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sponsorship information

Taste of the Good LifeA fund raising event to support the UC Davis Good Life Garden at the Robert Mondavi Institute.

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Sal GenitoDirectorGrounds & Landscape ServicesUniversity of California, DavisOne Shields AvenueDavis, CA 95616Tel: 530-752-1691Fax: 530-752-9631Email: smgenito@ucdavis.edu

Tricia MeisterDevelopment ChairUC Davis Good LIfe GardenTel: 916-799-6600Email: TL-Meister@sbcglobal.net

Lina LayiktezDirectorConference & Event ServicesUniversity of California, Davis442 Memorial UnionDavis, CA 95616Tel: 530-752-4552Email: lclayiktez@ucdavis.edu

Katie HetrickSpecial Projects Communications ManagerGrounds & Landscape ServicesUniversity of California, DavisOne Shields AvenueDavis, CA 95616Tel: 530-754-4134Fax: 530-752-9631Email: kfhetrick@ucdavis.edu

April 1To take full advantage of all the marketing and promotions included with your sponsorship package you will want to confirm your participation by April 1.

September 1We will be accepting sponsorship commitments through September 1, 2011.

Contact Information

Sponsorship Deadlines

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“UC Davis: Taste of the Good Life”--A day-long celebration showcasing the impact of UC Davis on the world of high-quality cuisine, wine and beer. Attendees will not only have the opportunity to savor the natural bounty of what Northern California’s farms and fields have to offer, but participate in a cornucopia of hand-on educational and tasting experiences taught by world-renown UC Davis faculty, top area chefs, and successful entrepreneurs of all things edible.

UC Davis is a powerhouse of a public research university, with a constellation of programs and interdisciplinary research initiatives found nowhere else. Some of UC Davis’ distinctions are highlighted here.

• 9th among public universities nationwide (U.S. News & World Report 2010).

• 6th among all U.S. universities based on their contributions to society (Washington Monthly 2010).

• 3rd among UC campuses and 35th among universities nationwide for “best education,” as rated by high school counselors (U.S. News & World Report 2010).

• 16th among “America’s 100 Greenest Schools” (Sierra magazine 2010).

• 10th in research and development expenditures among U.S. public universities and 16th among all universities nationwide (National Science Foundation, 2007–08).

About UC Davis

About the Event

UC Davis is a powerhouse of a public research university with a constellation of programs and interdisciplinary research initiatives found no where else.

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The UC Davis Taste of the Good Life is a destination event attracting high-profile attendees who support local food production; aficionados of beer, wine and culinary trades; affluent consumers located throughout our local Northern California community; UC Davis faculty, staff, students, alumni and supporters. By becoming a sponsor you will:

• Affiliate your business with one of the nations top public universities

• Gain cachet by affiliating your brand with a high-end consumer event targeting affluent food, wine and beer enthusiasts

• Broaden the market’s awareness of your products and services

• Reinforce loyalty with current consumer relationships

• Find new, quality customers

• Gain exposure among food, wine and lifestyle media

• Increase market awareness of your product by providing samples

• Increase sales by participating in our ‘Taste Good Life Shopping Experience’ where consumers are first introduced to your business; invited to taste and encouraged to buy.

• Grow your Northern California consumer marketing base

• Network with other businesses in your category

• Increase consumer support by participating in a local event

• Link your business to one of the nations top public research universities

The UC Davis Good Life Garden features a 5,000 SF edible demonstration garden complete with in-terpretive signage that focuses on the relationship between good food and good health; informative facts about the food we grow; and, gardening tips.

Why become a sponsor?

Sample promotional materials from past UC Davis Good Life Garden events.

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www.goodlifegarden.ucdavis.edu

Seeds of ChangeThank you to Seeds of Change for providing the organic seeds that made this garden grow to what it is today. Their mission to help preserve biodiversity and to promote sustainable, organic agriculture is an inspiration to the Good Life Garden. For more information:www.seedsofchange.com

contact information The UC Davis Good Life Garden is part of UC Davis

Facilities Management: Buildings and Grounds Division.

