ufone presentation marketing)

7/31/2019 Ufone Presentation Marketing)

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Presented by:

Muhammad Raza


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Mission Statement of a Company

To become the best cellular communication

option available in the country for

U


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History of Ufone

Pakistan Telecom Mobile Limited (PTML) is a wholly owned subsidiary of Pakistan

Telecommunication Corporation Limited (PTCL) that started its operations in

January 2001 under the brand name Ufone.

As a result of PTCLs privatization, Ufone became a part of the Emirates

Telecommunication Corporation Group (Etisalat) in 2006.


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Ufone has network coverage in 10,000 locations and across all major highways ofPakistan.

Ufone currently caters for International Roaming to more than 260 live operatorsin more than 150 countries.

Ufone also offers Pakistans largest GPRS & blackberry Roaming coverage availablewith more than 150 Live Operators across 105 countries.


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More recently, Ufone has become a focused and intensive leader in VAS,constantly introducing innovative services, which have been the first of their kindin the Pakistani cellular industry.

As the world of telecommunications advances, Ufone promises its customers tostay ahead, developing and evolving, to go beyond their expectations, because atUfone, its all about U.


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Segmentation & Target Market

Cellular phones are the technology of new era, the 21st century. These cellular

phones are the main focus of our youngsters. All the cellular companies are

targeting The Youth one way or other. Ufone is no longer a follower in this race. Its

main focus is THE YOUTH of Pakistan which is its Target Market.

Target marketing strategy

Ufone has always been targeting Youth Market by using young

brand endorsers or ambassadors. It always brings such packages and offers that

precisely meet the needs of our young people. No doubt it has also launched

packages, brands and offers for working people, business class, ladies and aged

ones. Ufone seeks to target masses in the long run..


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Positioning

Positioning is the process of creating an image of companys brand in the mind of

market. Companies position themselves emotionally, functionally or on the basis

of brand quality.

Ufones positioning strategy:

Ufone changed the image of mobile phones from a luxury only

affordable by the elite, to a necessity affordable by the common man. Since its

inception, Ufone has positioned its brand for MASSES on the basis of services it

is providing and its lowest call rates. It makes them believe that it satisfies the

needs of everyone (viz all classes, age & genders). It tells them that Ufone is there

when anybody needs it. The brand name UFONE itself is a positioning statement.


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Market Share December 2011

Mobilink;

28.94%

Ufone; 26.03%

; 19.73%

Warid,17.05%

Zong, 8.25%


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Marketing Analysis

S

W

O

T


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Marketing Planning


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Marketing Implementations


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Marketing Control


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Brand Extension

Ufone kiosk:

Ufone can surprise their competitors through the introduction of "kiosk" Ufone.These are like ATM machines and will service 24 hours a day to subscribers Ufone

to charge the balance.

PTCL Bills Payment:

Now pay your PTCL bills at all Ufone outlets!To make life more convenient for U, Ufone franchises and UShops will be accepting

all your PTCL bill collections

HTC

Dare to be different with the HTC Incredible S, which is all U want in a mobilephone and more including the phenomenal Android OS. Learn about the fab

features that come with your HTC that make it quietly brilliant. Get this incredible

device only from Ufone for a special rate of Rs. 45,999, when U switch to Ufone

Post pay.


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Continued

Experience U-Android

Ufone Android Handsets

Ufone brings 3 absolutely amazing smart phones with the worlds most dynamic Android

operating system from Google,making these devices a complete treat for U. Packed withtop-notch features such special Google applications, a social networking hub and Android

Market, U can enjoy your powerful Android smart phones wherever U go!


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Continued

Ufone is the only Telco brand in Pakistan to have been shortlisted for 'The Best

Brand 2010'.

Ufone has been nominated for the Best Brand Award by the World

Communication Awards (WCA) committee

This nomination follows an earlier nomination of Abdul Aziz, CEO & President

Ufone for the Best CEO of the Year Award 2010

Ufone is one of seven companies worldwide, and the only one in Pakistan to have

been shortlisted for The Best Brand 2010.

It is proud to have an efficient customer service and friendly to 21 company-

owned sales and customer service centers and nearly 250 franchisees throughout

the country.


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Recommendations

Ufone is one of the best cellular company in Pakistan but Ufone have to updatetheir billing system for postpaid customers.

Franchises are not sufficient to meet the needs of IT customers.22

Ufone must develop some new franchises in remote areas.

After the arrival of China Mobile in cellular industry , Ufone is facing strong

competition. Ufone must develop strategies to counter their strategy and to

survive in the market.

It should introduced International SMS packages

Sponsor events (food festivals, drag racing etc)

3 way video conferencing


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Any Queries


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Thank U for your time

ufone presentation marketing)

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