u-verse online presentation
TRANSCRIPT
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AT&T U-verse Online®
a smarter way to watch
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making
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there was 57 channelsand nothin’ on” ~Bruce Springsteen
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finding something towatch can be tough
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for years we’ve tried tomake it less so
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1998TiVo Suggestions
arrive
1953TV Guide published
1956remote control
introduced
1981on-screen
program guides appear
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yet we still can’t decideon anything
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if deciding is the hardest part, let’s make that easier
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know what you like
hi, Christhere are 2 newepisodes ready
for you!
What you’ve watched, what you’ve recorded at home and what’s waiting in your online queue. We’re talking an intuitive experience.
U-verse Online should
recommendby mood
how are youfeeling today?
Tell it how you feel and it’ll show you what to watch. One
day, you won’t even have to do that — it’ll know by
monitoring your social feeds.
U-verse Online should
make suggestions based on time of day
In the morning, get sports highlights with your coffee. Over lunch, a half-hour comedy to go withyour leftovers.
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pm
U-verse Online should
tell you whatfriends love most
Friends are always recommending movies and shows. Now when they talk
about something on Twitter or Facebook, it’ll appear on your page.
U-verse Online should
while we’re at it...
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also reward your viewing
Unlock special content and win prizes — the more you interact, the more you’ll get. It’s that easy.
U-verse Online should
let you shareclips you create
Assemble your own show highlights, program your own channels and enjoy other ways to make the content yours.
U-verse Online should
go anywhereMove content from your TV to your phone or add a set-top box that serves up programming just for you (because it knows you’re sitting in front of it).
U-verse Online should
U-verse Online should do all this, because...
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doesn’t
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doesn’t
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doesn’t
here’s how we’llmake it happen:
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U-VERSE ONLINEThe goal of U-verse Online is to put the user in control of their entertainment experience across all devices. This is achieved by focusing on the areas highlighted in the map below.
Set TopKEY: Desktop Mobile Tablet
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MOOD RECOMMENDATIONSUsers can discover new content by revealing their mood. Moods can range from basic (“Romance” = Sleepless in Seattle) to specific (“whimsical” = Big Fish).
Set TopKEY: Desktop Mobile Tablet
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DEVICE/USER DETECTIONUsers create a profile that houses their preferences, custom playlists and calendar/reminders. They can also see friends’ profiles to discover new content.
Set TopKEY: Desktop Mobile Tablet
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U-VERSE CLOUDSyncs all of a user’s U-verse devices so they can access their profile, complementary content, purchased movies/shows, and live content. Also enables the transfer (flicking) of content between devices.
Set TopKEY: Desktop Mobile Tablet
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GAMIFICATIONUsers check-in to shows and movies, participate in trivia and other challenges, and collect points/badges to unlock exclusive content.
Set TopKEY: Desktop Mobile Tablet
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REINVENTED SCRUBBERThe new scrubber includes tools that enhance the user’s viewing experience, including heat mapping, viewer comments, and the ability to cut clips.
Set TopKEY: Desktop Mobile Tablet
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the impact will be
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improved discoverythe impact will be
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improved discoverythe impact will be
greater engagement
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improved discoverythe impact will be
greater engagementbetter retention
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improved discoverythe impact will be
greater engagementbetter retentionplus new subscribers
AT&T U-verse Online:®
it’s tuned to you
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the new
VISIONING/DIGITAL
ROADMAP
weeks: 1-4
CONCEPTUAL DESIGN
weeks: 5-8
EXPERIENCE DESIGN
weeks: 8-15
CREATIVE DESIGN
weeks: 13-23
USABILITY TESTING
weeks: 22-26
FINAL STEPS
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Scope, Timing & Cost
Development of experience strategy across desktop, tablet, mobile
Competitive analysis
Ideation
Initial creative boards
Two distinct concepts consisting of home page and select interior pages
Interaction flows for selected concept
Wireframes for desktop, tablet and mobile
Content strategy
Visual designs (comps) for 3 screens: desktop, tablet and mobile
Build guide for handoff
Prototype development
Test plan
Scenario development
Reporting (usability findings)
Functional specs
Delivery of PSD files
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TOTAL COST: $1,200,000
Thanks!
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