uj department of graphic design, honours lookbook 2014
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UJ DEPARTMENT OF GRAPHIC DESIGN | HONOURS LOOKBOOK
2014#01ISSUE
https://www.behance.net/ujgraphicdesign
EDITION #
/
Welcome to the UJ Department of Graphic
Design’s Honours Lookbook 2014. The work,
processes and experiments presented are
just a tiny sample of what we’ve been up to
this year. We hope it gives you an idea of
the programme’s themes, and the spirit of
energy and innovation that drive them.
If you would like to look to see more work,
learn about our awards, or look about one of
the projects in more detail, please check out
our UJ Behance Team Page at:
https://www.behance.net/ujgraphicdesign
or contact:
PREFACE
| No 32014
FORWARD //04
THE GRADUATES //05
AT WORK //08
THE PRACTICAL PROGRAMME //10
LOOKBOOK //13
Cover image by Stephanie Rous
CONTENTS
No 4 | 2014
In January 2011 fifty brave students
registered for the very first BA degree to
be offered by the Faculty of Art, Design
and Architecture (FADA) at the University
of Johannesburg. I taught this group
Design Studies and remember them as
enthusiastic, bright and eager to learn about
design history, theory and criticism. In 2014
nine even more courageous students from
this group was selected and completed the
first Honours degree to be offered at FADA
specialising in Communication Design.
The publication you hold in your hands
is a record of this first group of Honours
students’ work and as you will see they
have created designs of an exceptionally
high standard. The work is challenging and
creative and shows how communication
design can be used for the benefit of society.
The quality of the work also affirms the
dedication, passion and expertise of the
team of lecturers who guided them on their
Honours journey in 2014.
So join us in celebrating the work of these
fearless students. They have paved the way
for others and it is going to be a hard act to
follow!
Professor Deirdre Pretorius
D Litt et Phil (Historical Studies)
Head of Department of Graphic Design,
Faculty of Art, Design and Architecture
(FADA) University of Johannesburg
FORWARD
| No 52014
KEGA SETHUSHA
Research Title: Heritage,
rhetorically speaking: A
study of the street name
changes in the Tshwane
CBD
NDUMISO BUTHELEZI
Research Title: MIA
STEPHANIE ROUS
Research Title:
National identity
constructed in South
African airline branding.
THE GRADUATES
No 6 | 2014
NAROSHNEE GOVENDER
Research Title:
The art of persuasion:
Discovering the various
modes of rhetoric used
by the DESIS network to
promote design for social
change.
YOLANDA JACOBS
Research Title: Challenging
the stereotypical
conceptions of gender in
South Africa: Undercover
with Ninja and Yo-Landi
Vi$$er.
KHETHIWE MAKHUBO
Research Title: A social
semiotic examination
of how the texual and
visual language of illegal
outdoor adverts of herbal
medicine and spiritual
healing services found at
the Wanderes taxi rank, in
Johannesburg’s central
business district (CBD),
communicate notions of
masculinity.
THE GRADUATES
| No 72014
CHEVAUN TOWELL
Research Title:
How are representations of
masculinity in terms of the
male body constructed on
the covers of South African
Men’s Health magazine?
JACQUI PROENCA
Research Title:
Me, my selfie and I: An
investigation into whether
the selfies shared on social
media are meaningful
forms of self-expression
and the communication of
personal identity.
YUNISHA NAIKER
Research Title:
The Imagined Roman
Empire: The construction
of a South African national
identity at Emperors
Palace.
THE GRADUATES
No 8 | 2014AT WORK
| No 92014 AT WORK
No 10 | 2014THE PRACTICAL PROGRAMME
DESIGN THINKING
DESIGN FOR PARTICIPATION
Based on the OpenIdeo platform, and
utilising the framework of the Design Indaba
Your Street Competition, students were
asked to identify and solve a community
issue within their own neighbourhoods.
Due to the open-ended nature of the user-
centered question, solutions could fall
within/across a number of Communication
Design areas, with outcomes including a
rain to drinking water filtration system, a
firewood transporter, a pop-up bus stop and
and an exposed wiring safety awareness
campaign for the Johannesburg CBD.
