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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Tiffany YeNetID tye954Group Number: 346Website Link: http://grp346.blogspot.co.nz

Tutorial DetailsTutor: Day: Time:Yvonne Hong Thursday 11am

Time Spent on Assignment: 21 hours Word Count: 1648

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FAMILY SAFETYINTRODUCTION

The problem chosen to be addressed is the lack of safety for teenagers engaging in Auckland

City nightlife. Young or underage girls are likely to be intoxicated, and therefore subject to

dangerous situations such as assault.

A proposed solution to the problem is the creation of a mobile application for smartphones

called ‘Family Safety’ which incorporates safety features which can be personalized for each

user accordingly.

3. BUSINESS SECTION

3.1 Vision

Our vision is to provide a accessible and reliable safety mobile phone application aimed at

protecting teenagers engaging in the Auckland City nightlife. Family Safety aims to be a

preventative measure against dangerous situations such as sexual assault.

3.2 Industry Analysis: Health and Safety Mobile Application Industry

Industry: Health and Safety Mobile Application Industry

Force: High/Low: Justification:

Buyer power: High Buyer power is high as buyers have many Health

and Safety applications to choose to purchase

that offer similar features such as Circle of 6,

bsafe and Guardly. (About.com, 2014)

Supplier power: HighSupplier power is high as there are numerous

coding services readily available for the creation

of Health and Safety mobile applications. An

example is Dominion Software, which offers

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application software development for handheld

devices at competitive prices. (Dominion

Software, 2014)

Threat of new entrants: HighThreat of new entrants is high as anyone can easily enter the Health and Safety Mobile Application industry due to relatively low start up investment costs and the requirement of infrastructure is not needed. Due to the high availability of application building platforms at relatively cheap prices, the threat of new entrants into the industry is high. An example is Appery, a cloud-based application building program which pricing plans start from free and go up to $180 monthly. Many other providers offer platform based services such as Mobile Roadie which can make your application for you and tailor it to your specific requirements. (Smith, 2013)

Threat of substitutes: Low Threat of substitutes is low as there are few

substitutes to Healthy and Safety Mobile

applications. One of the few alternatives to using

a Health and Safety Mobile Application would be

calling or texting a friend or emergency authority

which is inefficient, time-consuming and without

guarantee that an answer will be received.

Rivalry among existing

competitors:

High Rivalry amongst existing competitors is high due

to little to none switching costs between

applications due to similar features illustrated

across all applications within the industry. An

example is React Mobile which is similary to

Guardly, as these both can dial 911 on your

behalf if you are feeling threatened. (React

Mobile, 2014)

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Overall attractiveness of the industry: The Health and Safety Mobile Application Industry is

attractive due to supplier power being high and threat of substitutes being low which means

that there are few alternatives to applications. Barriers to entry are low as the high

availability of application building platforms means that almost anyone can create an

application with little investment required. Rivarly amongst existing competitiors being high

may not be attractive due to low switching costs, however Health and Safety app creaters

can easily create business strategies with a competitive edge through offering unique

features unavailable on others.

3.3 Customers and Their Needs

Customers of the Family Safety App would be both teenagers and parents.

The target group of teenagers would purchase the application for personal safety and

location purposes. Teenagers needs’ include wanting to locate and keep in contact with

their friends whilst enjoying the nightlife of Auckland City and having the reassurance of

emergency services being a few taps away if they ever find themselves in a dangerous

situation.

Parents would purchase this application for their personal reassurance that they can easily

contact and locate their children. This issue concerns parents as in there was a 23.3%

increase in the number of sexual assault offences from 2012 to 2013 (NZ Police, 2013). Thus,

if their children were ever in a dangerous situation where they required external aid;

parents would feel safe knowing that their child can easily contact emergency authorities

through the use of the application. This issue concerns parents as in there was a 23.3%

increase in the number of sexual assault offences from 2012 to 2013

3.4 The Product and Service

Family Safety is an application designed for smartphones. The service that this application

provides are included in the features such as a GPS – where individuals have the ablity to

sync their phone contacts and self-selected Facebook contacts to a real-time map of

Auckland so that they have the ability to pinpoint the exact location of their friends in

relation to them. Video capabilities allow users to see their nominated contacts and

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automatic connection with emergency authorities such as the police are encompassed

within the application. This is critical to getting help quickly and efficiently.

These features encompassed within our product satisfy the needs of the customers

(teenagers and parents) as not only does it provide personal safety and security, but it

converts a customer’s smartphone into a phone with incorporated and personalized safety

features. Features encompassed within the application satisfies teenagers and parents as

parents will know the whereabouts of their children and teenagers will have easy access to

help services if they require so whilst roaming Auckland city.

Our application enhances situational awarenesss as an increased number of assault cases

may be reported to a greater extent due to the efficiency the application creates in alerting

police authorities.

