Feature Photo by Josh Reeter of Lamar University. This winning photo was shot during the Feature Photo On-Site Contest in Corpus Christi. The photo was taken at the Texas State Aquarium in Corpus Christi.

Type-Hi Texas Intercollegiate Press Association

Winners from the 2012 TIPA Convention On-Site Contests in Corpus Christi, Texas. Inside are the best from writers,

photographers, and designers from Texas 2-year and 4-year, public and private college and university student media.

TYPE-HI is the on-line publication presenting First Place winners from the Texas Intercollegiate Press Asso-ciation On-Site Contests conducted at the organization’s annual spring con-vention. Students representing stu-dent media (newspapers, magazine, yearbook, radio, television, on-line) from the state’s two-year and four-year, public and private colleges and universities compete against each other in scenario contests under deadline. Some contests feature ac-

tual events or activities, sending the students into the field to test their skills. Contests are supervised, moni-tored and judged by student media faculty advisers. Contest winners are then recognized at the association’s annual Awards Breakfast on the last day of the convention.

This is the first issue of TYPE-HI, which will become an annual pub-lication presenting the on-site win-ners from the previous convention

contests.

TYPE-HI is organized at the TIPA Central Office, located on the campus of Texas A&M University-Commerce. Contact information: Fred Stewart, executive director, Box 4104, Com-merce, TX 75429. Ph: 903-886-5231, Fax: 903-468-3128, Email: Fred.Stewart@tamuc.edu.

Texas Intercollegiate Press Associa-tion was established in 1909.

Texas Intercollegiate Press AssociationType-Hi

Print Sports WritingJosh Brown

Texas State University

Public Relations Release WritingEmilio Flores

Texas A&M University-Kingsville

Television AnnouncingJordan Bontke

Sam Houston State University

Critical ReviewTaylor Griffin

Tyler Junior College

Newspaper DesignKristen Bramblett

Texas State University

Headline WritingLee Moran

Texas State University

Radio AnnouncingBlane Singlestary

Abilene Christian University

Print News WritingAndy Taylor

University of Texas-Tyler

Print AdvertisingBetsy ForemanKilgore College

Radio AdvertisingFares Sabawi

Texas A&M University-Kingsville

Radio News WritingEra Sundar

Austin Community College

Video NewsSarah Sheldon

Eastfield College

Television News WritingJessica Higgins

University of Texas-Dallas

News PhotoMatt Helman

Baylor University

Public Relations Crisis ManagementCaitie Phillips

Tyler Junior College

Television AdvertisingDevin Joseph

Richland College

Spanish News WritingMaria Molina

West Texas A&M University

Editorial CartoonCody Richeson

Eastfield College

Magazine DesignRachel MoormanBaylor University

Editorial WritingKelley Connor

University of Texas-Tyler

Feature WritingJustin Tate

Eastfield College

Two-Person Photo EssayMichelle Serrano, Miguel A. Roberts

University of Texas-Brownsville/TSC

Feature PhotoJosh Reeter

Lamar University

Copy EditingRebecca Banks

Richland College

Yearbook DesignSammy Alcorta

Texas A&M University-Corpus Christi

Sports PhotoJonathan Adams

Texas A&M University-Kingsville

Television Sports WritingAustin Gwin

Abilene Christian

Radio Sports WritingMark Smith

Abilene Christian University

2012 On-Site

Contest Winners

Ali Bodnar hit a walk-off home run in the bottom of the eigth inning Friday afternoon to propel the Texas A&M-Kingsville softball team to a 7-6 victory against conference foe Cameron.

The Javelinas led 6-3 entering the top of the seventh inning when the Aggies posted three runs to tie the game after Bodnar dropped a potentially game-ending foul ball.

“It made me feel really good, because I’ve actually been in a slump this year,” Bodnar said of the game-winner. “I was just tyring to go up there and hit the ball hard.”

Kingsville was able to capitalize on four Aggie errors, scoring three unearned runs throughout the game. Cameron pitcher Cheyenne Brown allowed seven runs (four earned) on 10 hits and two walks with three strikeouts in seven innings.

“They had already seen me four or five times, and people start to get your number after a while,” Brown said. “(I) let one pitch hang over the middle a little bit and (Bodnar) had a good hit.”

