two thumbs and a smartphone catching leads and doing deals online
TRANSCRIPT
TWO TH
UMBS AND
A SMARTP
HONE
CATCHING LE
ADS AND DOING DEA
LS
ONLINE
BR I AN J .
BA K E R
T E CH 4R E A LTY@GMA I L . C
OM
( 35 2 ) 3
2 5 - 16 6 9
https://www.linkedin.com/in/bribakerhttp://www.biggerpockets.com/users/bribaker2001
http://www.10BillionLeads.com
DISCLAIMERI’M AN ANDROID ADDICT... Usually though, Apple or Android, it doesn’t really matter. I have not reviewed all aspects of each of the presented apps, and I have not reviewed all other related apps. If you know more about any of the apps presented, please raise your hand and let us all know. Thanks!
THERE ARE APPS FOR EVERYTHING!
“In 2014, sales of smartphones worldwide topped 1.2 billion, which was up 28% from 2013.”
“A May 2012 study reported that during the previous quarter, more mobile subscribers used apps than browsed the web on their devices: 51.1% vs. 49.8% respectively.”
WHAT CAN WE DO IN REAL ESTATE WITH
TWO THUMBS AND SMARTPHONE?Catch Leads Get Out There Cast Your Net Property HuntingDo Deals Save Time Run the Numbers Remote Your Business Automate
Catch Leads!
GET OUT THERE!Google Search• Fact: Over 40,000 searches per
second and 90% of all online searches in the world.
• App Tip: Search as if you’re a motivated seller and learn from your closest competitors.
YouTube• Fact: The 3rd most visited site in
the world, with 300 hours of new videos uploaded every minute.
• App Tip: Search as if you’re a motivated seller, just like you would on Google, and learn from your closest competitors.
Did you know?In October 2014, according to the Interbrand ranking, Google was the second most valuable brand in the world (behind Apple) with a valuation of $107.4 billion
Google Search YouTube
GET OUT THERE!Pinterest• Fact: Of the 11.7M visitors in 2012,
over 83% over users were women.• App Tip: Find cost-effective
staging ideas and create credibility by posting photos of your own ideas as well as your before-and-after pics.
Instagram• Fact: 90% of users are under the
age of 35 and 75% make between $30-$50k annual income.
• App Tip: Follow competitors and upload your own photos and short videos of properties you’re selling.
Did you know?Instagram was bought by Facebook in April 2012 for $1B, and they now have over 300M active users.
Google Search
YouTube
GET OUT THERE!LinkedIn• Fact: 364M active users in more than
200 countries with translations to 24 languages.
• App Tip: Post your background and level of experience in real estate. Advertise your specialty and allow people to contact you with business.
Facebook• Fact: 1.23B active users with over 1B
users logging in with a mobile device.• App Tip: Participate in investor group
discussions and answer questions regularly. Sellers will look you up, so present yourself with credibility, professionalism, and purpose.
Did you know?Roughly 25% of the respective populations of the U.S., Canada, the U.K., and Australia use LinkedIn. 10% of Brazilians, French, and Italians also use the service.
Google Search
YouTube
SELLERS WANT YOU!“Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”
“As of the first quarter of 2015, Facebook had 1.44 billion monthly active users. Active users are those which have logged in to Facebook during the last 30 days.”- That’s 48 million a day, 2 million per hour, or 556 logins per second
5 TIPS FOR CHOOSING A GREAT DOMAIN NAME1. Choose a name that is relevant to what you do and where
you do it2. Create credibility, reputation, and a memorable niché with
your name3. Keep the name short and to the point… make it easy to
type and tap4. Use “.com” whenever possible5. Capture similar domain names so others don’t steal your
customers!
5 TIPS FOR BUILDING A GREAT WEBSITE1. Keep the interface simple, clean, and to the point2. Write naturally, speak their pain back to them, and offer a
cure3. Place relevant video on your site wherever sensible4. Make sure your contact info is very easy to find5. Build the site so that you can change it quickly when needed
EMULATE THESE SITES
WordPress
CAST YOUR NET!Weebly• Fact: Free drag-and-drop website tool
where you can create a webpage from scratch in 30 minutes for free, preview what a mobile device would see, connect to your own domain name for free.
• App Tip: Check the number of visits to your website and the recent submissions to your contact forms.
WordPress• Fact: The most popular blogging system
on the web, used by more than 24% of the top 10M websites.
• App Tip: Write original blog posts on the fly highlighting your adventures in real estate and the results of your work. To further improve your SEO results, do this at least once per week.
Did you know?Weebly hosts over 20M websites and over 1M unique visitors every month. WordPress hosts over 60M websites and 100M pageviews per day.
Weebly
GoDaddyGoogle AdWordsExpress
WordPress
CAST YOUR NET!Google AdWords Express• Fact: AdWords is Google’s main source
of revenue, raking in over $43.7B in 2012.
• App Tip: Setup a PPC ad in minutes targeting who, what, when, where and how you want. Get your ads in front of the largest online audience immediately.