The garden is located in the courtyard of the Robert

Mondavi Institute for Wine and Food Science on the

University of California, Davis campus.The Buildings and Grounds Division is located at:3333 Cushing WayDavis, CA 95616Tel: (530) 752-6741email: goodlifegarden@ucdavis.edu

For more information visit:www.goodlifegarden.ucdavis.edu

Rather than install a traditional, static landscape, UC Davis

Facilities Management: Buildings and Grounds collaborated

with the Robert Mondavi Institute for Wine and Food

Science and Seeds of Change to create an interactive space

for outreach, research, and education. As a result, the UC

Davis Good Life Garden contains an ever-changing edible

landscape of seasonal vegetables, herbs and flowers.The Good Life Garden aims to educate the public on how to

buy and plant seasonal vegetables for the best taste and highest

nutritional content. Each season the garden’s planting list will

be available online along with information on how to grow,

harvest, buy, and cook the various plants, herbs, and fruits

found in the garden.

about the garden

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UC DAVIS DEDICATIONS

dedications.ucdavis.edu

Give a Gift of Campus HistoryCommemorate a special event for a loved one, celebrate a momentous occasion, or recognize a person or organization that made a difference on campus or in the community with a UC Davis tree or bench dedication.Visit our Web site or call us for more information about this program and the multiple packages we offer.

FACILITIES MANAGEMENTBuildings & Grounds

FACILITIES MANAGEMENTBuildings & Grounds

One Shields AvenueDavis, CA 95616530.752.6741

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goodlifegarden.ucdavis.edu

For more information about how to reserve the UC Davis Good Life Garden visit our Web site:

or call us at 530-752.6741.

The tools where we market this event to potential attendees will be the same place where they will see your support! Following is a list of materials and placements where UC Davis Taste of the Good Life will focus its marketing promotions:

Traditional marketing• Radio, print and television advertising

• Local and national media partnerships

• Public relations and media outreach through UC Davis University Communications

• Public relations and media outreach through outside agencies

Print marketing• Direct mail postcard to targeting list: 15,000

• Event brochure: 5,000

• Posters (in restaurants, retailers, wineries and breweries): 500

• Program (on-site description of vendors and activities): 1500

Internet marketing• UC Davis Good Life Garden website

• UC Davis Good Life Garden blog

• Local food and wine related blogs

Email marketing• 1,215 subscribers of the UC Davis Good Life Garden newsletter list

• 1,200 subscribers to the Robert Mondavi Institute for Wine and Food Science list

• 500 subscribers to the Slow Food Yolo list

• ______ subscribers to the California Aggie Alumni Association list

• 5,000 subscribers to the California Master Gardener list

• Local food and wine related blogs

• Marketing support from local convention and visitors bureaus

• Cooperative partnerships with other UC Davis academic and administrative entities

Campus marketingThe weekend this event is taking place coincides with ‘Freshman Move-in.’ We will be promoting this event to the parents of our incoming class of 5,000 freshman. In addition, this event will be marketed extensively to our campus constituents both in Davis and Sacramento. Here are the audience numbers:

• Students: 32,153 (Fall 2010)

• Faculty & Staff: 30,770 (Fall 2009)

Partnership cross-marketingUpon establishing relationships with various sponsors and friends

we will work to cross promote this event to their audiences and vice versa. We have already established this type of partnership with Golden Gate Restaurant Association—promoter for the annual San Francisco Chef Event and the Sacramento Natural Foods Co-op.

Marketing & Promotion Support

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Sensory Theatre

RMI South

RMI North

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Chef Experience Classroom

Vendor Layout & Locations

Proposed Event Layout

The main location of ‘UC Davis Taste of the Good Life’ will be on the grounds of the UC Davis Good Life Garden located in the courtyard of the Robert Mondavi Institute for Wine and Food Science. This facility is located just off Interstate 80 (the UC Davis exit)and is convenient to a large parking lot.

The approximately 1200 visitors of this event will have their choice of visiting a variety of areas within this one locale. For more information about the events please see the following page titled ‘Events at a Glance.’

Events-At-A-Glance

Taste of CaliforniaFounders of UC Davis promoted the ideal of California brought to social and economic maturity through agriculture. What better way to commemorate this historic vision than by sampling seasonal, locally-produced, gourmet food offered by the areas top entrepreneurs.

Wine TastingTo highlight the role that UC Davis’ has played with California’s success as a premier wine-producing region, this event will feature the wines of 15 local vintners which guests are welcomed to sip, savor, and purchase throughout the day.

Beer TastingDid you know that UC Davis is the only public university in the United States offering an accredited four-year program in brewing science? To honor our impact on this popular, yet complex beverage, UC Davis Taste of the Good Life will feature beers from 12 local breweries which ticket-holders are invited to taste and purchase throughout the day.