Brown’s counterpart,

Kingsville starter Lauren Den-ney, pitched one and a third in-nings and allowed two runs and five base runners. She was penal-ized for two illegal pitches, one of which led to a run, and was pulled in the second inning.

Denise Arnold came in during the second inning and pitched six and two-thirds in-nings with 11 hits, four runs (two earned) and three strikeouts.

“We’ve kind of taken on the tactic of starting one pitcher and bringing in another,” said Kingsville coach Ricki Rothbauer. “Denise did a good job of coming in a little earlier than we would have liked, but she came in and shut them down.”

Meca Chambers, Cameron second baseman, was hit in the head with a pitch in the sixth in-ning and did not retun to action. Her replacement, Tiffany Free-man, hit a two-run double to tie the game in the seventh inning.

“I don’t find it odd. (Free-man) has had crucial at bats for us this year,” said Cameron Coach Beth Watson. “She’s a freshman so she doesn’t quite get the pressure situations yet.”

Cameron took the lead in the first inning on a RBI single by first baseman Tara Martini, but Kingsville responded quickly with a RBI hit by second base-

man Kodie Garner. The Javelinas then posted a three-spot the fol-lowing inning and maintained a lead until the seventh.

Bodnar finished the day 3-for-4 with two runs and an RBI. Her teammate, left fielder Amber Cherry, went 2-for-3 with a walk, an RBI and three runs scored.

Martini had three hits in five at bats with a run and a RBI. Cameron right fielder Amanda Karth batted a perfect 4-for-4, scoring two runs.

The contest was a back-and-forth affair featuring 24 total hits, five total errors and six lead changes.

Special Note: Most winning entries are reproduced as they were submitted. Some were origi-nally submitted handwritten - these were retyped as written. Winning entries in Television An-nouncing, Headline Writing, Radio Announcing, and Video News are not included because of submission format.

by Josh BrownTexas State University

Print Sports Writing

Del Mar College offers students new mail center on campus

March 29, 2012

Del Mar College is pleased to announce the open-ing of the new Del Mar College Mail Center on campus. At approximately 1:20 p.m. today, a press conference was held on the college cam-pus, lead by Justin Bieber Sr., Postmaster. “I am proud to announce the opening of our new Mail Center”, said Bieber. “This new center will be a more conve-nient way for mail to be sorted out and delivered within less time,” said Bieber. The United States Postal Service serves as a government agency, which can be dated

back to its early opening back in 1775. It is one of the few ca-reers with a high number of ci-vilian employees; second larg-est in the country. Back in December 2011, USPS made an announcement it would be closing more than half of their mail processors. This would eliminate about 28,000 jobs. “One great thing about our new Mail Center is it will also be opening the door for new jobs,” said Bieber. With the closing of other processing centers, USPS had to also eliminate overnight de-livery of first-class mail. Corpus Christi is respon-sible for thirty-nine zip code. With the opening of the new Mail Center, this will make it easier for postmasters to sort out mail and packages into the trucks to be taken where they are to be delivered within the

by Emilio FloresTexas A&M-Kingsville

region. The region of the USPS Texas Coast extends north, but does exclude San Antonio, west to the Texas Border, and east to Victoria. “Today shows we as a company can continue to pro-vide the services we are here to provide without having any problems,” said Bieber. As Bieber continued with his speech, he was interrupted due to an incident, which oc-curred on the campus. This put a hold on the press conference and will continue tomorrow at 7 a.m. at the same location. For more information on the new Del Mar Mail Center, or for any other information about the United States Post-al Service in Corpus Christi, please call 361-886-2286. You may also visit their office lo-cated at 809 Nueces Bay Blvd., Corpus Christi, TX, 78403.

Since its humble begin-nings in 2007, the Corpus Christi 7-Day Film Project (CC7D), a com-petition for filmmakers to show off their best talents in short

films, has brought in numerous applications and popularity over its six-year span. The contestants have one week to entirely pro-duce a film for judging, but there is a catch. They must have the three essential elements provided at the beginning of the contest. In the 2011 competition, they were asked to use a star, a character named Jackie, and a line of dia-

logue. The winners were awarded cash prizes and plaques to com-memorate the experience. Directed by Pablo Schmidt, the first film on board was “No Clue,” a clever spoof of the board game and/or movie “Clue” that just gets goofier by the minute. Of the four I viewed, it was definitely the weakest on many terms, but it excelled in its plot twist. The

