tyndell photographic catalog for 2011

2010-2011 www.tyndellphotographic.com

1-800-82-SMART (800-827-6278)

We are packaging.

Types of Sports MountsThere are two types of sports mounts: the traditional sports mount

and the newer digital mounts. Both are used to enhance the

pictures and help the photographer justify their pricing.

Traditional mounts hold dual prints. Standard size traditional

sports mounts are 7x5/3 ½ x5-4x5, 7x5/5x7, and 10x8/5x7.

Larger traditional sports mounts are used by photographers to

increase the overall profitability of a package.

Digital mounts add the finishing touch to a graphically enhanced

8x10 or 10x13 digital memory mate.

Digital mounts help the photographer justify the increased cost of

a digital memory mate.

Envelopes and bags are tools used to organize and ease the

delivery of sports packages for the league management and

coaches.

Traditional

What Does Packaging Do For Sports Photography? Proper sports packaging should enhance and add functionality

to your sports pictures.

Sports packaging is not disposable, it is used to create a lasting

memento.

Parents save the pictures in the mount and put them away for

safe keeping.

What is a Sports Photograph?

A sports photograph is an affordable

image that creates a lasting memory of a

child’s development which also serves

to boost a child’s self-esteem

when displayed.

Digital mounts add the finishing touch to your sports photos.

Digital

2 Order Online at www.tyndellphOtOgraphic.cOm

1-800-82-Smart (800-827-6278) / fax (734) 422-4205 3

I.Promise only what you can deliver. Never break a promise. If you do, someone will remember.

II.Keep on schedule. If a team is scheduled for 10:15,

you must either be starting the team or finishing the team ahead of it at 10:15.

III.Deliver the pictures when promised

in a well organized manner.

IV.Take care of all problems no questions asked.

Guarantee satisfaction including a retake or a refund.

V.Always remember you need them, they don’t need you.

You can be replaced, can they?

SpOrtS – digital fOlderS

(a) pS 200

4

(A-B) PS 200 Easel Mounts Color: Multi/Black Available Sizes: 8x10/6x8

• Easel back stands vertical or horizontal

• Fits in a 8 ¾x11 ⅛ envelope

• Embossed UV gloss coated cover

• Holds an 8x10 or 6x8 image

(C) Digital Pro Sports Folder Color: Multi/Black Available Sizes: 8x10, 10x13

• Easy loading


• Holds vertical or horizontal prints

(B) assorted pS 200 Styles

PS 201

PS 206

SOCCER

PS 202

HOCKEY

PS 203

BASKETBALL

PS 204

BASEBALL

PS 205

FOOTBALL

LACROSSE

PS 207

SOFTBALL

PS 208 (Vert. only)

DANCE

PS 209 (Vert. only)

CHEER

PS 210

BOWLING

PS 211 PS 212

TRI-SPORTS

PS 214 (Vert. only) PS 215

SKATING

PS 216

GYMNASTICS

(c) digital pro Sports folder

Print attachessecurely to

die-cut corners

Order Online at www.tyndellphOtOgraphic.cOm

5

new digital mOUntS

1-800-82-Smart (800-827-6278) / fax (734) 422-4205

SPoRTS MounT CluBwhere Smart people Save money all year long!

You now have the opportunity to buy

small quantities of Tyndell’s quality Digital

and Traditional Sports Mounts at the

largest discounted price. Includes the

PS-300, Impact Mount, Digital Pro Series,

The Ebony, Silverstreak, Women’s and

Digital Sports Mounts, Digital Action

Mount, TDC 101, 102, 103, Pro Sports

Series Memory Mates and Folders, Pro

Sports Series Panel Mount, Dance

Memory Mate, The Elite, The Ultimate,

Action Sports, Vision, Olympic, E-Series,

Marble Memory Mates, F-Series, Marble

Panel Mounts, F-Series Panel Mount, and

Children’s Memory Mates.

HoW To JoIn?5000 Price Club members must buy

folders and/or mounts in box quantities of

500 or more. Any succeeding orders

under 500 receive 1000 Club price.

2500 Price Club members must buy


300 or more. Any succeeding orders

under 300 receive 1000 Club price.



100 or more.

RulESMust commit to purchasing 5000, 2500 or

1000 in 2010 and buy in your clubs minimum

quantities. Purchase at your convenience

throughout the entire year. Initial purchase must

be made by May 1, 2010. Club membership

must be renewed annually.

(D) PS-300 Easel Mount Color: Multi Available Sizes: 8x10/10x8

• Colorful sports graphics

• Top loading slip in

• Dual easel holds vertical or horizontal

(E) Impact MountColor: Gradated Black Available Size: 8x10/10x8

• Quick loading slip in mount

• Ideal for digital images

• Dual easel holds vertical or horizontal prints

• Perfect framing mount

(d) pS-300 NEW!

(e) impact mount NEW!

SpOrtS — digital mOUntS


(a) tdc 101

(B) tdc 102

(c) tdc 103

(A-C) TDC 101, 102, 103 Available Sizes: 5x7/7x5, 8x10/10x8,10x13/13x10

• Designed specifically for digital prints

• Gloss finish

• Four corner “pop in” load

• Dual easel holds vertical or horizontal prints

• For digital as well as standard prints

Dual easel holds vertical orhorizontal prints.

7


(d) digital Sports mount

(D-E) Digital Slip-in Easel Available Sizes: 5x7/7x5, 8x10/10x8

• Quick/fast load


• UV coated

• Pop-out dual easel holds vertical or horizontal prints

(F-G) Digital Slip-in Easel Available Sizes: 5x7/7x5, 8x10/10x8

• Quick/fast load



(H) Digital Action Mount Color: Gradated Black Available Sizes: 8x10/10x8

• Slip-in quick load



(f) Silverstreak digital mount (g) women’s digital Sports mount

(e) ebony digital mount

(h) digital action mount

1-800-82-Smart (800-827-6278) / fax (734) 422-4205

Gloss bordersUV sports graphics

Two Easy Ways to Enhance Your Professional Image 1. Allow your clients the option to purchase their orders using credit cards. Your local bank can

help your studio set up a merchant account.

2. Bond your Studio! A bond is an insurance policy that guarantees your client that they will get

their pictures or their money back.

A $10,000 bond will cost your studio approximately $100.00 for an entire year. Visit your

business insurance agent for information.

