Unit 15 – Print Based Advertisement

Unit 15 LO2 – Proposal Advert

P2 Learners produce a plan for an advertising campaign that features print-based advertisements.

Name:Candidate Number:Centre Number: 64315

What is the product being advertised?

I will be advertising a tour for a music solo artist. I have created a advert for this 2016 tour that will be going into my music magazine called Rock Dance. The advert will feature an image of the artist. The house style has been created to appeal to the target audience. The tour that I am advertising in the magazine will be sponsored by the magazine I have created called Rock Dance. The advert will inform the target audience when and where the tour will be.

What are the Aims and Objectives you are trying to achieve?

Aims:

The aim for this advert is to inform people when and where the tour for this 2016 will be. This is for the target audiences that are fans of the artist. The advert will make the tour look like something that people simply cant miss out on.

Objectives:

The objective of this advert is to be able to inform people of how good this tour is going to be, along with all the details such as locations and where you are able to buy the tickets for the tour events.

Unit 15 – Print Based Advertisement

What is the campaign message?

The message that im trying to get across to the audience is that they cant miss this tour. The advert will be made to look like it is the best tour that there is around London. The slogan for the advert that I have come up with will be” you cant miss a beat”. This will encourage people to then buy the tickets for the tour. The unique selling point for the advert will be that you are only able to buy the tickets for the tour online. The advert as social media synergy, which allows you to visit the social media sites and buy the tickets online.

Style or approach

The style approach to the tour will feature the colours that I have chosen for the advert. The genre for the advert will be based on the genre of the music on the tour. The genre is indie rock pop, this is the type of genre that both genders are abled to enjoy. The colours that will be used for the advert will be black with a bright blue. I have been inspired to use these colours from another indie pop rock advert. The bottom will be black slowly rising up to the bright blue. This will be in the tour indicated by the stage lights and colour of the instruments.

Unit 15 – Print Based Advertisement

Content

The advert will have the content that will tell the audience when and where the tour will be. The advert will tell that audience where they are able to buy the tickets for the tour. The advert will have the main image in the center of the space, the content will then be displayed around the image. The image will be placed in the middle to connote that the artist is the main subject of the advert. This image will catch the readers mind in the magazine.