by Taylor GriffinTyler Junior College

Critical Review

Public Relations Release Writing

camera was not the sharpest by any means, and the acting was borderline gag-worthy. Ms. Scar-lett made me cringe more times than I dare to count. However, I was halfway confused in the turn of events at the end, which kept me guessing until the last sec-ond. I loved that the screwed up versions envisioned themselves as brilliant, brawny, or beautiful. That Eleanor Rigby gag forced a snort out of laughter from me. It was witty—what can I say? While it definitely left something to be desired, Schmidt and his crew certainly had a “clue” they would win over a few laughs. Next up: “Dead Flowers,” a film that caught my attention from the first second. There were so many themes and messages jam-packed into this flick that I completely forgot I was watching an eight-minute moment in time. First of all, the character “Ralph” was excellently cast. Stereotypes are for the birds—he nailed it. He was sort of a gentle giant or a modern day Herman Munster, if you will—a misplaced and mis-understood schmuck who’s in love with his best friend. It’s per-fectly adorable. He and his friend Jackie are so out of touch with so-ciety, but it spoke to me so heav-ily. I love that they just don’t care what others think of them and celebrate each other’s person-alities publicly. Their relationship mirrored a sort of “Not-So-Beauty and the Beast,” and I feel that con-nection made them seem more human than novelty. When the “self-esteem” line came around, I almost squealed with delight when those words dropped from ol’ Ralph’s mouth because it was truer than true. The dark humor throughout—from the anti-joke at the beginning to the final “psy-

chos” quote at the finish—was expertly executed and not at all cheesy. The messages in it were so powerful that it would take a halfwit not to notice their scream-ing. The cliché “don’t judge a book by its cover” is so worn to ground I could see all the way to China, but it truly reflects the feeling of this thoughtful film. In the end, it leaves the viewer to make the dis-tinction of who is the more hand-some person between Ralph and Jackie’s suitor. I feel this flick may have been a shoe-in for first, or at least I’m crossing my fingers. The third film—“The Rogue”—I was turned off at the beginning to be honest. When the first shot was cowboy stereotypi-cally shooting his horse for some ungodly reason, I sighed a heavy one. I loathe westerns with a bot-tomless pit in my heart and don’t for the life of me understand the interest some old geezers have in them. My apologies go out to the folks who enjoy indiscernible dia-logue, “tabacky” spitters, overtly accentuated gunfire, or the im-mortal John Wayne. However, as the film progressed, I gained much more than interest. While the story was tired and overdone in ways, the cinematography was compelling and rich. It possessed a movie-like quality that the other three films failed to observe, and it certainly set itself apart in that way. The best acting had to have come from this movie, yet its sim-plicity with the amount of actors—in my not so humble opinion—tri-umphed over its competitors. The images were positively striking and gritty, seemingly reminiscent of the latest “True Grit”—no pun intended. The angles of the “not-so-still” camera effect were mar-velous, giving, if I may, an added depth into the characters’ exterior

and interior. What I think was so remarkable about this low-budget flick from a bunch of amateurs in Corpus Christi was an effect many filmmakers in Hollywood have forgotten—simple details. One image still stuck in my mind was the main character slowly reach-ing for his gun. I don’t remember if it was set in slow motion, but it made for an explosive build-up for the altercation about to happen. To me, this one was so well-made that it could have fooled me for a real box office success. Last but certainly not least (well, not to me) was a real shoulder-shaker from the get-go. What I thought started out as a parody of “Swamp People” or some other asinine show on A&E, actually turned into a really silly cross between “Matrix” and “Joe Dirt.” “Archer and Slade and the Antlers of Gold” almost—I only said almost—pee myself, mainly because I see way too much of my family in those two country bumpkins. I love that it was epi-sodic in the beginning and took a completely different route. It be-gins so goofy and turns ominous almost suddenly. The title didn’t show up until the credits rolled, which is actually one of my fa-vorite elements a film chooses to use, funny or not. I think it adds a certain “pow” factor from an already built-up piece of work. The cussing added so much to the piece, and personally, I didn’t find it over-played in the slightest. The film was so tongue-in-cheek with gags like the sumo thumb war and crazy names for the Indian tribes. Great songs that appeared to be composed for the film added to the spunkiness and hilarity. Over-all, while not my absolute favorite, this film really packed a punch to my already busted gut.