NOTE: PMA members (www.pmai.org) & SPAA members (www.pmai.org/spaa) are eligible for a

discount on their commercial insurance and receiving a cheaper rate on bonds.

The Truth About… Soccer Moms A new phenomenon has hit sports photography… the

‘soccer mom’. Why are soccer moms gaining a foothold in

the sports photography industry? Here are some common

characteristics of what soccer moms are doing.

They are flexible. They work with the league to fulfill the

needs of league.

Contrary to popular belief, soccer moms do not work for

free. In most cases, soccer mom’s prices are competitive

with the local studios.

Soccer moms are attuned to packaging and

characteristically use middle to higher end sports mounts.

Incorporating large Memory Mates toIncrease Profitability 1. Studios can increase their profit margins by

offering large style memory mates at little added

cost.

2. Large style memory mates and prints on

average cost about a $1.00 for the studio to

produce and on average are sold for $15.00-

$20.00 more than small memory mate style

packages.

3. Studios that are forced by leagues to offer each

child a cheap memory mate can upsell their

sports packages by offering larger prints and upgraded

sports mounts (7x5/5x7 and 10x8/5x7). This gives the

studio an excellent opportunity to increase their profits

and make extra money.



Ebony Digital Mount

9


(a) pro Sports Series memory mates

Black gloss borders

pS100

pS107

(B) Other available styles:

pS101 pS102

pS103 pS104

pS105 pS106

pS107 (plain) pS108

pS109

DANCE

(A-B) PS 100 Series Memory Mates Available Sizes: 7x5/3x5

Color: Multi/Black

• Matte stock with UV sports logo

• High gloss UV border

• Aqueous-coated for stain resistance

(C) Pro Sports Series Folders Available Sizes: 7x5/5x7, 10x8/5x7Color: Multi/Black

• Matte stock


(c) pro Sports Series folder

Black gloss borders

10x8/5x7 7x5/5x7

1-800-82-Smart (800-827-6278) / fax (734) 422-4205

SpOrtS – memOry mateS

10

(A) Pro Sports Panel Mounts Color: Black Available Sizes: 4x6, 5x7, 8x10

• Quick bottom load

• High gloss UV border

• Dual easel holds vertical orhorizontal prints

(B) Dance Folders & Memory Mates Color: Multi/Black Available Sizes: 10x8/5x7, 7x5/5x7,7x5/3x5V, 8x10/6x8

• Memory Mate has matte finish

• High gloss UV border on verticalMemory Mate

• Embossed UV gloss coated coveron folder styles

• Digital Folder holds 8x10 or 6x8image

10x8/5x7 7x5/5x7 7x5/3x5MM

pS 208

DANCE

pS108

Example in block type:

North American

Little League

2010

DANCE

DANCE

DANCE

(a) pro Sports panel mounts

(B) dance folder and memory mate

We specialize in

custom dies and event Stamping


Black gloss borders

10x8/6x8

See price list for details

11


(C) Action Sports Folders Color: White with Multi Sports Available Sizes: 7x5/3x5MM, 7x5/3x5,7x5/5x7, 10x8/5x7

• Quick load folders

• 75/35 available in either folder or verticalmemory mate style

(D) The Elite Color: Gloss Black Available Sizes: 7x5/3x5, 7x5/5x7, 10x8/5x7

• High gloss UV coated cover


(E) The ultimate Color: Multi/Black Available Sizes: 7x5/3x5MM, 7x5/5x7,10x8/5x7

• 75/35V has pop-out easel back

• Folder features black inside


7x5/3x5

7x5/3x5 7x5/5x7

7x5/5x7 10x8/5x7 7x5/3x5MM

w/Sports Logo

7x5/5x7 10x8/5x7 7x5/3x5MMw/Sports Logo

10X8/5x7

(c) action Sports folders

(e) the Ultimate

(d) the elite

SMART TIPS:• Upgrading a memory mate

helps you get and keep aleague

• Upselling your 7x5/3x5memory mate to a 10x8/5x7or 7x5/5x7 size will increaseyour bottom line

1-800-82-Smart (800-827-6278) / fax (734) 422-4205


12

(A) Vision Color: Gray with gold foil border Available Sizes: 10x8/5x7, 5x7/7x5,7x5/3x5, 7x5/5x3

• On 75/35V specify Plain or Sports

• Side loading

• 75/53 easel holds either dualhorizontal or duel vertical prints

(B) E-Series Memory Mates Color: Black with gold foil borderAvailable Sizes: 7x5/3x5MM, 7x5/3x5,7x5/5x7, 10x8/5x7

• Side loading

• When ordering 75/35 specify Plain,Sports or Horizontal

(C) olympic Color: Black with gold foil border Available Sizes: 7x5/3x5

• Side loading

• 75/35V has pop-out easel

• Specify Plain or Sports

(a) Vision

10x8/5x7 7x5/5x7 7x5/3x5MM

7x5/3x5REVERSIBLE

MM

7x5/3x5MM

w/Sports Logo

NEW! 7x5/5x3 Reversible Mount

(B) e-Series memory mates

EA

EB

ED

EE

EC

7x5/3x5 7x5/5x7 10x8/5x7 7x5/3x5MMPlain

7x5/3x5MMw/Sports Logo

(c) Olympic



FC

FD

FB

FE

(D) F-Series Memory Mates Color: Blue or Gray Available Sizes: 7x5/3x5MM, 7x5/5x7, 10x8/5x7

• Side loading

• 75/35 specify Plain or Sports

• 75/35V features pop-out easel

• Horizontal folds to stand up!

• Matte finish

• FC – 7x5/3x5 Plain Memory Mate

• FD – 7x5/3x5 Sports Memory Mate

• FE – 7x5/5x7 Memory Mate

• FB – 10x8/5x7 Memory Mate

(E) Marble Panel Mounts Color: Marble Available Sizes: 4x6, 5x7, 8x10



• Reversible mount

• Pop-out easel back

(F) F-Series Panel Mounts Color: Blue or Gray Available Sizes: 4x6, 5x7, 8x10




• Matte finish

(G) Marble Memory Mates Color: MarbleAvailable Sizes: 7x5/3x5MM, 7x5/5x7, 10x8/5x7


• Autograph area on back

• 75/35 Vertical Only (Sports or Plain)

Available in Blue or Gray!

