typical pitch
TRANSCRIPT
You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your
product could be in any style or genre but it must be self financed through sales or advertising. You must also produce
your magazine for a specified audience segment within the 16 to 25 age group.
“”
with the following…
- Males, 18 - 24- BC1C2- High quality- A gap in the market- Self financed (sales + advertising)
Mens Health
- Competition- 20 - 50- ABC1
Typical is different to Men’s Health…- younger audience (USP)- lower social groups
Typical is:
- a fitness/lifestyle magazines with
- a youthful but professional style.
Typical readers rely on the magazine for:
- useful fitness tips to help them
- achieve their personal goals.
Male readership:80%
Female readership:20%
Age group:18 - 24
Social Group:BC1C2
Tribes:DIYerTownieStylerTrackier
Secondary Audience
The secondary target audience for my magazine will include Northern echo readers, females and older males. In order to avoid offence and ensure the secondary audience is happy there will be no;
- inappropriate content- nudity- negative (possible offensive) comments
The IPSO...
- deal with any complaints from members of the public- have 16 codes that must be followed by publishers.- look into complaints that believe that the code has been breached.
Front Cover
Masthead: BIG, BOLD
Sell lines: Big, Bold, Different fonts & Sizes
Cover Model: Fit, Healthy, W.T.F.S, Aspiration
Colours: Red, Yellow, Blue, Black, Grey
Double Page Spread
Title: Bright, Bold
Text: Small, Simple,
Images: Relatable
Colours: Red, Blue, Black, Green
Masthead: (Big, Bold, Professional)
Sell lines:
, ,
Model: Male, 18 - 24, Healthy, Fit, Relatable
Colours:
● It stands out you can tell what it's about
● The layout is quite simple but because of this it makes it easier to read.
● The layout is very clear, along with the article, it is easily understood
● The headings stand out very well
● I’d give it a 4.5/5
● The headings stand out very well
● I don't think that the colours work as well.
● It isn't very visually pleasing, it's a bit hard to read.
● The black background makes it look a bit dark and hard to read.
● Id rate this one 2/5