txture takeover tour 2015 - event deck

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TXTURE Magazine is a lifestyle brand & print publication dedicated to the beauty, fashion & lifestyle of the Naturalista. Want to learn more about how to connect with the $500 billion textured hair care industry? Find Kia on Twitter and let's start a conversation! (www.twitter.com/kiathewriter)

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Page 1: TXTURE TAKEOVER TOUR 2015 - Event Deck

NEW YORK | WASHINGTON D.C. | CHARLOTTE | ATLANTA | HOUSTON | LOS ANGELES | MIAMI

TAKEOVER TOURJULY - DECEMBER 2015

Page 2: TXTURE TAKEOVER TOUR 2015 - Event Deck

ABOUT TXTURE MAGAZINE™TXTURE MTXTURE MAGAZINE™ IS A LIFESTYLE QUARTERLY

PUBLICATION WHICH CATERS TO THE

TRENDSETTING NATURAL. WE PROVIDE CONTENT

ON BEAUTY, FASHION AND THE OVERALL LIFESTYLE

OF THE MODERN “NATURALISTA”. WHILE FLIPPING

THROUGH THE PAGES, ONE WILL ENCOUNTER

COMMUNITY LEADERS, TRENSETTERS, INFLUENTIAL

CELEBRITIES, AND CELEBRITIES, AND “THE MOVERS AND SHAKERS”

OF BLACK AMERICA BY WAY OF EDITORIAL

SPREADS, LIFESTYLE ARTICLES AND INTERVIEWS

THAT REVOLVE AROUND THE GROWING NATURAL

HAIRCARE INDUSTRY AND SHOWCASE IT AS AN

INTEGRAL FACET OF THE HIGH-END, LUXE LIFESTYLE

OF TODAY̓S NATURAL HAIRED WOMAN.

Page 3: TXTURE TAKEOVER TOUR 2015 - Event Deck

DEMOGRAPHICSWE ANTICIWE ANTICIPATE OUR GUESTS WILL INCLUDE SOCIAL INFLUENCERS,

CORPORATE EXECUTIVES, TELEVISION AND RADIO PERSONALITIES,

PHOTOGRAPHERS, AUTHORS, BLOGGERS, ARTISTS, HAIR/BEAUTY AND

FASHION EXPERTS, MODELS, LAWYERS, AND OTHER NOTABLES.

APPROXIMATELY 45 -70 WOMEN OF DIVERSE BACKGROUNDS BETWEEN

AGES 16 - 50 YEARS OLD WITH AN ANNUAL MEDIAN SALARY RANGE OF

APPROXIMATELY $45,000 -$100,000.

VENUES EACH VENUE WILL BE UNIQUE. THE VENUES WILL INCLUDE

RESTAURANTS, FEMALE- OWNED BOUTIQUES, HAIR SALONS, LOCAL

LOUNGES, AND ART GALLERIES.

Page 4: TXTURE TAKEOVER TOUR 2015 - Event Deck

SOCIAL MEDIA AND PRESSSOCIAL MEDIA AVENUES TO INCLUDE TWITTER, FACEBOOK,

INSTAGRAM AND TUMBLER WILL BE USED FOR PRE- AND

POST-EVENT MARKETING IN ADDITION, SPECIFIC TOP TIER

PRESS WILL BE CONTACTED TO BOTH PROMOTE AND

ATTEND EACH EVENT.

EVENT INCENTIVES- SOCIAL MEDIA PROMOTION

- RECOGNITION ON ALL PRESS AND MARKETING MATERIALS

- LOGO ON STEP & REPEAT

- GIFT BAG INCLUSION

- PRODUCT INTEGRATION IN VIDEO REEL RECAP