tyres & accessories media pack 2013
DESCRIPTION
Advertising rates and circulations details for 2013.TRANSCRIPT
2013
TYRES & ACCESSORIES
02
HELLO AND WELCOME to the 2013 Tyres & Accessories media information pack.
Within these pages you will fi nd information on our maga-zine alongside advertising rates and contact details for every-one at T&A (see p. 3). On pp. 4 -5 you will fi nd our print advert-ising information. In the centre, you will fi nd the offi cial 2013 features list, complete with editorial and advertising dead-lines (pp. 8-9).
If you fl ip this brochure the other way up, you will fi nd ad-vertising rates and media information relating to our two electronic products, tyrepress.com and the free daily e-News-letter from tyrepress.com. For information on how you can secure your copy of Tyres & Accessories – complete with full website access and e-Newsletter subscription – turn to p. 7.
First published in 1946, Tyres & Accessories is the top-selling quality trade magazine for tyres, wheels and associated pro-ducts. The magazine aims to provide trade professionals with a comprehensive news source and targeted advertising plat-form. All our products are widely-read in the UK, where T&A has the highest circulation in the trade, and internationally – T&A is shipped to 160 countries worldwide. It is the only tyre and wheel trade magazine in the UK that has its circul-ation independently audited by ABC, giving advertisers the assurance that their trust, advertisements and marketing spend have been well-placed.
If you are interested in subscribing to the magazine, access-ing the full content of Tyrepress.com or receiving our free daily news service, please do not hesitate to get in touch by telephone on +44 (0)1782 214224 or by email to [email protected]. If you are interested in advertisingin the magazine or online, call Scott Parker-Copestick on +44 (0)1782 214224 or email [email protected]. You can also fi nd this information and subscription forms at www.tyrepress.com and elsewhere in this media pack.
CONTENTS: [3] MEET THE TEAM [4-5] 2013 RATE CARD[6-7] RETREADING SPECIAL and SUBSCRIPTION INFORMATION [8-9]2013 FEATURES LIST
MEET THE TEAM
03
Bank details:National Westminster Bank, 10 Station Road, Clacton-on-SeaEssex C015 1TA, United KingdomAccount Name: Tyre Industry Publications Ltd.Sort Code: 60 05 33, Account Number: 70 30 44 40
Publisher Klaus Haddenbrock ........................................................... +49 (0)4141 [email protected]
EditorialChristopher Anthony ......................................................... +44 (0)1782 [email protected] Goodchild ............................................................ +49 (0)4141 [email protected] Bogie.................................................................... +44 (0)1782 [email protected] Gardner .................................................................... +44 (0)1255 [email protected]
AdvertisingScott Parker-Copestick ....................................................... +44 (0)1782 [email protected] Day ........................................................................... +44 (0)1255 [email protected]
Circulation ManagerJulie Wilshaw.................................................................... +44 (0)1782 [email protected]
AdministrationLucy Phillips ..................................................................... +44 (0)1782 [email protected]
TYRE INDUSTRY PUBLICATIONS LTD.
Editorial Offi ce of Tyres & Accessories6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom
Tel.: +44 (0)1782 214224Fax: +44 (0)1782 286589
Registered Offi ce Unit I, Magnolia Centre, Telford Road, Clacton-on-Sea, Essex CO15 4LP, United [email protected] ................................................................ Tel.: +44 (0)1255 222233www.tyrepress.com ................................................................ Fax: +44 (0)1255 222234
04
2013 ADVERTISEMENT DIMENSIONS2013 ADVERTISEMENT DIMENSIONSCH
OO
SE Y
OU
R S
IZE
All advert measurements are width x height and in millimetres
Double Page Spread bleed 426x303mm
Full page trim 210x297mmFull page bleed 216x303mm
Half page horizontal 190x135mmHalf page portrait 135x195mmh
p
Quarter page landscape 135x92mmQuarter page portrait 92x135mmp
l
Half page vertical 92x273mm
v
Quarter page vertical strip 52x297mmQuarter page horizontal strip 190x64mm
v
h
05
MAGAZINE RATE CARD 2013
Full Page £ 1465
Half Page £ 1030
Quarter Page £ 830
Please add 2.5% on to the full page rate if requesting pages 5, 7 or 9.
