understanding metadata
Post on 13-Sep-2014
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DESCRIPTION
Presented at eBooks for Everyone Else, a PublishersLaunch conference, September 2011.TRANSCRIPT
UNDERSTANDING METADATA
Renée Register
YIKES! NOT MUCH HELP, RIGHT?Metadata is … a set of data that describes and gives information about other data …
WHAT IS METADATA?
Metadata is … a file of information, which captures the basic characteristics of a data or information resource. It represents the who, what, when, where, why and how of the resource. ...
Metadata is … information about a piece of content.
Metadata describes other data. It provides information about a certain item's content.
Metadata means data about data.
Metadata is used to describe the context, content and structure of materials.
LET’S TALK ABOUT SHOES!
BASIC PRODUCT METADATA
Company: Stuart Weitzman
Name: Curling
SKU: #7793281
Color: Bordo Suede
Price: $495.00
Size: Choose a size
Width: M
Product image
BUT HOW DID WE FIND THE ITEM?
OTHER METADATA NARROWS THE SEARCH
CORE AND MORE METADATA
BASIC METADATAShoes and Books
BOOKS
Product image
Publisher
Title
ISBN
Price
Product form
Subject/Genre
SHOES
Product Image
Company
Name
SKU
Price
Color, Size, Material, Width, Heel height, etc.
Styles, Occasion, etc.
31 CORE DATA ELEMENTS FROM BISG PRODUCT METADATA BEST PRACTICES
CORE BOOK METADATA
Volume NumberONIX Audience CodeAge Range of Target AudienceCase Pack / Carton QuantityReplaces / Replaced ByTerritorial RightsBar Code IndicatorWeight & DimensionsReturn CodePage Count, Running Time, & ExtentDistributor / Vendor of RecordNumber of PiecesIllustration detailsTextual Description of ProductDigital Image of Product
ISBN-10 / ISBN-13 / EAN.UCC-13 TitleContributor(s)Publisher / Imprint / Brand NamePricePublisher’s Proprietary Discount CodePublisher Status CodeProduct Availability CodeProduct Form (Format / Binding/Packaging) Publication DateOn-Sale DateBISAC Subject Code(s)Language of Product ContentSeries & Series NumberEdition NumberEdition Type / Description
THE PUBLISHING CYCLE CHANGES AND ADDITIONS
POST-PUBLICATIONChanges to Core Metadata Added SubjectsPriceAvailability
Enhanced MetadataEditorial Reviews User Feedback and ReviewsAwardsContributor Biography
PRE-PUBLICATIONChanges to Core MetadataTitleSubtitlePublication DateCover ImagePrice
Enhanced MetadataContributor BiographyAdvance Reviews
IMPORTANT QUESTIONS TO ASK ABOUT METADATA
WHAT DO MY POTENTIAL USERS NEED/WANT?What is it?What’s in it?What’s it about?What age level is it for?What does it look like?When/where can I get it?How do I get it/read it?How much does it cost?What do others think of it?What else is like it?
WHAT DO MY TRADING PARTNERS NEED?All of the above in order to market and sell to consumers.Where can I sell it?How should I price it?How does it relate to other titles?Is it easy for me to receive and store the metadata?Is it easy for me to receive and process changes to the metadata?
WHAT DOES MY ORGANIZATION NEED?All of the above in order to to market and sell direct-to-consumer or through trading partners.Is it easy for me to use metadata in my own systems and to share metadata with my trading partners?Is it easy for me to use the metadata to track sales and gain business intelligence?
FOR MORE INFORMATION
Renée [email protected]
Let’s talk this afternoon!Lots of resources are listed on the handouts provided today.Use the DataCurate website “Contact us” form or email me to request a free consultation.