3.5 Suppliers and Partners

Facebook is a partner as we will be collaborating with them so that self-selected Facebook

friends are able to be synced to the contact list within the application. Emergency services

such as the police will be partners as through the application, users will have the ability to

call through to these services if in dangerous situations.

Apple and Google are our suppliers as we will be releasing our application through their App

Store platforms, and therefore we will be paying them to distribute our application. Coders

and developers are our suppliers as we will be paying them to produce our application and

update our software.

3.6 Strategy: Focused Low Cost

Family Safety is following a narrow market scope. This is because it is aimed only. towards

teenagers and parents. Family Safety is following a low cost strategy by offering the

application at a relatively low price. Therefore, it is affordable for the target customers.

The overall strategy is therefore Focused low cost

3.7 Value Chain Activity: Service after Sale

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The most important value chain activity is service after sale

Service after sale is the most important value chain activity as customer feedback is

essential in ensuring customer retention. It is vital to stay informed as to whether the

application is serving its’ intended purpose. Maps are constantly being updated, therefore

software has to be updated on a regular basis to ensure personal safety and accuracy in

location.

3.8 Business Processes

3.8.1. CUSTOMER FEEDBACK PROCESS – This process involves a survey being sent out to users

which pops up when the application is in use. Users will then provide feedback by providing

their opinions on questions (both quantitative and qualitative. Once users have submitted

their surveys, their opinions will be taken into account via improvements within the

application. This is important for service after sale as in order to continue to satisfy the

needs of the customers, feedback must be acquired.

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3.8.2. SOFTWARE UPDATING PROCESS – This process functions by involving the collaboration

between application developers and ourselves to assess the available options of potential

updates. Family Safety will then be prepared for the update through configuration by

minimizing the disruption to current users. Finally, we have the ability to install the update

into the application and users will be able to download it without complication.

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3.9 Functionalities

3.9.1. CUSTOMER FEEDBACK PROCESS

Sending survey requests on the application. Making a call to the helpline through the application

3.9.2. SOFTWARE UPDATING PROCESS

Installing and configuring updates Requesting users to download the application updates

3.10 Systems

3.10.1. CUSTOMER FEEDBACK SYSTEM - The customer feedback system incorporates a

helpline via the application where users can make a call at any time with enquiries that can

be resolved. Surveys are issued where users can provide quantitative and qualititative

feedback about the application. With this information, conclusions can be drawn and future

projections about potential features can be calculated.

3.10.2. DECISION MAKING SYSTEM – This system is vital in reviewing and evaluating customer

feedback provided in order to make decisions based on conclusions drawn. By implementing

a decision making system, the costs of updating the application can be considered.

3.10.3. SOFTWARE UPDATING SYSTEM – The following system is crucial as it involves the

installation and configuration of updates within the application. The constant updating of

software upholds the vision of being a preventative safety measure against potential

dangerous situations as by having real-time located maps that are the most recent; users

have the ability to find others in the correct location.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Service

after sale

1. Customer Feedback Process

1. Sending survey pop-ups through the application

2. Making a call to the helpline

Customer Feedback System

Decision Making System

Customer Relationship Management

Decision Support Systems2. Software

Updating

Process

1. Installing and configuring application updates

2. Requesting users to download updates

Software Updating System Collaboration Systems

Customer Relationship Management

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CONCLUSION

Family Safety is not just a Health and Safety Mobile Application, but can convert an ordinary

smartphone into a personalized safety device. The features that this application

encompasses such as GPS tracking, video capabilities, emergency calling and contact

synchronization all demonstrate the value that information systems create for the target

market of teenagers and parents. Personal safety shouldn’t be taken lightly, therefore

Family Safety could potentially change the lives of many teenagers and outcomes they may

face when participating in Auckland City nightlife.

REFERENCES

1. About.com. (2014). Best Apps For Women Concerned With Safety And Security. Retrieved May 24, 2014, from About.com: http://womensissues.about.com/od/violenceagainstwomen/tp/Best-Apps-For-Women-Concerned-With-Safety-And-Security.htm

2. Dominion Software. (2014). Dominion Software. Retrieved May 24, 2014 from Dominion Software: http://www.dominionsoftware.co.nz

3. Smith, G. (2013, December 13). 10 Excellent Platforms for Building Mobile Apps. Retrieved May 24, 2014, from Mashable: http://mashable.com/2013/12/03/build-mobile-apps/

4. React Mobile. (2014, January 17). Feel Safer with React Mobile; React Mobile - Mobile Safety App. Retrieved May 25, 2014, from React Mobile: http://reactmobile.com/review-react-mobile-app

5. New Zealand Police. (2013). Crime Statistics Auckland City 2013. Retrieved May 23, 2014, from NZ Police: http://www.police.govt.nz/sites/default/files/publications/crime-stats-auckland-city-20131231.pdf

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