(e) marble panel mounts (f) f-Series panel mounts

(d) f-Series memory mates

MC

MBMD

ME

(g) marble memory mates

1-800-82-Smart (800-827-6278) / fax (734) 422-4205 13

acceSSOrieS

14

(a) Sports pennants

(f) deluxe photo Stand

5554 (83/4 x 11 1/8)Top Loading

5559 (91/2 x 12)Side Loading

5558 (83/4 x 111/8)Top Loading

5521 (9 x 12)Side Loading

(e) portrait envelopes

(B) trading card Box

(c) deluxe trading card Box NEW!

(d) Key chain tags(A) Sports Pennants Color: Multi

• Holds two pictures 5x7VH & (3 ½x5 or 2 ½x3 ½)

• A great add-on item

• Many colorful designs

(B) Trading Card BoxColor: Multi/Black Size: 2 ½x3 ½

• Holds up to 24 wallets

• Viewing window

(C) Deluxe Trading Card BoxColor: Multi/Black Size: 2 ½x3 ½


• Viewing window

(D) Key Chain Tags Color: ClearSize: 2 ½x3 ½

• Perfect for trading cards and wallet photos

(E) Portrait Envelopes Color: Multi/Black Size: 8 ¾x11 ⅛, 9x12, 9 ½x12

• 5554 and 5558 top load

• 5521 and 5559 side load

(F) Deluxe Photo Stand Color: Multi/Black

• Comes with a holder to place a ball (ball not included)

• Holds a 10x8 or 8x10 print


New Lower Price!

15

acceSSOrieS

(g) Bc Series & mini Balls

BC-700 BC-000 BC-600

BC-100 BC-000 BC-000

(J) Bag tag NEW!

(l) #5575 Order envelopes NEW! (m) #5576 Order envelopes NEW!

(i) clear, resealable poly Bags

(K) magnet frame NEW!

(G) BC Series & Mini Balls • Walnut base • Sports ball sold separately • NOTE: Pictures not included

(H) Poly Bags Color: ClearSizes: 6x8, 11x12, 11x17

• Sold in full bundles of 250 only

(I) Clear, Resealable Poly Bags Color: Multi/Black Sizes: 11x12

• Resealable adhesive strip• 2 mil thickness• Sold in full bundles of 250 only

(J) Bag Tag Color: Clear / BlackSizes: 2 ½x3 ½

• Two slip-in pockets for photo & ID• ID card and vinyl strap included

(K) Magnet Frame Color: ClearSizes: 2 ½x3 ½

• Use for vertical or horizontal images• Magnet easel frame• A great add-on item

(l) #5575 order EnvelopeColor: MultiSizes: 8 ¼x14

• 6 ¼ envelope pocket• Easy open tear strip• Spot glue on envelope portion• Designed to run through a printer

or copier

(M) #5576 order EnvelopeColor: MultiSizes: 8 ¼x14

• 3 ¼ envelope pocket• Easy open tear strip• Spot glue on envelope portion• Designed to run through a printer

or copier

1-800-82-Smart (800-827-6278) / fax (734) 422-4205

(h) poly Bags

acceSSOrieS

16

THE HAnD oFF – A STuDIoS FInAl CHAnCE To MAKE A GooD IMPRESSIonThe delivery of your sports packages can often be the difference between keeping and losing

a league. This isn’t how the studio ‘packages’ their pictures this is the actual ‘delivery’ of the

finished product.

Sports leagues are run by volunteers that feel pictures are a ‘necessary evil’. As the

photographer, you need to make picture delivery as simple and painless as possible.

Each individual team should have their own box with each child’s order bagged

and ready for easy distribution. A Coach will often toss the order in their trunk

before delivering them to the team. Orders rubber-banded together can break

apart causing a huge mess.

Individual orders need to be packaged in resealable bags.

(d) carry all Box NEW!

(a) plaques NEW! (B) Button machine NEW!

(c) Sturdy mailing cartons

(A) Plaques Color: CherrySizes: 7x9, 9x12

• 7x9 holds 7x5 team photo

• 9x12 holds 10x8 team photo

• Includes plaque, acrylic cover and six nails

• 7x9 includes engraved plate

• Plate available in 2 sayings:

In Appreciation of Your Support & Dedication

In Appreciation of Your Hard Work & Dedication

(B) Button Machine Sizes: 4x10x13 ½ inches

• 400 buttons per hour

• Lifetime warranty

• Exclusive short handle strokerequires very little force to makebuttons

• Metal material

• Weighs 11 lbs

(C) Sturdy Mailing CartonsColor: WhiteSizes: 9 ½ x7, 11 ½ x9, 12 ¾x15

• Durable protection for prints

• Professional looking

• Features a dual tab fold down flap

(D) Carry All Box Color: WhiteSizes: 12 ½ x10x4

• Easy folding

• Simple, secure way to deliversports packaging

• Perfect delivery tool

• Individual teams should get theirown box


17

(d) Backpack mate (e) School Bus mate (f) gymboree

WEE FRIENDS

Designed especially to be colored by children!

Vertical only

SCHOOL

(h) my class photo(g) Schoolhouse mate

(A-C) Digital Childrens’ Easel Folders Color: Multi/BlackAvailable Sizes: 8x10/6x8

• Fits in a 8 ¾x11 ⅛ envelope

• Holds an 8x10 or 6x8photograph

• Reversable easel back

• A&B have embossed glossy UV cover

(D) Backpack MateColor: Multi Available Sizes: 7x5/3x5

• Aqueous coating for stain resistance

• 75/35V side loading

• Rear autograph area

(E) School Bus MateColor: Multi Available Sizes: 7x5/3x5




(F) Gymboree Color: Multi Available Sizes: 7x5/3x5




(G) Schoolhouse Mate Color: Multi Available Sizes: 7x5/3x5



• Gold foil enhanced


(H) My Class Photo Color: Black Available Sizes: 7x5

• Bottom loading

• Pop-out easel


(a) (B) (c)

childrenS – memOry mateS & mOUntS

digital childrens’ easel folders

1-800-82-Smart (800-827-6278) / fax (734) 422-4205

prOOfing


in the hey-day of photography the

photographer’s most effective advertising tool

was previews. previews with referrals

accounted for 80% of a studios advertising.

while admiring the subject, a prospective

customer also views the photographer’s work.

this is especially true of senior photography.

Why a Studio Should UsePreviews…• customer’s love previews!

• in a non-scientific study it was found thatstudios whose businesses are holding upthe best still use previews.

