unit 13 witness statements
TRANSCRIPT
Witness Statement St. Andrew’s Catholic School - 64135
This form is to be used to testify or corroborate what has actually been observed.
Witnesses are people who can comment on work/performance/activities and can be:• A tutor/assessor
A witness statement is used to support assessment. It should not be used to evidence achievement of a whole unit.
Qualification title:
OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389
Unit title: Unit 13: Planning & Pitching a Print Based Media Product
Assessment criteria covered by the activity:
Unit 13 – LO4 – Be able to pitch their ideas on proposed print-based products to an editor, client or focus group.(P4 and M2 Criteria for Unit 13)
Client = Publisher
Candidate name: James Pickering Candidate number: 1197
Date, time and venue of the activity being carried out:
Friday 15th January 2016 – 11:30am – MS 1 Classroom (St. Andrew’s Catholic School, Leatherhead)
Full description of the activities being carried out by the candidate:
The candidate is to pitch their idea for a new UK Based Music Magazine.
They will provide a Proposal, a Budget Breakdown, Production Plan, Budget Breakdown, Outline WHO the target audience are and HOW they are going to market the product across different platforms and provide an overview of the 1st Issue Front Cover and DPS.
The students will also pitch their planning & research that they undertook as well.
Time limit: 10 minutes
Date: Thursday 21st January 2016Witness name:Teacher
Mr N Crafts Witness signature:Teacher
Job title: Teacher of Media and Film
Relationship to the candidate
Teacher
Contact details:Email/School number
Checklist – Unit 13
Tasks Done ✓
Tasks Done ✓
Has the student discussed the Proposal for the magazine including Genre, Competitor(s), HOW the magazine will be marketed? – Facebook Page
Verbal Introduction – “Hello and welcome to…”
✓
✓
Has the student discussed the Proposal for the magazine including Genre, Title Format – Size/Dimensions, Competitor(s), Content of the Magazine and HOW the magazine will be marketed? – Instagram and Twitter
Verbal Introduction?
✓
Production Plans – Are these covered in detail? Launch Date and WHY? Explain
✓ Target Audience – Spending Power – YOUR Magazine needs to be covered
X
Budget Summary – Job roles and salaries’, start up costs, Marketing costs, Distribution costs, Sources of income (Advertising, Subscription sales)
½ Pre-Production Materials – Drafts, Flat Plans – There but could do with being presented in a more conventional layout Font Styles, Plan for images, - Photography Plan and Test Photography
✓
Target Audience – theories
Hartley, socio-economic, Katz, Maslow
½ Front Cover ✓
Pre-Production Materials – Drafts, Flat Plans – See comments RIGHT, Font Styles, Plan for images (Photography Plan), House style/colour scheme, Mind-Map and Mood board, Draft Interview
✓ DPS ✓
Plan for the magazine – sales figures, Profit/Loss breakdown – MISSING Future editions – Verbally discussed
X Opportunity for feedback ✓
and include current artist
Are they realistic?
Front Cover ✓ Have they covered both magazines?
Planning and research
Magazine pages
✓
X
X
DPS ✓
Opportunity for feedback ✓
Feedback – Mr Crafts
WWW
Theories – Comprehensive overview in sldies but could be discussed further – KATZ was missing.
Good overview of who the main competition is going to be
Connotations behind the name of the magazine are detailed
Good overview of Advertising costs
4Ps to 4Cs overview – impressive!
Superb and very professional front cover
DPS – Impressive and conventional, however the text in the columns are too big
EBI
1. 2nd Magazine Idea – Planning and research content – More comprehensive overview of this is needed
2. Financials – Profit/Loss Breakdown, Job Salaries, publicise Job roles
Additional information:
The witness must be an individual, not related to the learner, who is in a position to make valid comment about their performance.
It is not acceptable for candidates to produce written witness statements for witnesses to sign.
Witness statements:• must describe what they witnessed the candidate doing • can be written or oral accounts of a candidate’s performance• do not have to be written by the witness, they may be recorded by the assessor after
discussion with the witness and confirmed as accurate by the witness• should not contain just a list of the skills • should not be used to evidence the achievement of a whole unit
The assessor will then judge whether the evidence presented meets the standards required by the assessment criteria for the unit. Often it will be necessary for assessors to make contact with witnesses to ensure:a) the witness statement is authentic b) the assessor’s interpretation of the witness statement is accurate
Witness Statement St. Andrew’s Catholic School - 64135
This form is to be used to testify or corroborate what has actually been observed.