Olive Oil TastingUC Davis has the only accredited tasting panel in North America with the ability to certify the quality of olive oil. With that, it’s no wonder this event will feature the olives and olive oil of at least 8 local olive and olive oil producers that guests will be able to test and take home.

Farm to ForkFresh, organic produce—it’s more than a Farmer’s Market; it’s the foundation for every great dining experience! Attendees are invited to source for their own home kitchen, the bounty which supplies the finest chefs in the area.

Photograph detail of main event lawn

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Chef ExperienceWhen attendees purchase their tickets to Taste of the Good Life Event, they will also have the option to include a variety of ‘Chef Experiences’ to their ticket.

These classes will be held in the RMI Sensory Building’s Teaching Kitchen Classroom where attendees will learn and cook alongside nationally-recognized celebrity chefs and local culinary stars.

Sensory SeminarsWhen attendees purchase their tickets to Taste of the Good Life Event, they will also have the option to include a variety of ‘Sensory Seminars’ to their ticket.

These classes will be held in the RMI Sensory Building’s Sensory Theatre where attendees will taste and learn on a variety of specialized topics including the taste characteristics of wine, cheese, chocolate and olive oil.

Winery, Brewery and Food Processing Facility ToursIncluded in the ticket price, attendees will have the opportunity to tour UC Davis’ state-of-the-art winery, brewery and food processing facility. This building is the only of its kind to receive LEED platinum status (Leadership in Energy & Environmental Design).

Good Life Garden ToursThroughout the day attendees will be invited to participate in a self-guided tour of our celebrated edible demonstration garden and view first hand what this day-long event is supporting. Those wishing to have an opportunity to learn more can engage with the garden’s landscape designer, Master Gardeners and organic seed experts.

Events-At-A-Glance (con’t)

In-depth seminars about cheese, cheese tasting and pairing.

View of the UC Davis Good Life Garden and the RMI South Building.

Chef teaching class in the RMI Sensory Kitchen.

Barley from our ‘Brewing & Malting’ garden bed

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UC Davis Good Life GardenRather than install the traditional, static landscape, UC Davis Grounds and Landscape Services collaborated with the Robert Mondavi Institute for Wine and Food Science to create an interactive space for outreach and education.

Sponsorship funding directly assists the continued care of this unique space which has, in two short years, become a showpiece for the RMI, university, local community, and symbol of the importance between good food and good health.

UC Davis Robert Mondavi Institute for Wine and Food ScienceIn 2001, Robert Mondavi, renowned California wine producer, made a personal gift of $25 million to enable to construction of a 130,000 square foot state-of--the-art academic complex that now houses two of UC Davis’ premier academic departments: Food Science and Technology, and Viticulture and Enology.

Sponsorship funding of this event will help support the programs that enable the RMI to continue its leadership role as a global innovator in university-based wine and food sciences research, education and outreach.

Davis Farm to SchoolFarm to School brings healthy food from local farms to school children nationwide. The program teaches students about the path from farm to fork, and instills healthy eating habits that can last a lifetime.

Sponsorship funding of this event will help support the programs that connect schools and local farms, improve student nutrition, and support California farmers.

Beneficiaries

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Sponsorship Opportunities All sponsorship opportunities can be a combination of in-kind donations and gift dona-tions. All sponsors agreeing to contribute to this first annual event will be eligible to receive this introductory pricing on future “UC Davis Taste of the Good Life” events through 2013.

Platinum Sponsor Cost: $5000Number available: 1

• Entireeventnamingrights, e.g., Your Name Here sponsors ‘UC Davis Taste of the Good Life’ event

• Sponsorship of the Culinary Kitchen classroom for the day of the event.

• 12 general admission tickets to the event ($600 value)• Rental space reservation fee waived for use of UC Davis

Good Life Garden (dependent on availability) for a period of one year. One year time frame TBD. ($1,320 value)

• Booth space at event to provide ‘tastes’ of your business and conduct sales ($500 value)

• 2 reserved tables (seats 16) located under the tent on the main event lawn including placard with your business logo.

• Acknowledgement from the event stage every hour on the event day.

• Top sponsor recognition, along with our media sponsor, in size and placement on the homepage of our event website, all other collateral and outreach instruments prior to and on the event day, including the front side of the event credential/badge worn by every attendee.

• Promotion on the Good Life Garden and Taste of Good Life websites from commitment date to 8 months after the event and 24 promotions via the Good Life Garden blog, Facebook and Twitter account.