• Studios that eliminated previews andprojected their images had the biggestorders per client but had fewer newcustomers every year. Studios that projecttheir images also need an exceptional sales staff.

• Studios that web proof were very unhappy with theirresults.

• Soccer moms use previews to showcase their work.

Proper Ways to Show Previews1. previews need to be presented on a professional level.

previews should always be printed on photographicpaper. low quality previews can harm a studios image.

2. previews should never be smaller than 4x5. Smallerimages are difficult for a customer to view.

3. package your previews properly. handing a customer astack of previews rubber banded together ruins yourprofessional image. always present your previews inprofessional photo packaging products branded withyour studio logo. here are a few products ideal forshowing off previews:

folios • proof Books • Boxes • mini proof albums

preview packs • photo cases • advantage albums

4. get your customer’s their previews quickly; however,limit the time your customer keeps their previews. giveyour customer enough time to show off their previewsand make their selection but a short enough time so thattheir previews don’t lose their impact. give yourcustomer at least a week but no longer than two weeks.

5. narrow down the selection of previews. remember it isquality not quantity. always edit your previews. Onlyshow your best work to customers. let the size of thepackage determine how many previews are presented toyour customer.

What Previews Do For Your Studio1. previews create the wOw factor. the photographic

industry is a vanity industry. customers want theirphotographs to make them look better than they reallydo. Successful studios capitalize on this concept. yourcustomers want to experience the wOw factor whenshowing off their previews. Simply put – your customerwants to have their ego stroked.

2. your work will be seen by an unlimited number ofpotential customers.

3. if the customer purchases the same folio they got theirpreviews in, they would receive two additional freepreviews. this costs the photographer approximately.60 cents.

example: a customer can purchase one preview for$10.00 or 12 for $100.00. the average cost for a studioto print a preview is between .20 to .30 cents. if a studiosells just one preview this is a profit of $9.70. the cost ofpreviews are covered by the sitting fee.

The Best Options to Store Imagesauthor's of different photography articles on how to store

your images have stated that with technology changing so

fast the best way to preserve your images is to have them

printed on traditional photographic paper or inkjet paper

using pigment inks. disks/cd’s can be damaged, broken,

lost or misplaced. computer sticks last only four years on

average and computers crash.

If You Eliminate Your Most Effective Advertising Tool,Why Wouldn’t Your Business Go Down?

A Word About Copyright Laws…The Copyright Act protects photographers by giving the author of the photograph the exclusive right to reproduceyour photographs. This includes the right to control the making of copies. It is illegal to copy or scan for reproductivepurposes any photographs without written permission, and violators of the Federal Law will be subject to its fullcriminal penalties. In addition, when a copy is made, it is always of a poorer quality than the original. When you handout cheap copies of our products, you damage our reputation, and deprive this company of its livelihood. We haveinvested in you our time and our talent.

3. after your customer purchases a package they will receive low resolution images. these images

can be used to post their images on their mySpace™ or facebook™ accounts.

4. hand crimp each of your previews with a copyright seal. this seal states that the preview is

copyright protected while taking nothing away from the print.

5. enclose a letter with their

previews stating that the

pictures are copyright

protected. this makes your

customers aware that copying

of prints is unethical. Below is

a sample of one letter a studio

encloses with their previews

(see example below).

Example:

Lacquer Mat Spray Texture

prOOfing – cOpying preVentiOn

191-800-82-Smart (800-827-6278) / fax (734) 422-4205

Texturizer 2000™

Steps To Stop CustomersFrom Copying Your Previews1. texturize your previews using the

texturizer 2000. it applies a pleasing

textured look on your previews which is the

ideal way to protect your previews from

being reproduced on a scanner. the

texturizer 2000 creates ‘dimples’ in the

photograph that if scanned creates a fuzzy

appearance on the scanned photo.

2. Spray texture your prints using lacquer-

mat Spray texture. the pebbled finish

enhances your image; while providing UV

protection. it also protects your previews

from being reproduced on a scanner.

when someone attempts to copy a

textured print, the reproduction is ruined by

the pebble effect.

1. the folio gives the customer an

ego boost and makes the

images worth more.

2. a folio allows the student to

share their photographic

experience with friends.

3. folios give the student instant

gratification by the comments

of their peers.

4. Senior photographs are a must

have item. the need is created

by the students. the more the

students see their friends

pictures the greater the need to

have their pictures taken.

5. folios elevate the overall

appearance of the product.

6. the folio is an easy to show

item and can be easily

transported.

7. the folio should always be

imprinted with the studio name.

8. folios allow the photographer to sell extra previews

to the customer.

9. the extra previews that don’t go into the folio can

be put into pocket preview folders.

10. previews must be on the price list.

11. photographers must sell their previews.

12. the cost of the previews with the folio must be less

than just purchasing the previews. example

previews are $9.00 each (a total of $72.00) or

$69.00 for the previews and the folio.

13. the photographer should pick out the best eight

photographs they want displayed.

14. after delivery, the customer is able to pick their

favorite eight photographs from their original

previews to put in the folio.

15. if the customer purchases the same folio they

received their previews in then the photographer

would give two extra free previews. the cost of the

folio would go down the larger the order was.

16. if the folio is purchased the photographer can offer

as a complimentary bonus, four low resolution

images that can be posted on mySpace™ or

facebook™. this gives the customer a feeling of

satisfaction for their purchase.

and many, many more uses!

How To Effectively Use A Folio folios are an elegant delivery system used to advertise, market and highlight a photographer’s work.when folios are used properly, they generate revenue at no additional cost to the studio.

prOOfing – fOliOS


prOOfing – fOliOS

21

(B) glory days Blk/Blk/Blk

(d) Spirit V Blk/Blk/gold

(A-B) Glory DaysColor: Black/Black/Gold,Black/Black/Black Available Sizes: 4x5-8

• Simulated leather

• Two dual openings hold eithervertical or horizontal prints

• Top/Bottom loading

(C-D) SpiritColor: Black/Black/GoldAvailable Sizes: 4x5-8


• When ordering specify verticalor vertical/horizontal


(E-F) CommencementColor: Black/Black/Gold Available Sizes: 4x5-8

• Simulated leather withembossing and foil

• When ordering specify verticalor vertical/horizontal


(e) commencement V Blk/Blk/gold

(f) commencement Vh Blk/Blk/gold

(c) Spirit Vh Blk/Blk/gold

(a) glory days Blk/Blk/gold

SMART BUYS!