In 2013 the City of Johannesburg adopted
Food Resilience Strategy as one of its key
priorities in its integrated development
plan. The programme seeks to generate
employment and sustainable livelihoods
as a key part of food security. Within this
framework, students were tasked with
working alongside various members of the
Soweto Farmers Forum to solve community
based problems; for instance recruitment
of members to the Forum, branding,
marketing, nutritional education on produce,
guides to improve farming practice, and
budgeting.
| No 112014 THE PRACTICAL PROGRAMME
CRAFTING (ISTD)
SELF-REFLEXIVITY
Students were tasked with answering
an International Society of Typographic
Design’s 2014 Student Assessment brief.
The ISTD views typography as part of a
holistic communication design paradigm –
deliberately breaking the perceived tradition
of the typo/graphic designer as a narrow
provider of visual skills. Themes included
PROTEST!, an Art School Manifesto, and
Paper Messengers.
Students were asked to self-reflexively
situate themselves within the wider context
of the field of Communication Design and
the ‘industry’. Utilising various concepting
techniques, they then had to ask the
questions, “who am I as a communication
designer” and “what does my audience
need to understand about me”. Students
then devloped a positioning statemtent,
and an innovative, convincing method to
communicate this to san identified target
market. This project took various forms
including a portfolio of work, a website, the
launch of a clothing brand and so on.
No 12 | 2014THE PRACTICAL PROGRAMME
RESEARCH-LED PRACTICE
Students were tasked with utilising a
research-led appraoch to practice based on
their Honours research essays. Based on
this, students designed their own objectives,
target market and brief. Results included
a photo-essay on masculinity, a satyrical
critique the concept of the Utopia, and
primary research map of explring opinions
around road name changes in Pretoria.
| No 132014 LOOKBOOK
No 14 | 2014DESIGN THINKING | YUNISHA NAIKER & NAROSHNEE GOVENDER
| No 152014 DESIGN THINKING | YUNISHA NAIKER & NAROSHNEE GOVENDER
No 16 | 2014DESIGN THINKING | CHEVAUN TOWELL
| No 172014 DESIGN THINKING | YOLANDA JACOBS
No 18 | 2014DESIGN FOR PARTICPATION | JACQUI PROENCA
| No 192014 DESIGN FOR PARTICPATION | JACQUI PROENCA
No 20 | 2014DESIGN FOR PARTICPATION | NAROSHNEE GOVENDER
| No 212014 DESIGN FOR PARTICPATION | NAROSHNEE GOVENDER
No 22 | 2014CRAFTING (ISTD) | CHEVAUN TOWELL
| No 232014 CRAFTING (ISTD) | KEGA SETHUSHA
No 24 | 2014CRAFTING (ISTD) | YUNISHA NAIKER
| No 252014 CRAFTING (ISTD) | YUNISHA NAIKER
No 26 | 2014CRAFTING (ISTD) | YUNISHA NAIKER
| No 272014 CRAFTING (ISTD) | YUNISHA NAIKER
No 28 | 2014
| No 292014
No 30 | 2014CRAFTING (ISTD) | NDUMISO BUTHELEZI
| No 312014 CRAFTING (ISTD) | STEPHANIE ROUS
No 32 | 2014CRAFTING (ISTD) | STEPHANIE ROUS
| No 332014 CRAFTING (ISTD) | STEPHANIE ROUS
No 34 | 2014SELF-REFLEXIVITY | CHEVAUN TOWELL
| No 352014 SELF-REFLEXIVITY | CHEVAUN TOWELL
No 36 | 2014SELF-REFLEXIVITY | YOLANDA JACOBS
| No 372014 SELF-REFLEXIVITY | YOLANDA JACOBS
No 38 | 2014SELF-REFLEXIVITY | JACQUI PROENCA
| No 392014 SELF-REFLEXIVITY | JACQUI PROENCA
No 40 | 2014SELF-REFLEXIVITY | KEGA SETHUSHA
| No 412014 RESEARCH-LED PRACTICE | CHEVAUN TOWELL
No 42 | 2014
| No 432014
No 44 | 2014SELF-REFLEXIVITY | KHETHIWE MAKHUBO