umiya traders mba porject report prince dudhatra

8/6/2019 Umiya Traders MBA Porject Report Prince Dudhatra

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INDUSTRIAL Report

UNDERGONE AT

ON MARKETING MIX

Prepared by

CHINTAN MANDAVIYA

T.Y.B.B.A.

Academic year 2005-06

Seat No.:- Roll No:- 16

Guided by

MR. MANISH THAKAR

College

Smt. M. T. D. C. C.

Submitted toSaurashtra University


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DECLARATION

The undersigned MANDAVIYA CHINTAN the student

of T.Y.B.B.A. hereby declare that the project work presented in

this report is my own contribution and has been carried out

under the super vision of lecturerMr. MANISH THAKARof

Smt. M. T. D. C. C.

This work has not been previously submitted to any other

university for any other examination.

Date:

Place: Rajkot Signature.


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PREFACE

Practical Study plays a vital role in the field of education. It

has been introduced for the students to get practical knowledge

along with the theoretical knowledge, only bookish knowledge

is not the right way of learning anything specially for the

management students. How management principles are

implemented in business can only be known through practical

study through visit, students can Very well become aware about

industrial environment like problem, opportunities, different

situations etc. This helps the students for better understanding &

also gives then a chance to show their skills & ability.

According to the above reviews our Saurashtra University

has included practical training of any industry & viva of it as 8 th

paper, With a view to expand my boundaries of thinking about

implications of the theoretical knowledge in practical field I

have preferred UMIYA TRADERS for the same. It was really a

niece experience for me to get training in such a reputed

company.


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ACKNOWLEDGEMENT

Industrial development has its own importance in every

country; industrial development is called the "Barometer to

measure development of the country.

India is also one of the developing country, trying to

develop its industries more & more. Gujarat is one of the

developed states of India Gujarat, there are small scale, medium

scale & large scale industries also. It is a matter of great

pleasure & satisfaction to present the report of project work

undergone at

UMIYA TRADERS.

I am heartily thankful to the Principal Mr. T. T. Raiyani,

Mr. Manish thakar and all staff members of Smt. M. T. D. C. C.

Rajkot for being source of inspiration & for allowing me to visit

at UMIYA TRADERS,

I owe a deep sense of gratitude to all the members of the


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company especially Mr. Dineshbhai Patel, for giving permission

to take the vocational training for 15 days.

Their encouragement, guidance & best co. operation in

preparing this report & for the enhance-meant of my knowledge

by sharing their so many valuable hours with me. I would also

like to thank all the employees of UMIYA TRADERS & who

have directly or indirectly helped me in preparation of this

report

I would also like to be thankful to my family members,

friends, & well wishers who directly or indirectly helped me a

lot.

Date:

Place: Rajkot


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INDEX

SR.

NO.

PARTICULAR

1. Introduction

2. History

3. Project At A Glance

4. Present Scenario

5. Organization Chart

6. Marketing Management In UMIYA7. Other Analysis

8. Introduction To Marketing Mix

9. Product Mix

10. Promotion Mix

11. Conclusion Of Marketing Mix

12. The Firm From My Point Of View

13. Suggestion

14. Conclusion15 Bibliography

INTRODUCTIONTime is the Greater Preserver & destroyer of all being &


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things. It is the does of all happens, good or bad time limits its

own creations or sets them free to expand.

While everything sleeps, time keeps vigil none can

transgress time, which freely moves within all being, with

nothing to obstruct it what ever was in the past will come in the

future & is now are the creations of time, seeing these do not

loose your declamatory awareness,

-Mahabharata

With UMIYA TRADERS, the times will change It is

exactly this point that the UMIYA TRADERS group is out to

prove to the world.

HISTORY

UMIYA TRADERS Started on a very sweet note on 1984


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with particulars planning.

A right from the beginning Skills combined with top class

professional completely down, iso earth practical ability to take

on any situation in its stride. The management & UMIYA

TRADERS commenced production of 500 Kg. tea per day.


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PROJECT AT A GLANCE

The project a glance means profile of the company with

exceptional attributes of success.

UMIYA TRADERS is a company with exceptional

attribute of success one of the most notable thing of UMIYA

TRADERS is the very impressive track record of the directors

who are brewing over 22 years of experience in tea.

Here, are some of the high lights of the company.


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Name of the Unit :- UMIYA TRADERS.

Location :- UMIYA TRADERS.