• free imprintingOn 20 Or mOrefOliOS

• BUy 9 fOliOSget 1 free

1-800-82-Smart (800-827-6278) / fax (734) 422-4205

22

prOOfing – preView alBUmS

(a) advantage (B) mini proof albums

(c) wallet albums

(d) harvard

(A) AdvantageColor: Black/Gold, White/Gold,Black/Black Available Sizes: 4x5, 4x6


• Holds 20 vertical images

(B) Mini Proof AlbumsColor: Black/Gold Available Sizes: 3x5, 4x5, 5x5,4x6, 5x7

• Available in 12 or 24capacity

• Acetate pages

• Free studio imprint on 100or more

(C) Wallet AlbumsColor: Black/Gold Available Size: 2x3

• Holds 40 images

(D) The HarvardColor: Black/Gold Available Sizes: 4x5

• Bonded leather with silkmoiré lining

• Available in 16 or 24 pages

• Pages ordered separately

• Pages have gold gildededges

(E) Pocket Preview FolderColor: Black/Black, Black/Gold Available Sizes: 4x5, 4x6

• Holds up to 12 prints

• Made from Virgin PhotoMount Board

(F) Digital AlbumColor: Black Available Sizes: 8 ½x11


• Includes pouch

4X5 HORZ/HORZ 4X5 RECT/OCT 4X5 OCT/CUT CORN 4X5 VERT/HORZ4X5 VERT/VERT 4X5 RECT/OVAL

Special mat cuts

(f) digital album

Assorted styles:

Digital Comb XLCOLORS: Black

SPINE SIZE: 1 1/4” (max. capacity: 100 sheets)

Digital RingCOLOR: Black SPINE SIZE: 3/4”

(max. capacity: 50 sheets)

Digital Pocket RingCOLOR: Black SPINE SIZE: 3/4”


Digital Comb PocketCOLOR: Black SPINE SIZE: 3/4”


Digital CombCOLOR: Black SPINE SIZE: 3/4”



(e) pocket preview folder

23

prOOfing – preView alBUmS

(G) Thrifty XlColor: Black/Black Available Sizes: 4x6-3


• Initial capacity 330 prints

• Maximum capacity 420 prints

(H) The Thrifty ChoiceColor: Black/Gold, WhiteEmbossed Available Sizes: 4x5-3, 4x6-3




(I) novaColor: Black/Gold, WhiteEmbossed Available Sizes: 4x5-2, 4x6-2




(J) ExcaliburColor: Black/Gold, White/Gold Available Sizes: 4x5-2




(K) ClassicColor: Black/Gold, White/Gold Available Sizes: 4x5-1, 4x5-2


• Initial capacity single 36 /Max capacity 50

• Initial capacity double 100 /Max capacity 150

(l) universalColor: Black/Gold Available Sizes: 5x5-2



• Maximum capacity 180

• Cover may be purchasedseparately

1-800-82-Smart (800-827-6278) / fax (734) 422-4205

(g) thrifty xl

(h) thrifty choice

(i) nova

(J) excalibur

(K) classic

(l) Universal

pacKaging rUleS


Good Packagingproper packaging is one that increases or enhances the perceived value of the product while doing it in the

most economical way.

Bad Packagingimproper packaging can diminish and/or lessen the perceived value of the product which can lead to

buyer’s remorse.

if the cost of the packaging is greater than 5% of the products retail price, the packaging will diminish a

studio’s profitability.

remember, you’re in this industry to make money. it’s not how you want to package, it’s how much you

can afford to spend on packaging and still make a profit.

fOlder clUB infO

25

FolDER & MounT CluBwhere Smart people Savemoney all year long!

You now have the opportunity to buy

small quantities of Tyndell’s Quality

Folders and Mounts at the LARGEST

discounted price. Includes Executive

Folders, Titan Folders, Onyx Folders,

Silverton Folders, Prestige Mounts,

Midnight Mounts, Sterling Mounts,

Memory Mates, Preschool Mounts,

traditional & digital sports mounts.

HoW To JoIn?5000 Price Club members must buy

folders and/or mounts in box

quantities of 500 or more. Any

succeeding orders under 500 receive

1000 Club price.



quantities of 300 or more. Any

succeeding orders under 300 receive

1000 Club price.



quantities of 100 or more.

RulESMust commit to purchasing 5000, 2500 or

1000 in 2010 and buy in your clubs

minimum quantities. Purchase at your

convenience throughout the entire year.

Initial purchase must be made by May 1,

2010. Club membership must be renewed

annually. Since 1841, photographers have used

folders to solve their packaging needs. this

“granddaddy” of portrait packaging has

maintained its popularity because simply put it’s

the best way for a studio to present their images.

folders are designed to enhance and protect the

photographer’s work and give a studio the biggest

bang for the buck.

high quality paper folders, with clean embossed

foil borders, have the look and feel of higher

quality. they are ideal for middle to high end

portraiture deliveries.

1-800-82-Smart (800-827-6278) / fax (734) 422-4205

pOrtrait pacKaging – fOlderS

26

(a) Silverton

(B) titan

(c) Onyx

(d) executive folder

(e) deluxe portrait Organizer

(A) Silverton Folder (Silver foil border)

(B) Titan Folder(Gold foil border)

(C) onyx Folder (Black foil border) Available Sizes: 4x5, 5x4, 4x6,6x4, 5x7, 7x5, 8x10, 10x8, 11x14

• High quality

• Virgin photo mount board

• Matte finish

• Side loading

• No black rub off

• Pricing includes FREEstamping of your studio namewith your studio die

(D) Executive Folder Color: Black (gold foil border) Available Sizes: 3x5, 4x5, 5x4,4x6, 6x4, 5x7, 7x5, 8x10, 10x8

• Virgin photo mount board

• Leather grained stock

• Side loading


• Pricing includes FREEstamping of your studio namewith your studio die

(E) Deluxe Portrait organizerColor: Black Available Size: 10 ¾” width, 12 ¾” length, 1 ½” depth

• Holds portraits securely infolders, easel mounts andmore!

• Rich, textured finish

• Enhance your images

• Complete the look with astribbon and tissue


New Lower Price!

Free imprint with studio die whenfull cases are purchased!

Free imprint with studio die whenfull cases are purchased!


27

Folder Advantages• it frames, enhances and

protects the

photograph

• it’s economical. the

most cost effective way

a studio can present

their final images

• takes less space to

store than boxes

• easy to mail

• provides lower shipping

costs than boxes

• an excellent way to

advertise your studio.

