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    Chapter 14

    UNDERSTANDING WORKGROUPS

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    Management Talk

    Teams, training, and increased authority for workers are

    key elements of quality-improvement effortsTo help

    accomplish their objectives, teams are aided by

    company-trained employees, who provide skills trainingand serve as resources throughout all phases of the

    teams work.

    National Institute of Standards and Technology, describing its

    1992 Malcolm Baldrige National Quality Award winner, AT&TNetwork Systems Group (Lucent Technologies)

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    Objectives

    Explain the difference between formal and

    informal work groups

    Discuss group norms, group cohesiveness, and

    group conformity

    Understand why individuals conform to group

    norms

    Recognize the importance of work groups to anorganization

    Suggest ways to build effective work groups

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    Understanding Management

    When Lucent Technologies spun off from itsparent company, AT&T, it gained the freedom toorganize its workforce differently. Most Lucentemployees work in teams designed to foster

    efficiency, creativity, and innovation. Thisapproach gives employees the flexibility to solveproblems and invent new products. In fact,Lucent can boast of earning about two patentsper working day, as well as the Malcolm Baldrige

    National Quality Award.

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    Management Skills

    Why would it be important for tam

    members to receive continual training?

    If you were on a team responsible for

    inventing a communications system, what

    qualities would you appreciate in your

    team members?

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    Sec. 14.1: How Groups Behave

    Brainwrite/Brainstorm:

    What are the pros and cons of group work?

    What kinds of group work have you

    experienced?

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    What Youll Learn

    The differences between formal and

    informal work groups

    Why employees join informal work groups The factors that influence how groups

    behave

    The meaning of

    groupthink.

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    Why is this important?

    To supervise groups effectively, managers

    must understand the dynamics of group

    behavior

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    Groups Within Organizations

    Two or more people who interact to meet a

    shared goal

    A shared sense of purpose sets a group

    apart from just a gathering of people

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    Types of Groups

    1. Formal Work Groups

    Exist for short or long period

    of time

    Task Force A single goal to resolve a

    problem or design a new

    product

    Functional Group Consists of manager and all

    the employees he or she

    supervises in an ongoing

    manner

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    Types of Groups

    2. Informal Work Groups Formed voluntarily by members of an organization

    Develop personal contact and interactions amongpeople

    Interest Groups

    Share a purpose or concern Women executives form a group to share ideas about

    issues facing women in management

    The workplace is where socialization takes placeand friendships emerge

    Affects of Informal Work Groups

    Productivity Morale

    Success ofManagers

    Sense of Loyalty

    Work for or against organizational goals

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    Groups Within Organizations

    Management does not recognize informal

    groups that revolve around friendship, interests,

    or shared working space and tasks.

    An understanding of informal groups canimprove managers work with formal work

    groups

    Satisfaction from informal groups should be

    duplicated in a formal work group environment

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    Group Norms

    Informal rules a group adopts to regulate the

    behavior of group members

    Expectations of group members to improve:

    Productivity levels

    Operating procedures

    Other work-related activities

    Group norms can be written, spoken, or acted out by

    group members to show new members how to

    behave

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    Group Behavior

    Group Cohesiveness

    Degree of attraction among group members, or who tightly knit a groupis

    More Cohesiveness = Greater likelihood that Group Norms will befollowed

    Factors affecting cohesiveness of informal work group

    Size Small work groups

    Success High Success

    Status High Status

    Outside PressuresConflicts with management increase group cohesiveness (Us Against

    Them)

    Stability of

    MembershipLong-StandingMembers

    Communication Easy lines of communication in social Areas

    Physical Isolation Forces workers into close contact with each other and strengthens bonds

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    Group Behavior

    Group Conformity Degree to which group members accept

    and follow group norms

    Group seeks to control membersbehavior for two reasons:

    Independent behavior can causedisagreements that threaten a groupssurvival

    Consistent behavior creates anatmosphere of trust that allows membersto work together and socializecomfortably

    Individuals conform to group normswhen they are:

    Similar to personal attitudes, beliefs, andbehavior

    Do not agree with the groups norms butfeel pressure to accept them

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    Group Behavior

    Group Pressure and Conformity

    Group pressure can break-down a group when one

    member goes above and beyond the rest of the group

    (Case Study) A textile employee began to produce more than thegroup norm of 50 units per day. After two weeks, the group started

    to pressure this worker to produce less, and she quickly dropped to

    the groups level. After three weeks, all the members of the group

    were moved to other jobs except for this worker. Once again, her

    production quickly climbed to double the group norm.

    Why would the other workers try to slow their co-worker down?

    Was it fair for other workers to try to slow her down?

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    Group Behavior

    Groupthink

    When group members lose their ability to think asindividuals and conform at the expense of their good

    judgment

    Members become unwilling to say anything against the group orany member

    Groupthink members will justify any action, stereotype outsidersas enemies of the group, and pressure unwilling members toconform

    Groupthink is disruptive because it affects employees

    ability to make logical decisions

    Imagine that you are the new manager of adepartment that has succumbed to groupthink.What steps would you take to encourage individualthinking?

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    Extension Activity!!!

    Have students write an opinion piece, act

    out a workplace situation, or design a

    cartoon illustrating the concept ofgroupthink

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    14. 1: Chapter Summary

    Organizations have two kinds of work groups,formal and informal

    Informal work groups develop around friendship,

    shared interests, or similar work responsibilities

    Informal groups have their own norms, arecohesive, and develop ways to maintainconformity

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    Sec. 14.2: Managing Formal Groups

    Review the explanation formal groups and

    predict what role managers play in helping

    formal groups succeed

    What qualities might be helpful to a

    manager in the team building process?