Newspaper Design

by Kristen BramblettTexas State University

Multiple explosions left three dead and four injured dur-ing the dedication of a new mail center at the Del Mar College West Campus on Thursday.

Witnesses reported a baby was among those injured by the blasts, but officials could not con-firm the alleged victim’s health status.

The Del Mar Police De-partment detained two unidenti-fied males following the incident, which remains under investiga-tion.

Del Mar College Chief of Police Stan Repka said neither the source of the explosions nor the names of the victims have been confirmed.

“We have to determine … who they are, make sure we have a positive ID, and then we’ll work at getting in touch with the fami-lies as soon as possible,” Repka said.

The victims suffered from burns and smoke inhalation, Emergency Medical Services Co-ordinator Melissa Stuive said.

Multiple individuals were transported through a hazardous materials tent after the explo-sions, but Stuive could not con-firm whether chemical or biologi-cal agents were involved.

Repka said the Del Mar College campus was locked down for about 40 minutes following the blasts, but students were not evacuated.

The ongoing investiga-tion should determine whether all safety precautions were taken and if additional security is need-ed, he said.

“If we come across any evidence during the time that we interview witnesses or persons of special interest … you can bet one thing,” he said. “If we feel that the students are in danger, we’re go-ing to take care of business.”

The blasts occurred less than a minute after Justin Beaver,

by Andy TaylorUniversity of Texas-Tyler

Print News Writing

Sr. began the dedication ceremo-ny for the mail center, which was designed to improve communica-tion between administrators and students.

After two sharp explosions occurred inside the center, emer-gency personnel began evacu-ating the area and treating the wounded.

In addition to those who suffered injuries from within the facility, medical personnel also treated a woman found lying near a car parked outside.

Repka said 19 Del Mar Po-lice Department officers and four supervisors responded to the in-cident, along with representatives from the Del Mar Fire Department, Occupational Safety and Health Administration and the Rockport Police Department.

Authorities plan to release additional information at a press conference at 7 a.m. Friday at the Public Safety Building at the Del Mar College West Campus.

Texas Intercollegiate Press AssociationEstablished 1909

Print Advertising

by Betsy ForemanKilgore College

Basic Package Info will be smaller point font than the headline and subhead (“Siriusly drown out the world around you…”)

All types of people can be fea-tured in this ad with this headline thus, reaching a diverse audience. Adapt the image and subhead to target audience.

Features a soccer mom with a VERY serious look on her face

and her kids “rockin out” behind her in the minivan with earbuds in their ears and headphones connected to music players. She is in traffic.

Headline can also lead to other ads featuring hipsters and rock-ers or businessmen’s talk radio.

I chose soccer mom as the target audience because she spends a great deal of time in her vehicle

transporting children to and from school and activities. Feature this ad in mags like Better Homes and Gardens, Southern Living, some entertainment magazines and other magazines that have the mother with kids as a target audience.

Again, feature different target au-diences and use the publications which target that audience.

Three people including one infant are dead this afternoon after two explosions in the

Del Mar College Mail Center. At least four more are injured.

Firefighters, members of the Rockport Police Department and emergency medical

teams arrived within minutes of the blasts. Survivors were hosed off in a hazardous materials

tent outside the center. However, the presence of chemicals has not been confirmed.

Del Mar College was placed on lockdown but was reopened shortly after.

TIPA Radio News CUT1 “If we feel students are in danger, then we will act accordingly.” (:5)

That was Chief of Police Stan Repka. He says two people of interest are being inter-

viewed in connection with the explosions. They are not yet identified.

Police will provide more information at a press conference 7 a.m. tomorrow in front of

the Del Mar Public Safety Building at 101 Baldwin Blvd. (:45)

Standard out cue: 415 TIPA News

Radio News Writing

by Era SundarAustin Community College

(10 seconds)

(5 seconds)GFX Lower 1/3:Postmaster’s DedicationDel Mar College Mail Center

(25 seconds)

(5 seconds)GFX Lower 1/3:Stan RepkaDel Mar Chief of Police

(15 seconds)

(60 seconds total)

=Anchor Lead-In=Three people were killed on the campus of Del Mar College this afternoon when a series of explosions shook the dedication of the campus mail center. We go to reporter’s name with more.

