Assignment brief – BTEC (NQF)Assignment title Key Features of Digital TV News, Drama and AdvertisingAssessor Rich BartonDate issued October 5th

Hand in deadline 3.A&B Interim Report: Oct 23rd; Final Controlled Assessment: January 29th

Duration (approx) 5 weeks (45 hrs + 9 hrs Controlled Assessment)

Qualification covered BTEC L2 First Diploma Creative Digital Media ProductionUnits covered Unit 3: Digital Moving Image ProductionLearning aims covered

3A&B: Understand the key features & Technical Aspects of moving image productions

Scenario A new YouTube youth channel ‘Urban Net’ has approached you as a programme consultant on its own content for News, Drama Webisodes and Viral Advertising, to attract their target demographic of 16-25 year olds living in inner-city areas.

They want you to compile materials for a visual and interactive website that will outline the key features of Factual, Fiction and Promotional Content and examples of which content may be suitable.

You will profile this target and investigate the following key features:

Fiction Factual Promotional Genre Conventions Representation (of

gender) Narrative Structures

(linear & nonlinear)

Bias (objective or subjective)

Realism (stylistic features edit and cam)

Structure (VT, Inserts,

Persuasive Techniques Viral buzz Psychographic

(emotional appeal)

1

V/o etc)

Task 1 Promotional (can contribute towards some of Unit 19 Assignment 1)Evidence you must produce for this task

Advertising1. Blog report or commentary or Prezi on use of psychographic appeal in adverts 2. Blog Report or commentary or Prezi on creating a viral buzz in adverts3. Blog Report or commentary or Prezi on persuasive techniques in adverts 4. Group Practical Portfolio: Mobile Phone Ad draft5. Worksheet script on the 3 key features to emotionally manipulate an audience6. Multimedia Website presentation with video and images

Unit 3 Learning aim A: Understand the key features of moving image productions To achieve the criteria you must show that you are able to: Unit Criterion

referenceDescribe how key features are used in a digital moving image production. 3 2A.P1

Task 2 FactualEvidence you must produce for this task

News & Doc1. Blog report or commentary or Prezi on key features of Bias in News and Factual

programming2. Blog report or commentary or Prezi on the key features of Realism in News and Factual

programming3. Blog report or commentary or Prezi on key features of Structure in News and Factual

programming4. Group Practical Portfolio: reproduction of a youth oriented News Item 5. Multimedia Website presentation with video and images

Criteria covered by this task:Learning aim 3 A: Understand the key features of moving image productions

To achieve the criteria you must show that you are able to: Unit Criterion reference

Describe how key features are used in a digital moving image production. 3 2A.P1

2

Explain how key features are used in two types of digital moving image productions with reference to appropriate examples. 3 2A.M1Task 3 FictionEvidence you must produce for this task

TV Drama & Music Videos Blog report or Thinglink on the key features of Genre and Mise-en-scene (props, setting,

costume, blocking) in Films and TV drama clips Blog Report or Directors Commentary on the key features of Narrative in fiction Blog report or Prezi or Thinglink on representation of youth in a Teen Drama Group re-production of a Intro for Opening to Teen Drama Series Blog or Prezi Analysis of Skins Trailer with own production for Technical Areas Report (OC

B) Multimedia Website presentation with video and images

Criteria covered by this task:Learning aim A: Understand the key features of moving image productions To achieve the criteria you must show that you are able to:Describe how key features are used in a digital moving image production. 3 2A.P1Explain how key features are used in two types of digital moving image productions with reference to appropriate examples. 3 2A.M1Analyse how key features are used in three types of digital moving image productions, with detailed reference to appropriate examples of each. 3 2A.D1Describe how key features are used in a digital moving image production. 3 2B.P1Explain how key features are used in two types of digital moving image productions with reference to appropriate examples. 3 2B.M1Analyse how key features are used in three types of digital moving image productions, with detailed reference to appropriate examples of each. 3 2B.D1

To achieve the criteria you must show that you are able to: Unit Criterion reference

Outline key features in a digital moving image production 3 1A.1

3