txture takeover tour 2015 - event deck
DESCRIPTION
TXTURE Magazine is a lifestyle brand & print publication dedicated to the beauty, fashion & lifestyle of the Naturalista. Want to learn more about how to connect with the $500 billion textured hair care industry? Find Kia on Twitter and let's start a conversation! (www.twitter.com/kiathewriter)TRANSCRIPT
NEW YORK | WASHINGTON D.C. | CHARLOTTE | ATLANTA | HOUSTON | LOS ANGELES | MIAMI
TAKEOVER TOURJULY - DECEMBER 2015
ABOUT TXTURE MAGAZINE™TXTURE MTXTURE MAGAZINE™ IS A LIFESTYLE QUARTERLY
PUBLICATION WHICH CATERS TO THE
TRENDSETTING NATURAL. WE PROVIDE CONTENT
ON BEAUTY, FASHION AND THE OVERALL LIFESTYLE
OF THE MODERN “NATURALISTA”. WHILE FLIPPING
THROUGH THE PAGES, ONE WILL ENCOUNTER
COMMUNITY LEADERS, TRENSETTERS, INFLUENTIAL
CELEBRITIES, AND CELEBRITIES, AND “THE MOVERS AND SHAKERS”
OF BLACK AMERICA BY WAY OF EDITORIAL
SPREADS, LIFESTYLE ARTICLES AND INTERVIEWS
THAT REVOLVE AROUND THE GROWING NATURAL
HAIRCARE INDUSTRY AND SHOWCASE IT AS AN
INTEGRAL FACET OF THE HIGH-END, LUXE LIFESTYLE
OF TODAY̓S NATURAL HAIRED WOMAN.
DEMOGRAPHICSWE ANTICIWE ANTICIPATE OUR GUESTS WILL INCLUDE SOCIAL INFLUENCERS,
CORPORATE EXECUTIVES, TELEVISION AND RADIO PERSONALITIES,
PHOTOGRAPHERS, AUTHORS, BLOGGERS, ARTISTS, HAIR/BEAUTY AND
FASHION EXPERTS, MODELS, LAWYERS, AND OTHER NOTABLES.
APPROXIMATELY 45 -70 WOMEN OF DIVERSE BACKGROUNDS BETWEEN
AGES 16 - 50 YEARS OLD WITH AN ANNUAL MEDIAN SALARY RANGE OF
APPROXIMATELY $45,000 -$100,000.
VENUES EACH VENUE WILL BE UNIQUE. THE VENUES WILL INCLUDE
RESTAURANTS, FEMALE- OWNED BOUTIQUES, HAIR SALONS, LOCAL
LOUNGES, AND ART GALLERIES.
SOCIAL MEDIA AND PRESSSOCIAL MEDIA AVENUES TO INCLUDE TWITTER, FACEBOOK,
INSTAGRAM AND TUMBLER WILL BE USED FOR PRE- AND
POST-EVENT MARKETING IN ADDITION, SPECIFIC TOP TIER
PRESS WILL BE CONTACTED TO BOTH PROMOTE AND
ATTEND EACH EVENT.
EVENT INCENTIVES- SOCIAL MEDIA PROMOTION
- RECOGNITION ON ALL PRESS AND MARKETING MATERIALS
- LOGO ON STEP & REPEAT
- GIFT BAG INCLUSION
- PRODUCT INTEGRATION IN VIDEO REEL RECAP