actually   recreate   the  experience  of   falling  of  which  is  consciously  thought  of  by  a  lot  of  people  and  give  those  watching  a  thrilling  and   disturbing   experience.   Despite   becoming   increasing   popular,   drone   based  experimental  video  making  is  relatively  rare  and  its  height  advantage  will  be  able  to  allow  for  the  feeling  of  falling  to  the  ground  possible.  

Method  of  Capture  As  mentioned  previously,  the  main  bulk  of  the  video  will  be  made  with  the  use  of  a  drone   to   capture   the   falling  element  of   the   video.   The  drone  has   a  maximum  and  legal   ceiling   height   of   four   hundred   feet   and   is   equipped   with   a   gyroscopically  stabilised  camera  that  has  a  near  enough  three  hundred  and  sixty  degree  view.  The  drone   is  also  able   to  get   to   low  heights,  which  cannot  be  achieved  by  much   larger  helicopters,  allowing  me  to  maximise  the  descent  from  high  to  low.  For  the  segment  that   involves   simulating   panic   underwater,   a   GoPro   camera   can   be   easily   used   to  capture   high   definition   footage   and   sound   of   the   under   water   environment.   The  

 

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camera   can  be   ‘thrashed’   around  under   the  water   to  give   the  effect  of   a   struggle.  The  camera  can  also  be  placed   looking  upwards  towards  the  source  of   light,  giving  the  audience  a   clear   view  of  what   is   actually   happening.   The   camera  will   take   the  place   of   a   point   of   view   for   the   ‘person’   who   is   falling.   Additional   shaking   and  spinning  of  the  camera  will  add  to  the  simulation  of  falling  and  make  the  piece  feel  immersive   for   the   audience.   Sound   design   is   going   to   play   a   key   role   within   this  video,  often  being  used  when  no  visuals  are  demonstrated  on  screen.  It  will  also  be  used   to   enhance   the   footage  on   the   screen,   to   entice   certain   feelings   and  effects.  Sounds   that   may   be   required   include   wind   noises,   peoples   breathing;   heart   beat  noises  and  panicked  screams.  Ambient  background  music  may  also  be  systematically  included   with   the   main   aim   of   increasing   the   intensity   of   certain   situations.   I  however  believe  that  such  music  should  be  low  key  and  non  intrusive  to  the  overall  story.   Volume   can   also   be   used  heavily   to   intensify   certain  moments   and   give   the  feeling  of  threat  and  endangerment.    

Target  Audience  The   target   audience   for   this   piece  will   be  mainly   individuals  who  would   ordinarily  seek   adventurous   and   in   some   case   dangerous   activities   such   as   skydiving   as   a  recreational   activity.   The   video   will   be   also   aimed   at   adults   whom  may   self-­‐style  themself   as   a   “thrill-­‐seeker”   or   any   adult   who   is   looking   for   a   shocking/thrilling  proposition  from  the  comfort/safety  of  an  exhibition.  The  situation  that   is  going  to  be   depicted   within   this   experimental   video   is   often   subconsciously   thought   of   by  individuals,   normally   triggered   before   a   certain   experience   such   as   flying   or  when  standing  near  a  high  ledge.  This  video  will  not  be  aimed  at  young  children,  as  it  will  contain  disturbing  images  of  uncontrolled  falling  and  suggestions  of  drowning.  There  will  also  be  the  heavy  suggestion  of  threat  and  intensifying  danger.  

Aim/s  of  the  Product  The  product  will  be  aimed  at  proving  a  short,  intense  and  thrilling  experience  for  the  audience,  simulating  a  situation  that  many  people  subconsciously   think  of  at  some  point   in   their   life.   The   product   will   be   able   to   simulate   how   this   situation   could  materialise,  but  will  allow  the  viewer  to  watch  it  from  the  safety  of  an  exhibition.  The  point   of   view  method   of   capture  will  make   the   video   feel   immersive   and   exciting  whist  adding  to  the  realism,  danger  and  intensity.  

