Blackberry BIS, iCloud Mail, GMail,… Sparrow, Fluent.io…!ProcessOne Push Mail !Part1 : Why Push Email needs to be reinvented with new “hybrid” technologies ? May 2012

ProcessOne

Arnaud Le Ruyet, CCO aleruyet@process-one.net

What is Push Mail paradigm ?

Telco Provider

Push Mail Service (Mainly for Mobile Devices)

WWW

Internet Provider

Intermittently Connected

Always-On

Recipient (User)

Sender (User)

Email Service Providers

In the next future (Multi-Device)

« whenever a mail is landed in your mailbox, you want to be notified right away that you've got an incoming email, without doing anything. » The notification gives you the title and the source (sender) in order to be informed and able to react

•  the basic user requirement is to receive emails right away on smartphones or tablets, •  in the next future to deskptops, •  even if end user's screen is off and the device in your pocket.

Source : Blog « BlackBerry BIS, GMail, iCloud, Sparrow, Fluent.io... ProcessOne Push Mail », May 2012 Copyright : ProcessOne

What is Push Mail paradigm ?

Push Mail Paradigm : All the technologies and workarounds

Push Paradigm Technologies & workarounds

Description Originated End User Value Service Providers

Polling with a background process (POP3 & IMAP email servers)

Mobile devices connect automatically to email servers at defined intervals to check and download for new emails in batches

Handset Manufacturer Application Provider

Fowarding email address A new given and not user-friendly email address to which new emails are going to be server-side fowarded right away

Webmail Service Provider Push Notification Service Provider

Long IP session with app daemon (SMS data message or IP Packet)

Mobiles devices maintain a persistent connection with no activity thanks to a time-out value specified by the Telco. Each periodic transmission alerts server that the device is ready to receive emails. As soon as an email landed, data synchronization operates

Android & Microsoft-based only

Telco Provider OS Software Vendor Application Provider

Network Operations Center (Email NOC, locate and register device)

A NOC is like a huge « store and forward » data center. Whenever NOC downloads new emails from webmails it pushes to the right located and identified smartphone through Telco

Like BlackBerry

Telco-centric Service Provider

Push Notification service for email (to the couple : mobile devices + private apps)

A Push infrastructure with a constantly open IP connection to deliver instantly notifications from email servers or 3rd party servers to mobile devices. Problem : 3rd party webmails do not provide Push Notification APIs

Apple APNs, Google C2DM

Handset Manufacturers Cloud-based Service Provider OS Software Vendor

(IMAP IDLE) Mail connector and Push Platform service (Push Mail-as-a-Service : to apps)

An IMAP IDLE constantly open IP connection to deliver instantly email titles+senders to Push Platform always connected to devices and apps. No credentials stored if Oauth used by webmail providers

Push Mail and P1PP

Cloud-based Service Provider API & Backend Service Provider

€

€

€

€

€

? +

€

Incidence on battery

User Cost (data plan)

Email storage

Email filters/rules

Fetch email account

Instant – near real-time

Private service - No API available

Complex User Experience

In end users’ favour

In end users’ disadvantage

Source : Blog « BlackBerry BIS, GMail, iCloud, Sparrow, Fluent.io... ProcessOne Push Mail », May 2012 Copyright : ProcessOne

Push Mail paradigm : All the technologies and workarounds

The Push Mail Value Chain

Me Sender

Email Service Providers

Mail Connector Provider

Push Notification

Provider Telco Provider YOU

Recipient

Sender

Push Notification

Infrastructure

Sender : Upik is a great push inbox

Push notification

Push Mail Service

Mail Connector

Application Shop Provider

Source : Blog « BlackBerry BIS, GMail, iCloud, Sparrow, Fluent.io... ProcessOne Push Mail », May 2012 Copyright : ProcessOne

The Push Mail Value Chain

Thank you !