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Typography
37Pearson Brand Guidelines 2016 Typography
Our brand typefaces are Playfair Display and Open Sans. Using both serif and sans serif typefaces gives us the flexibility to cover our wide range of audiences and communications.
These typefaces are “open source,” so they are free to download and can be used without restrictions. However, for consistency, we all need to install the same cut of type family.
How do I get the typefaces?These typefaces will already be available to use on internal Pearson computers.
If you do not have the typefaces installed on your computer, or if you work outside Pearson, please email [email protected].
To download these typefaces and instructions on how to install them, please click the folder above.
Playfair Display
Open Sans
&A time-honored hybrid of modern design, a headline typeface that brings strength and utility to the classic serif.
An optimized font legible across print and Web and one that is perfect for mobile interfaces and copy.
TypographyOur typefaces
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Playfair Display regular Open Sans light
Playfair Display italic Open Sans light italic
Open Sans regular
Open Sans italic
Open Sans semibold
Open Sans semibold Italic
Open Sans bold
Open Sans bold italic
Open Sans extra bold
Open Sans extra bold italic
Playfair Display bold
Playfair Display bold italic
Playfair Display black
Playfair Display black italic
Open Sans typeface familyPlayfair Display typeface familyThese are the typeface families and weights available for use. Use different combinations to create interesting and engaging communications.
The typefaces come with predefined letter and line spacing built into the typeface, which is sufficient for most applications. However, if you wish to customize for extra refinement or legibility on screen, use your judgment but avoid extreme spacing and overstyling.
Minimum sizing The preferred minimum size for copy is 12pt unless the format prevents this, such as on business cards or legal footers, where you should try to keep it as large as practical.
Playfair Display numbersThere are two cuts of Playfair Display numbers. To select the alternate cut, use ALL CAPS settings or select numbers through glyphs.
12345
12345Playfair Display - Standard cut
Playfair Display - Alternate cut
Pearson Brand Guidelines 2016 Typography
TypographyWeights and settings
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In both digital and print formats, type hierarchy plays a key role in engaging your audience with your copy and keeping them interested. Here are some examples of how to apply the different elements to break up your content and make it easy to read and understand.
1. Header Should be short, snappy, and engaging.
2. Subheader A concise and engaging lead-in to your content.
3. Body copy headerThese help to signpost and divide your copy into easily readable sections.
4. Body copy Set this in Open Sans for legibility and no smaller than 12 pt in print wherever possible.
5. Pull-out quotesHighlight key pieces of information in a different color or type style to draw attention and break up large areas of body copy.
Pearson Brand Guidelines 2016 Typography
Aiming highThe global education market is being transformed as the world’s economies gain a better understanding of how learning enables individuals, communities, and economies to succeed.
Changing the perspectiveEmpowering people to progress in their lives through learning, and that means we put the learner at the heart of what we do. We’re on a mission to help people make progress in their lives through learning.
We’re continually challenging ourselves to think differently, step in new directions, and inspire others along the way. But like all the greatest journeys, we know it’s worth all the effort,
because education has the potential to transform people’s lives and the communities in which they live.
We’re moving toward a better world, and with your dedication and imagination, we’ll make sure everyone’s a part of it.
“We’re on a mission to help people make progress in their lives through learning”
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TypographyCreating hierarchy
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Always consider your readers’ perspective and vary the pace to keep them interested.
Adapt the contentPull out key statements to capture your readers’ attention. Use a mixture of simple and complex pages to create variety and avoid intimidating readers with large amounts of dense content.
Vary your gridsExperiment with different grids and varied layouts, e.g., leaving areas of white space and using block colors to create section breaks.
Experiment with different column widths
Open Ideas has been created to help make the best evidence and ideas about learning accessible to all, and to encourage open debate about what works in education.
The research and ideas on this website contribute to the global discussion, and debate big unanswered questions in education by focusing on the following eight themes:
Learning science How can we apply the insights from cognitive and developmental psychology, neuroscience, and behavioural science to design and deliver learning appropriate for all learners and at diff erent stages of development?