Neknam,

Tal. Tankara,

Dist. Rajkot. (Gujrat)

Form of theUnit :- Proprietor firm

Size of the Unit :- Small scale

Year ofestablishment :- 1984

The management :- Management of the company is rested

with the Proprietor & qualified

personnel with expertise in

commercial technical &

administrative functions.

Owner :- Dineshbhai patel

Bankers :- ICICI bank

Phones :- +91 2822 273224-25

Email :- Umiyatraders@yahoo. Com

Working Days: :- 6 days per week 312 days a yearExcluding public holidays &

festivals.

Total Employees at

factory:

:- 35

Working hrs : :- 8 hrs.


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PRESENT SCENARIO

The Proprietor of UMIYA TRADERS is with an

impressive track record & also over 22 years of experience in

the same business. UMIYA TRADERS is having more

production capacity with latest technology

The management of UMIYA TRADERS commenced

production of 500 Kg. tea per day, today the target of the year

A strong marketing network in rajkot & gujrat is already

being establish the products of the company.


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MARKETING MANAGEMENT IN UMIYA

In this global Economy, Marketing Management occupies a

significant place whether it is new firm or it is established unit.

In this competitive world every concern must give their

attention to marketing functions. They have special department

for marketing activities. To fulfill overall organization

objectives, an efficient and effective organization of marketing

department is prime condition.

As for as UMIYA TRADERS is concerned it is old firm.

Their main objective is to establish its increasing the sale in the

market. So, their marketing activities revolve around this

objective. It has well trained staff in marketing department. The

marketing department of Umiya consists of product and brand

manager, distribution manager, advertising and promotion

manager and sales manager with sales supervisor and salesman.

It has efficient marketing research and development department.


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The physical distribution manager is responsible for the

execution of orders, stocking of inventories, handling of excise

duty problems administration of distribution channel and

allocation of supplies to various sales depoes. The advertising

manager is responsible for the help of promotion manager. The

sales manager supervises salesmen.


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OTHER ANALYSIS

MARKET SHARE ANALYSIS

The term market share is used frequently. Essentially it

refers to the proportion of the total sales of a product during a

stated time period in a specific market that is captured by a

single firm. Market share can refer to entire industries, narrow

segments, or particular geographic areas & also can apply to

past, presenter1 future time periods.

The analysis of market! share is needed compare the

company's sales with the industry's sales. Comparing a

company's sales results with its goals certainly is a useful from

of performance evaluation. But it does not tell how the company

is doing relative to its competitors. This is nothing but a detailed

study of market share analysis, which indirectly helps, in

accurate forecasting of demand for a product for successful

marketing planning.


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MARKET SHARE OF UMIYA

UMIYA

25%

THAKARS

HI

30%

TATA TEA

30%

OTHERS

15%

UMIYA

THAKARSHI

TATA TEA

OTHERS


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SWOT ANALYSIS

After gaining an entry in the customer home, smart

marketers aim for a space in the customers heart too."

To reach at the consumer's heart Umiya is doing "SWOT

analysis" so that they can add value to the customers.

SWOT Analysis means the analysis of :-

1. S = Strength

2. W= Weakness

3. O =Opportunity

4. T = Threat


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SWOT Analysis Of Umiya

T = Threat S- Strength

Chances of Duplication Quality, Service, Technology,

Experience, Strong Mktg.

Infrastructure in saurashtra &

gujrat.

O = Opportunity

Necessary items like coffee,

milk powder etc.

W= Weakness

competition with c.somabhai ,

Strength: -

I am No. 1 = In saurashtra

I am superior = In Quality


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"Quality is key to success ", translating it into a reality,

company has concentrated on quality, simultaneously keeping a

hawk eye on cost factor. And the result is the best quality of tea.

Umiya traders is an enormous plant situated on 2500

square feet of land in Neknam - Equipped with world famous

highly sophisticated machines in all departments including

mixing, testing & packaging.

As research & development play a vital role into quality

enhancement, R & D at Umiya traders is equipped with the state

- of - the are instruments & most modem testing devices, which

help not only meeting tie exact quality but also meet the

changing requirement of customer, by producing new &

innovative products all the time

.

Weakness


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At present, the company is offer less no. products of

tea as compare to others.

The company has to face stiff competition with c.

somabhai & other Companies.

Opportunity

Small opportunity are often the beginning of great

enterprises".

There are so many opportunities, which the company can

capture in near future. It envisages to start production of

following items in near future

coffee

1. milk powder.

