ENGAGING STUDENTS THROUGH SOCIAL MEDIA

98%

98%40%

18%

42%

51%

31%

22%

1%

0%

Graduate

underGraduate

7%

15%

TO SOCIAL MEDIA SITESAVERAGE DAILY VISITS

27%

21%1-3

14%

10%7-9

8%

6%< 1 29%

29%4-6

10%

13%10-12

13%

21%13 +

ABOUT PROQUEST®

ProQuest connects people with vetted, reliable information. Key to serious research, ProQuest includes Bowker®, Dialog®, ebrary®, Serials Solutions® businesses and the RefWorks®, Pivot™ and Summon® services.

RECOMMENDATIONS FOR LIBRARIESConsider establishing a presence on Facebook and Twitter, if you have not already.

Post regular library-related updates (changes to library hours, new resources, events and other “news”).

“Friend” or “Like” prominent individuals and academic/student organizations, encourage them to share library posts with their networks.

Expand information-literacy instruction to include using social media for research. For example, teach students about the social media features of online databases and research tools such as RefWorks; show students how to contact librarians through Facebook, Twitter, Google+, and LinkedIn.

Teach students how to connect with researchers in their discipline through social media, such as, how to participate in a Twitter chat.

Introduce and inform graduate students about other sites with discipline-specific communities such as, Quora and the editing side of Wikipedia.

Consider including tools such as Dropbox, Google Drive, and school services such as an intranet or Blackboard/Moodle in information-literacy efforts.

Contacting and communicating with classmates, other students with similar academic interests, and with faculty and librarians.

Collaborating with others by using sites to organize and share research.

Collecting data for research; that is, using content in social media sites as an authoritative information source.

Academic libraries considering social media should evaluate potential services in three distinct areas:

Set up LinkedIn groups, specific to academic disciplines, for access by graduate students in particular; secondarily, establish a page on Google+ and create groups specific to academic disciplines.

Create community pages or sites for specific academic disciplines, hosted by the library.

Provide online tools for organizing research, managing citations, sharing and collaboration, such as RefWorks.

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ONLY 1 OUT OF EVERY 20 STUDENTS HAS RECIEVED SOCIAL MEDIA TRAINING

AMERICAN UNIVERSITIES

CANADIAN UNIVERSITIES

UNDERGRADUATE54%

GRADUATE46%

4534 39

81 -7

3326

10 14

LIKELIHOOD TO USE SOCIAL MEDIA

FOR

RESEARCH OR ACCESS

CONTENT VIA AN APP

CREATE AND ORGANIZE RESEARCH

POSE A QUESTION TO YOUR FACULTY/INSTRUCTORS

POSE A RESEARCH QUESTION TO YOUR

LIBRARIANS

-33

-47 -51 -53-48

-62-71-65

INTEREST IN LIBRARY SERVICES

DELIVERED THROUGH SOCIAL MEDIA

44.8

23.4 40.4

27.137.9

24.2 37.321.2 40.4

21.2ABILITY TO

SHARE FILES OR CITATIONS

ABILITY TO ASK QUESTIONS OF LIBRARIANS IN

REAL TIME

COMMUNITIES FOR SPECIFIC

AREAS OF RESEARCH/STUDY

LITERATURE RECCOMENDATIONS

FOR DIFFERENT TOPICS

TUTORIALS & RESEARCH INSTRUCTION

UNDERGRADUATE G

RADUATE

NET

LIKLIHOOD

SCORE

UNDERGRADUATE GRADUATE

CONNECT W/ OTHER STUDENTS

W/ ACADEMIC INTERESTS

SHARE RESEARCH

INFORMATION W/ PEERS

COLLABORATE IN A

WORKSPACE

POSE A QUESTION TO PEERS

USE RESEARCH

RECOMMENDED BY PEERS

61.6%PREFER FINDING INFORMATION

ELSEWHERE

QUESTIONINFORMATION/DATA QUALITY

OTHER

NEED TRAINING IN USE OF SOCIAL

MEDIA FOR RESEARCH

PREFER OTHER PLATFORMS FOR

ONLINE RESEARCH

54.8%ASSOCIATE

SOCIAL MEDIA W/ LEISURE

52.6%

30.7%

PREFER OTHER PLATFORMS FOR

COMMUNICATING

26.8%PREFER NOT TO COLLABORATE

W/ OTHER STUDENTS

6.8%

11.0%

4.7%

REASONS WHY STUDENTS DO NOT USE SOCIAL MEDIA FOR RESEARCH AND STUDY