Knowledge and skills What should learners, at diff erent stages of education, know, understand and be able to do, and to what standard, in order to maximise further progression in learning and work?
Educator Quality How can we develop, at scale, teachers and leaders with the capabilities to deliver intended learning outcomes through best-practice pedagogy?
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Let your students fl ourish
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Pearson’s purpose is to empower people to progress in their lives through learning, and that means we put the learner at the heart of everything we do. Through this review, you’ll see fi ve stories from students that illustrate how we’ve been doing over the last year.
Each story demonstrates the commitment and ability of the young woman involved, each a great source of inspiration to all of us. Each showcases one of Pearson’s most commercially successful products (MGI, BTEC,Connections, Wall Street English, MyLabs) of recent years. And they all
illustrate that the bigger Pearson’s social impact – in improving access to good quality education and ensuring that translates into meaningful learning outcomes for far more people – the more we can create a faster growing and more profi table company, and do so in a sustainable manner.
Last October Malala Yousafzai accepted her Nobel Peace Prize on behalf of the 66 million girls around the world who don’t go to school. In this same spirit, I’ve chosen fi ve stories that are about the achievements of young wome around the world. Positioned to make a
Pearson’s purpose is to empower people to progress in their lives through learning, and that means we put the learner at the heart of everything we do.
Fig 1. Global net income
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Pearson’s purpose is to empower people to progress in their lives through learning, and that means we put the learner at the heart of everything we do. Through this review, you’ll see fi ve stories from students that illustrate how we’ve been doing over the last year.
Each story demonstrates the commitment and ability of the young woman involved, each a great source of inspiration to all of us.
Each showcases one of Pearson’s most commercially successful products (MGI,
BTEC, Connections, Wall Street English, MyLabs) of recent years. And they all illustrate that the bigger Pearson’s social impact – in improving access to good quality education and ensuring that translates into meaningful learning outcomes for far more people – the more we can create a faster growing and more profi table company, and do so in a sustainable manner.
Last October Malala Yousafzai accepted her Nobel Peace Prize on behalf of the 66 million girls around the
HeartHead
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Experiment with white space to let text breathe
Use block colors to create section breaks
Simple body copy Bold statements
Pearson Brand Guidelines 2016 Typography
Legal | Accessibility | Privacy policy
HelpHi, Jane
This website uses cookies. Continuing to use this website gives consent for cookies to be used. For more information please see our cookie policy. © Pearson
Menu
Home > How we do it
Our social impactThe refugee crisis in Europe is, rightly, dominating headlines.
Project literacyThe curse of illiteracy is it’s largelyinvisible. But its impact is globaland devastating.
Stories of impactContinuing our series showing the power of education to make a betterworld. Here’s the story of Escu.
For many people, learning is the route to a job to support their family, or the skills to help them progress in their career.For others, it’s simply a lifelong passion for discovery.For every learner, at every stage of their life, educationis the path to opportunity and fulfillment.
We’re curious and excited about the future.Thank you for exploring it with us.
Learning is individual
Who we are
Our storyOur audiencesOur people
Talking aboutour business
How we do it
Products & servicesOur efficacy promiseOur learners
Why we do it
Get to know oursocial impact
Project literacy
Stories of impact
Brand toolkit
Brand at a glance
Guidelines
Assets & templates
Images &illustrations
Welcome to Brand.Pearson.hub. Here, you’ll find lots of information about Pearson, ourproducts, and impact in the community. Tools needed to create your own assets using our visual identity. As well as getting involved with campaigns through our spotlight section.
Exploringa new worldA story of the global reachand power of education
Highlight key areas
TypographyVarying the pace
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Explore scale and different typeface combinations to create tension and increase pace through your communications.
1. Combining typefacesUse a combination of the two typefaces to create tension and ensure key pieces of information stand out.