Exhibition  &  Display  The  video  is  aimed  to  be  exhibited  as  part  of  a  wider  installation  piece  and  my  vision  for  its  presentation  is  through  the  use  of  a  large  projected  screen.  The  use  of  a  large  screen   will   allow   the   piece   to   feel   immersive   and   cinematic   within   the   exhibition  space,   giving   the   impression   of   the   audience   actually   being   the   person   falling  through  the  sky.  Having  the  exhibition  space  in  relative  darkness  will  also  add  to  this  immersive  feel.  Using  loud  volume  cinematic  sound  will  increase  the  effectiveness  of  the  effects  and  allow  for  a  clear   link  between  the  visual  story  and  the  soundscape.  Mid-­‐Cheshire  College  is  holding  an  extensive  Art  &  Design  exhibition  in  the  summer  of  2016,  which  also  involves  the  display  of  respective  media  work.  This  will  be  a  good  place  to  demonstrate  this  video  as  it  will  allow  for  open  viewing  to  a  large  amount  of  people,   looking   round   the  work.  The  college   facilities   that   can  meet  my   requested  requirements   include   photography   studio   space   and   classrooms,   most   of   which  

 

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contain  at   least  one  projector  onto  a   large  screen.  The  venue  presents   itself  with  a  relatively   safe   environment   and   is   fully   catered   for   the   admission   of   disabled  individuals  into  all  areas  of  the  buildings.      Brand   integration  with   the   installation  will   also   be   key,   having   created   a   series   of  graphics  based  around  the  project  title  of  “Air”.  New  graphics  advertising  the  display  including  the  crew  that  made  it  can  be  made  to  compliment  the  installation,  by  being  displayed  around  the  projected  screen.  

Publication  –  Location/Time-­‐Slot  The  experimental  video  will  also  be  published  on  my  official  YouTube  channel,  which  will  allow  for  it  to  be  accessed  by  a  worldwide  audience.  This  can  then  be  shared  via  my  Tumblr  and  personal  social  media.  The  images  and  spare  footage  captured  during  the  day  can  also  be  shared  on  social  media.  

Budget  &  Production  Schedule  Due  to  the  varying  nature  of  this  production,  a  budget  will  be  published  at  the  close  of  this  project  in  the  form  of  production  accounts.  This  will  be  a  rolling  budget,  which  will   account   for  all   payments   spent   (payment   that   could  be   spent)   throughout   the  time.  This  will  give  a  projected  cost   for   services   that  have  not  been  charged  and  a  actual  cost  of  what  was  paid  during  the  production.  A  broad  production  schedule  will  be  published  and   is   currently  being  drawn  up  at   the   time  of   the  publishing  of   this  report.  

Additional  Information    

PUBLICATION  LOCATION  

NUMBER  OF  CREW  REQUIRED  

CHANCE  OF  PROPOSAL  CHANGES  (1  –  Certain  |  5  –  

No  Change)  

BUDGET  AND  SCHEDULE  AGREED?  

Displayed  as  part  of  an  installation  piece.  Published  on  Tom  Marland’s  official  

YouTube  and  shared  via  social  media.    

1  Director/Producer/Editor  1  CAA  Approved  SUAV  

Operator  1  Observer  [Potentially]  1  Transport  &  Logistics  

Manager  

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 A  rolling  budget  will  be  accumulated  and  

published  at  the  end  of  the  production.  A  

schedule  is  being  drawn  up  at  the  time  of  this  being  published.  

Equipment  and  Materials  Required  § DJI   Inspire   1   Small   Unmanned   Aircraft   System   –   with   a   maximum   operating  

height  of  400ft  and  a  gyro  stabilised  camera  capable  of  shooting  4K  images.    § GoPro  Hero  3   camera   –  Camera   that   is  able   to  capture  underwater   imagery   in  

high  definition.  § GoPro  Handle  –  Which  will  be  used  to  attach  the  camera  to  and  submerge  to  a  

suitable  depth.  

   

 

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Pre-­‐Visualisation    

WATER

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400ft Ceiling D

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Intro Black screen

Black screen

Water Segment