Bias by SelectionChanges how the subject is shown by giving only part of the picture.

Bias by OmissionChanges how the subject is show by leaving out important things.

Bias by PlacementChanges how the subject is shown by deciding what to show first. We assume that the first thing we re shown is the most important. ExamplesImagine the first thing we heard about you was that you once slipped and fell in the cafeteria; we d assume you were clumsy, even if that only happened once.

Bias by ImageChanges how the subject is shown by choosing a particular picture or image.

Bias by NamingChanges how the subject is shown by choosing a name or title.

Bias by Word ChoiceChanges how the subject is shown by using words with a positive or negative connotation. ExamplesImagine someone s hair described as being chestnut, brown, or mousy. They all mean the same thing, but which sounds better and which sounds worse?

ExamplesOn Jersey Shore, we only see the characters drinking, fighting, and flirting. They must occasionally do other things right?

ExamplesImagine if we never saw you working, we d assume you re lazy.

ExamplesImagine that a story about you is accompanied by a picture of you in a clown costume. What would we assume about you?

ExamplesImagine how we d see you differently if you were called Dr. Smith or Mrs. Smith; imagine how we d see you differently if you were called Tim or Timmy.