GoDaddy• Fact: The largest domain name registrar
in the world. Easy instructional videos and blogs for hosting your website. Easy tools for forwarding your other domain names to your main domain name.
• App Tip: Register and forward new and relevant domain names to your website to capture misspellings, etc.
Did you know?Google’s text advertisements are limited to one headline of 25 characters, two additional lines of 35 characters, and a display URL of 35 characters.
Weebly
GoDaddyGoogle AdWordsExpress
5 TIPS FOR WRITING GREAT ADS1. Design ads that reflect solutions to your client’s search2. Keep your ad lines short and to the point3. Create ad lines that stand out from competitors4. Gear your ads to align with today’s relevant topics and
gossip5. Be willing to change your ad copy quickly
5 TIPS FOR TARGETING YOUR ADS1. Know everything there is to know about your intended client2. Use all the data and tools you have available3. Find out where your competitors are advertising4. Focus your ads to improve your response rate5. Be willing to change your ads when they’re not working
ONLINE MARKETING WORKS.Advantages1. “Free” leads and lower cost to convert2. Target individuals by their search3. Get in front of sellers immediately4. Ads are at the top and easy to see5. Fast-paced improvement over time
Disadvantages6. Higher quality means you may wait longer for response7. Can be technical, but it’s easy to learn8. Make sure you know who to target9. Competing against other ads10. Can stagnate quickly if not careful
Did you know?Nick Martin and I recently formed 10BillionLeads.com to consult and manage online ads for local Investors and Realtors. Email us at [email protected]
PROPERTY HUNTING!Zillow• Fact: Data on more than 110 million
homes across the U.S., not just those homes currently for sale.
• App Tip: Filter the settings to locate properties that fit your criteria. Setup alerts for price reductions.
Trulia• Fact: Created in 2005 to simplify the
process of finding a new home through technology. There now have over 57M unique visitors every month.
• App Tip: Look at property trend information and map overlays such as floodzones, crime, education, etc.
Did you know?Zillow recently bought Trulia for $3.5B, but they still consider each other their main competitors.
Zillow
HomeSnap
LoopNet
PROPERTY HUNTING!LoopNet• Fact: The most heavily trafficked
commercial real estate marketplace online.
• App Tip: Filter the settings to locate commercial properties that fit your criteria.
Realtor.com• Fact: Real-time updates from 800+
MLSs, refreshed every 15 minutes.• App Tip: Search for property by
school or school district, and draw your own custom search area to exclude unwanted regions from being searched.
Did you know?LoopNet was unsuccessfully sued by CoStar for copyright violations in a legal battle that lasted 9 years. Six years later, CoStar bought LoopNet for $860M.
Zillow
HomeSnap
LoopNet
PROPERTY HUNTING!HomeSnap• Fact: Powered by real-time
MLS listings, claiming up to 20% more agent listings than other portals.
• App Tip: Use this for drive-by value estimates and quick property information.
Did you know?Zillow recently bought Trulia for $3.5B, but they still consider each other their main competitors.
Zillow
HomeSnap
LoopNet
Do Deals!
SAVE TIME!
Maps Evernote
CamCards
Did you know?Google Maps has been reviewed by over 4.6M people and is installed on over 1B mobile devices worldwide.
Google Maps• Fact: The world’s most popular app,
with over 54% of all smartphones using it at least once.
• App Tip: Use StreetView to see the house and neighborhood without using any gas, and then get the quickest route there.
Evernote• Fact: 11M active users were logging
in within the 1st month of launching in 2008.
• App Tip: Keep track of everything you do, see, hear. Even with handwritten notes, you can search everything easily at a later time.
Do Camera Do Button
SAVE TIME!
Maps Evernote
CamCards
Did you know?Google Maps has been reviewed by over 4.6M people and is installed on over 1B mobile devices worldwide.
Do Camera• Fact: Automatically uploads the
image to service of your choice with a single touch.
• App Tip: Integrate this with Evernote to track images from wherever you.
Do Button• Fact: Automatically triggers an
action when you press it.• App Tip: Integrate this with
Evernote to track your location, track your time at locations, create audio notes, etc.
Do Camera Do Button
SAVE TIME!
Maps Evernote
CamCards
Did you know?Business cards have been in print since the 1800’s.
CamCards• Fact: Downloaded by over 5M
users. Can recognize over 15 languages.
• App Tip: Record business card information quickly to your contacts list.
Do Camera Do Button
Sheets
RUN THE NUMBERS!
Did you know?The HP-10B was originally introduced in 1988 and has only had cosmetic and memory upgrades since.
Financial Calculators 10bii Financial Calculator
Handyman Calculator HandyCalc
Financial Calculators• Fact: Over 1M downloads, this
app includes over 15 different calculators for a variety of tasks
• App Tip: Calculate APR, ROI, etc. quickly with easy input.
10bii Financial Calculator• Fact: Appears nearly exactly the
same as the real HP calculator.• App Tip: Take CFRI’s financial
calculator class and learn what goes into each calculation and how to run your numbers for financing deals.