Witnesses are people who can comment on work/performance/activities and can be:• A tutor/assessor
A witness statement is used to support assessment. It should not be used to evidence achievement of a whole unit.
Qualification title:
OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389
Unit title: Unit 13: Planning & Pitching a Print Based Media Product
Assessment criteria covered by the activity:
Unit 13 – LO4 – Be able to pitch their ideas on proposed print-based products to an editor, client or focus group.(P4 and M2 Criteria for Unit 13)
Client = Publisher
Candidate name: James Pickering Candidate number: 1197
Date, time and venue of the activity being carried out:
Tuesday 3rd February 2015 – 3pm – MS 1 Classroom (St. Andrew’s Catholic School, Leatherhead)
Full description of the activities being carried out by the candidate:
The candidate is to pitch their idea for a new UK Based Music Magazine.
They will provide a Proposal, a Budget Breakdown, Production Plan, Budget Breakdown, Outline WHO the target audience are and HOW they are going to market the product across different platforms and provide an overview of the 1st Issue Front Cover and DPS.
The students will also pitch their planning & research that they undertook as well.
Time limit: 10 minutes
Date: Tuesday 10th February 2015Witness name:Teacher
Miss Oliver Witness signature:Teacher
Job title: Teacher of Media and Film
Relationship to the candidate
Teacher
Contact details:Email/School number
Checklist – Unit 13
Tasks Done ✓
Tasks Done ✓
Has the student discussed the Proposal for the magazine including Genre, Competitor(s), Content of the Magazine and HOW the magazine will be marketed?
Below The Line – Instagram and Twitter.
Above the line Marketing - Billboard
Verbal Introduction?
Has the student discussed the Proposal for the magazine including Genre, Title, Format, Competitor(s), Content of the Magazine and HOW the magazine will be marketed?
Verbal Introduction?
Second idea needs more information in this area.
Production Plans – Are these covered in detail?
Target Audience – Spending Power – you need to make this clear what slide is your spending down?
Budget Summary – Job roles and salaries’, start up costs, Marketing costs, Distribution costs, Sources of income (Advertising, Subscription sales)
Pre-Production Materials – Drafts, Flat Plans, Font Styles, Plan for images, House style/colour scheme
Target Audience – theories! Front Cover
Pre-Production Materials – Drafts, Flat Plans, Font Styles, Plan for images, Test photography, House style/colour scheme
DPS
Plan for the magazine – sales figures, Profit/Loss breakdown, Future editions
Are they realistic?
Opportunity for feedback
Front Cover Have they covered both magazines?
Planning and research
Magazine pages
More information on your second idea is needed.
DPS
Opportunity for feedback
Feedback – Miss Oliver
WWW
4PS TO 4CS
Adobe creative cloud – really good attention detail and what you will need for your employees and to create the magazine.
Front Cover ‘ROQ’ very appealing – the front cover and DPS really stand out and the images are top quality.
Above the line marketing – excellent Billboard!
EBI
Finish off your Production Plan in more detail – add in your logo.
You said your magazine is 20 pages – looks like it has more than 20 pages and it should do.
You need a magazine Flat Plan for BOTH ideas.
Why is ROQ your preferred idea? Connotations behind the name?
You need to go into more detail on your second magazine idea – it still looks great and I want to know more about the connotations behind the name ‘Tempo’.
Spending Power – you need to make this clear what slide is your spending down?
Plan for the images – there is a Photoshoot Plan template in the public drive you need to fill out and put in your pitch.
Plan for the magazine – sales figures, Profit/Loss breakdown, Future editions
Distribution costs.
Additional information:
The witness must be an individual, not related to the learner, who is in a position to make valid comment about their performance.
It is not acceptable for candidates to produce written witness statements for witnesses to sign.
Witness statements:• must describe what they witnessed the candidate doing • can be written or oral accounts of a candidate’s performance• do not have to be written by the witness, they may be recorded by the assessor after
discussion with the witness and confirmed as accurate by the witness• should not contain just a list of the skills • should not be used to evidence the achievement of a whole unit
The assessor will then judge whether the evidence presented meets the standards required by the assessment criteria for the unit. Often it will be necessary for assessors to make contact with witnesses to ensure:c) the witness statement is authentic d) the assessor’s interpretation of the witness statement is accurate