UK ADVERTISINGEXPORT GROUP

Your Invitation to be part ofUK Advertising’s global marketingand business development drive

WHY JOIN?

This is a unique opportunity togrow your business through exports

Be part of a cohort of ambitiousUK advertising and marketingservices companies

Get in-depth specialist supporton building your export revenue

Be profi led as a key companyfor support by UK Governmentand its export ambitions for UK

The annual subscription to be a part ofthe UK Advertising Export Group is £2,500.

TO SECURE YOUR PLACE, PLEASE CONTACT:Sharon.LloydBarnes@adassoc.org.uk020 7340 1100

Be with a peer group that canprovide support, knowledge and introductions to turbo-charge your international growth

Be part of an ongoing marketingcampaign that is generating nationaland international profi le

Help UKAEG assert the strategicimportance and economic valueof advertising to the wider UKCreative Industries Council (CIC)and Creative Industries Trade and Investment Board (CITIB)

UK Advertising Export Group is backed by:

WHO SHOULD JOIN UKAEG?

Whether your business involves advertising, communications, marketing services, production or ad tech, if you want to be part of the industry drive to increase exports, support the international growth of advertising and marketing services and build onthe UK’s position as the global hub for advertising, join UKAEG.

In 2020, we are launching the UK Advertising Export Group (UKAEG) to grow exports of advertising and marketing services around the world, support the international growth of UK advertising and marketing services companies and build on the UK’s position as a global advertising hub.

The UK’s creative industries made a record contribution to the economy in 2017, breaking through the £100bn mark for the first time according to Government figures. The value of the creative industries to the UK has also grown at nearly twice the rate of the economy since 2010. Advertising is a crucial component of the creative industries and its success overseas saw exports of advertising services reach £6.9bn according to the latest available figures, an increase of 18% on the year before, giving the UK the largest trade surplus in Europe for this sector.

The UK Advertising Export Group is an industry partnership with UK Government, backed by a projected £1M annual promotional budget to accelerate profile and lead generation opportunities in key international territories including China, Japan, South Korea, North America and Europe.

The aim of UKAEG is to support the international growth and exports of UK advertising and marketing services companies by 50% by 2023, in line with wider creative industries targets in the Government’s sector deal and build on the UK’s position as a global advertising hub.

The group’s launch follows a successful 18 months for the UK advertising industry’s

Promote UK which has supported more than 100 companies at major industry events around the world including this summer’s Creativity Is GREAT campaign at the Cannes Lions International Festival of Creativity. It also serves to harness the brilliant work of organisations such as the APA and IPA in showcasing the UK’s status as the global hub for advertising to a worldwide audience.

The time has come to scale the proposition into a truly global marketing and business development drive for UK advertising.

The UK Advertising Export Group will do this through a combination of digital marketing and event-based activities across a calendar year, aligning key moments for the international advertising industry with the UK Government’s own activities such as the Dubai Expo 2020 and the British presence at the Tokyo 2020 Olympics. It will also leverage the extensive opportunities presented bythe Department for International Trade and UK embassies around the world. The companies being invited to join the UK Advertising Export Group represent a broad selection of the talent and capabilities of the UK advertising and marketing services landscape.

MEMBERSHIP BENEFITS

A profile, case study and opportunity to post thought leadership content in the new digital showcase, as well as in the annual guide which will be distributed to UK embassies around the world

Support and guidance for your business in becoming an exports advocate for UK Government’s ‘If we can, you can’ campaign

Digital marketing support across social media channels including LinkedIn, Twitter and Instagram from the Department for International Trade’s specialist team and also from the UK advertising industry bodies

Social media assets developed exclusively for you as a member of the Group

A place on the UK advertising industry’s new bespoke Export Accelerator – an online tool which will provide specialist advice and guidance to support your international growth plans

Invitation to a quarterly planning meeting with the UKAEG team (and fellow companies) to support the development of the promotional campaign

Insights and early access to showcase plans at major industry events such as SXSW, Shanghai International Advertising Festival, Cannes Lions

Invitation to present your company at a key event during the calendar year

Inclusion in the UK advertising industry’s Export Month (March) and its Export Report released that same month

Support via bespoke media partnerships being developed within international business media and industry titles

Be part of the UK Advertising Export Group’s cross-industry drive to position the UK as the global advertising hub for export and inward investment.