TYPOGRAPHYWhat is type?Where and how is it used?

Video “A Lesson on Typography”

TYPOGRAPHYDo you think type is boring?Why or why not?

Video: “ASICS 2011 TV Commercial”

TYPE BASICSMain goal = LEGIBILITY

◦It must be readableIf no one can read it, it’s no good!

TYPE BASICSSeparated into four categories:

Serif Sans Serif Script Display

SERIFExtra shapes on the letter formsAlso referred to as “feet”

DIFFERENT TYPES OF SERIFS

SERIF

Best use = large blocks of text

The extra shapes on the letter forms guide the eye and make the lines of text easier to read

Has a more traditional look and feel

SANS SERIFSans means “without”No extra shapes on the letter forms

SANS SERIF

SANS SERIF

Best useheadlinessubheadlinescaptionssmall blocks of text

Has a more modern look and feel

SCRIPTCursive, calligraphic, or

“handwritten” type, also includes “graffiti” fonts

SCRIPT

SCRIPTBest use = one word headlines,

logos, anything that needs voice (like a quote)

Has more “personality” – can be more sophisticated and elegant, can be more informal and fun

DISPLAYAny font that doesn’t fit into one

of the other three categories

DISPLAY

DISPLAYBest use = one word headlines,

logos

Has more “personality” – can be more sophisticated and elegant, can be more informal and fun

IN CLASS TODAYOpen up a Word document and create a 4 columned, 2 rowed table (table > insert > table). Label as below. Put 4 fonts under each heading to demonstrate your understanding of that type category (you’ll have a total of 16 fonts). Partnered groups will do 8 fonts per category). Save as T1_Lname and turn in.

Serif Sans Serif Script Display

1. Adobe Garamond Pro

2. Font name3. Font name4. Font name

1. AHJ Advertisers Gothic

2. Font name3. Font name4. Font name

1. AHJ Aladdin2. Font name3. Font name4. Font name

1. AHJ Chrisma1. Font name2. Font name3. Font name

FOR TOMORROW …Choose a “theme” (Example:

Food)Make a list from A-Z of words or

phrases that go with that theme Example: Apple, Banana, Carrot,

Doughnut, etc. You need words for all 26 letters of the

alphabet (including Q and X!)