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U N I Q U E PA R T N E R S H I P O P P O R T U N I T Y

Established in 2006 the Amgen Tour of California is an international, world-class cycling road race that features the top elite professional teams and athletes from around the world. It has grown to become the largest professional cycling race in North America, the largest annual spectator sporting event in California, one of the most important cycling events in the world, and aspectacular forerunner to the Tour de France.

KEY METRICS• The Amgen Tour of California is broadcast in over 200 countries and territories worldwide• Global audience of 16.6 million viewers (+47% from 2016)• 5.89 billion online, print, and broadcast media impressions (+9% from 2016)• Facebook, Twitter, & Instagram achieved over 85M total reach• Website Traffic 2,401,908 page views / 1,154,537 sessions

PROFESSIONAL FIELD OF RIDERS• Representing 33 countries, Tour de France contenders, world champions, Olympic medalists

DEMOGRAPHICS & SPENDING HABITS• 55% Male, 45% Female• Average Age: 47• $130,000 Median Household Income• 62% have a Bachelor’s Degree or Higher• 71% own their own home• 30% have household investible assets of $400,000• 85% have credit cards, an average of 2 credit cards in his/her possession• 80% of attendees are likely to try a new product if it comes from an ATOC Sponsor

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AMGEN TOUR OF CALIFORNIAMAY 2018

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AMGEN TOUR OF CALIFORNIA

Established in 2006 the Amgen Tour of California is an international, world-class

cycling road race that features the top elite professional teams and athletes from

around the world. It has grown to become the largest professional cycling race in

North America, the largest annual spectator sporting event in California, one of the

most important cycling events in the world, and a spectacular forerunner to the Tour

de France.

AMGEN –TITLE SPONSORAmgen is the world’s largest independent biotechnology company. Since 1980, Amgen’s scientific and

medical discoveries have helped millions around the world in the fight against cancer. Amgen has been the

title sponsor since the race’s inception in 2006, to promote its national Breakaway from Cancer® initiative.

In 2016, after a successful decade-long partnership, Amgen extended its sponsorship with the race. This

expanded renewal includes title sponsorship of the women’s race, and supports the launch of Breakaway

from Heart Disease, Amgen's new cardiovascular health awareness campaign.

MEN’S RACE

• STAGE 1 – Long Beach, Sunday, May 13

• STAGE 2 – Ventura to Santa Barbara County (Gibraltar Road) Monday, May 14

• STAGE 3 – King City to Monterey County (Mazda Raceway Laguna Seca) Tuesday, May 15

• STAGE 4 – San Jose (Time Trial), Wednesday, May 16

• STAGE 5 – Stockton to Elk Grove, Thursday, May 17

• STAGE 6 – Folsom to South Lake Tahoe, Friday, May 18

• STAGE 7 – Sacramento, Saturday, May 19

WOMEN’S RACE

• STAGE 1 – Elk Grove, Thursday, May 17

• STAGE 2 – South Lake Tahoe, Friday, May 18

• STAGE 3 – Sacramento, Saturday, May 19

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2018 RACE MARKETS

WHY PRO CYCLING? AFFLUENT, WELL-EDUCATED DEMOS

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| DEMOGRAPHIC PROFILE

47Average Age

$130,000+Median Household Income

62%Have a Bachelor’s Degree or

Higher

45% Female

55% Male

*Turnkey Third-Party Research

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| WHY PRO CYCLING?

4XAttendees are 4x more likely to travel at least once a month compared to the average U.S.

Population

71%Own their home. Attendees own 1.4 Real

Estate Properties on average.

$400K+30% of attendees have household

investable assets of $400,000+

85%Have credit cards. Attendees have

an average of 2 credit cards in

his/her possession

77%Plan to buy one of the following sustainable products within the next 12 months

*Turnkey Third-Party Research (2015 & 2016)

31% 30%

19% 18% 18%

Green CleaningProducts

Energy/Water EfficientAppliances

Electric/Hybrid Vehicle Solar Panels Smart Thermostats

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| LOYAL & PASSIONATE FANS

*Turnkey Third-Party Research

80%

62% 60% 58% 57%49% 46% 44%

ATOC Major Marathon Major RacingEvent

NFL Major RodeoEvent

NBA March Madness NHL

80%Likelihood to consider trying Product/ Service if it is an Event/ League Partner:

of attendees are likely to try a new product if it comes from an Amgen Tour of California Sponsor

Giant video screens are positioned in the most populated start line areas to enhance the on-site viewing experience. These screens provide live race coverage, as well as, opportunities for partner logos and commercial spots.

• LED Integration

• One (1) :30 Commercial Spot at the Finish Line of Stage 5 with

audio that will rotate on the giant LED screens

• Sponsor company name listing in partner loop to run on the

Stage 5 Start Line LED screens

• Partner Thank You Board

• Sponsor company name listing on the Partner Thank You Board

displayed within the Start Line footprint daily

• PA Announcements

• One (1) live PA Announcements read by on-site hosts at the

respective stage

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START LINE INTEGRATION

• 10’ x 10’ Activation Space at the respective stage Start Line Festival

• Direct consumer engagement, on-site sales, unique promotional offers,

data capture, etc.

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FESTIVAL

The Stage 5 Start has various online assets that will be utilized in the promotion of the event. Sponsors could receive:

FACEBOOK/SOCIAL MEDIA:

• Post on Event Page indicating partnership with sponsor

company

• Post describing what the company does with a link to company

website

WEBSITE:

• Listing as a partner on the Amgen Tour of California Official

Stage 5 Start Website

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SOCIAL MEDIA

VIP HOSPITALITY PASSES

• The primary Amgen Tour of California Hospitality Area is located

directly adjacent to the Start/Finish Line of each Stage. This

fully-programed VIP area features fully catered food and

beverage, a premium location, and live race broadcast. This VIP

Areas host approximately 1,000 attendees each day, ranging

from top event partners to host city representatives to local

dignitaries and celebrities to cycling enthusiasts.

• TBD Number of VIP Passes to used at the respective

Start Line during Stage 5

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START LINE VIP HOSPITALITY

• Platinum ($5,000)

• 10’x10’ Tent in Premier Location at Stage 5 Start Line Festival

• Inclusion on Marketing Assets promoting the Stage 5 Start in Stockton

• :15 Second Commercial on LED Board at Start Line (Sponsor Supplied)

• Public Address Announcement read by Race Announcers from the stage at the Start Line

• 4 Social Media Post(s)

• 6 VIP Tent Passes

• Ride for 2 Person(s) in the VIP Car for Stage 5 (from Stockton to Elk Grove)

• Gold ($2,500)



• Public Address Announcement read by Race Announcers from the stage at the Start Line



• Silver ($1,000)





• Bronze ($750.00)



• 1 Social Media Post

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SPONSORSHIP PACKAGES

Stockton Amgen Tour of CaliforniaLocal Organizing CommitteeTim Pasisz, LOC Chair(209) 938-1556 [email protected] E-Mail

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