~PKG~=NAT POP=“…improve communication to our facilities, admin-istrators, and students…(Sounds of Explosions)…”

=VO=Del Mar College was put on lockdown today after two explosions rang out from inside the campus mail center around 1:20pm. Del Mar Fire Depart-ment recovered seven victims. Two adults and one infant child died at the scene. Four other adult victims survived, suffering multiple burns and other injuries. EMS workers in Hazmat suits passed the victims through a decontamination tent before loading them into ambulances. An ongoing inves-tigation is looking at the possibility of a chemical threat.

=SOT=“To put a tag on it as a terroristic attack, it’s really too early to say.”

=VO=Two persons of interest are being detained and interviewed by police. The lockdown was lifted at approximately 2pm and police are performing a security sweep of the mail center and surrounding buildings. Classes have not yet been cancelled and the college will remain open until further notice. For station name, this is reporter’s name reporting.

~End PKG~

Television News Writing

by Jessica HigginsUniversity of Texas-Dallas

News Photo

Photo of firefighters evacuating students, faculty and staff from the Del Mar College Mail Center during the mock News event at the TIPA contest.

by Matt HelmanBaylor University

Television Advertising

by Devin JosephRichland College

by Devin JosephRichland College

The University of Texas at Austin, in an effort to stream-line its conveyor belt method of education, is implementing the “busy restaurant” approach – get ‘em in, get ‘em served and get ‘em out. In a report issued Feb-ruary, university officials made some 60 recommendations, the most important one being en-forcement of a policy stating students must earn their de-grees in four years. They cited results of six months of research including percentages of students who graduated on time, all of which were below 50 per cent. “Dilly dallying” is not in

students’ best interest, the re-port concluded. Dilly dallying? Perhaps these officials are out of touch with some is-sues facing students. They blame lack of planning for the extra time it takes to graduate, referring to students changing their majors. For many students this couldn’t be further from the truth. For one, students are older now, on average, than before. Many are returning to school from the work force. These students must juggle full-time jobs, families and hectic schedules to achieve their educations. Just fitting together a work schedule and class sched-

ule takes tremendous effort. In short, the only way for many of these students to graduate in four years is to add a few more days to their week. Maybe UT officials should consider it. Ultimately, this policy change will affect not just the number of students coming off the end of the UT assembly line, but the quality of these students as well. There are possible ramifications for four-year colleges as a whole. At the end of their edu-cation experience, students will be ushered away from the table, ill-served and unsatis-fied. One bit of advice to offi-cials: don’t expect a tip.

by Kelley ConnorUniversity of Texas-Tyler

Editorial Writing

Television Announcing

Jordan BontkeSam Houston State University

Radio Announcing

Blane SingletaryAbilene Christian University

by Cody RichesonEastfield College

Editorial Cartoon

Headline Writing

Lee MoranTexas State University

Video News

Sarah SheldonEastfield College

Corpus Christi, Texas –El 29 de Marzo, dos explosiones dejaron tres casualidades y cuatro victimas durante la inauguración del centro de correo de Del Mar College. Las explosiones ocurrieron aproximada-mente a la 1: 30 p.m. durante el discurso de Justin Bieber Sr.

�Hay dos personas de interés que se encuentran detenidas y serán entrevistadas,� dijo Stan Repka, jefe de la policía de Del Mar College. Por el momento la identidad de los detenidos y la causa del incidente son desconocidas. Melissa Steve, coordinadora del EMS, dijo que las victimas están siendo atendidas. �En este momento [las victimas] su-fren de quemaduras e inhalación de humo.� Repka dijo que los estudiantes de la universidad fueron notificados del incidente por medio del sistema de la universidad. Afirmó que las clases no serán canceladas y la actividad de la universidad continuará con normalidad. �La investigación está ubicada en el centro de correo así que en este punto se esta haciendo un procedimiento de seguridad en los edificios y una vez esto concluya no será necesario cancelar clase,� dijo Repka. También afirmó que si llega a haber sospecha de peligro para los estu-diantes, la universidad tomará las precauciones correspondientes.

“Mientras continuamos con nuestro plan de seguridad y si encontra-mos algo sospechoso pondremos un plan de evacuación,” dijo Repka.