"Don't sitdown & wait for opportunities to come. (let up and

make them !".

Threats


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In today's competitive era there is always risk. " More risk,

more glory" is the call of the day.

Some threats are there for Umiya. There is a chance of

duplication of the products. Stiff competition can also be a

major threat.

But Umiya is having broad horizons & vision. So that it

anticipate the future well & can known the threats which can

become hurdle in future as the Umiya people are having 22

years experience of tea market.

Introduction Of Marketing Mix


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"Marketing Mix" refers to the amounts and kinds of

marketing variable, the firm is using at a particular time" -

Marketing mix is a plan designed to analyze the marketing

problems. It denotes combinations of various elements, which in

their totality constitute a firm's "Marketing System" These

elements, are product, place, promotion and price. The

Marketing mix consists of everything the firm can do to

influence the demand for its product. The many possibilities can

be collected in to four groups of variables. The four p's of

marketing mix consist of following points :-

1. Product Mix

It refers to classes of product in different product lines

2. Promotion Mix

It includes methods of promotion sales through

advertising, sales promotion, personal selling etc means to

communicate with the customers.

Thus, Marketing mix is very vital decision to


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maintain the market comer or to increase goodwill of the

unit. The above mentioned for variables are mixed ftl

satisfy customer's needs. And wants there should be time

to time changes and evaluation of variables according to

the needs of customers an efficient and effective marketing

mix can reach the unit at top of the market.

I have studied the marketing mix of Umiya Which is

unique at its place.


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CONTENTS OF PRODUCT

MIX

SR.NO.

PARTICULAR

1. Introduction

2. Product Mix & Product Line Decision


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3. Product variaty

4. Product Quality

5. Product Features

6. Brand Name

7. Packing & Labeling

8. Product sizes

9. Services

10. Returns


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INTRODUCTION

In General sense, we may thing product as a physical item

but according to Philip Kotler.

"A Product is bundle of physical service and symbolic

particulars expected to yield satisfactions or benefits to the

buyer."

From the above stated definition. We can say that product

means not only physical appearance but also a set of service or

benefits provided to customers. In wider concept product

includes physical goods, services and ideas.

All Managerial activities revolves around product. It is the

basic thing to be thought. Many units misunderstand the concept

of product and give only importance to physical goods rather

than its service. It doesn't' means that they should ignore

physical appearance but benefits of goods should be carried

because customer have direct relation with its benefits.

The main products of umiya is tea. They are available in

different prices, packets, weights. And brands. The prices of the

product is very reasonable.


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PRODUCT MIX & PRODUCT

LINE DECESION

Product Mix is the list of all products offered for sale by a

company for example, if a firm manufactures or deals with

different varieties of soap, tooth brush, tooth paste etc. the group

of all these products is called product mix. The product mix of

Umiya is at follows.

Product Mix Width

UMIYA TEA DHARATI TEA UMA TEA

13 no. Umiya tea

113 no. Umiya tea

Sp. Dano Umiya tea

Red Dharti tea

Blue Dharti tea

Green Dharti tea

Red Uma tea

Blue Uma tea

Green Uma tea

Product line is a group of different product items closely

related to each other all the brands of the same product is

product line. The products perform similar function are

marketed to some channel and are sold to the same customer

product mix includes product line.


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Product Mix refers to following components.

1. Product Mix Length: -

It refers total no of items in the product line Umiya has

9 product lines. So product mix length of Umiya is 9.

2) Product Mix Width: -

It refers how many different products in company. In

Umiya there are three product mix width Umiya tea, Dharti tea

and Uma tea.

3) Product Mix Depth:-

It refers to how many variants are offered of each

product in the line. By counting the number of variants witching

each line the average depth of Umiya's product mix is (9/3 = 3)


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4) Consistency Of Product Mix :-

It refers the close relationship of various product lines

either to their end use or to production requirements or to

distribution channels. Or to other variables Umiya's products

Umiya tea, dharti tea and Uma tea consistent in case of

production requirements and functions they perform for

buyers.In nearer future Umiya is launching coffee, milk powder.

So, it will have more product lines.A


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PRODUCT VARIETY

Product Variety includes the types of products, which a

company produces. They may be for the same customers or for

different customer. In other words, the different products may

satisfy similar needs or different needs.

We can find different varieties of tea. It has 9 types of

brands. It has packing for all classes of society. In tea, it has red,

blue and green in tea.