RUN THE NUMBERS!
Did you know?The HP-10B was originally introduced in 1988 and has only had cosmetic and memory upgrades since.
Financial Calculators 10bii Financial Calculator
Handyman Calculator HandyCalc
Handyman Calculator• Fact: DIY construction calculator and
materials estimator.• App Tip: More accurately estimate
your rehab repairs costs by calculating exactly how much material you’ll need and what size A/C to buy.
HandyCalc• Fact: Powerful calculator that can
solve equations, remember previous solutions, and convert units.
• App Tip: This a lot easier to use than your standard phone calculator, plus you can run more complex calculations. Converting units quickly can very helpful as well.
Sheets
RUN THE NUMBERS!
Did you know?The HP-10B was originally introduced in 1988 and has only had cosmetic and memory upgrades since.
Financial Calculators 10bii Financial Calculator
Handyman Calculator HandyCalc
Sheets
Google Sheets• Fact: Downloaded over 10M
times and reviewed online by over 189k people.
• App Tip: Add a spreadsheet to your Google Drive account to calculate your property numbers on the fly. Use Sheets to edit the values and help make steer your investing decisions.
SpiderOak
REMOTE YOUR BUSINESS!
Did you know?DocuSign electronic signatures are acceptable for contracts, and that over 150M signatures have been transferred between 188 countries using this tool.
Cloud Print DocuSign
Drive
Cloud Print• Fact: Around since 2010, and
downloaded by over 100M smartphones.
• App Tip: Print nearly anything on your phone to your printer back home or in your office from anywhere in the world.
DocuSign• Fact: Signatures processed by
DocuSign are comparable to traditional signatures based on compliance with the ESIGN Act.
• App Tip: Sign contracts from anywhere in the world to get those offers out and accepted fast.
REMOTE YOUR BUSINESS!
Did you know?DocuSign electronic signatures are acceptable for contracts, and that over 150M signatures have been transferred between 188 countries using this tool.
Cloud Print DocuSign
SpiderOakDrive
Google Drive• Fact: 240M monthly active users,
each with 15GB of online storage space.
• App Tip: Share documents with assistants and service providers. Keep your spreadsheets online for quick access.
SpiderOak• Fact: A ‘zero-knowledge’ privacy cloud
for file backup, syncing, and sharing. Recommended by Snowden for better protection against gov’t surveillance.
• App Tip: Backup your most sensitive online files here, put the rest on Drive for easier access.
AUTOMATION!
Did you know?You can create “recipes” for automation on IFTTT.com to control everything from your property’s lights and A/C temperature, to notifying you of new leads on Craigslist and getting the latest deals.
IF TaskerIF• Fact: 20M if-this-then-that recipes are
performed every day.• App Tip: Automatically perform tasks
when events happen. For instance, send a log to Evernote that you’ve received a call from specific # at specific time.
Tasker• Fact: Total automation of your Android
for everything from settings to photos, SMS to speech.
• App Tip: Create specific combinations and scripts of tasks for your Android to automate such as auto text-responders, reading messages aloud, phone volume control based on location, etc.
BONUS!Additional apps that I use regularly:• Adobe Acrobat: Read e-books in PDF format• @Voice: Have my phone read my e-books out loud• Google Chrome: Internet browsing• MortPlayer Music: Playing the MP3 music I’ve put on my phone• MortPlayer Audio Books: Playing my MP3 audio books• EasyTether Pro: Connecting my phone to my laptop as an internet signal provider• Amazon: Office supplies, price checks, etc.• Amazon Appstore: A new paid app is offered for free every day• Google Analytics: Check my webpage stats• Flixster: Which movies are playing when & where• IMDB: All about movies and viewing the latest movie trailers• IR Remote: Control my TV, Blu-ray, etc.
GOT REA
L ESTA
TE
TECH QUEST
IONS?
C O N TA C T ME …
BR I AN J .
BA K E R
T E CH 4R E A LTY@GMA I L . C
OM
( 35 2 ) 3
2 5 - 16 6 9
THANK YOU!
https://www.linkedin.com/in/bribakerhttp://www.biggerpockets.com/users/bribaker2001
http://www.10BillionLeads.com
Google Search YouTube LinkedIn Facebook Pinterest Instagram Weebly WordPress
Google AdWords Express GoDaddy Zillow Trulia HomeSnap LoopNet Realtor.com Google Maps
Evernote Do Button Do Camera CamCards Financial Calculators
10bii Financial Calculator
Handyman Calculator HandyCalc
Google Sheets Google Cloud Print DocuSign Google Drive SpiderOak IF Tasker
Additional apps that I use regularly:•Adobe Acrobat•@Voice•Google Chrome•MortPlayer Music•MortPlayer Audio Books•EasyTether Pro•Amazon•Amazon Appstore•Google Analytics
•Flixster
•IMDB•IR Remote
Brian J. Baker(352) [email protected]