2. Using uppercaseUppercase can be a useful device for short navigational text, creating differentiation within digital menus and items like captions, butshould not be used in large areas.
3. Playing with scaleUse a combination of type scale to create tension between pages. This will also help create pace through the whole communication.
With two brand typefaces and a number of weights and cuts to work with, be careful not to use too much variety in a single item of communication. Commit to a select number of styles and use them consistently throughout your digital or printed piece.
In this 21st century landscape, how a country educates its most gifted and talented children takes on a new sense of potential; not just the prospect of young lives fulfi lled, but the promise of a new economic powerbase. Consequently, in many countries the responsibility for identifying and educating
gifted students has spread beyond national or local government. Institutions like Brazil’s Center for Potential and Talent Development, and South Africa’s Radford House are having just as much of a say in who the next generation of bright young talent will be… and more of a say in how to nurture them. But who are these gifted and talented kids, and what makes them unique from typical students?
01 BLOG INSIGHTS
Perhaps the question shouldn’t be “Is that child gifted?”, but rather “What does gifted mean, today, where you are?
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If you study most of the thinking on this, there’s a broad consensus that gifted children have four characteristics: intellect, motivation, creativity, and aff ect (i.e., positive beliefs about themselves).
But studies are designed to be neat. In truth, no two children are ever the same, and gifted children are no diff erent in this respect. Each will have their specifi c talents, learning needs, behaviours, likes, dislikes, hopes and fears. Each will need to be challenged and managed according to his or her abilities. They will usually need to learn faster and deeper; need to pursue independent study; need to make a meaningful impact; need to feel challenged by big problems; need to have opportunities to interact with like-minded peers – and knowing all this will help them fl ourish. But applying all this uniformly, without regard for the individual child and their specifi c gifts, is naive.
And it’s equally naive to not consider the impact of where a child is studying. How, for example, does local context and cultural values aff ect these interpretations? In August I attended the World Conference for Gifted and Talented Children where I
Education is rightly seen as a catalyst for progress, not only for individuals but also for whole countries. The research confi rms what we intuitively know – when you improve education, economic and societal benefi ts follow.
01 BLOG INSIGHTS
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How to spot a gifted child ?
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Pearson Brand Guidelines 2016 Typography
TypographyVarying the tension
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Learning changes everything. It helps people gain the skills to find a job or progress their career, and it helps build successful communities and thriving economies.
In our rapidly changing world, Pearson is helping to shape a brighter future for global education, one that empowers human progress through better learning.
Because wherever learning flourishes, so do people.
Welcome to the world’s learning company
External PowerPoint Email signature
Occasionally, the Pearson brand typefaces won’t be suitable and you will need to use a system font instead.
When to use brand typefacesThe Pearson typefaces must be used across all internally produced documentation, e.g., websites, uneditable digital documents, professionally printed material, trade shows, and environments.
The only exception to this rule is in our PowerPoint presentations, which should be produced using our approved template and which use system fonts, as these will often be shared with other parties or shown on different devices where we cannot control what typefaces they have access to.
When to use system fontsIf your document incorporates editable “live type” content, e.g., agendas, invoices and PowerPoint presentations, Word documents, and press releases, you should use system fonts to ensure your recipient can view the document properly.
Use Times New Roman as an alternative to Playfair Display and Arial as an alternative to Open Sans.
Times New Roman Arial&
A L W AY S L E A R N I N G
Name SurnameJob titleCompany name (optional)Divisional company url (optional)Building name (optional) StreetTown/CityPostcode/Zip CodeCountry
D +00 (0) 00 0000 0000M +00 (0) 00 0000 0000 (optional)
Learn more at www.pearson.com
A single statement for either an accreditation, award, marketing or celebratory comment - do not use images - do not add any further statements
For the most commonly used document templates, please click on the folder above.
