Heart Age: A Sustainable Business Plan

(Heart) Health is core to our Corporate Strategies

Unilever’s Sustainable Living Plan includes commitments to:- • Motivate 100Mpeople to take the Heart Age Test

• To improve diets and nutrition of consumers

•To improve employee health and wellbeing

•To identify new business models that deliver better health and wellbeing for the consumer

Microsoft’s Corporate commitments include:- • To provide consumers with high quality health and wellness applications on Windows 8

• To improve employee health and wellbeing

•To provide consumers with secure ways to store and share their data through Microsoft® Health Vault™

•

•

HELP

1 BILLION PEOPLE IMPROVE

THEIR HEALTH

& WELLBEING

HELP

PEOPLE AND BUSINESSES

THROUGHOUT THE WORLD

REACH THEIR FULL POTENTIAL

The Unilever / Microsoft® Partnership can

Amplify the Million Hearts ™ Consumer Reach

Our Consumer Target

112 M Adults living with at least one risk factor for cardiovascular disease in

the USA

The Heart Age Tool engaged > 5% of this target group in the UK with a single brand sponsor (the Heart Age Million Hearts™ Challenge will be able to “open up” the tool to facilitate multiple partnership and drive wide consumer engagement across the SES spectrum)

Amplify Nationwide

Microsoft ® and Unilever Employees

Windows 8 Platform

Partner Ecosystem

We estimate we can engage >20% of our consumer target by 2015 by leveraging our

partners and channels as part of the Million Hearts™ Challenge

Our Goal:

Reach 20M consumers

by 2015

WINDOWS 8 LAUNCH Drive awareness and trial via Windows 8 Launch – includes PR, social media, health industry event demos, Top App listing in Windows Store (app marketplace), inclusion in retail store demos. 1.3Bn Devices

NEW BUSINESS OPPORTUNITIES New initiatives formulated by Unilever and Microsoft with partners across US (health plans, pharmacies, grocery retailers, technology retailers etc)

PR Consumer & health care professional PR on Year 1 Heart Age results

NEW PLATFORMS New mobile and web based platforms to increase reach

NEW MARKETING CHANNELS Social Experience B2B and B2C Marketing Campaigns, Gaming, Testing linkups

NEW APPLICATIONS Integrate with other Health Apps and Platforms e.g. Trackers

PRESENTATIONS & PUBLICATIONS Present user study results at AHA Scientific Sessions. Engage health influencers through presentations at major health conferences throughout the year e.g. HIMSS, EPI/NPAM, ACP , FNCE, AHA Sessions etc.

NEW VERSIONS Launch Hispanic Version, and other consumer target groups, including lower socio-economic groups

MARKETING COLLATERAL Provide Million Hearts™ and partners with validated consumer and health care professional marketing materials

EMPLOYEE WELLNESS Include in Unilever and Microsoft Workplace Wellness programs (over 60 000 employees)

Marketing & Business Plan 2013 Exploiting our assets, scale and influence to achieve this

unparalleled consumer reach

Jan Feb March April May June July Aug Sept Oct Nov Dec

HEALTH INFLUENCER ACTIVITIES THROUGH PROFESSIONAL CONFERENCES

Heart Age: Future Products, Partnerships and

New Businesses will sustain the initiative

In 2013 we will serve and grow the base of consumers

motivated to reduce their CVD risk

$ F

ree

miu

m

Fre

e

$$

Se

rvic

es

Wellness Service Partners

Employer Health Plan Partners

Product Advertising/Licensing

Physical Activity Apps

Customized Food & Recipe Apps

Product Advertising/Licensing

No

te:

Exam

ple

s O

nly

Through our combined marketing channels

By engaging our network of partners

A network of “corporate health” initiatives

New versions, new platforms, & new applications

Heart Age: Creating a Unique Partner

Ecosystem for Sustained Impact

We can leverage partnerships to reach consumers and facilitate behavior change across diverse populations and geographies, maximizing the impact of Federal spending on raising awareness and health literacy on heart disease risk.

Health & Human Services has developed a powerful initiate to stimulate consumer awareness of risk.

The ONC can maximize through a number of funding systems:

- HIEs (Health Information Exchanges)

- RECs (Regional Extension Centers)

- HIX (Health Insurance Exchanges)

- Beacon Communities

Million Hearts™ is a national initiative to prevent 1 million heart attacks and strokes over five years. Million Hearts™ brings together communities, health systems, nonprofit organizations, federal agencies, and private-sector partners from across the country to fight heart disease and stroke.

Unilever has delivered a scientifically validated consumer engagement tool used by 6 M consumers . In addition it can provide validated Marketing Materials (consumer and Health Care Professional), and access to a wide range of partners to further promote and scale the tool

Microsoft provides a rich fabric of digital touch-points where consumers live, work and play, and with Unilever can scale through its partners

Health & Human Services has developed a powerful initiate to stimulate consumer awareness of risk.

The ONC can maximize through a number of funding systems:

- HIEs (Health Information Exchanges)

- RECs (Regional Extension Centers)

- HIX (Health Insurance Exchanges)

- Beacon Communities

Million Hearts™ is a national initiative to prevent 1 million heart attacks and strokes over five years. Million Hearts™ brings together communities, health systems, nonprofit organizations, federal agencies, and private-sector partners from across the country to fight heart disease and stroke.

Unilever has delivered a scientifically validated consumer engagement tool used by 6 M consumers . In addition it can provide validated Marketing Materials (consumer and Health Care Professional), and access to a wide range of partners to further promote and scale the tool

Microsoft provides a rich fabric of digital touch-points where consumers live, work and play, and with Unilever can scale through its partners

Bringing in complementary business and public health partners