undergraduate portolio
DESCRIPTION
Work from ParsonsTRANSCRIPT
MARYAM HOSSEINI
BLUEGRASS HILLS BY DAY,CITY STREETS BY NIGHT.
Maryam Hosseini was born and raised in Lexington, Kentucky in a Persian household. In 2007, she moved to New York City to attend the New School. after graduating from a performing arts high school focusing on classical cello performance. While at the New School, she found her self intrigued with a variety of industries and their relationship with telling stories .
In her time in Design Management, Maryam was able to recognize and develop her interest with
MARYAM HOSSEINI [email protected]
branding. Her love for all things brand, strategy, concept, and graphic design in part with her background provide her with a unique skill set and lens in the conceptualization and execution of a story
Today she spends her days on Madison Avenue as one of the men and women of our contemporary ad world igniting and enticing culture through thought and action.
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CALIXIBE.COM
Marketing:Jeremy Scott x MAC
Branding:Infestation of Information
Information Design:Romeo & Juliet
Brand Strategy & UX:WikiLeaks Re branding
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Jeremy Scott x MAC was a final project that was completed for Norman Fryman’s Marketing class. It consisted of a final report and presentation representing an original product, its price point, placement, and production logistics.
The team included five members:
• Morgan Butler• Kyury Kim• Jamie Chang• Rumoui Chen • Myself
My roles included strategy, visual presentation, & product renderings.
1MARKETING
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MARILYN MINTER
This final project consisted of an original concept executed through Product, Pricing, Promotion and Placement.
The concept gathered leading information from two very different target markets: beauty and fashion and spun them together into one limited edition collaboration. A West Coast fashion designer and product placement in a leading makeup and beauty product manufacturer in an east coast location were brought together.
MARKETING
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The foundation for the execution of this limited edition campaign relied upon an in-depth understanding of the beauty and fashion industries relative to MAC cosmetics and Jeremy Scott.
Additionally, target market and consumer analysis acted as a foundation for user experience.
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BRAND STRATEGY AND USER EXPERIENCE
This re-branding exercise examined the brand strategy and user experience surrounding a new Wikileaks platform.
The project was completed for Andrew Robinson’s Design 4 class.
This campaign was proposed to be carried out through applicable cultural insights, strategic development and creative execution.
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LEAKSCONCEPT
The campaign targets Bijan - a 24 year old citizen of the Islamic Republic of Iran in the wake of the Arab Spring. His experience with the brand revolves around a thirst for truth.
Wikileaks acts as a vigilante to the brand, and an expression of the youth culture of the Middle East, a culture on the brink of revolution.
The campaign began with general cultural insights gathered through traditional and nontraditional forms of research.
STRATEGIC CONCEPT:In the Persian context, WikiLeaks would function as a hidden platform, and resource to the youth.
It is housed within a clothing website that produces under a unifying theme of truth. Bijan is targeted in a community space with gorilla messaging to purchase products and receives immediate access upon purchase of a product.
STRATEGY & UX
STORYBOARD
USER NARRATIVE
User Experience
1.
STRATEGY & UX
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2.
3.
3.
4.
STRATEGY & UX
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5.
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BRANDING
“Infestation of Information” is an public service campaign emphasizing Bed Bug Awareness in New York City.
This is the final project for Andrew Robinson’s Design 4 Studio.
Components include:• Concept• Brand Guidelines• Execution of 3
strategies
3 welcome to new yorkshitty. IT WASN’T ALWAYS LIKE THIS and it doesn’t have to be anymore. Only we know the true New York- one where we have to live in fear of contamination. Bed Bugs have destroyed the lives of 1
in every 15 New York city tenants. And we all know that you have come across them at some time or another, whether you were the victim, you knew a victim, or you feared a victim.
In the most recent
fiscal year, which ended on June 30, the city’s 311 help line recorded 12,768 Bed Bug complaints. That’s 16 percent more than the previous year and 39 percent above the year before. Revolting.
The time is now to
eradicate this pandemic and stop the biting before it starts- and it starts with you.
Educate yourself and those around you. Join the Infestation of Information
bedbugs.gov
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welcome to new yorkshitty. IT WASN’T ALWAYS LIKE THIS and it doesn’t have to be anymore. Only we know the true New York- one where we have to live in fear of contamination. Bed Bugs have destroyed the lives of 1
in every 15 New York city tenants. And we all know that you have come across them at some time or another, whether you were the victim, you knew a victim, or you feared a victim.
In the most recent
fiscal year, which ended on June 30, the city’s 311 help line recorded 12,768 Bed Bug complaints. That’s 16 percent more than the previous year and 39 percent above the year before. Revolting.
The time is now to
eradicate this pandemic and stop the biting before it starts- and it starts with you.
Educate yourself and those around you. Join the Infestation of Information
bedbugs.gov
Guidelines
BRANDING
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BRANDING
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INFORMATIONDESIGN
This final project was the conclusion of my Design Curriculum while at Parsons. Design 4 with Andrew Robinson focused primarily on story telling.
