REGISTRATION GUIDEUnilever Future Leaders’ League 2015

REGISTRATION GUIDERegistration Guide for

Unilever Future Leaders’ League 2015

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TABLE OF CONTENTSUnilever as Life Partner 3

What Unilever Offer 4

Introduction 6

Participants Eligibility 11

Timeline & Key Dates 12

The Case : Registration Phase 13

Registration Mechanism 18

Judging Criteria 19

Prizes 20

General Inquiry 21

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UNILEVER AS LIFE PARTNERIn its 82nd year, Unilever Indonesia manages to be one of theleading Fast Moving Consumer Goods (FMCG) companies inIndonesia and ranked in the top 6 of Unilever across 190countries worldwide. With some of the world’s most trustedbrands including Wall’s, Lifebuoy, Vaseline, Pepsodent, Lux,Pond’s, Sunlight, Rinso, Blue Band, Royco, Dove, Rexona,Clear, and many more, Unilever is the champion in making#1 products in the market.

Unilever Indonesia has become one of the leading andpioneering consumer goods company in Indonesia and also alife partner by touching the lives of every Indonesian everyday.

Unilever meets people’s everyday needs while creating abrighter future. On any given day, two billion people useUnilever products to look good, feel good and get more out oflife.

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WHAT UNILEVER OFFER

We have a strong value over the pillars that will support the sustainable growth of Unilever business which are:

U & I make

great people great place

• We recruit and develop the right people and ensure the people that works with us have employee engagement.

U & I make

great brands & innovation

• Our range of brands is as diverse as our worldwide consumer base. We realize innovation is key to our progress, and through cutting-edge science we’re constantly enhancing our brands, improving their nutritional properties, taste, fragrance, or functionality

U & I make

a sustainable future

• The Unilever Sustainable Living Plan (USLP) sets out to decouple our growth from our environmental impact, while at the same time increasing our positive social impact.

U & I make

a business performance

• We flourish to be the No 1 FMCG in Indonesia with a sustainable performance. We are a multinational company with deep rooted history in Indonesia. Also, as a company we become a community of practices for leading professionals.

WHAT UNILEVER OFFERS

WHAT UNILEVER OFFERS

INTRODUCTIONUNILEVER FUTURE LEADERS’ LEAGUE 2015

“Unilever Future Leaders’ League will give you a well-rounded experience in preparing you to compete in a global world.”

6FLL empower me to be the next future

global leader.

Adientya (UGM), FLL 2013

WHAT IS UNILEVER FUTURELEADERS’ LEAGUE?

Unilever Future Leaders' League (FLL) is a global business competition that brings studentstogether to experience leadership and business. First introduced in Indonesia in 2013, FLL is aunique business competition that offers students a great chance to solve real business challengeswhile leading sustainable business growth and enhancing their capability for future career. Thelocal round in Indonesia will select top 3 individuals to represent the country in the Global Roundof Unilever Future Leaders’ League in London, UK

Indonesian teams have given outstanding performance in the Global Future Leaders’ League. Ourrepresentative from FLL Indonesia 2013 has become the winner of Global FLL over 21 othercountries around the world, while our representative from 2014 successfully reached the top 10among 30 competing countries.

With ASEAN Economic Community (AEC) just around the corner, this is the best time for industryto collaborate with universities to boost and develop Indonesian global leaders.

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Future Leaders’ League 2015,

Empower you to get a real taste of a working world and learn from great business leaders. Have a chance to represent Indonesia for the global round in London in 2016.

Live the action, represent the nation!

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WHAT IS UNILEVER FUTURELEADERS’ LEAGUE?

WHY JOIN UNILEVER FUTURELEADERS’ LEAGUE?

FLL 2015 – it is beyond any other business competition!

• Real experience in real business context

In FLL, you will take on real business challenges and

along the way develop skills such as team working,

leadership, personal resilience or personal effectiveness.

Moreover, through our training and coaching sessions, you

will get real insights and increase your knowledge in fields

such as Marketing, Sales, Finance, Supply Chain, and

Human Resources

• Empowerment through coaching & mentoring

In FLL, you will have the chance to meet, get

inspired by and interact with our top leaders as your

judges, coaches and mentors.

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• Living the spirit of business with purpose

Get behind the story of the brand that changes people's

lives.

• A chance to represent Indonesia to the global round of

Future Leaders League in London, UK

Future Leaders’ League Winners from all around the

globe will be selected to represent their nation at the

Global Round of Future Leaders’ League in London, UK.

Each team will interact with prominent Global Unilever

Leaders as well as further compete on a business case

on a global level.

WHY JOIN UNILEVER FUTURELEADERS’ LEAGUE?

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PARTICIPANT ELIGIBILITY

Participation in FLL Indonesia is in Individual basis.

Each participant should possess the following features:

• Indonesian undergraduate students (bachelor degree), minimum in 2nd year of study.

• Strong business mindset

• Challenge-takers

• Active in extracurricular activities

Unilever Indonesia reserves the right to reject any applicant who fail to comply with the requirements listed above.

