UnimCorporate Branding & Identity

Corie Kupferberg - Communication Design III, Prof. Christie Shin, Fall 2011

ScenarioUnim is a well-known sustainable technology company in the United States. They focus on building environmentally-

friendly cars (AKA electric cars). With locations in 25 states, primarily urban areas, Unim has plans to expand

domestically as well as internationally.

Unim is in need of a total rebranding. The company wants to become a household name and make the electric car a more prominent product in people’s

minds. Information can be gathered primarily online, but several large physical locations are also available.

Unim is a sustainable technology company specializing in the development of electric cars. The environment is not what it was 50 years ago. It is Unim’s goal to make sure today’s drivers are using

equipment which will keep the Earth a healthy place to live for themselves and the generations to follow.

Unim’s Background

Sustainable Innovation is Unim’s promise.

Competitors

General Electric

Siemens

Chevron

Tesla

Fisker

Target Audience

DriversDemography: 18+ years old males and females

Location: Worldwide

Design DirectionOrganic.Modern.

Eco.

Professional.

“U.”

Flexible.

*Must be fit for a car*

Identity Process

Unim

Unim

UNIM

Unim

UnimUnim

Unim

Unim

Unim

Unim

UnimUnimUnimUnimUnim

Unim

(Lintel Reg.)

(Planer Reg.)

(Newton Reg.)

(VAG Rounded Std. Light)

(Vegur Bold)

(Waukegan LDO Reg.)

(Sans Sara Reg.)

(Syncopate Reg.)

(Terminator real NFl reg.)

Danube

(Backslash Reg.)

(Metrolox Reg.)

Unim (moderna Reg.)

Unim (Reswysokr Reg.)

Unim (Helvetica Neue Condensed Black)

Unim (Bell Gothic Std. Bold)

Unim(Bebas reg.)

Unim (Cronos Pro Reg.)

Unim(Airborne Reg.)

Unim (Gputeks Reg.)

Unim(PTF Nordic Rnd

Lt Normal)

Unim Zikketica Reg.

UnimFranklin m54 reg.

Unim (Cabin Bold)

Unim (Koshgarian Reg.)

Unim (Walkway Reg.)

Unim(Azoft Sans Reg.)

Unim(Azoft Sans Bold)

Unim (Groovy Fast Reg.)

Unim (Miso Bold)

Unim (Optien Reg.)

Unim (MonaKo Reg.)

Unim(Arkitech

Light)

Unim(Bicubik Reg.)

UnimCygnet Reg.

Unim(D3 Euronism Reg.)

Unim (Plymdale Reg.)

Unim (Tenderness Reg.)

Unim(Artist Reg.)Unim (Geneva Reg.)

Unim (Eurostile Bold)

Unim (Century Gothic Bold)

Unim (Franklin Gothic Book Reg.)

Unim (Futura Med.)

You put the “U” in Unim.Thank you.

Corie Kupferberg - Communication Design III, Prof. Christie Shin, Fall 2011