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PRODUCT QUALITY

As I have stated that, customer has direct relation with

product's benefits or function. In other words, customer sees the

quality of product rather than its physical appearance. Quality

refers to that part of the physical object of the intangible service

for which the ultimate customer is paying money.

Umiya gives first preference to quality because it Wits to

establish its image in the market. Umiya is getting goodwill

rapidly only because of its product's quality. Moreover, Umiya

is maintaining its quality with lower price so that more part of

market can be captured. It has quality maintenance department

with computerized system. The department is not concerned

only with the quality of product but also the quality of its

advertising, services, delivery, after sell service etc.

Thus, product's quality plays, on important role in such a

market where competition is very tuff.


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PRODUCT FEATURE

Features refer to inherent functions of product. Which

makes different and unique from others. Some companies

become success in capturing market only because of its

extraordinary features of their product. Product's features can

attract customers.

Umiya traders is available in different features. Each

product is different from each other because of their feature. The

main extraordinary features of Umiya trader is the it has many

types of packing. Moreover, it haves to consider the cost

element in changing the feature. So, it maintains balance

between cost and feature.


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BRAND NAME

Brand name refers to that which a product is identified

brand name may be a name, a sign, a design, a term or a

combination of them. The purpose of branding a product is to

differentiate the product from competitors. A brand name when

registered is called the trademark.

To select, a good brand name is matter of common sence.

That means brand name should be selected from customer's

point of view. Many aspects are carefully considered in

branding the product. The good brand name helps in promoting

Sale in this competitive are. Because customers identify the

product with brand and have special image for a particular

product. So, while selecting a brand name many aspects should

be considered.

As far as, Umiya is concerned I thing it is a very perfect

brand name. Proprietor Shri Dineshbhai Patel suggested it.


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He has selected this name because "Umiya", Moreover, it

is easy to spell, read and understand Now a days Umiya Traders

are getting popularity because of its brand name. From

viewpoint of distributors they have been successful in attracting

customers with the brand name of Umiya.

At Present, Umiya has not brand policy or strategy because

they want to continue this name for all products in feature.


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PACKING AND LABELING

Packaging May defined as a group of activities like

designing and producing the container or wrapper for a product.

It is the combination of the designer's creative skills and the

product and marketing and sales knowledge of marketing

manager.

Packaging is often remarked as "Silent Salesman', because

of its advertising appeal, identifying power and intrinsic values.

The main purpose of packaging is to protect its content in

transit, in storage and in use. Moreover. To reduce wastage due

to some cases like moisture, fungus, inset and exposure to

sunlight. In recent years packaging has become a potential

marketing tool. Consumer is willing to pay a little more for the

convenience appearance, dependability and prestige for better

packaging.


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The Product of Umiya is tea . The primary packaging is the

pouch packing. Thereafter pouches are packed in one bunch and

then bunches are packed in cartoons and bags, which are sent to

different depos.

After packaging, the important part is labeling the package

labeling consists of printed information that describe the product

appearing on or with the package.

The secondary package of Umiya the corrugated boxes.

Following information is given on the box.

1. Brand Name

2. Price

2. Total Weight

3. Manufacturing Date


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The method of labeling is useful to manufacturers, dealers

and the consumers because all the information's relayed to the

product is available on the box itself. It helps in maintain stocks,

differentiate different Brand, referring the prices etc.


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PRODUCT SIZES

The term Size means to dimension of the measure of a

thing. In other words, it refers to the magnitude of the product.

The importance of the size differs from product to product. The

products which are sold con the basis of weight have little

importance of size vice versa, products in which size plays an

important role. Size has psychological effect on consumer,

because it can be seen while quality is intangible thing.

In Umiya, We can find different types of brand in different

size.


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SERVICE

Services are extra benefits that are given after sale of the

product. In other words, a service is any act or performance that

one party can offer to another that intangible and does not result

in the ownership of anything. They are provided to capture the

market, while some other products need after sales service.

The importance of after sale service is for consumer and

producer. From producer's point of view, the higher the period

of after sale service, higher will be the sale. Form consumer's

point of view, after sale service will increase the durability of

the product.

In Umiya, after sale service is provided during the

guarantee period, The guarantee period is of one year, During

one year, if any pouches are being outdated or old the co. will

replace it without any cost. Company has no salesman for after

sales service, so distributors have to send the outdated pouches

in the company.