Simply emboss your

logo on the folder (most

smaller portraits 4x5,

4x6 and 5x7 are kept in

folders which provides

your business with

consistent recognition

when embossed with

your studio name)

• it can easily be

enhanced, making it

suitable for high-end

portraiture

• an excellent and easy

way for your customers

to display their images

Enhance your folder packaging for under $1.00 in 3 easy steps:

Step 1:Have your studio logoembossed on the folder

Step 2:Wrap the folders in tissue paper

Step 3:Complete the look by usinga flat bag and ribbon. Forribbon & tissue informationsee pages 37-38

Another way of enhancingyour folders is by usingtissue & stribbons

1-800-82-Smart (800-827-6278) / fax (734) 422-4205

pOrtrait pacKaging – mOUntS

28

(B) midnight mount

(a) prestige mount(A) Prestige MountColor: Black with gold foil border Available Sizes: 3 ½x5, 4x5, 4x6,5x7, 8x10, 10x13

• Leather stock

• Side loading

• Two-way easel back for verticalor horizontal prints

(B) Midnight Mount Color: Black with black foil border Available Sizes: 4x5, 4x6, 5x7,8x10

• Heavy weight photo mountboard

• Side loading


(C) Sterling Mount Color: Black with silver foil borderAvailable Sizes: 4x5, 4x6, 5x7,8x10

• Heavy weight photo mountboard

• Side loading


Reversible

Reversible

(c) Sterling mount

Step 1:Have your studio logo embossedon the mounts

Perfect your mount packaging in 3 easy steps:

Step 2: Wrap the mounts in tissue paper

Step 3: Complete the look by using a flat bag and ribbon


(D) Profit line Portrait FolderColor: Black with black foil border Available Sizes: 4x5, 4x6, 5x7, 7x5, 8x10,10x8

• Made with recycled waffle stock

• Side load

(E) Senior Folder Color: EbonyAvailable Sizes: 4x5, 4x6, 5x7, 8x10

• Recycled waffle stock

• Top loading

(F) Mascot Folder Color: Black Available Sizes: 4x5, 5x4, 5x7/4x6,7x5/6x4,8x10/6x8, 10x8/8x6

• Leather grain stock

• Matte finish

• Embossed decorative line on cover

• Slit corner holds print



29

(d) profit line portrait folder

(e) Senior folder

SMART loGo TIPS

IS YouR loGo MEMoRABlEThe “best” logos are memorable

logos. Can you think of logos that

are memorable? Apple Computer

"Apple" logo, the Nike "Swoosh",

Disney's “Mickey Mouse Head”,

NBC's “Peacock”, etc. are great

examples of “good” logos because

they are memorable to the point of

being iconic.

IS YouR loGo TIMElESS?A logo identifies your business and

it would be counter-productive to

change it because it did not wear

well over time. Companies that

have invested vast amounts of

money, time, and effort to establish

their "brand" do not change it

frequently for a reason. Make sure

your logo will be "timeless" for the

same reason

(f) mascot folder

1-800-82-Smart (800-827-6278) / fax (734) 422-4205

30

(A-C) Photo CaseColor: Black Available Sizes: 4x6, 5x7, 8x10, 11x14, 16x20

• Made from Virgin Photo Mount Board• Holds 1 to 12 prints• For an elegant delivery use stribbons or ribbons

and tissue paper

phOtO caSe

(a)

(B)

(c)

SMART PHoTo CASE TIPS

Use for all ranges of portraitphotography• Always brand photo cases with your

studio logo

• Multiple print delivery system for

low-end to lower-middle

• Single print delivery for middle to

high-end portraiture

• For higher end portrait work enhance

using stribbons, tissue, ribbons,

studio name stamping. It is also

recommended that you lacquer-spray

and mount your images

• 16x20 ideal for delivering images to

your customers


mUlti-print pacKaging(multiple photographs)

A photo case can be used for bulk

packaging of composite portraits

(sororities, firefighters, police officers

etc.) or other volume portraiture.

Single print pacKaging (one picture)

Stamping your logo on a photo case

can transform it from a multi-print

carrier to a single print delivery system.

Remember each quality portrait

deserves its own packaging.

exclUSiVe Single print deliVery SyStem (one picture)

An elegant level of presentation can

be achieved by fully accessorizing a

photo case. To do this a studio must:

dry mount the image on photo mount

board, spray the image with a coating

of protective lacquer spray; encase

the image in tissue paper; brand the

photo case with a unique studio logo;

and use a ribbon or stribbon to finish

the look.

311-800-82-Smart (800-827-6278) / fax (734) 422-4205

phOtO caSe

eVent fOlderS & eaSelS

32

(d) t-30

(B) moments (c) memories

(A) T-25Color: Gray Available Sizes: 4x6, 6x4, 5x7, 7x5, 8x10, 10x8

• Top loading

• Aqueous finish

(B) MomentsColor: Gradated Gray Available Sizes: 5x7, 8x10

• Top loading

• Aqueous finish

(C) Memories Color: Gradated Gray Available Sizes: 5x7, 8x10

• Top loading

• Aqueous finish

(D) T-30Color: Gray Available Sizes: 5x7/4x6, 8x10/6x8

• Slit corner holds prints

• Embossed decorative border on cover

(a) t-25


SMART TIPS:• Products Ideal For:

Dances, Proms, HighSchool, Conventions,Parties, Church Events,Cabarets

We specialize in

Event Stamping

& Custom Logos

eVent fOlderS & eaSelS

33

(h) marble panel mounts

(g) pro Sports panel mounts(f) mascot

(e) prestige mount

Reversible

Reversible

(i) f-Series panel mounts

(E) Prestige MountColor: Black with gold foil border Available Sizes: 3 ½x5, 4x5, 4x6,5x7, 8x10, 10x13

• Leather stock

• Gold foil around mat opening

• Side loading

• Two-way easel back for vertical or horizontal prints

(F) MascotColor: Black Available Sizes: 4x5, 5x4, 5x7/4x6,7x5/6x4, 8x10, 10x8

• Leather grain stock

• Matte finish

• Embossed decorative line on cover

• Slit corner holds print


(G) Pro Sports Panel Mounts Color: Black Available Sizes: 4x6, 5x7, 8x10


• UV border

(H) Marble Panel Mounts Color: Marble Available Sizes: 4x6, 5x7, 8x10


• Aqueous-coated for stainresistance



(I) F-Series Panel Mounts Color: Blue or Gray Available Sizes: 4x6, 5x7, 8x10


• Matte finish



SMART TIPS:• Note: If you use these

products for your eventsyou should not use themfor portrait delivery.