Diez y nueve oficiales de policía y cuatro supervisores respondieron a la emergencia en la cual participaron la policía, los bomberos y el EMS de Del Mar así como la policía de Rock Port.

Repka dijo que Del Mar College ha recibido amenazas anteriormente, pero estás no tienen relación con el centro de correo.

�Los estudiantes expresan preocupación por su seguridad todos los días y nosotros respondemos a estas preocupaciones ni bien las recibi-mos. No van desapercibidas,” dijo Repka.

Más información acerca de la investigación será anunciada mañana a las 7:00 a.m. frente al centro médico de Del Mar College.

by Maria MolinaWest Texas A&M

University

Spanish News Writing

There’s a small window to see out of. It’s hot and steamy inside a contraption of foam and plas-tic. The window fogs up from the heat inside. With low visibil-ity and high temperatures, the volunteer inside the costume has reached his limit inside the Texas State Aquarium mascot costume. Suddenly the voice of an-other employee gives a stern, yet friendly warning, “Hold on part-ner! There’s a kiddo at your foot.” The giant inflatable dolphin in swimming trunks comes to a halt as a little girl smiles and hugs the dolphin’s leg. The volunteer by the dolphin’s side is handed a camera from the little girl’s mother. Before snapping a quick photo for the mother and daughter, he whispers to the person trapped in the dolphin costume, “After this picture, we’ll go to the break room and get you out of this thing. Ok buddy?” The volunteer holding the camera is called a handler. He walks beside and in front of the mascot to make sure he or she in-side is aware of any obstacles like trash or small children that they would otherwise run over. Meagan Gonzales has worked in the Splash Park of the Texas State Aquarium for four years. During that time, she has worn both mascots, Dorsey the Dolphin and Tiki the Turtle. “I’ve worn both [Dorsey and

Tiki] for different locations around Corpus [Christi] where we have to dance and they don’t tell us we have to dance,” Gon-zales said. “It’s a surprise all the time.” Though Gonzales likes the look of the Tiki costume, she prefers Dorsey, because of its internal fan to help keep cool. “The Tiki costume gets a little hot. It is cool that he has a big turtle head that kind of reminds me of Ninja Turtles. Other than that, it’s an extremely hot cos-tume. I would never recommend it for summer.” Interpreter Aide Rich Hafe-meister has had a lot of experi-ence with Tiki over the years, first as a volunteer at age 16 and now as a full-time employee for the Texas State Aquarium at age 19. “I spent a lot of time helping the guy put on the suit, I’ve spent a little time in it and I’ve spent a lot of time walking around being the Turtle handler, making sure the guy doesn’t get tipped over,” Hafemeister said. “That can be a problem. In the suit, they’ve got tunnel vision. That one [Tiki], you can only see out of the mouth.” A person inside the mascot costume cannot look down to see their feet or turn their head to see left or right, thus putting a lot of responsibility on the handler to keep them from falling. “Once you fall on your shell, I imagine it’s hard to get up,” Hafe-meister said. Despite the heat, low visibility

and difficulties that go with being a mascot, the employees enjoy their jobs and wouldn’t have it any other way. “Everyone says yes [to work],” Gonzales said. “We’ve done it for city hall meetings and Mascot Day. We have dance-offs [between mascots]. It’s a lot of fun.” Gonzales is close to finishing her nursing degree, but the fun of working with children and wear-ing the Dorsey costume encour-ages her to delay finishing nurs-ing school as much as possible. “As soon as I can finish my degree with nursing, it’s sayo-nara Aquarium,” Gonzales said. “I always find extra classes I can take so I can prolong graduating so I can work here a little longer. It’s hard to go.”

Feature Writing

by Justin TateEastfield College

Magazine Design

by Rachel MoormanBaylor University

Yearbook Design

by Sammy AlcortaTexas A&M University

Corpus Christi

Two-Person Photo Essay

by Michelle Serrano and Miguel A. RobertsUniversity of Texas-Brownsville/TSC

SFX

Cue an upbeat pop instrumental for five seconds. The volume is low enough for the announcer to voice over. Music fades out after an-nouncer’s voice over.

Cue the cheers of an audience at a basketball game for five seconds. Cheers fade out after Guy 1’s voice over.

Cue one of the songs from the “20 on 20” radio station for five sec-onds. Music fades out after Girl 1’s voice over.