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INDEX

SR. NO. PARTICULAR

1. Introduction

2. Sales promotion

3. Advertising

4. Sales force

5. Public relation

6. Direct marketing

INTRODUCTIONThe word promotion means to push forward. In


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marketing term promotion means a group of such activities that

increase the sales volume. It is communicating information

between producer and seller.

In this competitive age, it is believed a very effective tool

for attracting customer for a product for promotion various tools

like personal selling, advertising, sales promotion information

about product to the potential customer through this tools

.

In this way, this 4th p of marketing mix is very efficient and

effective 'P'

SALES PROMOTION

Sales Promotion is very common tool of promotion. It


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means those activities that increase sales volume. Its main

purpose is to stimulate consumers and dealers effectively, sales

promotion techniques are indirect and non personal.

According to William J. Statnton

"Sales promotion is an exercise in information, persuasion

and influence". In short. Sales promotion covers all those

activities that increase ultimate sale in competitive are, it plays a

powerful role because only effective promotion tools can create

demands and ultimately the sales volume. It is compulsory now

days to stand in competition.

Umiya uses many ways and techniques of promoting sales

It has different activities for different class of distributors

following are the promotional activities carried out by Umiya.

1. Sales promotion for customers:

A)Seasonal Discount

1) Off-season discount

2) Festival Discount


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3) Marriage Discount

B) Gift articles

Umiya gives gifts to its customer on over purchase of

Umiya traders. The gifts are pen sets, space wheel covers, and

money purse; carry bags, and bags etc.

B)Sales promotion for retailers and dealers:

Distributors of Umiya are also resorted for helping in sales

promotion they are rewarded in moneyorg. Terms. The

promotional activities for dealers are as follows:

1. Buying allowance or quantity discount

2. Advertising allowance and display allowance

3. Trade discount and other special discount

4. Sales Scheme and Sales contents.

In this way, Umiya has systematic and efficient sales

promotion program and policy


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ADVERTISING

Advertising is another powerful tool of promotion. No

business can survive without advertisement like sales promotion


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it is non-personal and indirect method of promotion. In

competitive age, problem is not whether advertise or not but

problem is low to advertise. Advertising physiologically affects

the customers. And stimulates their wants. And ultimately wants

result in demand. Advertising is a paid form of non-personal

presentation or promotional of ideas. Goods or services by an

identified person.

In words of wood Advertising is erasing to know, to

remember to do thus, advertising is in short spreading of

information.

[A] Advertising media:

An advertising medium is any object or device that carries the

advertising message.There are so many mediums available in

the market of advertising. The India is used which is very

powerful and less expensive.The various mediums are as

follows:

(1) Print Media:

It includes newspaper, magazine foulness etc.

(2) Broadcasting media


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It includes ratio, TV. Internate, etc.,

(3) Other Sedia:

It include internal pamphlets, displays, holiday holdings,

wall printing fair etc

Umiya has advertising agency named admirable at Rajkot

that gives advertisement in newspapers, magazines outdoor

boarding and posters.

[B] Advertisement Budget:

Advertisement budget is the advance planning of low much

funds will be allocated in men, agencies media and other

ancillary. While determining the budget, many factors like type

of advertising, type of media, competitors advertising plan,

season, business cycle etc. should be kept in mind. The

budget should not be unjustified to any factor.

In Umiya, 5 % of total sale is invested in advertising. Top

management every year decides this percentage. Budget is


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prepared and necessary change are made A particular amount is

fixed for advertising and this amount is divided into media,

agency and other ancillary.


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SALES FORCE

Sales force includes salesmen, sales executive, sales

officers or sale supervisors today; many companies develop

sales force for better promotion of sale. Sale force is helpful in

promotion the sale. And to link the customer and producer it has

favor of company's product, which gives it enoughremuneration.

As far as Umiya is concerned. It has not any direct forces.

However, it distributors have appointed sales executives have

appointed sales executives they work for company.


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PUBLIC RELATION

Public relation is believed indirect marketing tool that

means smooth public relation can create a good image in the

market Here public relation means not only relation with

customers, suppliers, shareholders, dealers but relation with

employee legislation, community leaders, should be maintained

the public relation department perform the function like press

relations. Product publicity corporate communication counseling

etc. It can be helpful in launching a new product, building the

god image of a new firm and in developing the firm's reputation.