Of all the projects in that semester, this was the most open ended. It began with a detailed survey that all students of Design 4 classes were required to take.
Questions ranged from demographic to personal preference, and the resulting anonymous data was handed over to us. Our challenge was to interpret the data in any way that we chose, but to tell a relative story of our classmates.
Inspiration struck upon watching Baz Luhrman’s Romeo + Juliet one sleepless night in May prior to the project’s due date.
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DO YOU BITE YOUR THUMB SIR?
BLOOD OF OURS
MUSIC PLAYS
YES,MADAM
BLOOD OF OURS
STANCE STANCE
HER MUSIC
A HAIR LESS
1.BLACK 2. GREEN 3. BLUE 4.BROWN
1.BLACK 2. PURPLE 3. GREEN 4.PINK 5. RED 6. YELLOW 7.BLUE 8. ORANGE 9. GREY
MEN
7 BLACK 6 BROWN
YES:6
AVERAGERESPONSE YIELDED
WORDS
NO:6
FIVE FOOT NINE
5’6
42
MINE EYECOLOUR
FAVOURITE COLOUR
SMOKERAISED: FUMES RAISED
MONTAGUE VS CAPULET?
MONTAGUE VS CAPULET?
OVERWHELMING MAJORITY : 71% (LIBERAL- EXTREMELY LIBERAL)
AVERAGE OF TWOFAVORITE ARTISTS ONE FAVORITE ARTIST
AVERAGEA HAIR MORE
THINE EYE COLOUR
FAVOURITECOLOUR
NEARLY
SMOKE
SMOKERAISED: FUMES RAISED
CAUCASIAN
BROWN BLACK BLUE GREEN
4ASIAN
6HISPANIC
2ARAB
1
SLIGHTLY LIBERAL/SLIGHTLY MODERATE
LOVEAND WAR
WAR AND PEACE
DEFINE THE WORDS BEAUTY AND UGLY
AN AVERAGE OF3 INCHES SHORTER THAN THE MEN
7.6% GREEN
83% BRUNETTE 24 DEFINE THE WORDS BEAUTY AND UGLY
27:4:5:6
HISPANIC
CAUCASIAN
ASIAN
MIDDLE EASTERN
AFRICAN
WORDS ON AVERAGE
ROMEO JULIET [TWO HOUSEHOLDS, BOTH ALIKE IN DIGNITY, IN PARSONS D+M WHERE WE LAY OUR SCENE, 55 MALE AND FEMALE DESIGN 4 STUDENTS
BREAK TO NEW MUTINY, TAUGHT BY ANDREW ROBINSON WHERE CIVIL DESIGN MAKES CIVIL HANDS UNCLEAN]
MARYAM HOSSEINI
33
DO YOU BITE YOUR THUMB SIR?
BLOOD OF OURS
MUSIC PLAYS
YES,MADAM
BLOOD OF OURS
STANCE STANCE
HER MUSIC
A HAIR LESS
1.BLACK 2. GREEN 3. BLUE 4.BROWN
1.BLACK 2. PURPLE 3. GREEN 4.PINK 5. RED 6. YELLOW 7.BLUE 8. ORANGE 9. GREY
MEN
7 BLACK 6 BROWN
YES:6
AVERAGERESPONSE YIELDED
WORDS
NO:6
FIVE FOOT NINE
5’6
42
MINE EYECOLOUR
FAVOURITE COLOUR
SMOKERAISED: FUMES RAISED
MONTAGUE VS CAPULET?
MONTAGUE VS CAPULET?
OVERWHELMING MAJORITY : 71% (LIBERAL- EXTREMELY LIBERAL)
AVERAGE OF TWOFAVORITE ARTISTS ONE FAVORITE ARTIST
AVERAGEA HAIR MORE
THINE EYE COLOUR
FAVOURITECOLOUR
NEARLY
SMOKE
SMOKERAISED: FUMES RAISED
CAUCASIAN
BROWN BLACK BLUE GREEN
4ASIAN
6HISPANIC
2ARAB
1
SLIGHTLY LIBERAL/SLIGHTLY MODERATE
LOVEAND WAR
WAR AND PEACE
DEFINE THE WORDS BEAUTY AND UGLY
AN AVERAGE OF3 INCHES SHORTER THAN THE MEN
7.6% GREEN
83% BRUNETTE 24 DEFINE THE WORDS BEAUTY AND UGLY
27:4:5:6
HISPANIC
CAUCASIAN
ASIAN
MIDDLE EASTERN
AFRICAN
WORDS ON AVERAGE
ROMEO JULIET [TWO HOUSEHOLDS, BOTH ALIKE IN DIGNITY, IN PARSONS D+M WHERE WE LAY OUR SCENE, 55 MALE AND FEMALE DESIGN 4 STUDENTS
BREAK TO NEW MUTINY, TAUGHT BY ANDREW ROBINSON WHERE CIVIL DESIGN MAKES CIVIL HANDS UNCLEAN]
MARYAM HOSSEINI
