understanding web design and usability
DESCRIPTION
In this presentation, David Jenyns talks about the importance of web design and usability. He points out that websites should not be about you but about your potential clients. He also explains that each web page should have a unique purpose and target 1 keyword. Want to know more about how you can market your business online? Visit http://www.melbourneseoservices.com/seo-products/small-business-internet-marketing/TRANSCRIPT
WHY HAVE A WEBSITE ?
• To make sales online (e-commerce site)
• It’s a digital sales person
• To get the phone to ring
• It’s a lead generation tool
1 PAGE = 1 PURPOSE
• Every individual page of your website should have 1 purpose
• A confused person doesn’t take action
• Options = Confusion
1 PAGE = 1 KEYWORD
• Each page should ‘target’ one specific keyword
• Helps the rankings
• Helps the conversions
HELP THEM PICK UP THE PHONE...
• Have a call to action on EVERY page
!
• Make your phone number FINDABLE.
IT’S ABOUT THEM NOT YOU
• Talk about the results, services+ benefits:
• No one really cares about your history and bio
WHY SPLIT TEST ?
Red button increased conversion by 21.4 %http://www.abtests.com
WHY SPLIT TEST ?
Slight changes resulted in a 6.1% conversion increasehttp://www.abtests.com
WHY SPLIT TEST ?
65% Better Bounce With Prominent Holiday Messagehttp://www.abtests.com