商务英语Unit 14 Product and Corpor

ate Advertising

教材：新视野商务英语（下）

Unit 14 Product and Corporate Advertising

Objectives Language Focus Skills Business Communication Key Vocabulary lead-in Reading Homework

Objectives

When the learners finish learning this unit, they should be able to

provide information on product and corporate advertising

collect information on product and corporate advertising

Warming up

Encourage students to think about the latest trends in advertising such as free advertisements from Internet providers and virtual advertising. Encourage them to talk about their favorites ads and advertising methods.

Language Focus

Gerund and infinitive

Gerund

We use the gerund:

1.after certain verbs: for example:

admit imagine appreciate involve

avoid postpone consider propose delay risk enjoy stop finish suggest

2. as the subject of a sentence 3. after prepositions,

4. after verbs and expressions followed by prepositions.

5. after these expression,

It’s no use , it’s no good, it’s not worth, to have difficulty , be busy

Infinitive We use the infinitive :

1. after certain verbs,

2. after modals, either with or without to

The article The indefinite article (a/an) 1 to refer to a singular countable noun for the first

time. 2 with jobs and nouns of nationality. The definite article We use the definite article the: 1 when we already know what is being talked

about, or when we are referring to a specific person or thing.

2 when the noun referred to is the only one of its kind.

3 when we use an adjective as a noun to refer to a group of people.

4 in superlative constructions.

Skill

Writing: write a scenario for a product or service.

Reading: sacrilege

Listening: Designing a television commercial

Business Communication

Present descriptions of a product or service .

Key Vocabulary

product advertising media target

corporate advertising

brand image public relations publicity commercial sequence live recordings voice-over effects scenario

storyboard

Lead in

The purpose of this section is to get students to think about different advertising media. These include a wide variety of print, broadcast media( TV, radio and the cinema), outdoor advertising ( posters, displays of logos at stadiums and on clothes, and skywriting), transportation advertising, websites and sales through e-commerce, and other printed media.

The tips for business letter writing

brief ( state the aim at he very beginning),

clear ( what you expect or need in specific way)

polite (dear, Yours sincerely, and a neat form).

Reading

outrageous: very shocking to sue: to claim money because you have been ha

rmed penance: suffering to show you are sorry to take sth. at face value: to accept sth. Without th

inking to garner: to collect a counterpart: a similar person in a different place acumen: the ability to make good judgments to be in touch with : to understand

Homework

1.listening to the tape after class.

2.reciting the new words and the text of key vocabulary.

3.writing a composition.