UK PORTFOLIO2019

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THE UK’S LEADING STUDENT PLATFORMSFor undergraduate and postgraduate research

The IDP Connect HE Portfolio receives over 18 million visits from prospective applicants each year. Our network of sites guides students to select the right institution for their studies, whether these be at undergraduate or postgraduate level.

All our sites are designed with the student journey in mind to provide unparalleled support and impartial guidance

With our innovative solutions, we offer a variety of key criteria for users to research at a granular level, ensuring that they find the right institution and course for them.

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DOMESTIC INSIGHTSA window into prospective student demand

Tracking the search behaviour of UK users across the platforms allows partnering institutions to understand real-time demand and market trends through our industry-leading insights tool.

• Understand the real-time impact that current affairs have in a rapidly changing market.

• Identify areas of opportunity by monitoring demand for competing institutions.

• Make agile, data-led decisions on portfolio planning, marketing and digital activity.

Option

Annual insights license fee £10,000 (+ VAT if applicable).Individual reports available on demand.

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STUDENT CONVERSION FUNNELOur suite of products and services allow you to reach and engage with prospective students throughout their decision-making journey; from initial search, through to consideration and on to enquiry and application.

Awareness

Consideration

Conversion

Course search results

Course pages

Content hub

Open day calendar

Reviews

ClicksRetargeting

Lapsed

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WHATUNIInspiring content that resonates

With a focus on engagement, the Whatuni content hub allows universities, colleges and independent providers to showcase their successes and USPs in a way that resonates with prospective applicants.

• Build a narrative around student life at your institution through immersive content, including auto-play videos, virtual tours and 360 images.

• Showcase all aspects of study including current student reviews, popular subjects, facilities, accommodation and city life.

• Benefit from direct clicks to your open day booking form.

ROI Metrics

Web traffic, email leads, Google Analytics tracking, Enrolment Matching Tool.

Option*

Annual Content Hub: £25,000 (+ VAT if applicable)*includes guaranteed enquiries bundles

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THE COMPLETE UNIVERSITY GUIDE Factual, unbiased and respected

The Complete University Guide (CUG) supports applicants by offering league tables based on key academic criteria linked to institutions and courses.Institutions showcase their core strengths through factual and unbiased content on the most respected HE league table.

With over 11 million annual UK users and top tier search engine positioning, partnering institutions are guaranteed high volumes of engagement, pre-qualified web traffic, enquiries and ultimately enrolments.

ROI Metrics

Web traffic, email enquiries, Google Analytics tracking, Enrolment Matching Tool.

Option

Rich Institution Profile: £10,000 (+ VAT if applicable)

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POSTGRADUATE SEARCH Qualification hubs

To help applicants navigate through the overwhelming number of postgraduate opportunities available, the qualification hubs on Postgraduate Search (PGS) simplify the process.

• Support and funnel applicants to the correct type of study, whether this be a Masters, PhD, MBA or any other form of postgraduate course.

• Provide guidance and information on the specifics of the course including information on funding and upcoming open days for that type of study.

• Match prospective applicants to their suited institution through rich content, comprehensive course search and qualified leads.

ROI Metrics

Web traffic, email enquiries, Google Analytics tracking, Enrolment Matching Tool.

Option

Annual profile on PGS and CUG PG: £10,000 (+ VAT if applicable)

*includes guaranteed enquiries bundles

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REACHING YOUR AUDIENCEThrough our guaranteed enquiries model, institutions are ensured top tier positioning in relevant course searches carried out across Whatuni and PGS. This allows providers to benefit from greater brand awareness, while appearing above competitors and driving higher volumes of qualified web-clicks and email leads (including prospectus requests).

ROI Metrics

Web traffic, email enquiries, Google Analytics tracking, Enrolment Matching Tool.

Option

e.g. £5,000 guaranteed enquiries bundle investment would generate approx. 500 web referrals and 125 email enquiries (+ VAT if applicable)

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RETARGETING Powered by the unique data of our insights tool, our retargeting campaigns allow institutions to target users based on demand in real-time.

We leverage our first-party audience of 18 million users to identify a bespoke user pool based on university recruitment objectives, location of demand and competing institutions.

From this, we deliver high-impact display, social or video inventory to researching students across the web, driving engagement and enquiries from key markets at key times.

ROI Metrics:

Higher quality soft metrics based on retargeting a known active audience on a granular level.

Specific goal conversions measured through pixel-tracking.

Example option:

1 million display impressions £10,000 (+ VAT if applicable) 1 million social impressions £12,000 (+VAT if applicable) 500,000 video impressions £12,500 (+ VAT if applicable)

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INFLUENCE OUR DATABASE OF REGISTERED USERS

The registered users on our platforms volunteer key information about their study preferences, desired year of enrolment, location etc. Email marketing campaigns allow partnering institutions to reach their most relevant prospective applicants by matching on key criteria and leveraging this to ensure they are heard at key times in the recruitment cycle.

We cap the number of emails any single user will receive to five per month, thereby ensuring higher open and click-through rates.

ROI Metrics

Open and click-through rates, web traffic and Google Analytics.

Example option

Email to 5,000 users: £3,500 (+VAT if applicable)

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REACH STUDENTS AS THEY SEARCH

Deliver high-impact onsite display inventory at key times to boost brand awareness at an institution, faculty, school or course level.

Targeting can be structured by subject, study level or location, enabling institutions to establish a meaningful relationship between their brand and our student audience during critical recruitment periods and to differentiate themselves from competing institutions.

ROI Metrics:

Web traffic analysis through Google Analytics.

Example option:

Starting from £15 CPM

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MEASURING ROI Ensuring all campaigns lead to demonstrable return on investment, we work with institutions on a bespoke basis to integrate ROI analysis on key performance metrics. This includes:

• Onsite metrics: track and analyse Appearances in search results, institution-relevant content (e.g. course views, profile views, university reviews, open day dates).

• Off-site metrics: conversion Qualified web clicks and email leads.

• Supporting conversion: Google Analytics Measure the key actions students undertake on your site as a result of a digital campaign (support available if needed).

NB: View-through conversions can be tracked via retargeting.

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WHAT OUR CLIENTS SAY Results driven, quality focused

“CUG is…one of our top sending referral services: lowest bounce rate, the highest number of pages per session and second highest session duration. With this in mind, we’ll be working with colleagues to put more into our CUG profile. Taking this more data-focused approach hopefully allows us to concentrate resource where we feel it can make a difference.”Phill Gray Deputy Director (Recruitment & Conversion), York St John University FEBRUARY 2018

“When planning our marketing activity, the key consideration is always making value-based decisions and looking for a good return on investment from our marketing spend. Faced with a choice of platforms, Whatuni has emerged as the best value and most effective option. Our analytics reveal that traffic delivered from Whatuni is of a much higher quality than other platforms: a lower bounce-rate, more relevant visitors spending nearly twice the time on our site, and looking at twice the amount of content. Critically, the proportion of those booking open days, requesting prospectuses and making applications is much higher than other platforms.”

Richard Brown, Marketing Manager, Norwich University of the Arts MARCH 2018

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GET IN TOUCH

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Call us:

020 7384 6000

Email us:

ukclientpartnerships@idp-connect.com

Across the web

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