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    What Youll Learn

    The importance of formal work groups How managers can influence group

    cohesiveness and conformity

    Methods of encouraging teamwork in formal

    groups The characteristics of successful group leaders

    Why is this Important?

    Formal work groups are an important way of organizing work and managers

    must help them succeed.

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    The Importance of Formal Work

    Groups

    Groups have more knowledge and information

    than individuals

    Ease the process of communicating and solving

    problems

    Creates more efficiency

    Managing groups effectively will enable a

    company to: Improve production

    Maintain a competitive edge (advantage)

    Managers must overcome cultural and gender

    differences

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    Influencing Work Groups

    Hawthorne Effect giving special attention to agroup of employees changes the employeesbehavior

    Job factor variance

    Employee pay

    Supervision

    Lighting

    Length of rest periods

    Number of hours worked

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    Building Effective Work Groups

    Managers are responsible for developing sharedvalues and group loyalty in formal work groups

    Linking-Pin Concept

    Since managers are members of overlapping groups,

    they link formal work groups to the total organization Managers improve communication and ensure that

    organizational and group goals are met

    Managers themselves are the linking pins

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    Building Effective Work Groups

    Team Building

    Process of establishing a cohesive group that workstogether to achieve its goals

    M

    anagers can encourage teamwork by: Selecting group members carefully

    Creating a positive work environment

    Building Trust

    Increasing Group Cohesiveness

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    Building Effective Work Groups

    Creating Groups

    Identify qualified people

    Make the group attractive to these individuals

    Increase of pay Job Satisfaction

    Benefits that are provided just like an informal workgroup

    Consider office layout and physical factorsaffecting groups ability to work togethersuccessfully

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    Building Effective Work Groups

    Youve got to pick a few people and really trust them.- Bill Gates, Microsoft

    Building TrustSharing responsibility and making decisions together

    Trust enables members to stick to the group normsManagers must:

    Have faith in employees

    Recognize the interests of the organization, the group, and theemployees

    Become personally involved, take a real interest in groupmembers, share information, and exhibit honesty

    What kinds of managerial problems might arise ifemployees lose confidence or trust in a manager?

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    Building Effective Work Groups

    Influencing Group Cohesiveness and Conformity Managers can affect formal group performance levels to

    those individuals who are highly competitive and eager

    to succeed by:

    Keeping groups small Selecting group members carefully

    Finding a good personality fit between new and old employees

    Developing an office layout that improves communication

    Creating clear goals

    Inspiring group competition Rewarding groups rather than individuals

    Isolating groups from each other

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    Building Effective Work Groups

    Whether on the court or off, what I call for in mypeople is full awareness and attention.

    - Phil Jackson, Former Coach of the 6-time NBA

    Champion Chicago Bulls

    Jacksons approach teaches individuals:

    To value the needs of the team

    To surrender their egos so that the end result is bigger

    than the sum of its parts

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    Quality Circles

    A group of employees from a single work unit (such as adepartment) who share ideas on how to improve quality

    Encourage employees in decision making

    Membership is usually voluntary

    Members share a common bond performing similar tasks

    Encourages communication and trust among members and

    managers

    Inexpensive way to provide employees with training while giving

    them a sense of control over their work lives

    May solve problems that have been around for years

    Me becomes Us in a good quality circle

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    Groups and Leaders

    Informal groups select a leader most capableof satisfying the groups needs

    Gaining Acceptance

    M

    anagers assigned to formal work groupsmust work to gain acceptance as leaders

    What makes a good teacher, makes a good

    manager?

    Know their subject well Communicate information effectively

    Treat students with respect

    Make fair judgments

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    Groups and Leaders

    Encouraging Participation

    Managers encourage participation and shared

    responsibility, acting more like a coach than a

    manager

    How does one encourage team spirit?

    Provide the group with a shared vision

    Lead by example (Attitude and Performance)

    Encourage group to listen and support all members Function within a cohesive group

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    14. 2: Chapter Summary

    Formal work groups often lack the loyalty andshared values that characterize informal groups,so managers work hard to encourage

    participation Managers can build effective teams by selecting

    the right candidates, building trust, andencouraging group cohesiveness

    In order to be good team leaders, managersmust be accepted by the group, understand howto provide a vision, and lead by example

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    Speech Skills

    You have been a member of many formal and

    informal groups in your life. Examples of

    such groups may include a youth group, a

    sports team, co-workers at a summer or part-time job, or neighborhood friends. Some of

    the groups have been effective and some

    have not. Think about the most effective and

    ineffective groups you have been in. Preparea brief presentation describing the

    characteristics of each group.

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    Assessing Team Skills

    Within the class, organize team to compete in apaper airplane contest where each team willcompete for distance and flight time. Have eachgroup select a captain, then work together to

    create cohesiveness. Methods may includepracticing together, engaging in a group activity,or sharing personal information. Keep record ofthe methods your group uses. Once the contesthas been completed, compare your methods

    and results with those of the other teams. Whatmethods did the winning team use that havemade them successful?

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    Assessing Academic Skills

    You are a manager at a family-oriented

    restaurant chain. In the past year, two new

    restaurants have opened in the area. Both of

    them have done poorly, despite good locations.You must put together a task force to find ways

    to boost the new restaurants revenues. Decide

    where you would find people for the task force.

    Then compose a memo for senior managementpresenting your proposal and explaining your

    reasons for choosing these employees.