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DIRECT MARKETING

Direct Marketing is an interactive System of marketing,

which uses one or more advertising media like direct mail,

catalogs, telemarketing electronic shopping etc. It has been

growing at more rates because it is very useful than store

marketing it is used. By any organization it has advantage of

selectivity personalization, continuity, better timing high

leadership and privacy.

Umiya has only one depo in rajkot , so it believes in

direct marketing. It feels that, it is very important for time and

money. However in local area. It areas many direct promotional

activities.

Thus, promotion mix includes advertising, sales

promotional. Public relations, sales force and direct marketing

has some benefits and some drawbacks. However, they all are

used in marketing a proper use of promotional tools can lead the

company on the steps of success.


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CONCLUSIOIN OF

MARKETING MIX

At the end of marketing mix I would like to say the 4 'p' of

marketing are very effective and covers the whole marketing

functions. It can be use full to producer to affect the mentality of

buyers. And buyers can also be aware of every product in the

market. 4 'p's can be matched with 4 'c' that means product is for

customer's need and wants price represents the cost place is for.

convenience and promotion is a communication.

The mix of 4 'p's can only fuifin the marketing plans a good

mix is helpful in obtaining top position each has its own

functions to perform and marketing mix is uncompleted without

any of them thus, marketing mix is a very useful and important

tool to stand in competition.


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THE FIRM FROM MY POINT

OF VIEW

When I joined B.B.A. I had a dream to visit the big

companies. My great pleasure that I have taken my training at

UMIYA TRADERS., which is one of the most reputed firm of

RAJKOT. During my training I have observed many good

characteristics of unit.

1. The first surprising thing for me in this training is that/in

Umiya everything is uniform like dress, lunch bags, etc.

2. Secondly, the concern has maintained the tradition of

rajkot in case of hospitality. In rajkot guests are considered

as honorable person as God. I found the same philosophy

in this unit. Each & every visitor is welcomed and given

good treatment.


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3. The main feature of the members of the co. is, love for

their native place. The aim of the members is not limited

up to their interest but they want to develop Rajkot.

4. Here 60% of the workers are girls & they are mostly from

rural areas nearby Neknam. Umiya contributes a lot for

their development and upliftment.

5. Cleanliness is the main attraction of this unit. Each &

every person including Proprietor. takes off shoes outside

while entering in the office.

6. At the time of starting and ending the work for a day, first

prayer is done by each & every person.

7. The motive of the org. is to provide maximum customer

satisfaction. Today they got that position due to good

quality of product at reasonable prices.


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8. Here, I felt that people work together just like members of

family " & not like a" business institutions.


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SUGGESTION

In the world of God every individual is striving for

perfection. No one is perfect. But constant endeavor for

excellence leads towards perfection. Umiya is a mark of quality

& excellent marketing.

However, to become a world leader one should not remain

unaware of self-weakness. The world is changing rapidly

especially in the area of tea.

The possible suggestions for Umiya from me as under

1.Advertising

People are not seeing advertising in newspapers regularly.

So please concentrate on advertising in newspapers.


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3. Price & Variety of products

Umiya's product price is somewhat high & some brands

are similar to others. It is true, that Umiya is of superior quality

but price difference may affect negatively.

For high price Company should bring varieties in its

products, because with similar brands & high quality you may

not always attract lower and middle class because uptill now

they were satisfied with others' product & you better know the

popularity of others.

4. Strategy

Company should adopt attractive distributors promotion

strategy.


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5. Diversification

Company should think of diversifying of their product

range in the areas of cofee and milk powder.


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CONCLUSION

I had a great experience in visiting Umiya it is really a

progressive company. On seeing its production it is tremendous

development for any new company from all points of view

Umiya is perfect in its work.

It employees around 35 workers and from then most of are

women. So, from social point of view, ii increases women

esteems by giving them earnings.

The brand name "Umiya" is now becoming household

because it is very easy to remember and its product quality

cannot forget the name Umiya it sale its product in saurashtra.

Moreover, tea is production process does not use and

chemical so it has not pollution. The machinery used in the

factory is very technically advanced so burden of laborers can

be reduced.


62/63

All employees and management works together without

any conflict and with full responsibility. And I give my best

wishes to Umiya to achieve more and more success and to

become world famous.


63/63

BIBLIOGRAPHY

Marketing management Marketing management

(Philip Kotler) (S.A.Sharlekar)

Marketing management

(W.J.Stanton)

umiya traders mba porject report prince dudhatra

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