Cue an audience’s laughing for five seconds. Laughter fades out after Guy 2’s voice over.

Cue the upbeat pop instrumental used in the beginning. This will play for 10 seconds, and fade out afer the announcer’s voice over.

Audio

Announcer (VO): Sirius XM offers more than 100 radio stations, which one is yours?! (5 seconds)

Guy 1 (VO): Sports! That way I can keep my head in the game no matter where I am! (5 seconds)

Girl 1 (VO): The 20 on 20! I al-ways know what’s popular because of it! (5 seconds)

Guy 2 (VO): The comedy chan-nels! It’s the only way I get to work in a good mood! (5 seconds)

Announcer: Whether it’s sports, music, comedy, or news, Sirius XM has got it all, and for as low as $14.49 a month, too! Call 1-888-539-SIRIUS to get your subscrip-tion today!

Radio Advertisingby Fares SabawiTexas A&M University-Kingsville

Contest Requirement: Two 30-second spots

SFX

Cue the sound effects of a thun-derstorm for one second. Then, the crystal clear quality music coming from the Sirius radio. Music will play low enough for dialogue to be heard. It plays for the entire time of the dialogue, until it fades for the announcer to speak.

Cue an upbeat pop instrumental for remaining ten seconds of the com-mercial. Fade out.

Audio

Guy 1: How come your’re getting such good radio reception out here? The weather is awful! (3 seconds)

Guy 2: That’s because I have Sirius SM Satellite Radio. It’s almost never affected by the weather or the outside environment. (3 sec-onds)

Guy 1: Man, your’re paying for that stuff? I heard that’s so expen-sive. (3 seconds)

Guy 2: Not really. It’s under $15.00 a month, and I get a discount for paying a year in advance, so it’s even cheaper. And I get 130 sta-tions that broadcast 24/7/365, so it’s worth it! (9 seconds)

Guy 1: That many channels, for less than 15 bucks? I think I’ll give them a call today! (4 seconds)

Announcer: Don’t let Mother Earth stop you from the radio you de-serve! Call 1-888-539-SIRIUS to get your subscription today!

Radio Advertisingby Fares SabawiTexas A&M University-Kingsville

Sports Photo

by Jonathan AdamsTexas A&M University-Kingsville

Television Sports Writing

by Austin GwinAbilene Christian University

Begin with sports anchor monologue (9 seconds)

Begin sports anchor voice-over while showing game clips (25 seconds)

Begin showing broken clip from inter-view with Ali Bodnar (8 seconds)

Begin showing clip from interview with TAMU-K head coach Ricki Roth-bauer (11 seconds)

Go back to sports anchor to wrap up story (6 seconds)

End of story. Total time: approximate-ly 59 seconds.

From a goat to a hero. Ali Bodnar hit a solo home run in extra innings to seal Texas A&M Kingsville’s 7-6 victory over visiting Cameron University.

Kingsville led this game 6-3 going into the top of the seventh, but down to their last out, the Aggie offense came alive. Tiffany Freeman capped a furious rally when she hit a two run double off the left field wall to send the game into extra innings. That hit came immediately after Bodnar, the Kingsville first baseman, dropped a foul ball that would have ended the game.

Bodnar redeemed herself though as she cranked this no-doubter to left field to lead off the bottom of the eighth. That ends the game as Kings-ville survives. Here is Bodnar and head coach Ricki Rothbauer on their thrilling win.

“I’ve actually been in kind of a slump this year, and this game, I think, brought me out of it and it felt good to do that for my team.”

“Anytime that you are in a home situation you are feeling pretty good. You know that if you can shut down their side on offense, you get a chance to come in and walk-off, so you are always going to be excited about that.”

So, Kingsville takes it 7-6. They now sit one game behind Cameron for the 8th and final playoff spot.

Begin with sports anchor mono-logue (25 seconds)

Play clip from interview with Texas A&M First Baseman Ally Bodner (9 seconds)

Go back to sports anchor to wrap up story (11 seconds)

End of story. Total time: approxi-mately 45 seconds.

First Baseman Ally Bodner blasted a solo walk-off home run in extra innings to give Texas A&M – Kings-ville’s softball team a 7-6 win in the first of a three-game series against Cameron University.