• Products Ideal For: High End Proms, MilitaryBalls, Corporate Events,Country Club, Events,Golf Outings, ChristmasParties, Charity Events

1-800-82-Smart (800-827-6278) / fax (734) 422-4205

How not to use a boxDo not overfill a box. This is definitely a case where less is

more. Each image that you present to your customer

needs to be individually showcased. Cramming all of your

customer’s images into one box devalues your studio’s

work and generates buyer’s remorse for your customers.

Remember one print – one box.

pacKaging with BOxeS


The main purpose when using a box to deliver your work is to convey the message that your studio’s work

is special and that each image presented to your customer is valuable

When properly used, a box is the most elegant and impressive way to deliver your images. The box

reassures your customer that they have spent their money wisely and made the right choice in choosing your

studio to capture their memories.

The proper use of a box• One Print – One Box

• Wrap each image carefully in tissue paper

• Foil emboss your studio name on each box

• Complete the look by using a stribbon or ribbon

35

BOxeS - deliVery BOxeS

1-800-82-Smart (800-827-6278) / fax (734) 422-4205

(a) Black Boxes

(B) chocolate Boxes

(c) ½” Black Box

SMART TIPS:• tissue and ribbons are an excellent way to

dress up your box presentation

(A) Black BoxesColor: Black Available Sizes: 5x7x1, 8x10x1, 11x14x1, 16x20x1,20x24x5/8

• All black, no chipboard or distracting white liner

• Textured finish

• Complete the look by adding tissue, stribbons or ribbons

• Can be imprinted with your studio logo. Free imprinting ofstudio name when you purchase 100 or more boxes atone time

(B) Chocolate BoxesColor: Brown Available Sizes: 5x7x1, 8x10x1, 11x14x1

• Chocolate outside and black inside

• Textured finish



(C) ½” Black Box Color: Black Available Sizes: 5x7x½, 8x10x½, 11x14x½

• All black, no chipboard or distracting white liner

• Heavy weight paper stock



OrganizerS, wallet BOxeS

(a) deluxe portrait Organizer

(B) plastic wallet Boxes(A) Deluxe Portrait organizerColors: Black Available Size: 10 ¾x12 ¾x1 ½

• Convenient carry all box

• Ideal for complete package delivery

• Textured finish

• Complete the look by adding tissue,stribbons or ribbons

• Can be imprinted with your studio die

(B) Plastic Wallet Boxes Colors: Clear, Two-ToneAvailable Sizes: 5/8”, 1”

• 5/8” holds 50 wallets

• 1” holds 100 wallets

• Holds up to a 2 ½x3 ½ image


(C) Paper Wallet Boxes Colors: Black Available Size: 5/8”


• Holds a 2 ½x3 ½ wallet image

• Viewing window



(c) paper wallet Boxes

Customer’s love this lasting photokeepsake box!

New Lower Price!

Black tan

white espresso raisin

Blue

purple assorted ribbon

371-800-82-Smart (800-827-6278) / fax (734) 422-4205

BagS & BOxeS – acceSSOrieS

(D) RibbonsColor: White, Black, Purple,Espresso, Blue, Raisin, Tan Size: 7⁄8”(Black, Raisin, EspressoONLY) 1 ½” (All Colors)

• Single side satin finish

• Sold in 50 yard rolls

38

BOx / BagS acceSSOrieS

(a) assorted tissue

(B) assorted Stribbons (c) adhesive dots(A) Assorted TissueColor: Checkerboard, Polka Dots, Black, Zebra,Raw Sienna, Leopard, Desert Tan, Black Box,Gold SwirlSizes: 20x30, 14x30, 10x20, 5x20, 9 ½x11, 6 ½x8 ½, 5 ½x7 ½

• Ideal for folders, photo cases, boxes & bags

• Smaller sizes only available in certain colors

• 20x30 ideal to use with boxes, bags

• 14x30 ideal to use with 11x14 boxes



• 9 ½x11 ideal to use in 8x10 portrait folders

• 6 ½x8 ½ ideal to use in 5x7 portrait folders

• 5 ½x7 ½ ideal to use in 4x5 portrait folders

(B) StribbonsColor: Gold, Silver, Copper, Black, Brown, Tan, Green Sizes: 10”, 19”, 28”

• Sold in Bundles of 50

• 10” ideal to use on 5x7 boxes

• 19” ideal to use on 8x10 & 11x14 boxes

• 28” ideal to use on 16x20 & 20x24 boxes

(C) Adhesive DotsColor: Black, White, Gold Foil, Silver FoilSizes: 1 ¼” Circle

• Sold in rolls of 500

• Ideal for attaching ribbons & bows

• The perfect way to add the finishing touch to your packaging

New foil options for 2010!


Dan MillerP h o t o g r a P h y

Black


Copper


Gold


Silver


Green


Red


Blue


White

391-800-82-Smart (800-827-6278) / fax (734) 422-4205

BagS & BOxeS – claSSic, OrganizerS

Proper Uses of a Bag:• Bags should not be used as a replacement for folders,

boxes or photo-cases, they are meant to carry

products.

• flat Bags should not be used for high-end photography

• Bags should always be branded with a studio logo

• Bags should be the final step in packing, not the only

step

• handled Bags should not be used for low-end or

volume photography.

The Benefits of Bags:• makes transporting products easy for your customers!

• enhances your professional image.

• helps keep a customers order together so nothing is

lost or forgotten!

• Branding a bag with your studio logo promotes a

quality image. Branding flat Bags enhances the

overall appearance of the bag.

• Using bags completes the overall presentation of a

studios work.

Handled Bags• Use the bag as a gift giving device

• helps justify the cost of products

• the last step in quality packaging

• handle Bags with branding and tissue

impresses your customer conveying the

message that they are getting something

special.

40

handle BagS

(B) Black handle Bag

(c) chocolate handle Bag

(a) rope handle Bag NEW!