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22nd Sept – 19th Oct, 2015

2nd November, 2015

16th – 20th November, 2015

Top 30 must attend a residential phase (U-Camp) in Unilever’s premises.• Top 30 will be divided into 10 groups of 3 people• Daily case studies• Business & leadership coaching

Top 30 Individual will be contacted directly and list will be announced at:FB: Unilever CareersTwitter: @ULICareers

Registration

Top 30 Announcement

U-Camp

Individual registrationAnswer the preliminary question online trough bit.ly/ApplyUFLL2015Deadline: by 19th October 2015

FLL 2015 TIMELINE & KEY DATES

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THE CASEUNILEVER FUTURE LEADERS’ LEAGUE 2015

Unilever Future Leaders’ League 2015 13

OVERVIEW

To enter the competition, you are required toanswer 1 chosen question (from the 5 optionsavailable).

The 5 options of question are based onUnilever business functions:Marketing, Customer Development, SupplyChain, Finance, Human Resources.

We require you to answer based on your function ofinterest. The function of interest does NOT have to bethe same with your field of study.

The submission is on individual bases. The context ofthe case is based on Rexona, Unilever’s leadingdeodorant brand.

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REXONA HISTORY IN INDONESIA

REXONA MILESTONE

Rexona entered Indonesia in year 1977 and was first seen as a “medicine” for underarms problems, hence being used only by those who suffer and was kept as a secret. Rexona went from the image of a “brand that I need”, into the image of “a brand that I want” which made Rexona becomes a bold, daring, and dynamic brand starting 2012.

Rexona has been developing the deodorant market in Indonesia through many innovations. It started with market development for women and teens through the famous “burket” campaign. A year after, Rexona entered the male segment by launched Rexona for Men. In 2007 we also launch the Rexona Deo Lotion to cater the need of low income consumer in Indonesia.

Several years before, Rexona started to make the brand becomes more aspirational through the new brand communication idea: “Do More”. With this campaign we were enabling people to live a more physically active, socially connected & emotionally engage life by awakening the doer in all of us. In 2015, Rexona is doing its biggest re-launch of all variant with Introducing the New MotionSenseTM Technology. This technology will strengthen Rexona’s brand superiority as the number 1 deodorant brand in the world.

Deodorant market in Indonesia is still growing rapidly and Rexona, as the market leader, always doing continuous innovation by providing some format applicator such as Roll On, Stick, Lotion and Spray, as well as answer consumer specific needs such as Anti Stain and Whitening Deodorant as a new market.

Women & Teens Education

LaunchRexona Deo Lotion

LaunchRexona Men

Do More Campaign

New Rexona MotionSense

THE CASE:REGISTRATION PHASEBased on your function of interest, choose one of the following questions for you to answer:

You are encouraged to obtain additional information from Unilever websites (www.unilever.co.id/id/)or other external sources to enable you answering the questions.

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Customer Development

If you were the SalesManager of Rexona,how would you pushthe penetration ofRexona in mini-marketchannel?

Imagine yourself asthe Brand Manager ofRexona, how would youcreativelycommunicate thebrand across digitalchannel? Explain youranswers.

Imagine yourself asthe Quality Managerof Rexona, identifythe potential qualityissues of Rexona andhow would you solvethem?

If you were the FinanceManager of Rexona, ina low margin-highgrowth pressure, howwould you maintain theprofitability of Rexona?

Considering the evergrowing business ofRexona, what will you –as HR Manager – do toensure all the peopleinvolved has the rightcapability to deliver thebusiness ambition?

Marketing Supply Chain

Finance Human Resource

HOW TO REGISTER?

The online registration form will consist of 4 parts:1) Your personal information2) Answer to the question of your choice (essay not more than 500 words)3) 1-page presentation in PDF format to visualize your answers (max. 1 MB)4) 1-page presentation in PDF format of your Creative CV (max. 1MB)

To enter the competition, register and submit your answers online at:

bit.ly/ApplyUFLL2015

Creative CV:Put your CV in a 1-page presentation slide in any ways you want that will convey your personality. Compulsory information to be included are:

Self portrait, latest GPA, leadership experiences, academic & non-academic achievements, extracurricular activities, and any interesting facts about you that distinguish you from others.

Registration is open from:22nd September until 19th October 2015, 11:59 PM GMT +7.

One applicant is only allowed to submit 1 registration. 18

JUDGING CRITERIA

Your submission will be judged based on the following criteria:

• Ability to spot the issues & frame it into business context (30%)

• Analytical and structured thinking (30%)

• Out of the box yet executable approach to the issues (20%)

• Creative CV (20%)

Unilever Future

No appeals will be considered against the decisions ofUnilever Indonesia Judging Panel and UnileverIndonesia Judging Panel has no obligation to explaintheir decision making process.

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Leaders’ League 2015

PRIZESTop 30 individuals:

• 5-day residential workshop in U-Camp – all expensescovered - with intensive training and coaching onbusiness and leadership skills by UnileverIndonesia’s leaders

Best Team & Top 3 individuals:

• 6 months supply of Unilever’s product package

• Internship opportunity in Unilever Indonesia orfast track to assessment center of UnileverFuture Leaders Programme for final yearstudents.

Top 3 individuals:Represent Indonesia at Global Round of FutureLeaders’ League in London, UK (all expensescovered), with intensive coaching & training in thepreparation.

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Unilever Future

Leaders’ League 2015

CONTACT USFor query related to FLL, contact us through:

Facebook: Unilever Careers

Twitter: @ULICareers

or

E-mail: FLL.Indonesia@unilever.com

with subject QUESTION FLL 2015

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GOOD LUCK!

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