• Top tier logo placement on the Good Life Garden brochure for one year. This brochure is located in the garden and is free to visitors. Approximately 2000 brochures are printed and distributed to visitors each year.

Gold Sponsor Cost $3000Number available: 10

• 8 general admission tickets to the event ($400 value)• Booth space at event to provide ‘tastes’ of your business and/or conduct sales ($500 value)• 1 reserved table (seats 8) located under the tent on the main event lawn• Acknowledgement from the event stage 4 times throughout the day• Acknowledgment as featured vendor of one of our Chef Experience Classes or Sensory Seminars. (Your class or seminar selection

is on a first come, first served basis.)• Top sponsor recognition, along with our media sponsor, in size and placement on the homepage of our event website, all other

collateral and outreach instruments prior to and on the event day, including the front side of the event credential/badge worn by every attendee.

• Promotion on the Good Life Garden and Taste of Good Life websites from commitment date to 4 months after the event and 12 promotions via the Good Life Garden Blog, Facebook page and Twitter account.

• Secondary logo placement on the Good Life Garden brochure for one year. This brochure is located in the garden and is free to visitors. Approximately 2000 brochures are printed and distributed to visitors each year.

Media SponsorsCost: In-kind; individually determinedNumber available: 2 (broadcast & print)

• Dual sponsorship of Sensory Seminar classroom for the day of the event.

• 12 general admission tickets to the event ($600 value)• Rental space reservation fee waived for use of UC Davis

Good Life Garden when available for a one year time period. One year time-frame TBD. ($1,320 value)

• Booth space at event to provide ‘tastes’ of your business and conduct sales ($500 value)

• 2 reserved tables (seats 16) located under the tent on the main event lawn including placard with your business logo.

• Acknowledgement from the event stage every hour on the event day.

• Top sponsor recognition, along with our platinum sponsor and co-media sponsors, in size and placement on the homepage of our event website, all other collateral and outreach instruments prior to and on the event day, including the front side of the event credential/badge worn by every attendee.

• Promotion on the Good Life Garden and Taste of Good Life websites from commitment date to 8 months after the event and 24 promotions via the Good Life Garden blog, Facebook and Twitter account.

• Top tier logo placement on the Good Life Garden brochure for one year. This brochure is located in the garden and is free to visitors. Approximately 2000 brochures are printed and distributed to visitors each year.

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Silver SponsorCost $2000Number Available: 15

• 4 general admission tickets to the event ($200 value)• Booth space at event to provide ‘tastes’ of your business

and conduct sales ($500 value)• Acknowledgement from the main stage 2x on event day• Third-tier sponsor recognition, in size and placement on

the homepage of our event website, all other collateral and outreach instruments prior to and on the event day, including the backside of the event credential/badge worn by every attendee.

• Promotion on the Good Life Garden and Taste of Good Life websites from commitment date to 4 months after the event and 4 promotions via the Good Life Garden Blog, Facebook page and Twitter account.

• Third tier logo placement on the Good Life Garden brochure for one year. This brochure is located in the garden and is free to visitors. Approximately 2000 brochures are printed and distributed to visitors each year.

If your business would like to support “Taste of the Good Life,” in-kind donation support is needed in the following areas. Your donation may automatically qualify your business for a corresponding level of

sponsorship support. In-kind and monetary support may also be combined to meet your target sponsorship levels.

• Wine / beverage glasses• Commemorative posters• Branded Lanyards• Commemorative T-shirts

• Program and poster printing• Tent Rental and set-up• Disc Jockey/Music/Band

In-Kind Donation Support Needed

Friend SponsorCost $700Number Available: 35

• 2 vendor tickets to the event.• Booth space at event to provide ‘tastes’ of your business

and conduct sales ($500 value)• Fifth-tier sponsor recognition, in size and placement on

the homepage of our event website, all other collateral and outreach instruments prior to and on the event day, including the backside of the event credential/badge worn by every attendee.

• Promotion on the Good Life Garden and Taste of Good Life websites from commitment date to day of event.

Bronze SponsorCost $1000Number Available: 25

• 2 general admission tickets to the event ($100 value)• Booth space at event to provide ‘tastes’ of your business

and conduct sales ($500 value)• Fourth-tier sponsor recognition, in size and placement

on the homepage of our event website, all other collateral and outreach instruments prior to and on the event day, including the backside of the event credential/badge worn by every attendee.

• Promotion on the Good Life Garden and Taste of Good Life websites from commitment date to day of event.

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Scenes from Past UC Davis Good Life Garden Events