understanding customer intentions with web analytics (or demolytics)

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UNDERSTANDING CUSTOMER INTENTIONS PART 6 OF A 10 PART SERIES PRESENTED BY www.demochimp.com WITH WEB ANALYTICS (OR DEMOLYTICS)

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Page 1: Understanding Customer Intentions with Web Analytics (or Demolytics)

UNDERSTANDING CUSTOMER INTENTIONS

PART 6 OF A 10 PART SERIES PRESENTED BY

www.demochimp.com

WITH WEB ANALYTICS (OR DEMOLYTICS)

Page 2: Understanding Customer Intentions with Web Analytics (or Demolytics)

web analytics has come a long way over the past decade

Page 3: Understanding Customer Intentions with Web Analytics (or Demolytics)

with access to free tools like

analytics

Page 4: Understanding Customer Intentions with Web Analytics (or Demolytics)

with access to free tools like

analytics

you think you’d know everything about your buyers’

needs and motives

Page 5: Understanding Customer Intentions with Web Analytics (or Demolytics)

…and yet could you understand and address every one of your prospects’unique needs and motives if asked to on the spot?

Page 6: Understanding Customer Intentions with Web Analytics (or Demolytics)

…and yet could you understand and address every one of your prospects’unique needs and motives if asked to on the spot?

Google Analytics will give you overviews and general summaries

Page 7: Understanding Customer Intentions with Web Analytics (or Demolytics)

but you need to know exactly how each of your prospects is reacting to your website

Page 8: Understanding Customer Intentions with Web Analytics (or Demolytics)

what features are they most interested in?

but you need to know exactly how each of your prospects is reacting to your website

Page 9: Understanding Customer Intentions with Web Analytics (or Demolytics)

what features are they most interested in?

why do some sign up for your product offering, and others don’t?

but you need to know exactly how each of your prospects is reacting to your website

Page 10: Understanding Customer Intentions with Web Analytics (or Demolytics)

is DemoChimp’s speciality answering those types of questions

Page 11: Understanding Customer Intentions with Web Analytics (or Demolytics)

the largest barrier preventing website visitors from converting into customers is a lack of understanding how your product benefits them

Page 12: Understanding Customer Intentions with Web Analytics (or Demolytics)

the largest barrier preventing website visitors from converting into customers is a lack of understanding how your product benefits them

today’s shoppers expect to

Page 13: Understanding Customer Intentions with Web Analytics (or Demolytics)

the largest barrier preventing website visitors from converting into customers is a lack of understanding how your product benefits them

today’s shoppers expect to

SEE

Page 14: Understanding Customer Intentions with Web Analytics (or Demolytics)

the largest barrier preventing website visitors from converting into customers is a lack of understanding how your product benefits them

today’s shoppers expect to

SEE

FEEL

Page 15: Understanding Customer Intentions with Web Analytics (or Demolytics)

the largest barrier preventing website visitors from converting into customers is a lack of understanding how your product benefits them

today’s shoppers expect to

SEE

FEEL

ALMOST TOUCH your product

Page 16: Understanding Customer Intentions with Web Analytics (or Demolytics)

you can give them that through an intelligently automated product demo

Page 17: Understanding Customer Intentions with Web Analytics (or Demolytics)

you can give them that through an intelligently automated product demoon your very own website homepage

Page 18: Understanding Customer Intentions with Web Analytics (or Demolytics)

you can give them that through an intelligently automated product demoon your very own website homepage

publish informative

Page 19: Understanding Customer Intentions with Web Analytics (or Demolytics)

you can give them that through an intelligently automated product demoon your very own website homepage

publish informativeinteractive

Page 20: Understanding Customer Intentions with Web Analytics (or Demolytics)

you can give them that through an intelligently automated product demoon your very own website homepage

publish informative

instructiveinteractive

Page 21: Understanding Customer Intentions with Web Analytics (or Demolytics)

you can give them that through an intelligently automated product demoon your very own website homepage

publish informative

instructiveuseful demos

interactive

Page 22: Understanding Customer Intentions with Web Analytics (or Demolytics)

while prospects watch the demo videos that they customized…

you can watch the back-end analytics (or Demolytics) in live time

Page 23: Understanding Customer Intentions with Web Analytics (or Demolytics)

while prospects watch the demo videos that they customized…

you can watch the back-end analytics (or Demolytics) in live timethis way, you know which benefits each prospect selected as important, how much of each video section they watched, and whether or not they

shared the demo with anyone - and if so, who.

Page 24: Understanding Customer Intentions with Web Analytics (or Demolytics)

Demolytics provides a new data source for managersto make important product, marketing and sales decisions

Page 25: Understanding Customer Intentions with Web Analytics (or Demolytics)

you can only get it from DemoChimp

Demolytics provides a new data source for managersto make important product, marketing and sales decisions