Pearson Brand Guidelines 2016 Typography
TypographyUsing system fonts
Name SurnameJob titleCompany name (optional)Divisional company url (optional)Building name (optional) StreetTown/City, Postcode/Zip CodeCountry
D +00 (0) 00 0000 0000M +00 (0) 00 0000 0000 (optional)@namesurnameuk.linkedin.com/pub/name-surname
Learn more at pearson.com
A single statement for either an accreditation, award, marketing or celebratory comment - do not use images - do not add any further statements
A L W AY S L E A R N I N G
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Light type on dark backgrounds
Dark type on light backgrounds
Type ColorChalk White | #FFFFFF
Background ColorPearson Blue | #007FA3
Type ColorInk Blue | #005A70
Background ColorIce Blue | #D4EAE4
Type ColorInk black | #000000
Background ColorIce Blue | #D4EAE4
Type ColorMidnight Blue | #003057
Background ColorIce Blue | #D4EAE4
Type ColorGraphite Grey | #505759
Background ColorIce Blue| #D4EAE4
Type ColorMidnight Blue | #003057
Background ColorLime Green | #D2DB0E
Type ColorGraphite Grey| #505759
Background ColorLime Green | #D2DB0E
Type ColorInk Black | #000000
Background ColorLime Green | #D2DB0E
Type ColorChalk White | #FFFFFF
Background ColorGraphite Grey | #505759
Type ColorChalk White | #FFFFFF
Background ColorMidnight Blue | #003057
Type ColorChalk White | #FFFFFF
Background ColorInk Blue | #005A70
Type ColorLime Green | #D2DB0E
Background ColorMidnight Blue | #003057
Type ColorChalk White | #FFFFFF
Background ColorInk Black | #000000
Type ColorIce Blue | #D4EAE4
Background ColorMidnight Blue | #003057
Type ColorLime Green | #D2DB0E
Background ColorInk Black | #000000
Type ColorChalk White | #FFFFFF
Background ColorGrass Green | #008638
Type ColorIce Blue | #D4EAE4
Background ColorInk Black | #000000
Type ColorIce Blue | #D4EAE4
Background ColorGraphite Grey | #505759
Aa Aa Aa Aa Aa Aa
Aa Aa Aa Aa Aa
AaAaAa Aa Aa Aa Aa
AaAaDark type on white backgrounds
Type ColorPearson Blue | #007FA3
Background ColorChalk White | #FFFFFF
Type ColorMidnight Blue | #003057
Background ColorChalk White | #FFFFFF
Type ColorInk Black | #000000
Background ColorChalk White | #FFFFFF
Type ColorInk Blue | #005A70
Background ColorChalk White | #FFFFFF
Type ColorGraphite Grey | #505759
Background ColorChalk White | #FFFFFF
Type ColorGrass Green | #008638
Background ColorChalk White | #FFFFFF
Aa Aa Aa Aa
All the messaging you create must be clear, legible, and accessible to everyone.
All of the color combinations shown here have achieved the required AA accessibility rating.You should only use these color combinations when applying type.
Pearson Brand Guidelines 2016 Typography
TypographyColorways and accessibility
Always make sure colors are tested for accessibility using our tools. See page 8.
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You may occasionally need to use additional colorways to draw close attention to important smaller elements, e.g., buttons on websites or small subheadings in print documents. In these instances, use colors from our accent palette using only the combinations listed on this page.
Accent colors in useUse accents sparingly on large areas of background and big blocks of copy and at a small scale to provide a standout pop of color. Please note that the pink accent color can be used only in large text executions.