NUMBER OF INSERTIONS
ADVERT SIZE 1-3 4-6 7-9 10-12
All copy must be supplied to Tyres & Accessories in high resolution format (300dpi) PDF, JPEG or GIF fi le.Quality control: Tyres & Accessories will not be able to accept any adverts of low quality resolution. Other size options available; contact [email protected] for details
ADVERTS
15%10%5%
Recruitment & Private Sale adverts
1/2 Page £ 648
1/4 Page £ 324
1/8 Page £ 162
1/2 Page £ 525
1/4 Page £ 300
1/8 Page £ 175
1/16 Page £ 80
NUMBER OF INSERTIONS
ADVERT SIZE 1-3 4-6 7-9 10-12
CLASSIFIEDS
5% 10% 15%
Front Cover £ 2500
Back Cover £ 2000
Inside Front Cover £ 1650
Inside Back Cover £ 1575
Inside Front DPS £ 3250
Inside Back DPS £ 3150
Double Page Spread £ 3000
Inserts £ 650
All prices are subject to VAT.
All costs include colour. For spot colour or mono, please call for a quote +44 (0) 1782 214224.
Agencies receive 15% commission.
06
RETREADING SUPPLEMENTRETREADING SUPPLEMENT
• The Retreading Supplement is a joint production of Tyres & Accessories and Neue Reifenzeitung, presented in both English and German. • Focusing on the growing global enterprise of tyre retreading, the supplement is supplied with all March, September and December issues of both magazines every year, in addition to being available electronically to subscribers at http://www.tyrepress.com/ News/tyrepress_magazine/ • It has a circulation of nearly 13,500 copies, delivered to important tyre business contacts in 160 countries.
SUBSCRIPTION RATES
Magazine Subscription (UK) £ 65
Magazine Subscription (EUROPE) £ 85
Magazine Subscription (World) £ 120
Online Subscription (1 month) £ 20
Online Subscription (6 month) £ 45
Online Subscription (12 month) £ 80
• 12 issues of Tyres & Accessories magazine• 12 months complete access to our website www.tyrepress.com • 12 months access to our online magazine • Daily e-Newsletter
• 1, 6 or 12 months access to our website www.tyrepress.com • 1, 6 or 12 months access to our online magazine • Daily e-Newsletter (Print magazine not included)
BULK SUBSCRIPTION DISCOUNTSNUMBER OF SUBSCRIPTIONS DISCOUNTS
10-39 10%
40-49 12%
Front cover £ 3650 Back cover £ 3450
Full page b/w £ 2225 Full page 4c £ 3300
Inside Front cover £ 3400 Inside Back cover £ 3400
1/2 page b/w £ 1125 1/2 page 4c £ 1925
1/3 page b/w £ 750 1/3 page 4c £ 1275
1/4 page b/w £ 575 1/4 page 4c £ 1100
RETREADING SUPPLEMENT RATES
SUBSCRIPTION INFORMATION SUBSCRIPTION INFORMATION
Once your subscription order has been set up you will receive an email containing your receipted invoice for your records. This shows a summary of your order, payment details, an order reference number and contact details for enquiries.
Credit Card Payment can be made online using our secure and fl exible credit card payment service Sage Pay at http://www.tyrepress.com/subscribe/member.php (existing customers) and at http://www.tyrepress.com/subscribe/signup.php (new customers) or by telephone 44 (0) 1782 214224 or complete the table below and return to Julie Wilshaw at [email protected] and we will enter the details for you.
Please note that whether you are making payment online, over the phone or via order form your data is dealt with securely.
Bank Transfer/BACSNational Westminster Bank plc, 10 Station Road, Clacton on Sea, Essex CO15 1TA UK Account Name: Tyre Industry Publications Ltd Account No: 70304440 Sort Code: 60 05 33 Swift Code: NWBKGB2L IBAN Code: GB79 NWBK 6005 3370 3044 40
Cheques Made payable to ’TYRE INDUSTRY PUBLICATIONS LTD‘ and crossed ’A/C PAYEE‘ and posted to Julie Wilshaw, Tyre Industry Publications Ltd, 6a Salem Street, Etruria, STOKE ON TRENT ST1 5PR UK
HOW TO MAKE A PAYMENT
ORDER CONFIRMATION
CREDIT CARD DETAILS
Card Holder Name
Card Number
Card Holder Address
Start Date End Date Issue No
CV2 3 or 4 digits security code on reverse of card
PLEASE PROVIDE THIS INFORMATION IN A SEPARATE EMAIL OR TELEPHONE CALL
07
JANUARY Agricultural Tyres 14.12.2012 14.12.2012 04.01.2013 Motorcycle Tyres
FEBRUARY TPMS/Diagnostics 11.01.2013 18.01.2013 25.01.2013 Light Commercial Vehicle/Van Tyres MARCH Retreading Special – Bilingual Supplement 08.02.2013 15.02.2013 22.02.2013 Ancillary Garage Services (exhausts, MOT, glass, Servicing, SMART Repairs) 4x4 Tyres
APRIL International Wholesalers 08.03.2013 22.03.2013 29.03.2013 Wheel Report