(A) Rope Handle BagColor: BlackSizes: 8x4 ½x10, 16x16x12

• Heavy weight, matte coated paper

• Reinforced rope handle

• Reinforced bottom prevents tearing


(B) Black Handle BagColor: Black Available Sizes: 8x5x10, 16x6x12,16x6x19

• Heavy weight paper

• Sold in bundles of 25 or cases of 200


(C) Chocolate Handle BagColor: ChocolateAvailable Sizes: 8x5x10, 16x6x12,16x6x19

• Heavy weight paper

• Sold in bundles of 25 or cases of 200



SMART TIPS:• Branding and tissue are

an excellent way to dressup your presentationwhile impressing yourcustomer.

flat BagS

41

1-800-82-Smart (800-827-6278) /fax (734) 422-4205

(d) Black flat Bag

(e) chocolate flat Bag

(D) Black Flat BagColor: BlackAvailable Sizes: 8 ½x11, 12x15, 12x18,14x21, 16x34

• Stylish paper bags

• Economical for everyday use

• Sold in bundles or cases only


(E) Chocolate Flat BagColor: Chocolate Available Sizes: 8 ½x11, 12x15, 12x18

• Stylish paper bags

• Economical for everyday use

• Sold in bundles or cases only


SMART TIPS:• Branding and tissue are an

excellent way to dress upyour presentation whileimpressing your customer

• the last step in qualitypackaging

• Use a bag as a gift givingdevice

print enhancementS


Smart Ways to IncreaseYour Studio’s Bottom Line 1. mounting photographs: mounting of prints

eliminates problems such as creasing and

bent corners. mounting a print makes it more

rigid and completely flat, thus making them

ideal for framing.

2. Spraying prints: Spraying images provides a

protective coating over images. it makes

photographs resistant to: the sun, water, dust,

and finger prints. it allows for a print to be

lightly dusted with a damp cloth.

mounting and spraying add to the overall value of

your studio’s work. it gives your prints the most

professional look and feel. your customer’s are

willing to pay extra for both of these services.

Typical example of studio charges for Dry Mounting:5x7 $2.00 to $3.00

8x10 $3.00 to $5.00

11x14 $5.00 to $7.00

16x20 $10.00 to $15.00

20x24 $15.00 to $20.00

Typical cost of Peel and Stick Mount Board:5x7 50 pt. .28¢ to .35¢

8x10 50 pt. .52¢ to .60¢

11x14 50 pt. $1.20 to $1.35

11x14 90 pt. $1.60 to $2.00

16x20 90 pt. $3.25 to $4.00

20x24 90 pt. $4.50 to $5.50

nOte: pt. (point) is the thickness of the dry mount Board

Typical example of studio charges for spraying prints:8x10 $1.75 to $3.00

11x14 $3.00 to $4.50

16x20 $5.00 to $7.00

Typical cost of a can of Lacquer Mat Spray or equivalent brand20 oz. can $12.95

nOte: a 20 oz. can will typically spray 45 to 50, 8x10 prints

(a) Super Smooth mount Board(A) Super Smooth Mount BoardColor: WhiteSizes: 50 pt. – 5x7, 8x10, 11x14, 16x20

90 pt. – 8x10, 11x14, 16x20, 20x24*

• Quality high tack mount board

• Pressure activated bond

• Buffered Acid free

• Available in medium weight (50 pt.) or heavy weight (90 pt.)

*NOTE: 20x24 sold in 90 pt. ONLY andshipped in full boxes of 25

New & Improved Easy Peal!

print enhancementS

431-800-82-Smart (800-827-6278) / fax (734) 422-4205

for over 30 years, lacquer-mat's photographic lacquers have helped photographers maketheir photographs stand out, making their prints more valuable to the customer.

Lacquer-Mat®

Suede-matte® retouch (yellow label)the perfect surface for pencil retouching.provides a smooth “suede-like” surface, holdingmore pencil, pastel, oil or air brush medium.

Satina (red label)provides satiny finish and a superior protectivesurface - will not scuff! eliminates the need forvinyl sleeves or glass covering. a normal glosssurface. (Semi-matte similar to "n" surface).

Pearl (green label)luster, semi gloss finish - especially suited forprotecting high key photography. clear finishwill not scuff or veil shadow detail. (Similar to"e" surface).

Diamond (black label)gloss finish - when shadow detail demandsclarity. creates a very hard crystal clear surfacethat will not scuff. fast drying time whileproviding the highest possible gloss surface.(Similar to "f" surface).

Brush Texture (blue label)Specially formulated to retain brush strokes. apply over any of our other lacquers. makesphotographs difficult to copy. Brush texture gives your photographs a classic fine arts look.available in both lacquer-mat and water-mat.

Spray Texture (violet label)heavy bodied lacquer suited to quick texturing of the photograph. Spray over any of our otherlacquers. Spray texture gives your photographs a contemporary look.

Water-Mat 2000 The perfect roller coating choice for low-volume users!

available in three finishes with versions for rollercoating applications: diamond (gloss); pearl(luster, semi-gloss); and Satina (satin finish).

Water-Mat 3000 The ideal roller coater solution for the high-volume lab!

available in three finishes with versions for rollercoating applications: diamond(gloss); pearl(luster semi-gloss); and Satina (satin finish)

Supplying the needs of the photographicindustry for over 30 years!

SMART TIPS:

When Spraying Prints, Always Apply Light Coats

Spray several light coats when applyingwater-mat from aerosol cans or spray guns.if necessary, use a hair dryer to speed up thedrying process. if heavily applied, the materialwill run and look blotchy on your prints.

note: when spraying water-mat on dye-sublimation materials, we suggest drying theprints with a hair dryer after each coat.

O r d e r a n y t i m e o n l i n e a t www.tynde l lphotograph ic .com

Lacquer-Mat®

• Makes photographs virtually impossible to copy

• Turn your work into a classic with Lacquer Mat one step water base Brush Texture

• No pre- or post-spraying necessary. Brush directly on a raw print

• Safe for the environment

• Easy clean up

• Contains UV inhibitors

• Protects framedprints without using glass

• Quick and easy to apply

• Inexpensive cost per print

Used for the Professional Look…Separating the Professional from the Amateur

Raw Print

Raw Print

Raw Print with Brush Texture

Raw Print with Brush Texture

Typical example of studio charges for applying brush texture:Size cost per print typical charges

8x10 .20 $15.00 to $25.00

11x14 .35 $25.00 to $35.00

16x20 .35 $35.00 to $50.00

Water-MatBrush Texture

tyndell photographic catalog for 2011

Documents