The Javelinas withstood the Aggies’ three runs in the seventh inning that tied the game at 6 runs.

Bodner dropped a pop-up foul ball with two outs in the seventh inning that would’ve ended the game then; she said she was glad she could make up for the Javelinas’ only error with the eighth-inning home run.

“It made me feel really good because I’ve actually been in kind of a slump this year. This game, I think, brought me out of it and it felt good to do that for my team.”

The loss drops Cameron to 14-19 overall and 4-9 in conference play. The Aggies sit in eighth place in the conference, one game ahead of the Javelinas with two games left in the series. Only the top eight conference teams make the playoffs.

Radio Sports Writing

by Mark SmithAbilene Christian University

Crisis1.

At the press conference for the grand opening of the new mail center on Del Mar’s campus an explosion occurred around 1:20 p.m. Emergency crews were called to the scene and responded accordingly.

Response to Public2.

Del Mar College responded to the public rather quickly after the incident, around 40 minutes to be exact, in the form of a press confer-ence with 5 different spokesmen. Although the press conference was effective the College should have elected one specific spokesperson who holds authority at the college instead of 5 officials who all aren’t directly associated with Del Mar. By selecting someone, such as the Dean or President of the college, the public would be reassured since the word that everything is alright is coming from a person of authority where the crisis took place, rather than just an emergency responder.

Also, the press conference was held at the hospital on site which was a bad move on Del Mar’s part. Hospitals are often associated with death or sickness and by having the spokesmen speak there may have sent the message of death to the public rather than reassurance. At the press conference the police chief said that more information would be available at 7 a.m. tomor-row morning. This is too long to go without giving the press some kind of information. Since they couldn’t release the victims’ names, whether

the people who were detained for questioning were students, or what actually happened in the building (was it an explosion, was hazardous material involved, etc.?) it leaves too much time for the press to specu-late; more than 12 hours to be exact. Del Mar college should have set up another press conference for 5:30, 6, or event 10 so that new information on the crisis could have been broad-cast live on one of the local news-casts and possibly new details could have made it into those newspapers who publish daily whose deadlines aren’t until late at night.

At the press conference no one spe-cifically addressed students of the college which was also a big mistake. The students who attend the college are going to be the long-term vic-tims of the situation and are going to be the ones who feel the affects the most. In the press conference they said that students were notified on West Campus by emergency system that the college has in place, but that’s it, nothing was said about stu-dents who attended class anywhere else on campus. The spokesperson at the press conference should have addressed the students directly and reassured them that they are going to do everything they can to make sure the campus they attend is safe and secure. Del Mar could use social media to their advantage and post something to all their Twitter fol-lowers and Facebook friends reas-suring students about the crisis that happened and provide them with real-time updates on the situation. The power of social media is incred-ibly strong, as everyone has learned

in the last month due to the massive success of the Kony 2012 video.

Resolution3.

At the press conference Del Mar College didn’t really explain or even address how they would keep this from happening again, which is a key thing they should have done. The question was asked by one of the reporters that if security would be tightened around campus and no answers were given. The represen-tatives should’ve taken this time to address how they are going to pre-vent this from ever happening again.

The resolution that would be the most effective would be to apply an ID system on campus. All students and faculty should have to wear lanyards with their campus ID to ensure that they are supposed to be on campus. This would prevent any attacks happening on campus from non-students. However, if the crisis was caused by a student the resolu-tion would be much different.

If the crisis was caused by a student it means that somehow the security system failed on campus. Del Mar College should do everything in their power to make their security presence known to students and review their security policies and procedures. Tightening up security on campus and making changes to security would reassure students that first, yes there was problem with security, and secondly that Del mar is taking proactive steps to mend whatever went wrong.

As far as the lack of communication with students of Del mar go they should implement a text alert, as well as e-mail alert, system on their campus that immediately sends out texts and emails to all students when a crisis occurs. By just notify-ing those on West Campus of the crisis Del Mar alienated their other students.

Public Relations Crisis Management

by Caitie PhillipsTyler Junior College

Best of ShowDivision 2

(Selected at 2012 Convention)

The FlareKilgore College

Best of ShowDivision 3

(Selected at 2012 Convention)

The MercuryUniversity of Texas

Dallas

Best of ShowDivision 1 (Selected at 2012 Convention)

TCU Daily SkiffTexas Christian University