MAY EM/OTR – Bilingual Supplement Retail/Buying Groups 12.04.2013 19.04.2013 26.04.2013 Specialist Tyres
JUNE High-Performance Tyres 10.05.2013 17.05.2013 24.05.2013 Tyre Recovery Wheel Alignment and Lifting Equipment Autopromotec Review
FEATURES: EDITORIALDEADLINE
ADDEADLINE
AD COPYDEADLINE
// FEATURES LIST 2013 // TYRES & ACCESSORIES
JULY Manufacturing (Equipment, Raw 14.06.2013 21.06.2013 28.06.2013 Materials and News) TAFF Awards Preview Batteries
AUGUST Brakes 12.07.2013 12.07.2013 26.07.2013 Winter Tyres
SEPTEMBER Retreading Special – Bilingual Supplement 16.08.2013 23.08.2013 30.08.2013 Truck Tyres
OCTOBER e-Commerce 13.09.2013 20.09.2013 27.09.2013 Wholesalers
NOVEMBER Motorsport Review 11.10.2013 15.10.2013 25.10.2013 Fleet Business Green Tyres
DECEMBER Retreading Special – Bilingual Supplement 22.11.2013 22.11.2013 29 .11.2013 Tyre Changers, Wheel Balancers Garage Consumables (inc. weights) Year in Review
FEATURES: EDITORIALDEADLINE
ADDEADLINE
AD COPYDEADLINE
JANUARY Agricultural Tyres 14.12.2012 14.12.2012 04.01.2013 Motorcycle Tyres
FEBRUARY TPMS/Diagnostics 11.01.2013 18.01.2013 25.01.2013 Light Commercial Vehicle/Van Tyres MARCH Retreading Special – Bilingual Supplement 08.02.2013 15.02.2013 22.02.2013 Ancillary Garage Services (exhausts, MOT, glass, Servicing, SMART Repairs) 4x4 Tyres
APRIL International Wholesalers 08.03.2013 22.03.2013 29.03.2013 Wheel Report
MAY EM/OTR – Bilingual Supplement Retail/Buying Groups 12.04.2013 19.04.2013 26.04.2013 Specialist Tyres
JUNE High-Performance Tyres 10.05.2013 17.05.2013 24.05.2013 Tyre Recovery Wheel Alignment and Lifting Equipment Autopromotec Review
FEATURES: EDITORIALDEADLINE
ADDEADLINE
AD COPYDEADLINE
// FEATURES LIST 2013 // TYRES & ACCESSORIES
2013
HELLO AND WELCOME to the all-new media information pack and advertising rate card for the premier tyre business news site, tyrepress.com.
Tyrepress.com continues to grow, achieving record new 12-year highs in terms of monthly site visits in 2012. The site sur-passed 26,000 published news stories since the fi rst version of the website – all of which are available in the site’s News section. Advertising rates for the website are available on p. 4.
The tyrepress.com e-Newsletter has had its most success-ful year ever for the third successive year, now boasting a subscriber list of nearly 19,000 global tyre business contacts. The e-Newsletter continues to offer exciting new advertising opportunities, comprising fi ve banner sizes and three posit-ions, while the Solus e-Newsletter option allows you to send an email to the entire subscriber list (subject to availability). Effectively, advertisers send a linked advert to nearly 19,000 tyre business professionals every working day – turn to p. 5 to see how your company can benefi t from this valuable service.
In addition to the valuable advertising opportunities offered in the rest of the website, tyrepress.com also has the power-ful Business Directory. The Directory allows companies to present linked corporate logos, make company literature available for download, and even include video content, such as advertisements. Business Directory entries also link to the large news section of the site, making them visible to every visitor to tyrepress.com. To fi nd out how to take advantage of these features, turn to p. 6.
Additionally, tyrepress.com and Tyres & Accessories made sign-ifi cant social networking progress in 2012, with dedicated Twitter (@tyrepress), Facebook and LinkedIn pages providing immediate headlines from tyrepress.com and instantaneous tyre business interaction. Tyrepress.com’s online impact is demonstrated by the fact that social infl uence indices Klout and peer index rated tyrepress.com highly during the course of 2012.
CONTENTS: [3] TYREPRESS.COMFEATURES [4-5] ELECTRONICADVERTISING RATES[6] BUSINESS DIRECTORY RATES [7] ONLINE SUBSCRIPTIONAND SOCIAL NETWORKINGINFORMATION
tYrEPrEss.coM & e-nEWslEttEr
02
Massive News Archive
• While the tyrepress.com homepage is updated on every business day and contains the latest in tyre-based news, the news archive contains everything ever published during the 12 years of the website’s existence.• 26,000-plus articles are available at http://www.tyrepress.com/News/• Powerful search engine and browser-friendly article categorisation help readers to reach the required articles or topics faster.