Accent colors
Type ColorMidnight Blue | #003057
Background ColorJuicy Orange | #EA7600
Type ColorInk Black | #000000
Background ColorSunshine Yellow | #FFB81C
Type ColorMidnight Blue | #003057
Background ColorSunshine Yellow | #FFB81C
Type ColorChalk White | #FFFFFF
Background ColorHot Pink | #EA067E
Type ColorChalk White | #FFFFFF
Background ColorRoyal Purple | #9E007E
Type ColorChalk White | #FFFFFF
Background ColorStrawberry Red | #DB0020
AaAa Aa Aa Aa AaAa
Type ColorSunshine Yellow | #FFB81C
Background ColorMidnight Blue | #003057
Type ColorHot Pink | #EA067E
Background ColorChalk White | #FFFFFF
Type ColorStrawberry Red | #DB0020
Background ColorChalk White | #FFFFFF
Type ColorRoyal Purple | #9E007E
Background ColorChalk White | #FFFFFF
Type ColorSunshine Yellow | #FFB81C
Background ColorInk Black | #000000
Type ColorJuicy Orange | #EA7600
Background ColorMidnight Blue | #003057
Aa Aa AaAa Aa Aa
Discover everything there is to know about the world’s learning company.
We’re as much a social business as we are a learningbusiness. Our dedication
to creating positive social impact shapes everything we do, from our products and
strategies, to the way we engage with our millions of learners, partners and
communities around the world.
[John, Kate, Karen] Pearson partners
Dive in to thePearson Hub
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Legal | Accessibility | Privacy Policy
This website uses cookies. Continuing to use this website gives consent to cookies being used. For more information please
see our cookie policy
© Pearson PLC
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Always make sure colors are tested for accessibility using our tools. See page 8.
* If using a Hot Pink backgroundwith white type or Hot Pink type, copy must be above 14 pt bold or 18 pt regular.
Pearson Brand Guidelines 2016 Typography
*
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HelpHi, JaneMenu
Home > Who we are
Who we areThe world of education is changingmore rapidly than ever, and atPearson we’re looking to the future
Why we do itHelping prepare young futures
How we do itA story of the power of education
Pearson has always had one goal, one ideal that wealways strive for. That every child deserves the rightto education, to learn and to flourish in life. We bringtogether the latest thinking, new practices and thebest minds in the business to help people every dayto grow and share knowledge.
learn more
Who we are
Pearson has always had one goal, one ideal that wealways strive for. That every child deserves the rightto education, to learn and to flourish in life. We bringtogether the latest thinking, new practices and thebest minds in the business to help people every dayto grow and share knowledge.
We are Pearson, the world’sleading learning company
learn more
HelpHi, JaneMenu
Home > Who we are
Who we areThe world of education is changingmore rapidly than ever, and atPearson we’re looking to the future
Why we do itHelping prepare young futures
How we do itA story of the power of education
Pearson has always had one goal, one ideal that wealways strive for. That every child deserves the rightto education, to learn and to flourish in life. We bringtogether the latest thinking, new practices and thebest minds in the business to help people every dayto grow and share knowledge.
learn more
Who we are
Pearson has always had one goal, one ideal that wealways strive for. That every child deserves the rightto education, to learn and to flourish in life. We bringtogether the latest thinking, new practices and thebest minds in the business to help people every dayto grow and share knowledge.
We are Pearson, the world’sleading learning company
learn more
TypographyColorways and accessibility
45
Here are some of the things to avoid when using type in our communications.
Don’t use all uppercase text in large areas of copy, as it will be hard to read and can come across as aggressive.
Don’t use more than a couple of colors, weights and styles together. It will distract from the message and appear messy.
Don’t expand or stretch type. Don’t put text items too close together or too far apart from each other.
Don’t use color combinations that do not pass accessibility standards.
Don’t use so many colors within headlines that it makes it distracting to read the message.
Aiming Higher
New scientists have been looking into the way the brain retains information. How we gather and store our thoughts and process information throughout our everyday lives.
New scientists have been looking into the way the brain retains information. How we gather and store our thoughts and process information throughout
Looking into the human brainLooking into the human brain
Aiming Higher
Aiming Higher
We’re AimingHigherEvery day
EDUCATION IS A JOURNEY OF DISCOVERY THAT SHOULD NEVER END
New scientists have been looking into the way the brain retains information. How we gather and store our thoughts and process information throughout our everyday lives.
Pearson Brand Guidelines 2016 Typography
TypographyDon’ts