Multimedia Capabilities
• tyrepress.com supports exciting new features, such as picture galleries alongside news stories, embedded video and digital magazine editions for subscribers.• Advertisers can reach tyre business contacts with downloads, animated and video content in addition to still images and links on all pages, including the Business Directory (see p. 6).• Expect more exciting tyre news features to be announced in 2013, as tyrepress.com continues to grows.
tYrEPrEss.coM FEAtUrEs
03
04
ElEctronic AdvErtising rAtEs
£1100*
£450*
£550*234x300px
234x120px
* prices are per monthAll prices are subject to VAT.Additional tailored sizes possible subject to availability
Contact [email protected] for further information.
£550*700x90px
£550*700x90px
467x60px
ElEctronic AdvErtising rAtEs
ADVERT SIZE 1-3 4-6 7-9 10-12
600x100 £ 600
600x200 £ 1050
800x120 header (h) £ 1100
200x480 header (v) £ 800
200x100 £ 300
200x200 £ 500
Solus Newsletter £ 1750 – Subject to availability
Recognised agencies will receive a 15% commission.
All advert measurements are width x height and in pixels
All prices are subject to VAT.
PRICE PER MONTH
ADVERT SIZE 1-3 months
Quality control: Tyres & Accessories will not be able to accept any adverts of low quality resolution. Other size options available; contact [email protected] for detailsAll artwork must be supplied as high resolution PDF, JPG or GIF fi le.Low resolution images will be rejected
£ 500
800x120px
600x200px
600x100px
200x
480px
200x
200px
200x100px
05
Special Offer – Buy package 3 with pdf and e-Brochure for only £375 – a saving of £125
Total cost of package 3 with both pdf and e-Brochure £500 rrp
A pdf of your company‘s brochureavailable for direct download£45
B e-Brochure with turnable pages, no need to download£100
ADDITIONAL FEATURES TO PACKAGE 2
ADDITIONAL FEATURES TO PACKAGE 1Larger advert to include photo/logoOnly £250Additional photos£35 each
BUsinEss dirEctorY rAtEs
06
BASIC PACKAGE 1Hyperlink to your e-mail and websiteOnly £165
Your company Your address Your telephone number Your e-mail (hyperlinked) Your website (hyperlinked) Your web address in Tyres & Accessories magazine
The Business Directory lists contact information and promotional materials on tyrepress.com.
Total cost of package 3 with both pdf and e-Brochure
06
Scott Parker-CopestickAdvertising Manager
6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom
Tel.: +44(0)1782 [email protected]
07
sUBscriPtion inForMAtionand sociAl nEtWorK
ONLINE SUBSCRIPTION (12 MONTHS) - £8012 months complete access to www.tyrepress.com; e-Newsletter subscription
ONLINE SUBSCRIPTION (6 MONTHS) - £456 months complete access to www.tyrepress.com; e-Newsletter subscription
ONLINE SUBSCRIPTION (1 MONTHS) - £201 month complete access to www.tyrepress.com; e-Newsletter subscription
For secure web payments, visit www.tyrepress.com/subscribe/signup.php
For renewals: www.tyrepress.com/subscribe/member.php
For further details contact [email protected]
facebook.com/tyrepress twitter.com/tyrepress
www.linkedin.com/pub/tyres-accessories/28/737/3a7
1 Tyres & Accessories (@tyrepress) 57 21 392 Tire Review (@tirereview) 44 28 363 AM (@AMchatter) 53 16 34.54 European Rubber Journal (@rubberjournal) 44 14 295 Tire Business (@Tbnewsminute) 31 27 296 Tyre Reviews (@tyrereviews) 35 14 24.57 Rubber Journal Asia (@RJA_online)*** 11 33 228 Aftermarket (@Aftermarket01) 32 11 21.59 Neue Reifenzeitung (@reifenpresse) 31 11 2110 Tread (@Tread_Magazine)*** 0 32 1611 Tyres & Rubber Asia (@TyreAsia1)** 0 24 1212 Tyre Trade News 0* 0* 0*13 Retreading Business 0* 0* 0*14 Tires & Parts 0* 0* 0*
Source: Klout, PeerIndex, T&A Research *No scores could be found on either infl uence quantatizing system.**Listed in 2011 as Rubber Asia***New entry
Publications(tyre magazines, websites, blogs)
Rank Company Klout score PeerIndex Average impact
Social media infl uence in the tyre sector 2012